Sales & Marketing news

• These drugs had the highest price increases in 2015 — according to the government agency that pays for them (VRX, SNY, GILD)

  14-11-2016 23:24 via feedproxy.google.com
  
  We just got a better picture of how much money government agencies are spending on prescription drugs.
  On Monday, the Centers for Medicare and Medicaid Services, which covers roughly 100 million Americans, reported on the drugs it spent the most money on in 2015, as well as how many people are using them. The intent of the report is to "to provide a better sense of the frequency and pervasiveness of these increases," the agency noted.
  The biggest price increases, not accounting for rebates,
  
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• Obama explains why it’s going to be harder for Republicans to repeal Obamacare than they think

  14-11-2016 23:13 via feedproxy.google.com
  
  President Barack Obama on Monday laid out why the repeal of the Affordable Care Act, better known as Obamacare, will be difficult for the incoming Republican leadership and the administration of President-elect Donald Trump.
  "The holy grail for Republicans over the last six or seven years was to kill Obamacare," Obama said during a press conference at the White House.
  Trump, House Speaker Paul Ryan, and Senate Majority Leader Mitch McConnell all have called for the repeal of the law since T
  
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• The head of the SEC will step down at the end of the Obama administration

  14-11-2016 23:05 via feedproxy.google.com
  
  Mary Jo White, the chair of the Securities and Exchange Commission, announced Monday that she will step down at the end of the Obama administration.
  Her departure from the SEC had been expected in the wake of Donald Trump's surprise presidential election victory.
  Paul Atkins, a former SEC commissioner and an outspoken critic of the regulatory response to the financial crisis, is on Trump's transition team. And Trump’s transition website has restated his intent to “dismantle
  
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• Warren Buffett is loading up on airlines (AAL, UAL, DAL, LUV)

  14-11-2016 22:34 via feedproxy.google.com
  
  Warren Buffett is loading up on airline stocks.
  Buffett's Berkshire Hathaway is taking new stakes in American Airlines, United Continental, and Delta Air Lines, according to the company's latest 13-F filing.
  The firm also took a stake in Southwest Airlines, according to CNBC.
  Stocks for the firms jumped in after-hours trading. Around 4:19 p.m. ET they were at:
  American Airlines: up 2.2% to $44.35 per share.
  United Continental Holdings: up 1.0% to $63.58 per share.
  Delta Air L
  
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• Nasdaq just crowned one of the most senior women on Wall Street (NDAQ)

  14-11-2016 22:33 via feedproxy.google.com
  
  Nasdaq has a new CEO.
  The exchange group has named Adena Friedman as chief executive, replacing Bob Greifeld, who will become chairman of the board.
  Friedman has long been considered the heir apparent at Nasdaq. Greifeld had the CEO role for 14 years, turning the company in to what he has called a cutting edge technology company. 
  The appointment of Friedman as CEO cements her position as one of the most senior women on Wall Street. It also arrives as Nasdaq and establishment riva
  
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• Trivago files to go public in what could be one of the biggest IPOs of the year

  14-11-2016 22:12 via feedproxy.google.com
  
  Trivago, the online hotel reservation company backed by Expedia, has filed to go public.
  JPMorgan, Goldman Sachs, and Morgan Stanley are leading the deal, which will list on the Nasdaq under the ticker "TRVG."
  Allen & Company, Bank of America Merrill Lynch, Citigroup, Deutsche Bank, Cowen and Company, and Guggenheim Securities are also on the deal.
  Analysts have previously valued Trivago at $5 billion.
  Business Insider previously reported that Trivago was looking to list its shares by the en
  
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• STOCKS FALL, BONDS PLUNGE: Here's what you need to know (SPY, SPX, DJI, IXIC, RAI, BTS, SEIGY, MENT)

  14-11-2016 22:00 via feedproxy.google.com
  
  The Dow Jones Industrial Average closed at an all-time high, extending its post-election rally, but losing grip of early gains on Monday.
  Global bonds sold off again, sending Treasury yields to their highest levels of this year as investors continued to bet that President-elect Donald Trump's fiscal policy will boost inflation.
  And, the US dollar index, which measures the currency against a basket of other majors, rose above 100 for the first time since December. 
  First, the
  
