Sales & Marketing news

• STOCKS HIT FRESH RECORD HIGHS: Here's what you need to know

  23-11-2016 22:00 via feedproxy.google.com
  
  The Dow Jones Industrial Average and S&P 500 continued to break through to new highs as US markets get ready to take a break for the Thanksgiving holiday.
  The Nasdaq, however, found itself in the red on a busy day for US economic data.
  Before we get to the headlines, here is the scoreboard:
  Dow: 19.083.18, +59.31, (+0.29%)
  S&P 500: 2,204.72, +1.78, (+0.08%)
  Nasdaq: 5,380.68, -5.67, (-0.11%)
  WTI crude oil: $47.99, -$0.04, (-0.08%)
  The Federal Reserve's November minutes indicate
  
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• Morgan Stanley is starting to show some serious Tesla skepticism (TSLA)

  23-11-2016 20:03 via feedproxy.google.com
  
  Morgan Stanley's lead auto analyst Adam Jonas cut his price target for Tesla's stock to $242 from $245 on Wednesday. 
  Tesla shares were trading up slightly, about 2% to $195 Wednesday afternoon. 
  Jonas has been a reliable Tesla bull, but he's wrestling with some of the electric automaker's recent moves, as well as CEO Elon Musk's projections for the future.
  For starters, Jonas said in a note to clients that Tesla's destiny lies with building vehicles and moving people around: We c
  
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• FED: The next rate hike should happen 'relatively soon'

  23-11-2016 19:36 via feedproxy.google.com
  
  The Federal Reserve thinks it will be appropriate to raise interest rates "relatively soon," according to minutes of its most recent meeting released Wednesday.
  This release covered the meeting that was held November 1-2, a week before the US election.
  The minutes did not account for the postelection surge in Treasury yields and inflation expectations, which made a December rate hike all the more likely.
  The market's stability and rise to new highs since then supports the case for a hike next mo
  
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• Japanese stocks are ready to take off

  23-11-2016 19:16 via feedproxy.google.com
  
  Credit Suisse upgraded Japanese equities to overweight and increased its mid-2017 target for the Nikkei to 20,000.
  The outlook was based on the expectation of a weaker yen adding to Japanese company earnings. The Bank of Japan is expected to increase monetary stimulus to keep JGB yields at zero (as investors move towards USTs), thus driving the yen lower.
  "Yen weakness tends to drive Japanese equity outperformance in local currency terms, with each 10% off the yen a
  
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• Here's what could kill the Trump dollar rally

  23-11-2016 19:06 via feedproxy.google.com
  
  The US dollar has been on a tear since Donald Trump's election in early November.
  And the US dollar index has extended its gains on Wednesday. It is up by 0.6% at 101.63 as of 11:47 a.m. ET, around 14-year highs.
  At least part of that strengthening could be attributed to the markets reacting to Trump's proposed fiscal policy initiatives.
  However, going forward, there are other things to keep in mind with respect to the greenback.
  "We would not argue with the logic and our revised forecasts since
  
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• US oil rig count rises for 4th straight week

  23-11-2016 19:00 via feedproxy.google.com
  
  The US oil rig count rose by 3 to 474 this week, the highest level since late January, according to oil drilling services provider Baker Hughes. 
  Last week, the count of oil rigs spiked by 19, the biggest weekly increase since July 2015. Although it sustained the recent uptrend, the tally is still far from its 2014 peak — right when producers started taking rigs offline to cope with the oil crash. 
  Crude oil prices got some support this week from the two-day OPEC meetin
  
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• Allexo Search: Research & Insight Manager - EMEA

  23-11-2016 18:00
  
  £50000 - £56000 per annum + Bonus + Benefits:Allexo Search:
  Research & Insight Manager at a leading FMCG manufacturer - EMEA Region
  Berkshire
  
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• Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola

  23-11-2016 17:37
  
  What challenges lie in measuring content and analysing its success?
  When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face.
  First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing system that will take care of everything, including measurements.
  Second, approaching content marketing like ‘advertising&rs
  
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• Secret Marketer: Big data won’t do your job for you

