Sales & Marketing news

• Christmas 2016: Marketing Week’s best (and worst) campaigns

  21-11-2016 18:04
  
  Michael Barnett, print editor
  Cracker: Sainsbury’s
  I hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment in prime media is huge, so I’d be surprised if it doesn’t deliver the biggest seasonal sales increase of all the brands doing big-budget ads this Christmas.
  Tur
  
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• Christmas 2016: Marketing Week picks the best (and worst) campaigns

  21-11-2016 18:04
  
  Michael Barnett, print editor
  Cracker: Sainsbury’s
  I hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment in prime media is huge, so I’d be surprised if it doesn’t deliver the biggest seasonal sales increase of all the brands doing big-budget ads this Christmas.
  Tur
  
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• The big debate: Should clients pay agencies to pitch?

  21-11-2016 17:04
  
  To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth of zero-based budgeting within client-side organisations, whereby companies precisely cost all of their objectives for the year ahead and the tactics used to deliver them.
  Th
  
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• Is the future of virtual reality mixed?

  21-11-2016 16:21
  
  2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer.
  Statista, a statistics and reports site, has predicted an uptake in the total number of active VR users. It says these will reach 171 million by 2018, compared to
  
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• Instagram takes on Snapchat again with live video and disappearing photos

  21-11-2016 16:16
  
  Instagram is aiming to make the site more “flexible” and “fun” as it unveils new features that once again seem to copy rival Snapchat.
  The first update brings live video to Instagram for the first time. It enables users and brands to broadcast live through its ‘Stories’ feature, with the videos disappearing once the user stops broadcasting.
  READ MORE: Instagram Stories – Snapchat imitation or a statement of intent?
  It is also adding new functionality to
  
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• Finding the best measure of success for content marketing

  21-11-2016 14:51
  
  Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge.
  Only half of marketers believe it is possible to accurately measure content marketing’s return on investment, according to a study by the Content Marketing Association (CMA), and 52% are unsure whether a universal metric is realistic.
  But almost a third (29%) of content marketers are worr
  
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• P&G on how it cut agencies by almost 50% to optimise its marketing spend

  21-11-2016 14:31
  
  P&G’s CEO David Taylor addresses an audience.Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending.
  The FMCG giant has been on a mission to become “simpler and more focused” over the last decade. In just over two years, it has divested, discontinued or consolidated 105 brands, reducing the number of categories it competes in by 60%.
  Speaking
  
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• Top stats on why mail is an effective marketing tool

  21-11-2016 12:36
  
  Key reasons for adding mail to the mix
  Why mail can appeal to all life stages
  Click here to view the full infographic or download it as a pdf.
  Emotional impact of mail
  Commercial benefits of mail
  Click here to view the full infographic or download it as a pdf.
  Find more intelligence on the effectiveness of mail and check out the Insight Engine at mailmen.co.uk/toolkit
  The post Top stats on why mail is an effective marketing tool appeared first on Marketing Week.
  
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• McDonald’s uses a vintage doll for its Christmas ad

  21-11-2016 01:01
  
  McDonald’s headline Christmas TV ad, created by Leo Burnett, features a vintage doll called Juilette, who comes to life after being left on a shelf and missing out on becoming a kid’s festive toy.
  The red-haired doll – who Marketing Week is told is no relation to Chucky – glances at a McDonald’s restaurant opposite her toy shop window.
  On Christmas Eve, just as the toy shop is closing, Juliette escapes and meets fellow toy ‘Meteor Mike’ at the McDonald&
  
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• Lidl lets customers vote on Christmas prices in social media ‘first’

  21-11-2016 01:01
  
  Launching today (21 November), Lidl will begin crowdsourcing the prices of select Christmas products in what it is calling an industry first.
  The Twitter-based strategy means the more a customers tweets about a featured Lidl product the lower its final price will become.
  The Lidl ‘Social Price Drop’ will start with Christmas lobster, which has a starting price of £5.99. Customers will be able to potentially lower the lobster’s price by tweeting about it from 8am today un
  
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• Retailers fail to bond with Indians

  21-11-2016 01:00
  
  MUMBAI: Some 79% of Indian consumers would "cheat" on their favourite retail brands, according to a global loyalty report that found devotion to be a key element of how passionate, committed and intimate consumers feel about a retailer.ICLP, a...
  
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• Pokémon GO explores wearable tech

  21-11-2016 01:00
  
  LONDON/SAN FRANCISCO: Pokémon GO, the surprise hit game of the summer, is being lined up to expand into more global markets as well as into wearable tech and promotional in-game events, the CMO of its development company has said.Speaking
  
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• New McDonald's agency launches

  21-11-2016 01:00
  
  NEW YORK: Omnicom Group has officially unveiled the new agency, named We Are Unlimited, which will manage consolidated US creative duties for McDonald's, the quick-service restaurant chain. The agency was created specifically for the fast-food...
  
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• General Mills flips its agency pay model

  21-11-2016 01:00
  
  NEW YORK: General Mills, the food group, has shifted its remuneration policy for creative agencies to reflect the importance of breakthrough thinking, rather than simply making time-based payments.Michael Fanuele, Chief Creative Officer at General...
  
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• Content sharers are more likely to buy

  21-11-2016 01:00
  
  LONDON: Consumers who share and click content are nine times more likely to purchase than non-sharers, a new report has revealed.RadiumOne's
  
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• Consumers respond to branded video

  21-11-2016 01:00
  
  BOSTON: Nearly half (46%) of consumers have made a purchase as a result of watching a branded video, while another third (32%) have considered doing so, a new global survey has found.Brightcove, a video cloud services company, worked with research...
  
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• Amazon Prime Video goes global

  21-11-2016 01:00
  
  SEATTLE: Amazon Prime Video, which is currently available in just a handful of countries, is poised to expand into about 200 markets in a move that is expected to present a serious challenge to Netflix.According to sources speaking
  
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• Alibaba attracts brand advocates

  21-11-2016 01:00
  
  HANGZHOU: Alibaba, the Chinese e-commerce giant, launched a premium loyalty programme for its top-spending customers two years ago and has since discovered that these enthusiasts double up as very useful brand ambassadors.Called Alibaba Passport,...
  
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