The iconic Coca-Cola polar bears have returned, and they’ve brought along a few penguins to celebrate 25 years as the beverage’s winter mascot.
Coca-Cola’s latest Christmas campaign, ‘Christmas Rules,’ by David São Paulo, reminds people that everyone has a special role at the Christmas table, even if it’s away from home. In the animated Coca-Cola polar bear family, there’s always room for one more.
The bear family celebrates the season i
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-
Coca-Cola celebrates 25 years of polar bears with warm and fuzzy family spot
-
Grey New York hires four ECDs as it expands its creative leadership team
Grey New York has expanded its creative leadership team, hiring four new executive creative directors.
Jeff Anderson joins Grey from McCann where he was an executive creative director. He has created work at both creative and digital agencies for such brands as HBO, Snickers, Activision, Chevrolet, New Orleans Tourism and Hewlett Packard.
He has also worked at TBWA in New York, as well as Droga5, GS&P and CHI&Partners.
Qian Qian joins from R/GA New York where he served as -
Svedka Vodka brand campaign urges drinkers to ‘Bring Your Own Spirit’
Svedka Vodka, has launched its first national brand campaign in over five years. The integrated marketing effort, ‘Bring Your Own Spirit’ will include TV commercials, creative digital marketing, and social media content.
The brand message aligns with the company’s original and energizing brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an eclectic and energetic cast, highlighting those who bri -
Instagram is clamping down on influencers with fake followers – but is it enough?
Following a call from Unilever at the start of the year to “rebuild trust in influencer marketing,” Instagram has detailed plans to clamp down on all third-party apps that help creators attain “inauthentic” followers.
There’s a host of apps and plugins on the market that lure Instagram influencers with the promise of a bigger number next to that ‘following’ indicator, as well as greater engagement on their feed — all things that make creators a mor -
IHeartMedia acquires tech company Jelli to boost programmatic advertising
Broadcast radio giant iHeartMedia announced today (19 November) that it is acquiring Jelli, bringing the programmatic platform in-house.
Jelli already powers iHeartMedia's programmatic real-time audio ad buying platform SoundPoint. According to a company statement, the acquisition will help advertisers better target key audience segments by leveraging the scale of iHeartMedia's broadcast stations, both digital and radio.
Brian Kaminsky, president of SmartAudio and analytics operat -
Dunkin’ introduces new line of espresso drinks with quirky campaign
Dunkin’, which recently dropped the ‘Donuts’ from its name, has launched a new line of handcrafted espresso drinks, and with it, a quirky new campaign from BBDO New York.
The premise is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, Americano or macchiato.
The fully integrated campaign, called ‘Sipping is Believing,’ includes TV, r -
Creative Works EMEA featuring Twitter, Tanqueray, Pepperami and more
Welcome to The Drum Creative Works, supported by Workfront.
As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.
For project information, credits and more click on the project to expand to full screen. You can submit your own work via our online form.
For voting updates and more follow The Drum Creativ -
Vontae Davis tells players it’s OK to walk away from their fantasy leagues and play on FanDuel
Cornerback Vontae Davis made news when he ran off the football field and kept going, retiring during halftime of a game for the Buffalo Bills. Now, he’s poking fun at his very public retirement from the NFL by telling fantasy footballers it’s OK to quit mid-season and get a fresh start by playing on FanDuel.
The online sports gaming destination has debuted a multichannel campaign featuring the recently retired Davis. The campaign encompasses digital, television, and social, incl -
P&G brand Secret tackles gender pay gap in musical ad
P&G deodorant brand, Secret, has ventured forth into the realm of gender inequality, launching 'I'd Rather Get Paid' campaign which seeks to tug the workplace gender off-balance over to a normalised centre.
Presented in the form of a stylised music video, the film highlights that, despite progress in gender inequality, women continue to be underpaid.
The reality is, women in the US are still paid 20% less than men, a tad higher than the UK-wide median of -
National Lottery ticket sales leap by 5.4% this year
Sales across the National Lottery’s range of scratchcards and online instant win games also rose by £136m -
What brands need to know about avoiding digital advertising's festive fraudsters
From Singles Day to Black Friday, Thanksgiving to Christmas, Q4 is a key consumer retail period, but also offers many opportunities for fraudsters to target digital advertising budgets.
In recent years we’ve seen various fraudulent scams uncovered around this time of year, with Methbot in December 2016 and Hyphbot revealed in November 2017. In fact, this quarter we’ve already seen Publicis-backed Matomy's warning that digital advertising is “t -
Instagram to strip users of fake 'likes' and comments from third-party apps
Move has been welcomed by Unilever's Keith Weed, who has led calls for action. -
Young adults trust cinema ads over other video ads, research finds
DCM research finds 16 to 34-year-olds regard cinema as "premium" experience. -
What does it take to grow your digital audience today?
It’s almost 2019. The internet turned from novelty to necessity what feels like aeons ago, yet brands and publishers are still struggling to find the best, most cost-effective way to grow their audiences.