  23-11-2016 17:29
  
  The two scariest words in the marketing lexicon are not ‘you’re fired’. They are in fact ‘big data’. Why? Because nobody really has a clue what it means or entails.
  It sounds like one of those things that is going to be good. And, like any buzzword, it has spawned its own clichés: ‘data is the oil of the digital economy’ and ‘bits and bytes are the new Brent Crude’.
  My favourite is ‘data gravity’ – a very stretched a
  
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• ASKE Consulting: Product Manager

  23-11-2016 17:07
  
  £50k-60k + Bonus 20% of Salary + Car/Car Allowance, Pension:ASKE Consulting:
  This is undoubtedly one of the most exciting career opportunities in product management within the automotive industry....
  Surrey
  
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• ASKE Consulting: Digital Product Manager

  23-11-2016 17:07
  
  £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension:ASKE Consulting:
  This is undoubtedly one of the most exciting career opportunities in product management within the automotive industry.
  Surrey
  
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• UK economic growth set to slow due to Brexit

  23-11-2016 16:40
  
  The Government has admitted that economic growth is likely to be much slower than previously forecast after the UK voted to leave the European Union.
  Chancellor Philip Hammond, giving his first Autumn Statement, said the Office for Budget Responsibility (OBR) now predicts the economy will grow by 1.4% in 2017, down from the 2.2% it predicted in March. And it expects growth to be 2.4% slower over the next five years as a result of Brexit.
  READ MORE: Why Brexit is both an opportunity and a strate
  
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• Allexo Search: Category Manager - Grocery Top 4

  23-11-2016 16:16
  
  £45000 - £50000 per annum + Bonus + benefits:Allexo Search:
  FMCG Category Manager with a Global Food Business - Grocery Top 4
  London / Middlesex
  
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• Canterbury City Council: Head of Communications

  23-11-2016 16:10
  
  £54,540 to £58,631 with potential to progress to £62,721 through discretionary performance awards.:Canterbury City Council:
  The Canterbury district has ambitious plans for its future. Incorporating a city recently named as the “most vibrant” in England...
  Canterbury, Kent
  
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• Is Microsoft now ‘cool enough’ to take on Apple?

  23-11-2016 16:06
  
  Microsoft believes perceptions of the brand have changed, with consumers now seeing it as “cool”, thanks to product innovations, such as the Surface Pro 4 tablet, Surface Pro Studio desktop and Hololens virtual reality technology.
  With this in mind, Microsoft is focusing on execution rather than product launches this Christmas, targeting a millennial audience with products it now says are “premium”.
  “Last year we released the Surface Pro 4, the first time we had a b
  
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• Gabriele Skelton: Project Assistant, marketing - global publishing company

  23-11-2016 14:09
  
  £22000 - £25000 per annum:Gabriele Skelton:
  Exciting times ahead at a leading and well-loved publishing and education company based in the heart of London.They are seeking a bright and brave ...
  London
  
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• Gabriele Skelton: Digital Project Assistant, global publishing and education firm

  23-11-2016 14:09
  
  £22000 - £25000 per annum:Gabriele Skelton:
  Exciting times ahead at a leading and well-loved publishing and education company based in the heart of London.They are seeking a bright and brave ...
  London
  
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• Why Black Friday is now a vital part of Christmas for UK retailers

  23-11-2016 14:00
  
  When Black Friday properly debuted on these shores back in 2013, it was remembered primarily for photographs of people getting into punch ups over limited stocks of cheap TVs. Asda, the retail brand most associated with these unsavoury scenes, even made the decision to pull out of Black Friday last year as it cited “shopper fatigue around flash sales on big ticket items.” Prominent retailers such as John Lewis also remain unconvinced and unwilling to participate. Yet this hasn’
  
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• PRESENTING: The 9 stocks that matter most to hedge funds (BAC, AGN, YHOO, MSFT, AAPL, GOOGL, FB, AMZN, CHTR)

