Sales & Marketing news

• Valeant says it may sell its '$1 billion drug' and the stock is soaring (VRX)

  01-11-2016 21:10 via feedproxy.google.com
  
  Valeant is selling the family jewels to survive now.
  Valeant Pharmaceuticals is in talks to sell its Salix unit to Japan's Takeda for $10 billion, according to Bloomberg. The stock is up around 30% on the news.
  The crown jewel of Salix's product line is Xifaxan, a drug that cures irritable bowel system.
  When the company bought Salix it told investors that Xifaxan would be a $1 billion drug in 2016. So far though, that hasn't been in case.
  Takeda, for its part told Business Insider:
  "Regarding yo
  
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• STOCKS TUMBLE: Here's what you need to know

  01-11-2016 21:00 via feedproxy.google.com
  
  Stocks tumbled on Tuesday, with the S&P 500 touching its lowest level since July.
  October was the worst month for the market since January as the S&P 500 shaved its year-to-date gain to 3% from about 6%. The beginning of the third-quarter earnings season punctured the share prices of several companies on the major indices.
  And in case you might not have been paying attention, we are now just a week away from the US presidential election. Although, as Business Insider's Akin Oyedele
  
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• Investors pulled money from Jeff Gundlach's main fund for the first time since January 2014

  01-11-2016 20:36 via feedproxy.google.com
  
  Jeff Gundlach's investors are reportedly shifting money out of his main bond fund.
  According to Jennifer Ablan at Reuters, Gundlach's main fund — the DoubleLine Total Return Bond Fund — had a net outflow of $33.2 million in the month of October. According to Ablan, this is the first net outflow for the fund since January 2014.
  The Total Return Fund is the largest of DoubleLine's funds, with assets totaling $61.6 billion.
  Gundlach also told Reuters that rising rates will lead to more
  
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• A model that has correctly predicted the presidential election since 1980 says Clinton will have a landslide victory

  01-11-2016 20:33 via feedproxy.google.com
  
  Moody's Analytics has called the presidential election accurately since 1980. This election season, Moody's says Clinton will win by a landslide.
  Follow BI Video: On TwitterJoin the conversation about this story »
  
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• Auto sales trounce expectations (FCAU, GM, NSANY, F, TM, HMC, VOW)

  01-11-2016 20:29 via feedproxy.google.com
  
  US auto sales rose more than expected in October, amid concern that the market has peaked. 
  According to Autodata, sales rose at a seasonally adjusted annual rate of 18.29 million.
  Analysts had estimated that total vehicle sales rose at a rate of 17.6 million, according to Bloomberg, little changed from last month. 
  After a record sales year for the auto industry in 2015, analysts and automakers came into this year concerned that the market had peaked.
  In response to that fea
  
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• Bernie Sanders is going after insulin makers over price hikes (LLY, NVO, SNY)

  01-11-2016 20:20 via feedproxy.google.com
  
  Senator Bernie Sanders is going after insulin makers. 
  On Tuesday, Sanders posted a series of tweets calling out the companies that make insulin, in particular Eli Lilly and Novo Nordisk for their "greed" and "outrageous profits."Insulin is a hormone that helps people absorb and process the sugar in food. Roughly 1.25 million people in the US who have Type 1 diabetes need to inject insulin to live, as do some people with Type 2 diabetes, the more common form.
   
  The price of Humalo
  
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• Hundreds of prominent economists just denounced Donald Trump in an open letter to voters

  01-11-2016 19:54 via feedproxy.google.com
  
  Nearly 400 economists have signed an open letter to voters denouncing Republican presidential nominee Donald Trump and telling voters to "choose a different candidate."
  "Donald Trump is a dangerous, destructive choice for the country," the letter said. "He misinforms the electorate, degrades trust in public institutions with conspiracy theories, and promotes willful delusion over engagement with reality."
  The economists did not specifically endorse Democratic nominee Hillary Clinton in the lett
  
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• Stocks are at their lowest level since July (SPY, SPX, DJI, IXIC)

  01-11-2016 19:23 via feedproxy.google.com
  
  Stocks were lower in trading on Tuesday, and the S&P 500 declined to its lowest level since July.
  October was the worst month for the market since January, and the S&P 500 trimmed its year-to-date gain to 3% from about 6%. An uneven start to the third-quarter earnings season rocked the share prices of some big companies on the major indexes that reported last month.
  Next Tuesday's presidential election also looms, though many investors are not making big trading decisions ahead of the vo
  
