Sales & Marketing news

• GoPro is crashing after reporting earnings that missed expectations by a mile (GPRO)

  03-11-2016 21:22 via feedproxy.google.com
  
  GoPro shares plunged 22% in after-hours trading on Thursday after the company reported quarterly earnings results that were worse than analysts had expected.
  The shares fell after a trading halt requested before the earnings announcement.
  The maker of action cameras said its net income dropped 330% from last year and swayed to a loss of $84 million, or -$0.60 per share. Analysts had forecast a $0.36 loss according to Bloomberg.
  GoPro's sales totaled $241 million, down 40% year-on-
  
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• Stocks just did something they haven't done since the financial crisis (SPY, FB, WTI)

  03-11-2016 21:00 via feedproxy.google.com
  
  The S&P 500 closed down for the eighth straight day on Thursday.
  That hasn't happened since October 2008, during the financial crisis, according to Charlie Bilello, the director of research at Pension Partners.
  Stocks have been punctured by a combination of mixed third-quarter earnings results as well as the tightening in the polls ahead of Tuesday's election.
  And the other two major indices, the Dow and the Nasdaq, also finished in the red. But, as Business Insider's Akin Oyedele noted, wha
  
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• The Feds are reportedly about to nail a bunch of drug companies for price fixing (MYL, LCI, TEVA, AGN, IPXL)

  03-11-2016 19:43 via feedproxy.google.com
  
  Federal prosecutors may bring charges of price collusion against a group of generic drugmakers before the end of the year, Bloomberg reports.
  The Department of Justice started this investigation two years ago, and it includes over a dozen drug companies — Mylan, Lannett, and Teva to name three— and dozens of drugs. Charges could come down as early as December, according to the Bloomberg report by David McLaughlin and Caroline Chen.
  A bunch of the stocks involved with the investigatio
  
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• Egypt just massively devalued its currency — here's what happens next

  03-11-2016 19:32 via feedproxy.google.com
  
  Egypt's central bank floated the pound on Thursday in an attempt to stabilize its economy, which has been hampered by a shortage of dollars.
  The currency was initially devalued by 32.3% to about 13 pounds per dollar, down from the previous peg of 8.8 per dollar, which had been in place since March. It has since tumbled further, and is now down by about 50%.
  At the same time, the central bank also hiked rates by 300 basis points in an attempt to curtail the inflation that's likely to fo
  
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• JAMES ALTUCHER: This is why owning a home is financial suicide

  03-11-2016 19:29 via feedproxy.google.com
  
  Podcaster and author James Altucher stopped by Business Insider to talk about his provocative blog post about whether or not owning a home is a smart investment. 
  Altucher is a bestselling author, entrepreneur, angel investor and former hedge fund manager. His podcast and blog teach the lessons he's learned about money, health and happiness after having it all, losing it, and getting it back again.Follow BI Video: On TwitterJoin the conversation about this story &r
  
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• Facebook keeps growing, and it’s all because of smartphones (FB)

  03-11-2016 18:46 via feedproxy.google.com
  
  Facebook reported its latest quarterly earnings on Wednesday, and it smashed just about all expectations.
  That included yet another rise in active users — the social media giant now says it has 1.78 billion people logging in on a monthly basis, with roughly two thirds of that active on a daily basis. As Quartz’ Mike Murphy reports, that means more than half of the world’s internet users are on the platform. More than half!
  And as this chart from Statista shows, the big dri
  
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• Russia is loading up on gold (GLD)

  03-11-2016 18:43 via feedproxy.google.com
  
  Central banks around the world added a net 13 tonnes of gold to their stockpiles in September, according to data released by the World Gold Council on Wednesday.
  The Central Bank of Russia was the biggest buyer, purchasing 16.55 tonnes. September's addition marked a 20th straight month of buying for the CBR, which hasn't seen reserves fall since January 2015 when its holdings dropped by 0.48 tonnes. 
  And Russia's central bank was not the only one buying, China and Kazakhstan
  
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• Here's what you need to know ahead of Friday's jobs report

