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FMCG Logistics Market in Europe Market 2018 By Production, Growth Factors, Consumption Forecast, Regional ...
thebankingsector.com
FMCG Logistics Market in Europe Market report presents the present & future market prospects of the FMCG Logistics Market in Europe industry. The FMCG Logistics Market in Europe market report includes key market data like key market drivers, market ...
3Pl Market In Fmcg Industry Market: Corporate, Product, Marketing Strategy Analysis a
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FMCG Logistics Market in Europe Market 2018 By Production, Growth Factors, Consumption Forecast, Regional ... - thebankingsector.com
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Once more, with humanity: Lessons in brand identity from direct-to-consumer startups
Direct-to-consumer startups such as Casper, Allbirds, and Glossier are like the Candy Crush of brand identity: simple, addictive, and sweet. They make conventional consumer goods chic and capture the millennial market with clean web design and viral subway ads.
These brands are succeeding at things their competitors have chased for years and turning industries upside down. Their contemporary spin on marketing best practices helps them stand out to elusive younger au -
FMCG company ordered to pay Ksh 1.5M fine for UN competitive practices - NTV
via ntv.nation.co.keNTV
FMCG company ordered to pay Ksh 1.5M fine for UN competitive practices
NTV
The Competition Authority of Kenya has imposed a one and a half million Shillings penalty on Interconsumer Products Limited for acquiring 100 percent of the assets of Belsize Industries Limited without regulatory approval. -
DOJ settles with Tribune and five other broadcasters on 'unlawful' information sharing
The US Department of Justice (DOJ) has reached a settlement with six major American broadcast television companies over an alleged unlawful sharing of non-public, competitively sensitive information to gouge local advertisers.
The companies are Sinclair Broadcast Group, Tribune Media Company, Meredith Corporation, Raycom Media, Griffin Communications, and Dreamcatcher Broadcasting.
According to today's (13 November) announcement, the DOJ is requiring the companies to "terminate an -
The mechanisms behind the 3% Conference’s macro-revelations and micro-revolutions
The 3% Conference has sparked a flurry of personal revelations – but will these be enough to truly diversify the creaky creative establishment?
It’s 4pm on day one of The 3% Conference in Chicago. Two marketers sit opposite each other working on their laptops. One checks out the other’s name badge.
“Hey – you work at Google, right?” she asks. “My marketing team just sent me this ad that’s set to go live. Does the copy looks weird to you?& -
Bid-process meddling investigation closed for Omnicom, MDC, Publicis, IPG and WPP
via campaignlive.comThe shops were being probed after independent production companies accused advertising agencies of improper practices. -
Bid-process meddling investigation closed for Omnicom, MDC, Publicis and IPG
via campaignlive.comThe shops were being probed after independent production companies accused advertising agencies of improper practices. -
Bid-process meddling investigation closed for Omnicom, MDC and Publicis
via campaignlive.comThe shops were being probed after independent production companies accused advertising agencies of improper practices. -
Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year
It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied. -
Should Iceland's ad have been cleared for TV?
The repurposed Greenpeace film has already attracted at least 30 million views on social. -
Justin Marshall named Wunderman Seattle MD as Robbee Minicola returns to Microsoft
Wunderman Seattle has appointed Justin Marshall as managing director. He replaces Robbee Minicola, who has returned to her former employer, Microsoft.
Minicola has taken on the role of senior director at Microsoft and continues to work in Portland. She previously spent four years at the tech giant before joining Wunderman in 2016.
Meanwhile Marshall joins from Possible’s Seattle office, where he was senior vice-president of emerging services. Wunderman’s sister agency is currently re -
Drinks industry laments lack of change to low & no labelling
DHSC mounted a public consultation into how low and non-alcoholic drinks are labelled and sold in March -
Rosie Arnold to leave AMV BBDO to pursue mentoring and diversity work
The agency's creative partner and head of art is leaving at the end of the year. -
Sci-Mx launches EatFit chilled ready meals into Tesco
The result of around two years’ development, the quartet of variants are chicken-based -
Movember: The Sun to donate one penny for every copy sold on 19 November
Partnership with News UK will also include content for The Sun, The Times and talkSPORT. -
Regional intermediary Breadwinner signs up 16 Manchester agencies
Roster intended to give clients confidence to work with northern shops. -
Help your business prepare for a successful Black Friday
2018 is rapidly drawing to a close, and it’s scary to think that Black Friday is imminent! If your ecommerce business isn’t fully prepared for Cyber Weekend just yet, don’t worry. We’ve got some life-saving, last-minute tips to help you get ready for the big sale.
