Sales & Marketing news

• DNA Recruit: Senior Shopper Strategist - Brand Activation - London

  02-11-2016 20:00
  
  £50000.00 - £65000.00 per annum + Benefits:DNA Recruit:
  If you're reading this, you already live and breathe brands. You're fascinated in finding out what makes shoppers tick and how this builds retailers businesses.You're more than likely a frustrated Senior Shopper Strategist looking to take on your next cha
  London
  
  Read more

• How News UK plans to become the biggest producer of original content

  02-11-2016 18:04
  
  News UK is hoping to “properly” start monetising video content within the business and become the biggest producer of original content within the media sector.
  The publisher said the company started prioritising video after Rebekah Brooks returned to the business as its chief executive, and is in the midst of building up its own video capabilities in house.
  “We have identified four main opportunities; video, mobile, branded content, and programmatic. We are making senior hires
  
  Read more

• Aston Martin: We relied too much on James Bond and forgot to innovate

  02-11-2016 17:53
  
  Aston Martin must play more of an emotional role in consumers’ lives, according to director of global marketing Dan Balmer, who fears it has relied too heavily on its ties to the James Bond franchise in the past.
  In 2015, the iconic British car marque sold 3,615 cars down from 3,661 the year before as operating losses widened to £58.3m [from £18.4m in 2014]. It attributed this loss to £161m of additional investment as it refreshes its car portfolio in a bid to turn around
  
  Read more

• John Lewis: The Christmas ad is our most profitable ROI

  02-11-2016 17:44
  John Lewis’s Christmas TV ad campaign is the department store’s most profitable return on investment, validating its continued investment in creativity.
  Speaking at the IPA Effectiveness Genesis Conference today (2 November), John Lewis head of marketing Rachel Swift argued that creativity has never been more important for marketers, emphasising how creative thinking drives commercial success by delivering brand fame and an emotional connection with consumers.
  “Our TV campaign
  
  Read more

• Advertisement

• News UK to be ‘biggest producer of original content’

  02-11-2016 17:15
  
  News UK is hoping to “properly” start monetising video content within the business and become the biggest producer of original content within the media sector.
  The publisher said the company started prioritising video after Rebekah Brooks returned to the business as its chief executive, and is in the midst of building up its own video capabilities in house.
  “We have identified four main opportunities; video, mobile, branded content, and programmatic. We are making senior hires
  
  Read more

• Three moves away from ad blocking after ‘pissing off Google’

  02-11-2016 14:51
  
  Three says it has a “love/hate relationship” with advertising and is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three tria
  
  Read more

• Three ditches ad blocking after ‘pissing off Google’

  02-11-2016 14:51
  
  Three says it has a “love/hate relationship” with advertising and is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three tria
  
  Read more

• Ashley Friedlein: Think of your product like a subscription to gain loyalty

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
  Read more

• Advertisement

• Ashley Friedlein: Loyalty requires a subscription mindset

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
  Read more

• Ashley Friedlein: Adopt a subscription mindset to gain loyalty

  02-11-2016 14:23
  
  You may have noticed the rise in subscription services and business models – the likes of Spotify in music, Netflix in video and, of course, Dollar Shave Club in FMCG, which was recently bought by Unilever for $1bn.
  On US-based My Subscription Addiction, a portal detailing available subscription services, there were 2,000 in operation as of March this year. And visits to subscription ecommerce sites have gone up 3,000% in the past three years. The average subscriber receives seven subscrip
  
  Read more

• Secret Marketer: A new breed of brands are making me reassess marketing

  02-11-2016 14:06
  
  In the midst of 2017 planning, I had to make presentations to convince those in charge of the purse strings about what I was going to spend the budget on. I thought it would be a good idea to communicate to these slightly older folks that now that we all have devices connected to a network, we can make any kind of content or service and, by and large, we live in a world of almost free information.
  But as I looked for examples to help make my point, I realised the problem with this new world
  