  03-11-2016 18:23 via feedproxy.google.com
  
  The Bureau of Labor Statistics on Friday will release its monthly report on America's employment situation during October.
  The report drops four days before a heated election. And you can be sure that both candidates will capitalize on what they think the report says about the US economy.
  Here's what Wall Street is expecting, via Bloomberg: 
  Nonfarm payrolls: +175,000
  Unemployment rate: 4.9%
  Average hourly earnings month-on-month: +0.3%
  Average hourly earnings year-on-year: +
  
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• One hedge fund laid out why the market feels so dangerous right now

  03-11-2016 18:19 via feedproxy.google.com
  
  It seems that the stock market has either been doing nothing or going wild in 2016.
  For the first two months of the year, a massive global sell-off drove volatility through the roof before Brexit rocked markets in June.
  Other than that, stocks have been quiet, almost too quiet, setting records for their lack of movement in either direction.
  According to Highbridge Capital Management, a $25 billion hedge fund, these long quiet periods followed by extreme jumps in volatility is goin
  
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• AdBlock Plus on why it is the saviour of online advertising

  03-11-2016 18:01
  
  When AdBlock Plus, the world’s largest ad blocking app, announced in September it would start selling ads as part of its Acceptable Ads programme, many users reacted with both anger and confusion. Was this a transparent attempt at making money? Or even a sign ad blockers were on the way out?
  The move was highly controversial because AdBlock Plus would decide what ‘acceptable ads’ looked like and charge publishers to get their ads on its network. Subsequently, ads that passed wo
  
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• Facebook's forecast of a slowdown isn't a reason to panic, according to Wall Street (FB)

  03-11-2016 17:59 via feedproxy.google.com
  
  Facebook shares tumbled after it reported its Q3 results on Thursday as the company warned of increased spending next year and a slowdown in revenue growth.
  But Wall Street analysts who cover the company aren't panicking.
  While some analysts adjusted their targets and revenue expectations to account for Facebook's forecast of a "meaningful" slowdown in revenue growth rates next year, most remained confident in Facebook's prospects.
  None of the 11 analysts surveyed by Business Insider lower
  
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• Haymarket Media Group: Video Producer

  03-11-2016 17:58
  
  Depending on Experience :Haymarket Media Group:
  Campaign are looking for a Video Producer to create bespoke video content for our audiences
  Twickenham, London (Greater)
  
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• The Mexican peso is surging

  03-11-2016 17:04 via feedproxy.google.com
  
  The Mexican peso is climbing after the latest Washington Post-ABC News Tracking Poll has Hillary Clinton ahead of Donald Trump 47% to 45%.
  The currency is up by 0.9% at 19.2087 per dollar as of 11:58 a.m. ET.
  This follows a couple rough days for the peso, which tumbled after an earlier poll had Trump in the lead.
  "What has unsettled the markets is not that there are two flawed candidates. Rather investors had grown comfortable with the idea that Clinton was going to win, and last
  
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• Traders are seeing a big red flag for oil

  03-11-2016 16:51 via feedproxy.google.com
  
  Crude oil has fallen about 12% from the most recent peak reached two weeks ago. 
  Oil prices fell hard after OPEC failed to reach any agreement on production limits, and again postponed any decisive action to its next meeting. 
  But that's not the biggest red flag for the market, and where prices may be headed next, according to Credit Suisse's Jan Stuart and his team.
  What's more troubling, they wrote in a note Wednesday, is that the gap between prices for contracts to deliver oil
  
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• Is AdBlock Plus the saviour of online advertising?