Use remarketing tools to grab users who have viewed your stock
An effective way to draw in those users who have already had a look at some of the products on your site, but not converted, is to use s -
Kabuto to launch Asian-style pot noodles for children
Hello Chicken and Lucky Vegetable are expected to arrive in grocery in late January or early February -
Diageo kicks off 'Irish whiskey re-imagined' push for Roe & Co
The campaign will include a mixture of workshops, sampling and immersive events. -
Facebook opens up content moderation processes to French regulators
Facebook has agreed to work with French authorities to help them understand how it works to combat hate speech, offering the clearest sign yet of its willingness to work with government regulators.
The platform will allow representatives from the French government to review how it monitors racist, sexist or hateful content, as the country's president Emmanuel Macron looks to observe whether the current processes in place could be improved.
From January next year, a small team of senior civ -
ATP serves up 'Love It All' rebrand to convert casual fans of the Grand Slams
The Association of Tennis Professionals (ATP) has rebranded, renamed and revealed the 'Love it All' strapline in a ground-up effort to engage casual sports fans in tennis all year round.
Firstly, the Amazon-broadcast ATP World Tour has renamed as the ATP Tour. That comes to the fore with a new logo, movie, brand assets tailored to capture the energy of the sport and more closely align the body with tennis. The 'Love It All' work reflects the transformation the brand has unde -
Ogury top trending apps: the rise of next gen retail apps
The Drum, in association with Ogury, is launching three (monthly) chart articles looking at the top 10 apps in a specific category in the U.S. In this first iteration, we're taking a closer look at trends surrounding Back to School and the top 10 Shopping apps for the month of September.
As the battleground for shoppers continues to shift online, research from Ogury, a technology company specialized in mobile journey marketing, finds some interesting observations, including -
Collaboration: When clients and agencies are at their best
When we’re talking to new clients and we ask them what they’re looking to get out of our partnership, ’collaboration’ is one of the words that comes up most often. Nobody would disagree that collaboration is key to a successful business relationship - but what should it really mean in the context of a client / agency relationship?
To understand this, we should think about why clients hire agencies in the first place. Clients choose agencies because they are experts in the -
In defence of advertising: Why is the sector given such a raw deal when it can do so much good?
The global TV advertising sector will be worth £5.38bn next year, according to Statista, across broadcast and video on demand alone. The industry continues to grow globally, and is a powerful force on a number of levels, not least of which is in maintaining a largely free internet and in helping companies expand and employ as they see positive results from business growth. Advertising can perform many positives, however in recent years, off the back of a number of major controversies, -
Reaping the rewards through diversity
Despite the difficulties in trying to correlate gender equality with performance, research is becoming quite clear in showing that diversity in leadership is resoundingly more effective than homogeneity.
The Gender Forward Pioneer Index reviewed gender among the Global Fortune 500 and the World’s Most Admired Companies list. Unsurprisingly, it was found that only 11 per cent of senior leaders were female and not one company had an equal representation.
Staggeringly, 38 per cent of com -
Movement Marketing strategy explained: what is the enemy of your brand?
Scott Goodson, founder of StrawberryFrog and author of Uprising (McGraw Hill), recently spoke to The Drum on the science of brand-fueled Movement Marketing. Goodson argues that brands and organizations launching movements to change culture inside companies is often a more effective marketing model than advertising.
How long have you been an advocate/practitioner of Movement Marketing?
Since the early 1990s. Back then, I was owner of an advertising agency in Stockholm, Sweden. I was grappling wit -
People on the Move including Dentsu Aegis, VMLY&R, CNN, Publicis, Wunderman and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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Dentsu Aegis Network
Dentsu Aegis Network has appointed a new senior leadership team for the UK and Ireland, which includes three promotions and two new appointments.
Kate Howe, currently chief executive officer of B2B agency Gyro, has been promoted to chief growth officer, James -
People in the Move including Dentsu Aegis, VMLY&R, CNN, Publicis, Wunderman and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
Loading...
Dentsu Aegis Network
Dentsu Aegis Network has appointed a new senior leadership team for the UK and Ireland, which includes three promotions and two new appointments.
Kate Howe, currently chief executive officer of B2B agency Gyro, has been promoted to chief growth officer, James -
ATP unveils new branding and global marketing campaign
Activity, which includes a new logo, aims to capture the 'excitement and drama' of ATP matches. -
Government appoints M&C Saatchi to relaunch apprenticeships campaign
Relaunch campaign will look to combat 'outdated perceptions'. -
Government appoints M&C Saatchi for apprenticeships relaunch campaign
Activity will look to combat 'outdated perceptions'. -
H&A launches ‘accessible’ Beauty Crush kits into Tesco
The new brand promises ‘millennial-friendly price points’ of under £15 across its beauty tools and accessories -
Iceland’s ad was never 'banned' – but the publicity is no bad thing
Few will have missed the current furore around the ‘banned’ Iceland ad that highlights the destruction caused by the harvesting of palm oil for use in everyday products such as shampoo, detergent and even foods like some chocolate, bread and ice cream.