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• If you think it's crazy that Snapchat might go public at a $40 billion valuation, here's something to consider (FB, TWTR)

  01-11-2016 19:08 via feedproxy.google.com
  
  Snapchat wants to go public in the first half of 2017. Its valuation, Bloomberg reports, could be up to $40 billion.
  If you consider Snapchat's business today, that seems ludicrous.
  Snapchat, which recently changed its corporate name to Snap Inc., will reportedly generate about $300 million in 2016, up from roughly $50 million last year. Even if you believe Snap can generate $1 billion to $2 billion in 2017 — its rumored projection — a $40 billion initial public offering would give t
  
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• MARK CUBAN: 'Obamacare is one of the biggest startups of all time'

  01-11-2016 17:59 via feedproxy.google.com
  
  Mark Cuban thinks the Affordable Care Act, the healthcare law better known as Obamacare, has its issues but nothing insurmountable.
  In an interview with CNBC on Tuesday, the billionaire investor and media personality said the healthcare law had flaws but was ultimately a positive development.
  "To me, Obamacare is one of the biggest startups of all time," Cuban said during an interview with CNBC's "Squawk Alley."
  "They made certain projections that didn't work out. That's not unusual for a startu
  
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• Everyone talking about an earnings recession is 'really off the mark' (SPX, SPY)

  01-11-2016 17:58 via feedproxy.google.com
  
  When all the third-quarter earnings results from S&P 500 companies are in, they could show the first quarter of growth in six.
  On Friday, the blended earnings growth rate — from companies that have reported plus estimates for the rest of the earnings season — was 1.6%, according to FactSet.
  And, Wall Street is betting that the earnings recession is about to end. But there wasn't one to begin with, according to Jonathan Golub, RBC Capital Markets' chief equity strategist
  
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• Why brands need to find growth in uncomfortable places

  01-11-2016 17:49
  
  Marketing effectiveness needs to go beyond just measuring what works to looking at the why through behavioural science and asking questions about the role of brands in consumers’ lives.
  Speaking at The IPA’s Genesis Conference in London today (1 November) Bart Michels, global CEO of Kantar Added Value, told the audience “all the easy growth has gone”.
  He said: “Clients are trying to find growth in uncomfortable places and what that means is new segments, new market
  
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• Brands need to find growth in uncomfortable places

  01-11-2016 17:49
  
  Marketing effectiveness needs to go beyond just measuring what works to looking at the why through behavioural science and asking questions about the role of brands in consumers’ lives.
  Speaking at The IPA’s Genesis Conference in London today (1 November) Bart Michels, global CEO of Kantar Added Value, told the audience “all the easy growth has gone”.
  He said: “Clients are trying to find growth in uncomfortable places and what that means is new segments, new market
  
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• Diageo: Zero-based budgeting is ‘the new normal’ for doing business

  01-11-2016 17:43
  
  Diageo, which owns brands such as Johnnie Walker, Smirnoff and Guinness, is implementing zero-based budgeting (ZBB) for the first time this year as part of wider plans to be more “cost conscious”, which includes forming “deeper partnerships” with fewer marketing agencies.
  The strategy was introduced in July for the start of Diageo’s new fiscal year. It means the company’s marketing teams will have to justify spending on all new brand activity rather than
  
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• Diageo: Zero-based budgeting is ‘the new normal’

  01-11-2016 17:43
  
  Diageo, which owns brands such as Johnnie Walker, Smirnoff and Guinness, is implementing zero-based budgeting (ZBB) for the first time this year as part of wider plans to be more “cost conscious”, which includes forming “deeper partnerships” with fewer marketing agencies.
  The strategy was introduced in July for the start of Diageo’s new fiscal year. It means the company’s marketing teams will have to justify spending on all new brand activity rather than
  
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• When companies are in crisis, female CEOs are more likely to be blamed than male CEOs

  01-11-2016 17:28 via feedproxy.google.com
  
  If a female CEO's company is in crisis, she's much more likely to be blamed for it than if a man ran the show.
  That's according to a new study out from the Rockefeller Foundation and the Global Strategy Group October 26, which we first saw in the Wall Street Journal.
  The study looked at over 100 news stories about 20 CEOs, 11 of whom were women, and found that female CEOs were blamed as the source of the crisis in 80% of the stories, while male CEOs were only blamed 31% of the time.
  One of the s
  