The Drum’s associate editor Sonoo Singh sat down with Taboola chief executive officer Adam Singolda and CBSi senior vice president and general manager of global programmatic revenue, Jason White to discuss what is it about growing and engaging an audience that keeps them up at night -
The Drum Recommends: Commended - Media Bounty get the conversation started for Lights by TENA
Today The Drum Recommends: Commended is highlighting Media Bounty who worked with Lights by TENA to shine a light on little leaks.
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies each week to guide and inspire you in your journey to select a new agency relationship.
Earlier this year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains c -
John Lewis fans seriously <3 Elton John, Facebook data shows
Reactions almost twice as likely to be 'loved' as previous two campaigns. -
McDonald's top UK marketer Emily Somers departs
Somers previously ran McDonald's account at Leo Burnett. -
Best ads in 50 years: Boddingtons was the cream of Manchester's crop
As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure... -
Social data professionals must unite around global ethical standards or face wipeout
I first began working with social data in 2007 as an academic researcher. Almost 12 years later, it’s incredible to me that there are still no globally-accepted, cross-sectoral guidelines or governance that we can turn to for advice on ethical best practice.
Following high-profile social data scandals involving Cambridge Analytica, Crimson Hexagon and Facebook, which have undoubtedly damaged the public profile of ‘social listening’, it’s never been more important for the -
How Veuve Clicquot targeted the creative community with nightclub installation
Champagne brand worked with artists to explore radical social movements in British culture. -
McDonald’s top UK marketer Emily Somers departs to set up own consultancy
McDonald’s vice-president of marketing and food development, Emily Somers, has left the fast-food chain to set up her own brand consultancy.
Somers had been at McDonald’s for just over three years and became the group’s most senior marketer in the UK following the promotion of Alistair Macrow, formerly chief marketing officer, to a global role earlier this year.
According to LinkedIn, she left the brand in November to set up her own marketing and communications consultancy.
Und -
R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners
Lens Creative Partners Program features more than 30 creators. -
Humorous Cadillac video sees John Mulaney, Nick Kroll and Awkwafina touring NYC
Comedians John Mulaney and Nick Kroll hit comedy gold with the characters they created for their Broadway show, Oh, Hello. Now, the curmudgeonly characters are back, leading Awkwafina on their own tour of New York in a Cadillac XT4.
In the three-minute video, 'Now That's a Cardiac,' Gil Faizon (Kroll) and George St. Geegland (Mulaney), meet up with vlogger Val (Awkwafina) in their Upper West Side neighborhood for the tour, and right away, the pair starts in by saying that the Cadillac SUV i -
M&S names David Cole as new head of trading for ambient
Cole will join the upmarket retailer on 3 December -
Facebook to fund 80 UK trainee local news journalists from £4.5m pot
Against the backdrop of troubled regional publisher Johnston Press securing a buyout, Facebook has revealed that it will donate £4.5m to support 80 local newspaper jobs in the UK; a global first from the tech giant.
The move was planned long before The Scotsman and The i owner revealed its financial struggle last week. The newly-formed shell company JPI media, which brought Johnston back from the brink of administration over the weekend, is among the companies invited to apply for fun -
Franklin & Sons teams with craft gin brands for canned RTDs
The launch marks “a symbol of our ongoing commitment to support and work with craft gins”, said the brand -
Food Foundation report pushes for affordable healthy food
Just 4% of children in lower-income households eat enough fruit, vegetables and oily fish -
Co-op rolls out compostable carrier bag to 1,000 stores
The rollout follows a trial of the 5p not-for-profit compostable bags in 22 stores in Greater Manchester -
Sainsbury's stocks edible crickets in UK supermarket first
A study by Sainsbury’s and Eat Grub found one in five shoppers said they can see the advantages of eating edible insects -
The Biz Dev 100: Oliver Bell, new business director, Jellyfish
Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track.
Below is Oliver Bell, one of those at the top of their field who work in the UK biz dev sector.
Name: Oliver Bell
Job Title: new business director
Agency: Jellyfish
What were your highlights of last year?
Helping us to win a highly complex data dri -
Best ads in 50 years: Sport England's call to arms to women
As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure... -
Shortlist axe proves how hostile the men’s mag market is today – but all hope is not lost
Shortlist Media announced last week that it will close the print edition of its men’s title, Shortlist, and will focus on its successful women’s title, Stylist.
The move will see the company rebrand as the Stylist Group, and though it will continue with the publication of content to Shortlist.com, the future looks uncertain for the men’s brand.
The closure of a title is often cited as being indicative of wider problems or challenges in the industry, but the stark contrast betwe -
Tanqueray campaign shifts focus to the taste of its gin to stand out in competitive market
Tanqueray has unveiled a multi-million global campaign titled 'Unmistakably Tanqueray' which aims to bring attention back to taste and the flavour of its gins.
The gin producer has placed taste at the focal point of the campaign to communicate that the flavour of the gin is so distinctive, you don't need to see the iconic green bottle to know you're drinking it.