  03-11-2016 16:41
  
  When AdBlock Plus, the world’s largest ad blocking app, announced in September it would start selling ads as part of its Acceptable Ads programme, many users reacted with both anger and confusion. Was this a transparent attempt at making money? Or even a sign ad blockers were on the way out?
  The move was highly controversial because AdBlock Plus would decide what ‘acceptable ads’ looked like and charge publishers to get their ads on its network. Subsequently, ads that pass
  
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• These are the giant US companies that paid the least in taxes last year

  03-11-2016 16:26 via feedproxy.google.com
  
  Taxes have become one of the linchpin issues of the 2016 presidential election, with the two candidates taking wildly different views of what companies should pay.
  So how much do large companies actually pay in taxes and who is paying the least?
  WalletHub set out to answer that question and broke down the overall tax rate for the S&P 100 in 2015 using the companies' annual reports.
  As opposed to the supposed 35% federal statutory corporate tax rate in the US, these companies paid a
  
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• Russia's inflation plunged to its lowest level in almost 3 years

  03-11-2016 15:58 via feedproxy.google.com
  
  Russia's inflation once again fell more than expected.
  Headline inflation came in at 6.1% year-over-year for October — the slowest rate since January 2014.
  The reading was below the prior month's reading of 6.4%, and below the Bloomberg consensus forecast of 6.3%.
  Still, the larger than expected drop probably isn't going to spur the Central Bank of Russia to change up its strategy.
  "This is unlikely to cause the central bank to change its mind, and interest rates will almost definitel
  
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• M&S, Disney and the BBC on why data is key to loyalty

  03-11-2016 15:24
  
  Use data to boost brand loyalty
  M&S’s head of CRM and loyalty, Ryan Davies, believes data provides the retailer with an opportunity to shift focus and offer a more personalised service. Speaking at the Data Storytelling conference earlier this week (1 November), he talking about how the launch of its Sparks card is allowing the brand to help customers along the customer journey.
  READ MORE: Three ways the new M&S Sparks loyalty card can reign
  
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• Inflation is here and the most important part of the US economy just proved it

  03-11-2016 15:19 via feedproxy.google.com
  
  The US services sector marches on.
  Both the Markit services purchasing managers index and ISM non-manufacturing index came in solidly in growth territory, albeit with mixed results against expectations.
  The ISM's non-manufacturing also came in at 54.8, below expectations of 56.0 from economists, and well below last month's 57.1 reading.
  The Markit services purchasing managers index (PMI) came in at 54.8 on Thursday, right on the expected reading of 54.8. This is a slight
  
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• Factory orders rose more than expected

  03-11-2016 15:00 via feedproxy.google.com
  
  Factory orders rose by 0.3% in September month-over-month, according to a report from the Commerce Department on Thursday.
  That was more than economists' expectations of an uptick by 0.2%, according to the Bloomberg survey.
  August's increase was revised up to 0.4% from 0.2%.
  Factory orders excluding transportation hiked by 0.6%. Meanwhile, new orders for manufactured durable goods decreased by 0.3%.
  The report also noted that shipments increased by 0.8%, while unfilled orders fell by 0.4%.J
  
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• Most advertising is terrible, says Unilever

  03-11-2016 14:24
  
  Sport England’s This Girl Can campaign was praised during Effectiveness WeekBrands should “treasure” the genuine talent within their organisations because most creative work is “terrible”, according to a senior executive at Unilever.
  Dan Izbicki, creative excellence director at the FMCG giant, warned against slipping standards in marketing during a discussion at the Effectiveness Week conference yesterday (2 November). He suggested that the explosion of digital medi
  
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• Auto companies are bailing out on rental-car sales (F, GM, FCAU)

  03-11-2016 14:10 via feedproxy.google.com
  
  In the auto industry, they're called "fleet sales," and they're complicated.
  They can boost an automaker's sales numbers, but at the expense of profits, given that fleet sales are going to large organizations and rental-car agencies, and those folks don't pay full retail prices for the thousands of vehicles they buy.
  This year, General Motors has been making a concerted effort to reduce fleet sales, and as Bloomberg's Jamie Butters reported, the approach has been good for GM's bottom l
  
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• The bond chief at $5 trillion investment behemoth BlackRock told us the most dangerous place to put your money

  03-11-2016 14:05 via feedproxy.google.com
  
  Rick Rieder is BlackRock's global chief investment officer of fixed income. The firm has more than $5 trillion of assets under management. 
  We recently asked him his thoughts on the US presidential election, the Fed, bonds, and parts of the market that are being overlooked right now. 
  Here we go:
  Jonathan Garber: What would be your election surprise and how can investors protect themselves if that scenario should occur?
  Rick Rieder: The US presidential election historically h
  