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• Instagram lets retailers test shopping features in ecommerce push

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more info
  
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• Instagram lets retailers test shopping features as it makes push towards ecommerce

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more infor
  
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• Instagram lets retailers test shopping features

  01-11-2016 17:18
  
  Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site.
  The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie and Fitch and J.Crew. The posts will include a ‘tap to view’ icon that appears at the bottom left. If a user taps, a tag will appear shows more info
  
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• The Great & The Good: Junior Account Director

  01-11-2016 17:16
  
  £39 - £45000 per annum + excellent benefits + travel opportunities:The Great & The Good:
  Junior Account Director - Integrated agency - Travel client - £40,000+Media, Events, PR, Advertising
  London
  
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• Here's one central bank with plenty of dry powder

  01-11-2016 17:00 via feedproxy.google.com
  
  Central banks around the world are running out of ammunition in their fight against slow growth.
  One bank that doesn't have that problem is Bank Indonesia, the monetary authority of Southeast Asia's largest economy. Boasting a benchmark interest rate of 6.5%, it has plenty of power in reserve to use if the economy needs a jump start.Source: Bloomberg, as of October 2016.
   
  This is in stark contrast to many developed economies where interest rates are near, or even below, zero. Such low
  
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• This map shows the massive reach of Chinese trade

  01-11-2016 16:45 via feedproxy.google.com
  
  World Bank data shows the value of Chinese exports has almost tripled over the past 10 years. And there is strong evidence the country's export riches will be enjoyed for some time yet.
  China exported $2.3 trillion worth of products to 209 trading partners in 2015, according to the World Bank, up from $1.9 trillion just four years earlier.
  As the government works to establish more consumer-led growth, this robust export engine is providing valuable support to an economy still expanding
  
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• Condé Nast and Time Out on why they are opening restaurants

  01-11-2016 15:54
  
  Publishers are increasingly opening up their own bars, cafés and restaurants as they look to branch out amid declining print circulation figures.
  Take Condé Nast, for example. It recently launched a string of up-market international cafés, clubs and bars using its magazine brand names.
  So far, it has launched a Vogue pop-up café in London and set up more permanent fixtures in Kiev, Dubai and Moscow. Consumers can also visit a ‘GQ bar’ in Dubai and a &
  
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• Condé Nast and Time Out on opening restaurants

  01-11-2016 15:54
  
  Publishers are increasingly opening up their own bars, cafés and restaurants as they look to branch out amid declining print circulation figures.
  Take Condé Nast, for example. It recently launched a string of up-market international cafés, clubs and bars using its magazine brand names.
  So far, it has launched a Vogue pop-up café in London and set up more permanent fixtures in Kiev, Dubai and Moscow. Consumers can also visit a ‘GQ bar’ in Dubai and a &
  
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• Disney: Just like a good story, data needs a beginning, middle and end

  01-11-2016 15:40
  
  To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics.
  Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged marketers to think about how much context they incorporate into their data storytelling.
  “To tell stories from data you need a b
  
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• Disney: Data needs a beginning, middle and end

  01-11-2016 15:40
  
  To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics.
  Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged marketers to think about how much context they incorporate into their data storytelling.
  “To tell stories from data you need a
  
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• Tronc is crashing more than 18% after Gannett terminates buyout talks (TRNC, GCI)

  01-11-2016 15:22 via feedproxy.google.com
  
  Gannett Media, owner of newspapers such as USA Today, has ended its pursuit of Tronc, the publisher of newspapers such as the LA Times and Chicago Tribune according to a statement from Gannett.
  "Gannett Co., Inc. ('Gannett' or the 'Company') today confirmed that the Company has been engaged in discussions with tronc, Inc. ('tronc') regarding a potential transaction and has determined not to pursue an acquisition of tronc," said the statement.
  On Thursday, a report from Bloomberg said that the de
  
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• Treasurys are getting slammed (TLT, TBT)

  01-11-2016 15:15 via feedproxy.google.com
  
  US Treasurys are under pressure on Tuesday as the Federal Open Market Committee begins its two-day policy meeting and after some better than expected manufacturing data. Tuesday's selling has yields up nearly 5 basis points at the long end of the curve, and at their highest levels since the end of May. 
  Here's a look at the scoreboard as of 10:06 a.m. ET:
  2-year +2.4 bps at 86.5 bps
  3-year +3.8 bps at 1.024%
  5-year +3.9 bps at 1.346%
  7-year +4.5 bps at 1.661%
  10-year +4.6 bps at 1.872%
  30-y
  
