Sales & Marketing news

• Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand

  16-11-2016 18:15
  
  While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t.
  With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see it as the first choice for buying new items as opposed to its historic online car boot sale reputation.
  Ebay believes the key to achieving this will b
  
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• Marketoonist on digital transformation

  16-11-2016 17:58
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on digital transformation appeared first on Marketing Week.
  
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• Nottingham Trent University: Business Delivery Manager

  16-11-2016 17:26
  
  £32,004 - £36,001:Nottingham Trent University:
  The NTU Student Dashboard is an award-winning learning analytics resource designed to improve student success....
  Nottingham, Nottinghamshire
  
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• Bray Leino: Associate Media Director

  16-11-2016 16:48
  
  Competitive (depending on experience) + Benefits:Bray Leino:
  We have an exciting opportunity for an Associate Media Director to join the Media Department in our Filleigh, North Devon office.
  Filleigh, North Devon
  
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• Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards

  16-11-2016 14:45
  
  Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night.
  Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry including new editors at Vice, Grazia and The Sunday Times Magazine, with the judges praising a “strong, consistent vision with fast and tangible impact
  
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• Marketing Week editor Russell Parsons named BSME’s New Editor of the Year

  16-11-2016 14:45
  
  Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night.
  Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry including new editors at Vice, Grazia and The Sunday Times Magazine, with the judges praising a “strong, consistent vision with fast and tangible impact
  
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• Collaboration is key to customer experience

  16-11-2016 14:21
  
  Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences.
  The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier, named by 48% of respondents. It says that constant restructures to address this are creating m
  
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• Mark Ritson: Dodgy video metrics prove TV is way ahead

  16-11-2016 11:12
  
  The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter from the marketing community. Each biasing marketers against so-called traditional media and in favour of new, hot ‘digital’ alternatives.
  Last week
  
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• Christmas ads 2016: Watch them all here

  16-11-2016 10:57
  
  John LewisJohn Lewis’s tale of Buster the Boxer and his penchant for bouncing has already clocked up more than 15 million views on YouTube alone.
  Marks & SpencerWhile Santa Claus is busy delivering gifts to all the world’s children, his wife Mrs Claus is instead out in her helicopter making special deliveries to children that want to get something really special for someone they love.
  BootsBoots is giving the gift of beauty this year, surprising women who work over the festive se
  
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• Alzheimer’s Research UK shows what the world would be like if Santa ‘forgot’ about Christmas

  16-11-2016 01:01
  
  Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s.
  The ad begins with Freya, a young girl, asking her father about the story of Father Christmas, after finding a figure of him tucked away. She is told about the “forgotten” Santa, who has stopped calling on Christmas Eve
  
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• Alzheimer’s Research UK shows a world where Santa has ‘forgotten’ about Christmas

  16-11-2016 01:01
  
  Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s.
  The ad begins with Freya, a young girl, asking her father about the story of Father Christmas, after finding a figure of him tucked away. She is told about the “forgotten” Santa, who has stopped calling on Christmas Eve
  
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• SunTrust turns purpose into practice

  16-11-2016 01:00
  
  ORLANDO, FL: SunTrust, the banking group, has successfully turned its purpose into practice through starting a "movement" based around helping consumers improve their financial well-being, whether they are customers or not.Susan Somersille Johnson...
  
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• Smartphones gain ground in India

  16-11-2016 01:00
  
  NEW DELHI:More than 70m mobile phones were shipped in India during the third quarter, with smartphones continuing to gain ground on feature phones, new data has revealed.According to the International Data Corporation's (IDC) Quarterly Mobile...
  
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• Internet giants tackle fake news

  16-11-2016 01:00
  
  NEW YORK: As some observers argue that fake news sites may have affected the result of the US presidential election, Google and Facebook have said they are taking steps to bar such sources from using their ad networks.Earlier this month, for...
  
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• Google prepares for AI-first era

  16-11-2016 01:00
  
  MOUNTAIN VIEW, CA: Google is deploying artificial intelligence (AI) and machine learning in a growing variety of applications as it prepares for an "AI-first" era.The internet giant, famed for its so-called "moonshot" projects, has recently...
  
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• Design can drive growth

  16-11-2016 01:00
  
  LONDON: Design is not a cost or an unnecessary indulgence but something that can create real financial value and marketers need to be able to make the case for investment and to change corporate attitudes.In a Warc Best Practice paper,
  
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• Brands pressured on newspaper ads

  16-11-2016 01:00
  
  LONDON: In a febrile political environment, brands, including Lego, Walkers and John Lewis, have come under pressure from campaigners to stop advertising with certain newspapers which stand accused of exacerbating an already divided society with...
  
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• Ask hard questions for digital change

  16-11-2016 01:00
  
  SINGAPORE: Brands looking to digitally transform their business must set firm goals and not be afraid to challenge inflexible mindsets, according to a senior Starhub executive.  Rob Strother, Vice President of Digital Transformation at...
  
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• Asian music streamers see way forward

  16-11-2016 01:00
  
  SINGAPORE: Asian providers could lead the world in successful monetisation of music streaming business models, as they work with a range of partners, including advertisers to develop effective and targeted marketing, a new report has said.In
  
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