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• There's a new 'hot-button' issue on Wall Street, and battle lines are being drawn

  03-11-2016 13:34 via feedproxy.google.com
  
  "Information wants to be free," the technology activist Stewart Brand once said. "Information also wants to be expensive."
  That is proving true on Wall Street, where stock exchanges — in particular the New York Stock Exchange and Nasdaq — both publicly traded and for-profit, stand accused by rivals and some users of unfairly increasing the price of market data.
  The debate centers on whether that data is essential — some customers and rivals say it is, the exchanges say otherwi
  
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• Currys PC World uses humour in a bid to standout this Christmas

  03-11-2016 12:56
  
  Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
  Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
  The ads
  
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• Currys PC World uses humour in a bid to stand out this Christmas

  03-11-2016 12:56
  
  Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
  Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
  The ads
  
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• Discovery Communications: Director of Operations Client Services

  03-11-2016 10:29
  
  Competitive :Discovery Communications:
  Discovery Creative London is the multi-award- winning in-house agency.
  London (Central), London (Greater)
  
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• Currys PC World uses humour to stand out this Christmas

  03-11-2016 01:47
  
  Currys PC World is focusing on humour in a bid to portray its brand personality for this year’s ‘Get It Right’ Christmas campaign.
  Each of its TV ads plays on a fictional family member dropping unsubtle hints about what they want for Christmas, with a mother dressing up her son for his nativity play with a gift of giant aluminium foil headphones opposed to myrrh. Another shows a man setting up a Christmas light display that highlights a neighbour’s impressive TV.
  The ads
  
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• Verizon drives marketing collaboration

  03-11-2016 01:00
  
  ORLANDO, FL: Verizon, the telecoms group, is tapping strategies including monthly "cabinet meetings" and "real-time integration" to ensure its marketing partnerships, both with agencies and other stakeholders, deliver powerful results.Diego...
  
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• US mobile adspend surges 89%

  03-11-2016 01:00
  
  NEW YORK: Spending on mobile advertising in the US soared 89% to $15.5bn in the first half of 2016, representing nearly half (47%) of total internet advertising revenue, according to the latest figures from the Interactive Advertising Bureau (IAB). ...
  
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• John Lewis wins IPA Grand Prix

  03-11-2016 01:00
  
  LONDON: UK retailer John Lewis has won the IPA Effectiveness Awards Grand Prix for its Christmas advertising campaigns that were praised for creating emotional rather than overt selling messages.Created by agencies adam&eveDDB and Manning...
  
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• Instagram lets brands test products

  03-11-2016 01:00
  
  SAN FRANCISCO: Instagram, the Facebook-owned photo and video sharing service, is about to pilot a new shopping feature that will enable brands to showcase more product information and make it easier for users to buy.Starting next week, 20 US-based...
  
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• Global adspend growth to slow in 2017

  03-11-2016 01:00
  
  LONDON: Global advertising expenditure will rise 4.5% over all of 2016, but then its growth rate is expected to dip to 4.2% in 2017, according to the latest Consensus Ad Forecast from Warc.All 13 markets covered in the report are forecast to see...
  
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• Blog: Lessons from Unilever's #unstereotype

  03-11-2016 01:00
  
  Unilever's shift in tactics towards advertising with purpose seems to be working, says J. Walker Smith, Executive Chairman of Kantar Futures, and this suggests brands need to gain deeper understanding of how values and culture are changing.
  
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• Asia's beauty brands hold local advantage

  03-11-2016 01:00
  
  SINGAPORE: A deep understanding of local culture is seeing Asia's homegrown beauty brands hold off international competitors in the region, new research has shown.According to Neil Gains, Managing Partner of research consultancy TapestryWorks,...
  
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• Amazon plans to debut in SE Asia

  03-11-2016 01:00
  
  SINGAPORE: Amazon, the US e-commerce giant, has already established itself as a major player in India, but now it is reported to be planning to launch in Southeast Asia.According to two industry sources who
  
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