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• American manufacturing keeps expanding

  01-11-2016 15:00 via feedproxy.google.com
  
  US manufacturing saw a stronger than expected October.
  The Institute of Supply Management's purchasing manager's index (PMI) came in at 51.9 for the month, above expectations of 51.7 and up from the prior month's 51.5.
  "After rebounding out of contractionary territory in September, the sustained advance in the ISM manufacturing PMI helps to confirm that the August deterioration was a short-lived blip," wrote Brittany Baumann, macro strategist at TD Securities, in a note. "Togethe
  
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• The Mexican peso dives after a new poll shows Trump leading Clinton by one point

  01-11-2016 14:56 via feedproxy.google.com
  
  The Mexican peso tumbled after the latest Washington Post/ABC News poll released showed Republican nominee Donald Trump leading Democratic nominee Hillary Clinton by 1 point.
  The currency was down by 1.2%, at 19.0992 per dollar, as of 10:45 a.m. ET after hovering in the green earlier in the day.
  Forty-six percent of likely voters support Trump, while 45% support Clinton, according to the latest poll. For what it's worth, Libertarian nominee Gary Johnson is at 3%, which the report notes is a
  
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• Why Unilever and P&G are pulling back from discounting

  01-11-2016 13:33
  
  The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
  P&G’s chief financial officer Jon Moeller has argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
  “When you talk about increasing trial and sampling at point of market
  
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• CMOs first to get the blame when companies miss growth goals

  01-11-2016 12:49
  
  CMOs are the first to get fired if a business fails to hit its growth targets, according to a new study.
  The report from Accenture Strategy found that 50% of CEOs see CMOs as the primary driver of disruptive growth in a company. But if a company does not achieve that growth, 37% of CEOs said the CMO would be first in the firing line. Chief sales officers at 34% and chief strategy officers at 29% were next in line.
  The study, which questioned 535 CEOs and 847 CMOs at global organisation
  
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• CMOs blamed first when companies miss growth goals

  01-11-2016 12:49
  
  CMOs are the first to get fired if a business fails to hit its growth targets, according to a new study.
  The report from Accenture Strategy found that 50% of CEOs see CMOs as the primary driver of disruptive growth in a company. But if a company does not achieve that growth, 37% of CEOs said the CMO would be first in the firing line. Chief sales officers at 34% and chief strategy officers at 29% were next in line.
  The study, which questioned 535 CEOs and 847 CMOs at global organisation
  
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• Gabriele Skelton: Studio & Project Manager, design agency, SW London, £40k

  01-11-2016 12:42
  
  £40000 per annum:Gabriele Skelton:
  Studio Manager with project management needed for this fantastic boutique design and communications agency in Putney.
  London
  
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• Why Unilever and P&G are pulling back from price promotions

  01-11-2016 12:23
  
  The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
  P&G’s chief financial officer Jon Moeller has argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
  “When you talk about increasing trial and sampling at point of market e
  
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• To win influence, get to the heart of hyperlocal communities

  01-11-2016 10:05
  
  Erika CleggCo-founder
  It is good, of course, that digital marketing has allowed you to become highly selective about who your brands target and to track the results of those interactions, giving you much more power over your campaigning. However, the downside is that it has also passed  a large part of the ownership of your brands’ reputation to its consumers, with their increased direct access to your brand and its platforms causing a shift in the balance of power.
  Althoug
  
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• To win influence, focus on hyperlocal communities

  01-11-2016 10:05
  
  Erika CleggCo-founder
  It is good, of course, that digital marketing has allowed you to become highly selective about who your brands target and to track the results of those interactions, giving you much more power over your campaigning. However, the downside is that it has also passed  a large part of the ownership of your brands’ reputation to its consumers, with their increased direct access to your brand and its platforms causing a shift in the balance of power.
  Althoug
  
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• How to connect your physical product in a digital world

  01-11-2016 10:00
  
  Nick MivalDirector
  On a recent visit to a friend’s house, I was proudly introduced to his new ‘virtual assistant’ called Alexa.
  Alexa is the personification of the artificial intelligence behind Amazon’s smart speaker Echo. Alexa has a growing number of daily tasks she can help you with, for example telling you about the traffic on the way to work, or more importantly for Amazon, helping create a shopping list online.
  On this occasion, I was interested to understand what
  
