Sales & Marketing news

• Ultimate Asset: Business Development Manager - World Renowned Media Owner

  15-11-2016 19:50
  
  £35000 - £40000 per annum + commission and benefits :Ultimate Asset:
  Business Development Manager - World Renowned Media Owner - Client Direct Sales
  London
  
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• Take part now in Marketing Week’s annual Career and Salary Survey

  15-11-2016 18:01
  
  Are you paid fairly? Could you earn more in another sector? How much could you earn if you take the next step in your career?
  At Marketing Week, we have once again launched our annual Career and Salary Survey – the industry’s most comprehensive look at what marketers earn, their career priorities and how well employers are satisfying their needs for professional and personal development.
  We want all our readers to take part in order to provide the best data possible, so we can give y
  
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• How OOH advertising is moving beyond awareness

  15-11-2016 18:01
  
  The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through.
  Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute on several elements of a marketing strategy.
  1. Creating interest via experiences
  In July, Sony marked the release of
  
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• Five marketing objectives OOH advertising can achieve

  15-11-2016 18:01
  
  The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through.
  Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute on several elements of a marketing strategy.
  1. Creating interest via experiences
  In July, Sony marked the release of
  
  Read more

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• Haymarket Media Group: Marketing Executive - marcomms and charities

  15-11-2016 17:22
  
  Depending on Experience :Haymarket Media Group:
  Haymarket is looking for a Marketing Executive to join our brilliant Marcomms and Charities portfolio
  Twickenham, London (Greater)
  
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• Find your edge and diversify: What marketers can learn from gaming

  15-11-2016 17:11
  
  Gaming might not seem like the obvious place for marketers to get inspiration, but there is a lot they can learn about diversifying their strategy across multiple platforms and “finding their edge” in a highly competitive marketplace.
  Speaking at Web Summit last week, Gabriel Leydon, CEO and co-founder of US mobile gaming company Machine Zone said understanding what makes your brand different in the market can help in the daunting and complex real-time ad bidding
  
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• Allexo Search: Marketing Campaign Project Co-Ordinator - CRM

  15-11-2016 16:59
  
  £25000.00 - £35000 per annum + Bonus + Benefits:Allexo Search:
  Marketing Campaign Project Co-Ordinator - CRM (Based London or Leeds)
  West Yorkshire, Leeds / London
  
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• Financial Times: Sales Executive

  15-11-2016 16:32
  
  Competitive + Bonus + Benefits:Financial Times:
  This exciting opportunity gives you the chance to be a part of one of the biggest and most forward thinking media brands in the world.
  London (Central), London (Greater)
  
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• Google, Adidas and GoPro – The top 10 YouTube ads in October

  15-11-2016 15:55
  
  1. Introducing Pixel – Phone by Google
  Google launched its first smartphone in October and judging by the success of its marketing campaign it will prove popular with buyers. This video showcases why people should buy the device, highlighting its battery life, camera, unlimited storage and the fact it has Google Assistant built in.
  2. Adidas – Football needs creators featuring Paul PogbaFootballer Paul Pogba made a big money move back to Manchester United over the summer and the clu
  
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• Allexo Search: Marketing Capability Manager

  15-11-2016 13:44
  
  £40000.00 - £45000.00 per annum + Bonus + Benefits:Allexo Search:
  Marketing Capabilities Manager for leading consultancy - FMCG Brand MarketingSurrey / Middlesex
  
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• Aldi and Lidl see slowest growth in five years as Tesco turnaround gathers pace

  15-11-2016 12:05
  
  Aldi and Lidl’s sales grew at their slowest rate for five years over the past three months as Tesco’s sales improve, driven by its cheaper own brand ‘Farm Brands’ range.
  According to the latest figures from Kantar Worldpanel, Lidl’s sales increased by 6.1% in the 12 weeks ending 6 November, much slower than in recent months. Aldi’s sales also dipped to 10.2%, though both the discounters’ sales are still rising at a significantly faster rate than the ove
  
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• The Bio Agency: Senior Digital Designer/Art Director

  15-11-2016 11:39
  
  Competitive :The Bio Agency:
  The BIO Agency are seeking an exceptional hands-on Art Director with a genuine passion and enthusiasm for all the things digital...
  London (Central), London (Greater)
  
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• The Bio Agency: Digital Art Director

  15-11-2016 11:39
  
  Competitive :The Bio Agency:
  The BIO Agency are seeking an exceptional hands-on Art Director with a genuine passion and enthusiasm for all the things digital...
  London (Central), London (Greater)
  