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• Reynolds American has reportedly rejected British American Tobacco's $47 billion takeover offer (RAI, BTI)

  14-11-2016 21:33 via feedproxy.google.com
  
  The cigarette-seller Reynolds American has rejected British American Tobacco's $47 billion buyout offer, according to Bloomberg's Ruth David, Dinesh Nair, and Manuel Baigorri.
  The American company is seeking a higher price, according to the report, and BAT is willing to increase its offer slightly.
  BAT currently holds a 42% stake in the company.
  It first made an offer to buy Reynolds last month.
  "The proposed merger of our two great companies is the logical progression in our relationship a
  
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• A former Tesla exec and the founder of TrueCar are teaming up to reinvent car-ownership (TSLA)

  14-11-2016 19:56 via feedproxy.google.com
  
  A former Tesla executive who oversaw finance operations in Germany and the founder and former CEO of the internet auto resource TrueCar.com have partnered to launch a new car-financing startup, Fair.
  The Tesla exec is Georg Bauer, and the former TrueCar CEO is Scott Painter, an influential but at-times controversial pioneer of a transparent-pricing approach to generating online sales leads for car dealers. 
  Details on Fair are currently modest. According to public-relations firm representin
  
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• Ronald Reagan can tell us a lot about what the economy will look like under Trump

  14-11-2016 19:48 via feedproxy.google.com
  
  With the uncertainty of President-elect Donald Trump's vague policies leaving economists wondering what the US economy will look like under a Trump administration, history may give us some clues.
  According to Jeremy Hale, Graham Bishop, Maximilian Moldaschl, and Amir Amin — the asset allocation strategy team at Citi — a Trump presidency will probably go something like the Reagan years in the 1980s.
  "Regardless, markets have started to price this in, and we think a
  
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• Mexico's markets have been getting rocked since Trump won (USD, MXN)

  14-11-2016 19:11 via feedproxy.google.com
  
  Mexican markets have not yet recovered since they plunged after President-elect Donald Trump won the US election last week. 
  Before Trump won, the prevailing narrative was that his victory would be a negative for the country's economy. That's because Trump had proposed to tighten US trade and immigration with Mexico.
  In the final stages of the campaign, the Mexican peso closely tracked what traders believed were the odds of Trump's victory: it fell against the dollar when Trump wa
  
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• Treasurys are turning around (TLT, TBT)

  14-11-2016 19:01 via feedproxy.google.com
  
  US Treasurys have been getting destroyed since it became clear Donald Trump would become the 45th president of the United States. Heavy selling ran yields at the long end of the curve up about 50 basis points off of their election night lows as traders began to price in the potential return of inflation as a result of Trump's plan to cut taxes and rebuild US infrastructure. However, after screaming higher overnight and ahead of the US session, yields are showing signs of a re
  
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• A hedge fund just asked Kate Spade to sell itself — and shares soared (KATE)

  14-11-2016 18:05 via feedproxy.google.com
  
  Kate Spade's shares surged on Monday after a hedge fund sent its board a letter pushing for a sale of the company.
  The letter, which was first reported by Business Insider, came from the New York-based hedge fund Caerus Investors and urged the board to consider a sale.
  "We have become increasingly frustrated by management's inability to achieve profit margins comparable to industry peers," Caerus' founder, Ward Davis, and managing partner, Brian Agnew, wrote.
  "Given the market's lack of fai
  
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• Trump is about to use a budget trick to steal from an entire generation

  14-11-2016 18:01 via feedproxy.google.com
  
  Donald Trump is about to engage in a massive generational theft, and he is likely to use a classic budget trick to pull it off.
  The method is called dynamic scoring, which is just a fancy way of justifying massive increases in the national debt.
  But first, Trump's plan: The president-elect has promised to spend $500 billion on infrastructure development while carrying out dramatic tax cuts.
  According to analysis from the Tax Policy Center, that tax plan would exacerbate income inequality and dep
  