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• Cocktail brands are succeeding by offering exceptional experiences

  01-11-2016 10:00
  
  Dominic Burke Managing director
  Cocktails are considered one of the highest marks of sophistication in the world of alcohol: synonymous with decadence and glamour. The Harvey Wallbanger. The Vodka Martini. The Old Fashioned. Names that have been uttered over dimly lit bars to finely clad gents across the globe for decades, perhaps over a century.
  The statement made by each of these drinks is arguably as important as the spirit that makes up the base of the beverage itself. Traditional
  
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• Why the focus on short-term marketing effectiveness is bad for brands

  01-11-2016 09:00
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on an analysis of around 500 case studies entered into the IPA’s Effectiveness Awards, was done after many questioned the results of its previous research, which found that the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation. The critics claimed that
  
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• Why the focus on short-term marketing effectiveness is bad

  01-11-2016 09:00
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on an analysis of around 500 case studies entered into the IPA’s Effectiveness Awards, was done after many questioned the results of its previous research, which found that the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation. The critics claimed that
  
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• How to make marketing effectiveness look long term

  01-11-2016 09:00
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on an analysis of around 500 case studies entered into the IPA’s Effectiveness Awards, was done after many questioned the results of its previous research, which found that the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation. The critics claimed that
  
  Read more

• Burberry reveals a cinematic Christmas trailer

  01-11-2016 08:58
  
  Burberry has taken the unusual step of launching a film trailer for its marquee Christmas ad.
  The three-minute film, which is deliberately made to feel like an actual movie trailer and subtly features items from its Winter collection, is inspired by the life of founder Thomas Burberry.
  Directed by Academy winning director Asif Kapadia, the film, which stars actors including Sienna Miller, Domhnall Gleeson as Thomas Burberry and The Wire star Dominic West, reimagines key events that have sh
  
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• Burberry reveals a Christmas cinematic trailer

  01-11-2016 08:58
  
  Burberry has taken the unusual step of launching a film trailer for its marquee Christmas ad.
  The three-minute film, which is deliberately made to feel like an actual movie trailer and subtly features items from its Winter collection, is inspired by the life of founder Thomas Burberry.
  Directed by Academy winning director Asif Kapadia, the film, which stars actors including Sienna Miller, Domhnall Gleeson as Thomas Burberry and The Wire star Dominic West, reimagines key events that have sh
  
  Read more

• Burberry hopes a cinematic trailer will win it the Christmas ad battle

  01-11-2016 08:58
  
  Burberry has taken the unusual step of launching a film trailer for its marquee Christmas ad.
  The three minute film, which is deliberately made to feel like an actual movie trailer and subtlety features items from its Winter collection, is inspired by the life of founder Thomas Burberry.
  Directed by Academy winning director Asif Kapadia, the film, which stars actors including Sienna Miller, Domhnall Gleeson as Thomas Burberry and The Wire star Dominic West, reimagines key events that have s
  
  Read more

• Sorrell sees more media consolidation

  01-11-2016 01:00
  
  LONDON: AT&T's planned takeover of Time Warner is the precursor to a wave of industry consolidation as traditional media groups look to combat the threat posed by the internet giants, according to Sir Martin Sorrell."We need more balance in...
  
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• No more misleading broadband ads

  01-11-2016 01:00
  
  LONDON: New rules from the UK advertising regulator came into operation yesterday, requiring broadband operators to show greater transparency in their pricing claims.This follows research earlier this year by the Advertising Standards Authority...
  
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• Indian pharma brands pull ahead

  01-11-2016 01:00
  
  NEW DELHI: Indian pharmaceutical brands are outperforming those promoted by multinational companies and command a large and growing share of the local market, according to new data.Figures from the AIOCD-AWACS, the market research arm of the All...
  
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• Data builds client-agency relationships

  01-11-2016 01:00
  
  NEW YORK:More than 80% of advertisers say they use data to help them manage agency relationships and they expect the use of such data will grow in the future, according to an ANA survey. The Association of National Advertisers (ANA) polled 91...
  
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• Content recommendation under fire

  01-11-2016 01:00
  
  NEW YORK: Content recommendation companies such as Outbrain and Taboola are facing criticism from both publishers and consumers for their "clickbait" approach that can direct readers to untrustworthy locations and which threatens to undermine the...
  
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