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• Ball & Hoolahan: Insight Analyst

  15-11-2016 11:00
  
  £35,000 per annum :Ball & Hoolahan:
  Are you a data whizz with an analytical mind- able to think on your feet? We are looking for an experienced Insights Analyst Manager with a backgro...
  South East England
  
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• Pret tells alternative Christmas story to help break cycle of homelessness

  15-11-2016 09:00
  
  Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless.
  The campaign, called ‘Opening doors’, marks the first time the high street food chain has invited a filmmaker to document the scheme. Director Matthew Barton was given access to the programme for a year to document the stories of some of its particip
  
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• Pret tells alternative Christmas story as it looks to break cycle of homelessness

  15-11-2016 09:00
  
  Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless.
  The campaign, called ‘Opening doors’, marks the first time the high street food chain has invited a filmmaker to document the scheme. Director Michael Barton was given access to the programme for a year to document the stories of some of its particip
  
  Read more

• Warc Media Prize: Tech shortlist named

  15-11-2016 01:00
  
  GLOBAL: A total of 15 papers from nine markets have been shortlisted for the Effective Use of Tech category in the 2016 Warc Media Awards.These are a comprehensive set of awards covering four categories, including the Effective Use of Tech, with a...
  
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• Warc Media Awards: Tech shortlist named

  15-11-2016 01:00
  
  GLOBAL: A total of 15 papers from nine markets have been shortlisted for the Effective Use of Tech category in the 2016 Warc Media Awards.These are a comprehensive set of awards covering four categories, including the Effective Use of Tech, with a...
  
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• UK adspend grows despite Brexit

  15-11-2016 01:00
  
  LONDON: Media agency GroupM has professed itself surprised as it has revised upwards its forecasts for UK advertising expenditure this year and next, citing the "negligible" impact of the Brexit vote and the advance of paid search.It now expects...
  
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• TIAA embraces 'radical simplicity'

  15-11-2016 01:00
  
  ORLANDO, FL: TIAA, the financial services group, is seeking to embrace "radical simplicity" in order to engage consumers in new waysConnie Weaver, TIAA's EVP/Chief Marketing & Communications Officer, discussed the company's recent rebranding...
  
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• Latinas emerge as vital demographic

  15-11-2016 01:00
  
  MIAMI: Hispanic women are bicultural, educated and looking for brands to recognise the diverse range of roles they fulfil, according to a new study.The Latina SmartPurse was published by BODEN, a cross-cultural communications agency, and based on...
  
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• Haymarket Media Group: Database Marketing Assistant

  15-11-2016 01:00
  
  up to £22,000:Haymarket Media Group:
  As Database Marketing Assistant, you will be involved in a broad range of marketing support activities contributing to meeting the marketing goals
  Twickenham, London (Greater)
  
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• Drones and trains aid fulfilment

  15-11-2016 01:00
  
  BEIJING: Fulfilment, a key challenge for e-commerce businesses, is breaking new ground in China, where one billion parcels are expected to be shipped by high-speed train in the wake of Singles' Day and where drone deliveries will soon be a reality. ...
  
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• Celebrity endorsement under threat

  15-11-2016 01:00
  
  NEW DELHI: Celebrities who appear in misleading ads could be banned from the lucrative endorsement business, under new rules being put forward by the Indian government.These would see them being fined up to Rs 10 lakh for a first offence, rising...
  
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• Brands eye cannabis market

  15-11-2016 01:00
  
  NEW YORK: Cannabis is illegal under US federal law but legal in eight states following votes last week, raising the possibility that brands may be tempted to enter this fast-growing market.Drinks giant Constellation Brands has already said it is...
  
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• ASMR: the next forgotten fad?

  15-11-2016 01:00
  
  SYDNEY: The ASMR trend is likely to fizzle out, but in the meantime there are opportunities for some brands to engage consumers.ASMR – Autonomous Sensory Meridian Response – is purported to cause positive feelings of a relaxed nature and a...
  
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• Actually, we were all wrong — millennials love cars

  15-11-2016 00:06 via feedproxy.google.com
  
  For something like half a decade, the auto industry has been fretting about whether millennials will buy cars.
  The ascent of Uber and Lyft didn't help matters, as the whole concept of "de-ownership" gained currency.
  Well, it turns out that millennials are actually completely car crazy.
  Here's Bloomberg's David Welch:Millennials ... are more captivated by cars than their parents and still want the freedom of owning one, according to a new study from San Diego consulting firm Strate
  
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