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• Leading Marketing Specialist: Online Content Lead

  14-11-2016 17:48
  Competitive :Leading Marketing Specialist:
  Online marketing is a fast developing field. No matter if paid, owned or earned all digital operations need to be connected to the user...
  London (Central), London (Greater)
  
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• There's been a dramatic shift in why the world drinks coffee — and it's a boon for companies

  14-11-2016 17:47 via feedproxy.google.com
  
  Coffee is just like wine.
  People don't drink wine only to get drunk. Similarly, many people enjoy coffee for more than just an early-morning or late-night boost, according to Andrea Illy, the CEO of the Italy-based Illycaffè coffee company.
  "People were drinking lousy coffee with sugar and milk in order to get the caffeine kick in the morning," Illy told Business Insider in a recent interview.
  "There's no time any longer for that. Now, people enjoy the preparation, they enjoy the places w
  
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• An 18-month recession at the biggest businesses in America just ended

  14-11-2016 16:30 via feedproxy.google.com
  
  America's largest companies had some good news this quarter.
  A little over 90% of S&P 500 companies have reported their quarterly results, and it's become clear that the recession in corporate profits has come to an end.
  Since the second quarter of 2015, S&P 500 earnings reports have shown a decline in profits — year-over-year. A decline for two consecutive quarters indicates an earnings recession.
  Based on the companies that have reported so far this quarter, S&P earnings
  
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• The boutique bank Perella Weinberg is buying an energy-focused rival

  14-11-2016 16:29 via feedproxy.google.com
  
  The boutique mergers-and-acquisitions shop Perella Weinberg Partners is buying Tudor, Pickering, Holt & Co. (TPH), a small energy-focused investment bank.
  TPH's energy practice will continue to operate under its name, while the combined entity will take on Perella's name.
  "We recognize the preeminent role that TPH has built as an energy banker in North America, the respect it has earned in the industry, and its leadership and strong voice in Houston," Perella's CEO, Robert Steel, said in a s
  
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• Nigeria's inflation just surged to an 11-year high

  14-11-2016 16:09 via feedproxy.google.com
  
  Nigeria's inflation surged to an 11-year high.
  Consumer prices rose by 18.3% year-over-year in October, according to data from the central bank, accelerating from the previous month's rate of 17.9%.
  This was the highest rate since October 2005, and the 12th consecutive month it accelerated. The rate was in line with the median Bloomberg estimate. 
  "Persistent above-target inflation will prompt the Central Bank of Nigeria to tighten monetary policy," argued John Ashbourne, Africa econom
  
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• How disruptive brands are redefining marketing

  14-11-2016 16:07
  
  Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies.
  The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences on digital channels.
  James Kirkham, chief strategy officer at YouTube football channel Copa90, explains that the brand frames its marketing s
  
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• Marketers must keep it real when portraying diversity, says YouTube

  14-11-2016 15:52
  
  Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King.
  Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that moves entirely away from a representation the viewer resonates with.
  “There are lots of things we could do, but the first one is just be aware, be
  
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• Richard Robinson: Marketing needs 24/7 capability, and it’s your job to achieve it

  14-11-2016 12:03
  
  There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are 37.5 hours a week to make an impact.
  Ecommerce changed the game. The mid-90s saw the liberalisation of Sunday trading hours coinciding with the arrival of online shopping websites such as Amazo
  
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• Richard Robinson: Marketing needs 24/7 capability

  14-11-2016 12:03
  
  There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are 37.5 hours a week to make an impact.
  Ecommerce changed the game. The mid-90s saw the liberalisation of Sunday trading hours coinciding with the arrival of online shopping websites such as Amazo
  
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• Rankin Photography Ltd: Creative

  14-11-2016 11:56
  
  Competitive :Rankin Photography Ltd:
  We’re currently looking for a mid weight Creative strong across concept, design and copy.London (Central), London (Greater)
  
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• Rankin Photography Ltd: Advertising Strategist Planner