  23-11-2016 02:30 via feedproxy.google.com
  
  Here they are: the hedge fund darlings of Q3.
  Goldman Sachs recently updated its Very Important Position list of stocks that appear the most among the funds' largest 10 holdings.
  One disclaimer: The list was compiled based on 13-F filings hedge funds made, which disclosed their positions. These stocks were held as of the end of the third quarter, and the funds could have since changed their positions.
  Goldman ranked the stocks based on the number of funds that held as a top-10 holding.
  Here
  
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• Where all 14 OPEC members stand ahead of November's crucial meeting (USO, OIL)

  23-11-2016 02:28 via feedproxy.google.com
  
  Two years ago, oil prices plummeted after OPEC voted to not cut production.
  Fast forward to 2016, and it looks like the cartel could be gearing up for a production cut.
  As members prep themselves for the November 30 meeting, we took a look at how they have fared over the last few months in terms of economic, geopolitical, and security issues.
  RBC Capital Markets' commodities research team led by Helima Croft ranked all 14 members from least to highest risk, with 10
  
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• Americans have changed their attitudes about cars — and it's a boon for the auto industry

  23-11-2016 02:24 via feedproxy.google.com
  
  America is not a nation that likes to drive old cars — at least we weren't until the financial crisis.Ever since the end of the crisis, and the beginning of a booming recovery in the US auto market, we've been doing just that. Since about 2009 the age of a car or truck on US roads has steadily averaged about 11 years — ancient, by American standards. 
  Throughout the industry, the expectation has been that this average vehicle age will drop, as American's
  
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• Heinz ad banned for encouraging ‘unsafe’ behaviour among children

  23-11-2016 01:01
  
  A Heinz ad featuring children, teenagers and adults using using tins of baked beans to drum out the rhythm of a song has been banned by the ASA for encouraging unsafe behaviour.
  The ‘Can Song’ ad shows people singing along to a song while using a baked beans can as an instrument. Towards the end of the ad, on-screen text states “Learn the #CanSong”.
  It triggered nine complaints, which challenged whether the ad encouraged unsafe practice and whether it featured behaviour
  
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• What is the role of creativity?

  23-11-2016 01:00
  
  NEW YORK: Creativity is the subject of "surprising tensions" between clients and agencies in China, according to recent research published in the Journal of Advertising Research (JAR).In the latest issue of JAR, a trio of academics from...
  
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• Social is 'gateway' to news in Asia

  23-11-2016 01:00
  
  ASIA-PACIFIC: The role of social media in disseminating news has been much debated following the US presidential election, but recent research shows that consumers in certain Asian markets rely on this channel to a far greater extent than do those...
  
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• Naver takes on Google and Facebook

  23-11-2016 01:00
  
  SEOUL: Naver, South Korea's leading internet portal and search engine, has announced major investment in new areas of technology that are already being explored by US internet giants.Lee Hae-jin, the outgoing chairman, indicated the
  
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• NASA builds social empire with no budget

  23-11-2016 01:00
  
  WASHINGTON, DC: NASA, the US space agency, is using social media, live video and influencers to share the wonders of space with fans all over the world – all without any advertising budget.According to Veronica McGregor, NASA's News and Social...
  
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• Half of e-commerce mobile in five years

  23-11-2016 01:00
  
  CHICAGO: Mobile is set to account for more than half of global internet retailing within the next five years, according to a new report, as convenience continues to shape the retail industry.In
  
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• Budgets limit mobile campaigns in Turkey

  23-11-2016 01:00
  
  ISTANBUL: Turkey has been the source of award-winning mobile campaigns but mobile budgets remain a small proportion of the total marketing budget and their limited size is a brake on industry growth, according to a new study from Warc and the MMA. ...
  
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• Blog: Toolkit 2016 revisited

  23-11-2016 01:00
  
  Ahead of the launch of Warc's Toolkit 2017, head of content David Tiltman reviews the themes covered in the 2016 report and finds them borne out by the year's events.
  
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• Ann Sharman Recruitment: Account Manager - Design, Innovation and Brand Strategy Agency

  23-11-2016 01:00
  
  £25,000-£30,000 plus bens:Ann Sharman Recruitment:
  Fabulous career opportunity for a smart and switch-on Account Manager to move into design, brand and innovation at a leading agency with global reach.
  London (Central), London (Greater)
  
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