FMCG news

• From a celebration of singlehood to global shopping phenomenon: looking back at 10 years of 11.11

  10-11-2018 18:00
  As the 11.11 shopping festival enters its 10th year, its incredible growth shows no signs of stopping, consistently beating out the four-day Black Friday to Cyber Monday period in terms of sales year after year.
  The festival saw four times more sales than Black Friday in 2017, with more than $1bn being spent in just the first two minutes after midnight. E-commerce giant Alibaba, credited with creating the global shopping phenomenon, saw its gross merchandise volume clocking RMB168.3 billion, bre
  
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• Twitter cracks down again on millions of suspicious followers

  10-11-2018 13:30
  Twitter has substracted millions of suspicious followers again after first removing them in July this year.
  As a result of the company's crackdown on fake users, singer Katy Perry lost about 861,000 followers, according to social measurement firm Social Blade and Twitter’s own account lost 2.4 million followers.
  According to Twitter, it discovered a bug where some of these accounts were briefly added back, which led to misleading follower counts for “very few accounts."
  In July, Twit
  
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• Just Eat's flying scooters are back to celebrate the 'magical' service

  10-11-2018 09:00
  The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign - the 'Magical World of Just Eat.'  
  Created by Karmarama, 'Delivering for the Nation' celebrates Just Eat's delivery men and women zooming across the country to deliver takeaways from its 29,000 restaurant partners. 
  The ad is a live-action tale, that features Donna Summer's iconic banger 'Hot Stuff.'
  Set across
  
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• Impact of digital media spend on business objectives to take centre stage for 2019, says Xaxis

  10-11-2018 07:00
  Around 88% of marketers in the Asia Pacific region are planning to increase their investment in the emerging field of ‘outcome-driven media’ over the next two years.
  According to research by Xaxis,  90% of APAC marketers surveyed said the primary metrics they used – most commonly cost per acquisition (CPA), cost per completed view (CPCV), cost per  click (CPC), and click-through rate (CTR) - were very or somewhat effective in evaluating the success of campaigns agains
  
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• RadioWorks appoints Paul Cranwell as managing director

  10-11-2018 06:31
  UK radio and advertising company RadioWorks has appointed Paul Cranwell as managing director for growth and development of the group.
  Prior to this, Cranwell worked as head of client partnerships at The Specialist Works where he was responsible for developing third-party revenue streams for leading retail brand partners such as Ocado, Boohoo and Debenhams.
  Cranwell will replace current managing director Emily Turnbull and will report directly to founder and CEO Michael Charnley-Heaton. 
  Mic
  
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• Uefa lures Chinese tech brand Alipay as sponsor for eight years

  10-11-2018 06:08
  Uefa has roped in Chinese payment platform Alipay as official global payment partner in an eight-year deal.
  The deal will see Alipay become a sponsor of the men’s national team football sponsors 2026. It also includes Uefa Euro 2020 and 2024 and the Uefa Nations League finals.
  According to Uefa's statement, the partnership aims to bring digital innovation to football fans, enhance their onsite experience and provide seamless payment and other services to fans in Europe and across the
  
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• Google Search marks its 20th anniversary with a humorous series about Search Ads

  10-11-2018 05:45
  Google commemorates its 20 year anniversary of Google Search by unveiling a series of short films to highlight the power of search for businesses.
  The series, titled 'Search Like A G', features Brentwood entrepreneur Chabuddy G from the BBC show ‘People Just Do Nothing’, played by Asim Chaudhry. He narrates how to launch his flagship product, Peanut Dust, using paid-search experts - or the ‘Searchies’ -to drive marketing and drive growth in his businesses.
  Accor
  
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• Bollywood and brands: what can marketers learn from product placement in the world's largest film industry?

  10-11-2018 05:30
  Product placement in Bollywood could at one time have been described as blatant and unapologetic. But with social media users in India now numbering some 200 million, many of whom are all too happy to call out the brands and studios getting it wrong, the industry has been forced to rethink its approach. We look at the lessons to be learned from this lucrative market and, over the following pages, find out what programmatic could mean for product placement and look at brand integration in the age
  
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