  14-11-2016 11:41
  
  Competitive :Rankin Photography Ltd:
  We’re currently looking for an exceptional freelance Advertising Strategist / Planner with 3 + years to join us at the start of 2017.
  London (Central), London (Greater)
  
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• Sainsbury’s gives the gift of time in Christmas campaign

  14-11-2016 01:01
  
  Sainsbury’s is highlighting the importance of sharing the gift of time with family and friends in its new Christmas campaign.
  ‘The Greatest Gift’ campaign launches today (14 November) on social media before airing on TV during during ‘I’m a Celebrity… Get Me Out Of Here!’ at 9.15pm. It sees the supermarket brand take on a “West End” musical style and has been created using stop-frame animation techniques. Like previous years, it has the slo
  
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• Sainsbury’s gives the gift of time in animated Christmas campaign

  14-11-2016 01:01
  
  Sainsbury’s is highlighting the importance of sharing the gift of time with family and friends in its new Christmas campaign.
  ‘The Greatest Gift’ campaign launches today (14 November) on social media before airing on TV during during ‘I’m a Celebrity… Get Me Out Of Here!’ at 9.15pm. It sees the supermarket brand take on a “West End” musical style and has been created using stop-frame animation techniques. Like previous years, it has the slo
  
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• Xmas content-sharing has four hotspots

  14-11-2016 01:00
  
  LONDON: Some 72% of UK consumers are expected to share Christmas-related content online this festive season, but marketers should be aware that there will be four sharing spikes, or hotspots, besides Black Friday and Cyber Monday.That is according...
  
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• Sherwin-Williams' formula for success

  14-11-2016 01:00
  
  ORLANDO, FL: Sherwin-Williams, the paint brand, has yielded major benefits by looking at "painting" rather than only thinking about its products – and believes other marketers may also gain from a "focus on the '-ing'".Ellen Moreau, SVP of...
  
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• Recession shapes millennial attitudes

  14-11-2016 01:00
  
  SINGAPORE: The 2008 financial crisis has been a critical force in shaping millennial attitudes to finance, new research by HSBC has revealed.Ailean Mills, Global insight Director at consumer insight agency BAMM London, which worked with banking...
  
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• P&G taps the skills of veterans

  14-11-2016 01:00
  
  CINCINNATI: Recent reports on the current state of diversity and skills among brand owners have overlooked the benefits that military veterans can bring, a Procter & Gamble executive has suggested.The FMCG giant is reported to have recruited...
  
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• One in four Brits deletes apps same day

  14-11-2016 01:00
  
  LONDON: Apps have a limited lifespan when it comes to trying to impress British mobile consumers because a quarter of them are deleted on the same day they are downloaded, according to a new study into UK app usage.Based on responses from 2,000...
  
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• Haymarket Media Group: Senior Account Manager - Agency Sales - Stuff & What Hi-Fi?

  14-11-2016 01:00
  
  Dependent on Experience:Haymarket Media Group:
  Haymarket Consumer Media are recruiting a Senior Account Manager, working across consumer electronic brands - Stuff and What Hi-Fi?
  Twickenham, London (Greater)
  
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• Facebook mobile ROI is questioned

  14-11-2016 01:00
  
  SAN FRANCISCO: Discrepancies between Facebook's conversion tracking and advertisers' web analytics could mean that advertisers are missing out on some of their investment in mobile ad campaigns, according to a recent report.For its
  
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• Alibaba aims higher with Singles' Day

  14-11-2016 01:00
  
  HANGZHOU: As Alibaba looks set to smash sales records for its 11.11 Singles' Day shopping event, the Chinese e-commerce firm's CMO has spoken of its ambition to make the festival as big as Christmas or Chinese New Year.Alibaba launched its 11.11...
  
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• 1-in-4 Brits delete apps on same day

  14-11-2016 01:00
  
  LONDON: Apps have a limited lifespan when it comes to trying to impress British mobile consumers because a quarter of them are deleted on the same day they are downloaded, according to a new study into UK app usage.Based on responses from 2,000...
  
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