But what not all consumers will realise is that this ad was created by Greenpeace earlier this year in a campaign led by the team here at MC&C and creative agency Mother.
We knew from the outset that we would struggle to get the po -
Center Parks runs reactive print billboards that entice holidays only when it rains
Center Parks Amsterdam has wrapped up the execution of an innovative, reactive out of home buy that reminds the public of sunnier climes only when it rains.
Instead of leaning on data and digital out of home tech, the brand and agency Ogilvy Amsterdam delivered a reactive ad using a special chemical sheet that reveals that creative only when it is raining.
The ad ran in Rotterdam's Alexandrium square throughout October with the intent of building awareness around last-minut -
Sugar campaigners demand transparency after milkshake study
‘Shocking’ levels of sugar in high street restaurants and fast food chains’ milkshakes says Action on Sugar -
Morrisons hikes milk prices in wake of farmgate increase
It comes amid concerns that extreme weather would tighten supplies and lead to prices rises -
The Biz Dev 100: Julia Franks, New Business Director, Saatchi & Saatchi
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Julia Franks, one of those at the top of their field who work in the UK biz dev sector.
Name: Julia Franks
Job Title: New Business Director
Agency: Saatchi & Saatchi
What were your highlights of last year?
Our big wins for HSBC brand and Ro -
Waitrose brings recyclable packaging commitment forward
The retailer is also close to achieving its aim to take all its own-label meat, fish, fruit and veg out of black plastic -
The importance of insight-led video strategy
Insight-led video strategy uses a deep understanding of your audience’s motivations to make and distribute video content that’s more effective and reliable.
In an age where 81% of businesses use video as a marketing tool, creating video content without an insight-led strategy is a bit like trying to deliver a sales pitch in the middle of a crowded nightclub.
To truly know someone, we need to understand the reasons why they think or act in a certain way. That understanding is what we -
Aldi targets 'Career Changers' with new recruitment scheme
the Career Changers route is in addition to an existing area management recruitment programme for fresh graduates -
M&S unveils seven new ethically sourced Jutexpo shopping bags
Jutexpo said each bag had a four-year lifespan, equivalent to using up to 624 of the single-use plastic bags -
John Lewis changes Oxford Street storefront to just 'John'
Switch may reference supposed role for Elton John in retailer's forthcoming Christmas ad. -
John Seifert on Ogilvy UK restructure: 'Michael Frohlich has my full backing - 1,000%'
Agency's global chief executive backs UK leader despite senior management exodus. -
After muffling the ad industry, workplace harassment NDAs face a government review
The UK government has launched an enquiry into the use of non-disclosure agreements (NDAs) in workplace harassment cases – including those used to silence people who claim to have faced sexual harassment, racial abuse or maternity discrimination.
Following its recent enquiry into sexual harassment in the office, the Women and Equalities Committee will look at the broader use of NDAs in “cases where any form of harassment or other discrimination is alleged”.
NDAs are a legally b -
Love Has No Labels campaign continues with short film by David Nutter and Lena Waithe
When the Ad Council helped launch the ‘Love Has No Labels’ campaign in 2015, it envisioned a world where people accepted those of all races, sexual orientations and backgrounds. It has evolved over the last few years and the new iteration of the campaign shows how natural disasters can bring people together, but asks why it takes one for that to sometimes happen.
The Ad Council, R/GA, and an unprecedented group of brand partners today (13 November) premiered Rising, a short film that -
SodaStream is on a mission to drive change, not just make sales
Daniel Birnbaum is on a mission to save the world from plastic.
Fortunately, as chief executive of SodaStream, he is in a position to take action that has real impact. One significant step the company is taking is the release today (13 November) of 'It’s time for a change,’ a new campaign asking people to stop using single-use plastic bottles, as well as bags, cups, plates, straws—items consumers either don’t need or can easily replace with a more planet-friendly option. -
Grey Goose presents French winter village experience
Vodka brand's activation will feature hot cocktails and food. -
Snap content chief Nick Bell to depart after five years
Former News Corp executive says he is ready for 'next adventure'. -
'Christmas quarter' adspend forecast to be 5% higher than in 2017
The AA expects brands to spend £6.4bn in the final three months of the year. -
Sports streaming service DAZN to launch in Spain as global expansion continues
Sports streaming service DAZN will launch in Spain in 2019 as its global expansion drive continues.
The specialist broadcaster will offer MotoGP and Premier League content to Spanish subscribers who will be able to watch on demand without the need to sign-up for a long-term contract.
DAZN has secured the rights to MotoGP from 2019 to 2022 while the Premier League has likewise awarded the service exclusive broadcast rights for all 235 games of the 2019/20 and 2021/22 seasons. More rights dea
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