  Read more

• Russell Parsons: Don’t make the mistake of assuming customers behave like you

  02-11-2016 14:04
  You are not the same as your target market. In attitudes and behaviour, values and political beliefs, it’s unlikely you mirror those who buy your products and services.
  The shock felt by the vast majority of those in the marketing and creative industries when the British public voted to leave the European Union underlined this.
  Elsewhere, research unveiled last week by Ipsos Connect and Thinkbox shows that those who are responsible for choosing where advertising budgets are spent are more
  
  Read more

• Marketers take note: meetings and events are revenue generators

  02-11-2016 13:46
  
  David ChalmersSenior marketing directorOn average, 24 % of B2B marketing budgets are allocated to meetings, conferences, trade shows and events, which is unsurprising. Meeting face-to-face sparks genuine and enduring connections. Events are a place where you can turn your prospects into customers, and your customers into relationships, and more importantly into revenue.
  The most recent IPA Bellwether Report for Q3 2016 shows events enjoyed the largest percentage increase of a market
  
  Read more

• The Simmance Partnership: Business Development Director - Loyalty & Reward

  02-11-2016 13:30
  
  Six figure base salary + significant bonus and package:The Simmance Partnership:
  Seasoned undisputed hunter required to lead C-suite £multi-million pitch deals
  London (West), London (Greater)
  
  Read more

• The Simmance Partnership: Business Development Director - Grocery Supermarketing

  02-11-2016 13:30
  
  Six figure base salary + significant bonus and package:The Simmance Partnership:
  Seasoned undisputed hunter required to lead C-suite £multi-million pitch deals
  London (West), London (Greater)
  
  Read more

• Gabriele Skelton: Project Director, Richmond-based agency, 55k

  02-11-2016 13:20
  
  £40000 - £55000 per annum:Gabriele Skelton:
  Are you a Project Director looking to work for a highly esteemed and ideas-driven full service agency? Look no further!
  Richmond
  
  Read more

• How brands can close the marketing skills gap

  02-11-2016 13:18
  
  The rise of personalised marketing and digital channels is “exacerbating skills gaps” within the marketing profession, according to a new report by recruitment company Hays. The study suggests employers are falling into the trap of hiring junior staff with specific technical skills without considering the core skills that marketers need, such as budget management or strategic thinking.
  Hays surveyed around 300 UK marketing managers and executives about a range of issues, including th
  
  Read more

• CRM is just as important as big TV ads at Christmas

  02-11-2016 13:08
  
  Retailer Joules targets customers with emails focusing on categories they have bought fromChristmas marketing is often associated with glitzy advertising campaigns, in-store displays and festive product offers. Although all those elements often enter the mix, Christmas is also a time for customer relationship management (CRM) specialists to play a big role by targeting customers and driving promotions through data.
  Fashion and lifestyle retailer Joules uses a range of offers to attract new custo
  
  Read more

• Airbnb and Channel 4 on ‘staying human’ in the face of tech innovation

  02-11-2016 12:50
  The pace of tech innovation has presented brands with a fresh challenge as to the best way of reaching consumers.
  As brands up their focus on technology, however, they risk losing their ‘human’ characteristics. Channel 4 is looking to overcome this challenge by ensuring that its brand values are emotive and come from its “unique” remit. It wants people to feel positively towards the brand, rather than being seen as simply providing a functional service.
  “Our values
  
  Read more

• Airbnb and Channel 4 on ‘staying human’

  02-11-2016 12:50
  The pace of tech innovation has presented brands with a fresh challenge as to the best way of reaching consumers.
  As brands up their focus on technology, however, they risk losing their ‘human’ characteristics. Channel 4 is looking to overcome this challenge by ensuring that its brand values are emotive and come from its “unique” remit. It wants people to feel positively towards the brand, rather than being seen as simply providing a functional service.
  “Our values
  
  Read more

• Aston Martin: We relied too much on James Bond

  02-11-2016 12:49
  
  Aston Martin must play more of an emotional role in consumers’ lives, according to director of global marketing Dan Balmer, who fears it has relied too heavily on its ties to the James Bond franchise in the past.
  In 2015, the iconic British car marque sold 3,615 cars down from 3,661 the year before as operating losses widened to £58.3m [from £18.4m in 2014]. It attributed this loss to £161m of additional investment as it refreshes its car portfolio in
  