To demonstrate that the taste of the gin is 'Unmistakenly Tanqueray' the campaign artwork features -
Best ads in 50 years: Orange knew how to pack in the gags
As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure... -
Best ads in 50 years: Mad visionaries created Stella Artois
As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure... -
From sexual harassment to suffocated self-confidence: learnings from BloomFest
BloomFest lifted the lid on the reality of the barriers still faced by women in the creative industries. -
I'm a Celebrity... returns to ITV with 11.9m audience peak without Ant
Audience averaged 11 million, compared with 10.3 million last year. -
65% of digital media will be programmatic by 2019 despite fraud and misplacement woes
By 2019 65% of all spend on advertising in digital media will be traded programmatically, despite clients airing ongoing concerns around issues like ad fraud, brand safety and transparency as well as headwinds from GDPR.
In line with the shift, Zenith’s latest programmatic marketing forecast anticipates that next year advertisers will spend $84bn programmatically, up from $70bn in 2018.
The US, where the FBI is currently looking into media buying practices, is the biggest programmatic spen -
Joined-up autonomy: enabling a truly global content strategy
You’ve spent months creating a smart, actionable content strategy that is going to have meaningful impact right across your organisation. It’s been approved at every level, so all that’s left to do now is implement it, across multiple countries, all of whom speak different languages and have their own market consideration and business priorities.
It’s an inconvenient truth that, for most global enterprises, creating the content strategy is a relatively simple task c -
UK media companies call for greater mental health support for workers
A group of business leaders, including many from the media and agency world, have lent their voice to a campaign calling on the prime minister Theresa May to tighten health and safety rules in order to protect the mental health of workers.
Over 50 businesses are backing the measure; including Bauer Media, The 7 Stars, Exterion Media, the PRCA, Wavemaker UK, Channel 4, Publicis Media and Starcom with the common goal of introducing new legislation which would place mental health on the same footin -
Agency pitching: Trailer trash or trailer cash?
If your pitch is a trailer for your agency, would you go and see the film? Some agencies make poor trailers for what might be equally poor films. They don’t last long. But what if your film is actually pretty good and your trailer less so? If you’re losing pitches, and thinking ‘we could have won that’ the answer might lie in the impression you’re making as a team when pitching.
In a pitch, a client is buying, above all things, a relationship with their agency -
Sainsbury's vs John Lewis: the battle of the school plays
Three top creative directors compare Sainsbury's blockbuster Christmas ad with the John Lewis and Waitrose spot from September. -
McDonald’s falls back on traditional tropes for 'Reindeer Ready' Christmas ad
McDonald’s has returned with an unashamedly traditional Christmas campaign in which Santa can be seen riding into his local restaurant to refuel while on a Christmas Eve parcel delivery marathon.
Building on last year's campaign, Reindeer Ready follows Father Christmas enjoying a mince pie at every house as his hungry reindeer look on, having been apparently forgotten about – only for the golden arches come to the rescue as Santa stocks up on ‘Reindeer Treats’ carrot -
Newspaper campaign celebrates Muslims' contribution to WWI
Faith Matters, a non-profit group promoting religious tolerance, has launched a newspaper ad celebrating Muslim soldiers' contribution in the First World War. -
Strachans chairman Stanley Morrice named professor at Dundee
Morrice will share more than 30 years of retail and wholesale experience with students -
J.Crew CMO Vanessa Holden resigns alongside CEO Jim Brett
Vanessa Holden has relinquished her role as chief marketing officer at J.Crew mere months after spearheading a relaunch for the brand ahead of the all-important Christmas period.
The clothing retailer was left reeling after Holden announced her immediate departure alongside chief executive Jim Brett, undermining the debut of its ‘New Crew’ marketing campaign launched just two months ago.
Now instead of winning back lost shoppers the business finds itself on the back foot as it seeks -
Twitter pays tribute to the real John Lewis in Christmas ad pastiche
Every year in the run up to Christmas, thousands of people on Twitter mistake John Lewis, the man, for John Lewis, the retailer. Now Twitter UK has decided to mark the annual mass misunderstanding with a seasonal spot to rival the department store's big budget creative.
The social network has put Lewis, the man, front and centre of its own Christmas ad. Releasing a film that sees Lewis painstakingly co-ordinate responses to all the consumer demands mistakenly bestowed upon him that are -
Waitrose family fast-forwards through John Lewis ad in Christmas crossover
TV spot is part of a series in which characters can't wait to get stuck into their festive treats. -
Avoid FMCG, bet on banks, IT; top 10 stocks to buy for next 12 months - Moneycontrol.com
via moneycontrol.comMoneycontrol.com
Avoid FMCG, bet on banks, IT; top 10 stocks to buy for next 12 months
Moneycontrol.com
Our expectation is that a reform-oriented stable coalition is likely to assume power. If so, a relief rally can take markets forward, says Rajiv Ranjan Singh of Karvy Stock Broking. Moneycontrol Contributor @moneycontrolcom · Whatsapp. Rajiv Ranjan Singh. -
Google News facing shutdown in EU ‘link tax’ standoff
Google is threatening to pull the plug on its news service in several European countries as a bitter row over the introduction of a so-called ‘link tax’ threatens to boil over.
Brussels is bidding to levy a special tax on links in order to compensate publishers for their work when it appears on third-party platforms, a measure which could hit the search engine particularly hard.
Rather than pay any fee for linking to news stories, the internet giant is preparing to call the EU&r
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