Sales & Marketing news

• Stonor: Senior Account Director

  18-11-2016 16:53
  
  £61000 - £75000 per annum + Pension, Healthcare and Bonus :Stonor:
  A fantastic opportunity for an Integrated Campaign Director! £50-60k!
  London, West London
  
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• Facebook, Sainsbury’s and Tesco: 5 things that mattered this week

  18-11-2016 16:38
  
  Lidl and Sainsbury’s launch two very different Christmas campaigns
  Two of this year’s most anticipated Christmas campaigns launched this week, with Lidl and Sainsbury’s revealing two very different ads.
  The discounter has opted for a continuation of its Lidl Surprises campaign, with the TV ad showcasing the care its free range turkeys receive in a bid to convince anti-advocates they are not kept in cages.
  While this may not sound like the most festive concept, Lidl UK’s m
  
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• Why marketers stopped pulling on heartstrings this Christmas

  18-11-2016 15:21
  
  Let’s face facts, you were firmly clutching that packet of Kleenex in anticipation of the John Lewis Christmas ad just like everybody else. But then something strange happened. A dog jumped joyously on a trampoline. The regular set up of tears, followed by an existential crisis over cold turkey, all but gone and replaced by a goofy smile.
  Peak tears
  “Following a roller coaster year with Brexit and Trump, the nation needed an uplifting, certain and positive festive season and it&rsqu
  
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• Heineken goes direct-to-customers with launch of Brew House brand

  18-11-2016 15:20
  
  Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route.
  The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially be available at 15 sites across London ahead of a nationwide rollout by the end of the year.
  The Brew House brand will sit as a separate part of the Deliveroo a
  
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• Heineken goes direct-to-customers with Deliveroo tie-up

  18-11-2016 15:20
  
  Heineken is partnering with Deliveroo in a move that marks the first time an alcohol brand has offered a direct-to-consumer retail route.
  The deal between the two will see Heineken launch a new brand – Brew House – through which consumers can order beer and cider made by Heineken via the Deliveroo app. It will initially be available at 15 sites across London ahead of a nationwide rollout by the end of the year.
  The Brew House brand will sit as a separate part of the Deliveroo a
  
  Read more

• Advertisers must become ‘militant’ over digital metrics

  18-11-2016 12:52
  
  Advertisers should start demanding more of Facebook and Google when it comes to the metrics they offer, according to a number of marketers.
  Facebook has come in for criticism after it found more errors in the way it measures some digital metrics. In August, it admitted it had overstated video views by as much as 80% and now it has said it also found problems with the way it measured app referrals, ‘complete’ video views (how many people watched through to the end) and traffic to Ins
  
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• Ultimate Asset: Publisher Account Manager - Programmatic

  18-11-2016 12:08
  
  £35000 - £55000 per annum:Ultimate Asset:
  Fancy a challenge? Fancy working in an environment where your work with the publishers is valued, vital and top of the priority list?
  West End, London
  
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• UK retail sales growth hits 14-year high

  18-11-2016 01:00
  
  LONDON: The volume of retail sales in the UK jumped by 7.4% year-on-year in October, its highest rate of growth since April 2002, according to official figures.Retail sales were also
  
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• SAVVY Media Ltd: Client Sales Manager - Sports!

  18-11-2016 01:00
  
  £50K + comms:SAVVY Media Ltd:
  Calling all sports fans!
  London (Central), London (Greater)
  
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• Korea tops viewable completion rates

  18-11-2016 01:00
  
  SINGAPORE/SYDNEY: South Korea leads the world in terms of video ad attention because it has a viewable completion rate of 48%, the highest among major global markets, a new report has revealed.According to video adtech firm TubeMogul, two other...
  
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• Indians downplay cybersecurity risk

  18-11-2016 01:00
  
  NEW DELHI: Indian consumers are becoming increasingly aware of the potential cyber threats they face, but there remains a degree of complacency when it comes to protecting passwords and other security measures, a new report has found.According to...
  
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• How should marketers define creativity?

  18-11-2016 01:00
  
  NEW YORK: Defining what "creativity" is, and how it adds to the impact of advertising, remain open questions for marketers, according to a paper published in the Journal of Advertising Research (JAR).Arthur J. Kover, Fordham University professor...
  
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• Facebook faces new heat on metrics

  18-11-2016 01:00
  
  SAN FRANCISCO: Facebook is under fire again after the social media giant discovered bugs and errors affecting metrics in four products: Page Insights, its video product, Instant Articles and referrals in Analytics for Apps.According to
  
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• Children's internet use at record high

  18-11-2016 01:00
  
  LONDON: Children in the UK now spend more time online than they do watching TV, while YouTube has become one of their most popular online destinations for content, according to a new official report.UK media regulator Ofcom released these findings...
  
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• Asia takes cross-border shopping lead

  18-11-2016 01:00
  
  GLOBAL: PayPal, the financial transactions firm, has seen its quarterly cross-border sales volume grow 38% to $19bn over the past two years and consumers in Asia-Pacific are driving the global trend.Specifically, more than two-thirds (68%) of...
  
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• ABC is top à la carte TV channel

  18-11-2016 01:00
  
  DURHAM, NC: ABC, CBS, NBC, Discovery and History are the five most popular channels in the US, but consumers are prepared to pay only between $1.52 and $1.55 a month to access each one, a new report has shown.Digitalsmiths, a TiVo company,...
  
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