FMCG news

• Rimmel tackles beauty cyberbullying with global #IWILLNOTBEDELETED campaign

  11-11-2018 23:51
  Rimmel is tackling beauty cyberbullying with the launch of an emotive film to coincides with Anti-Bullying Week 2018.
  The film features young people who have experienced the negative effects of beauty cyberbullying, alongside high profile victims including Rimmel ambassadors Rita Ora and Cara Delevingne, beauty blogger Tess Daly, UK model Eden and American-Kuwaiti blogger, model, and fashion designer Ascia Al Faraj.
  The film kicks off the #IWILLNOTBEDELETED campaign and draws from research by Ri
  
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• P&G boss fears trade war will harm American brands

  11-11-2018 13:36
  The chief executive of Procter & Gamble has voiced fears that global trading tensions could curtail consumer spending on brands.
  "What I worry most about with the trade war is it destroys consumers' confidence in American brands,” David Taylor told CNBC.
  His comments come at a time of fraught trading negotiations between the US, where P&G is based, and China, where the company serves over a billion consumers with 20 brands.
  "It's not good. I believe, and our company believes, in fr
  
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• 500,000 petition for release of Iceland’s banned Christmas ad

  11-11-2018 13:07
  More than 500,000 people have signed a petition to overturn the ban on Iceland’s Christmas advert.
  The spot, which highlights the impact of palm oil on the environment, was blocked from TV by ad vetting body Clearcast because it “contravened the prohibition on political advertising”.
  Between the ban coming to light on Friday and the time of writing, some 550,542 signatures have been lodged on a change.org petition to “release Iceland’s banned Christmas ad on TV&rdqu
  
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• Daily Mail owner plotting bid to buy i newspaper from struggling Johnston Press

  11-11-2018 11:45
  The owner of the Daily Mail is reportedly readying a bid to buy the i newspaper from its financially stricken publisher Johnston Press.
  Daily Mail and General Trust (DMGT) is in the early stages of drawing up an offer, according to Sky News, and is expected to lodge its bid "in the coming weeks".
  Its interest follows Johnston Press putting itself up for sale last month after struggling to refinance £220m in debt.
  The i was launched in 2012 as a concise sister title to The Independent
  
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• The Olympics for brands: why marketers are joining the 11.11 race

  11-11-2018 10:30
  This year, as Alibaba celebrates 10 years of 11.11, over 18,000 international brands from over 74 countries are joining Chinese brands in the race to win the hearts and cash of the Chinese consumer.
  The scale of this event means Alibaba, the business that launched 11.11 (previously better known as Single’s Day), calls the event the ‘Olympics for brands’ internally. At the time of publishing, with just over six hours to go until the end of the sale, people from across the g
  
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• Creative Works salutes Veterans Day

  11-11-2018 08:00
  Everyone in the free world owes a great debt to the veterans of the military. On Veterans Day, or Armistice Day, we honor those who fought in wars to uphold our freedoms.
  Many companies echo that sentiment, designing campaigns to honor those who have served over the decades. Scroll through the campaigns below that pay tribute to veterans and vote for your favorites, and remember all those who have sacrificed.
  Show me entity :: 23832
  : 'Camouflage Resume and The Wait'Agency:
  Client:
  Date: Novembe
  
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