  Read more

• DNA Recruit: Head of Planning - Integrated Agency - London

  02-11-2016 11:45
  
  £10000 - £80000 per annum + (pro rata):DNA Recruit:
  The RoleVery special Head of Planning Role with an agency that are truly changing the face of commerce and brand marketing. The independent agency is over 100 strong in London and truly integrated in their output. The Head of Planning role provides a very
  London
  
  Read more

• Daniel Marks London: Head of Digital

  02-11-2016 11:15
  
  Negotiable :Daniel Marks London:
  Daniel Marks is working with a leading Travel brand and seeking a 1st class, highly experienced Head of Digital to join them.Greater London
  
  Read more

• Mark Ritson: Should clients pay for the privilege of pitching?

  02-11-2016 08:00
  
  An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad Week and this is a conversation for marketers. For clients. For those who pay. I’m not saying your views are not super welcome, I’m just saying we already know what they are a
  
  Read more

• Mark Ritson: Should clients pay agencies to pitch?

  02-11-2016 08:00
  
  An old chestnut rolled towards me last month and I am still not sure what to think about it.  Before I explain, let me issue an advertising agency health warning for this week’s column. I already know what you will say in response to the words below but, with respect, this isn’t Campaign or Ad Week and this is a conversation for marketers. For clients. For those who pay. I’m not saying your views are not super welcome, I’m just saying we already know what they are a
  
  Read more

• Unilever invests during downturn

  02-11-2016 01:00
  
  JAKARTA/SINGAPORE:Unilever invested in a year-long consumer tracking project to monitor core demographics and identify marketing opportunities during Indonesia's economic downturn in 2015, a senior executive at the company has revealed.According...
  
  Read more

• Smartphones lead US gaming usage

  02-11-2016 01:00
  
  SAN JOSE, CA: More than three-quarters (78%) of US consumers use smartphones to play digital games, a higher proportion than those who use tablets (59%) or their laptops (47%), a new study has revealed.That is according to PayPal, the financial...
  
  Read more

• Mass media still key to success

  02-11-2016 01:00
  
  LONDON: Use of mass-reach paid media is increasingly important for delivering long-term effectiveness, but many marketers are instead concentrating on short-term activations with short-term results, according to a new report from Les Binet and Peter...
  
  Read more

• J&J taps 'ambidextrous' marketing

  02-11-2016 01:00
  
  ORLANDO, FL: Johnson & Johnson Consumer Cos., the healthcare group, is seeking to combine its established brand strengths with the kind of flexibility embodied by many start-ups – an approach it describes as "ambidextrous marketing".Alison...
  
  Read more

• European marketing activity rebounds

  02-11-2016 01:00
  
  LONDON: Marketing activity in Europe bounced back in October after six months of decline, while the Americas witnessed a fall and there was no real change in Asia-Pacific, the latest Global Marketing Index (GMI) has revealed.The
  
  Read more

• Chinese wine consumption to soar

  02-11-2016 01:00
  
  SHANGHAI: Some 38m Chinese consumers currently drink wine, but the country's largest listed winemaker expects that number to grow at least tenfold and is massively expanding its plans to import wine from the vineyards it owns abroad.Changyu...
  
  Read more

• Brands face omnichannel mismatch

  02-11-2016 01:00
  
  RALEIGH-DURHAM, NC: Even though some 94% of brand marketers believe an omnichannel strategy is critical to success, just 7% say they are fully aligned with local retailers in delivering a seamless customer experience, a new survey has found.That...
  
  Read more

• Blog: Fighting the data-gatherers

  02-11-2016 01:00
  
  Perhaps "manic engagement", as explained by Michael Foley in The Age of Absurdity, is the way internet users can fight back against the data-harvesting activities of Google and other tech giants, suggests Eaon Pritchard from Dentsu Aegis Network...
  
  Read more

• Amazon, Netflix vie for Indian eyes

  02-11-2016 01:00
  
  MUMBAI: Netflix and Amazon Prime, two giants of global video streaming, both view India as a crucial market as growth in their home US market begins to plateau, but they have adopted different strategies to win over Indian consumers.Netflix, which...
  
  Read more

Follow @sales_mrktinguk on Twitter!