Sales & Marketing news

• EINHORN SLAMS TESLA: 'Years of over-promising and under-delivering from a promotional CEO'

  28-10-2016 23:27 via feedproxy.google.com
  
  David Einhorn's Greenlight Capital just threw shade on Elon Musk's Tesla.
  Greenlight opened its third-quarter investor letter sent Friday October 28 with this quote from Dave Pell, editor of NextDraft:
  “It’s pretty amazing that we live in an age when a CEO of two public companies can give a talk about colonizing Mars and shareholders don’t see that as a warning signal.”
  He is obviously referring to Musk. Greenlight's second quarter letter finished with a quote about Tesla
  
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• A hot new hedge fund backed by Stan Druckenmiller is closing in on a big launch

  28-10-2016 22:36 via feedproxy.google.com
  A hot new hedge fund backed by investing legend Stan Druckenmiller is set to launch Tuesday, November 1 with several hundred million dollars under management.
  David Rogers and Joshua Donfeld, who left George Soros' family office earlier this year, are launching their New York-based firm, Castle Hook Partners.
  An exact launch figure could not be determined as the firm is still fundraising, according to people familiar with the matter.
  Still, the launch comes at a time when mos
  
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• This 55-year-old woman made history and $140 million by taking her tech company public on Friday (BL)

  28-10-2016 22:12 via feedproxy.google.com
  
  It's been a good day for Therese Tucker.
  She just broke a glass ceiling as the first woman founder/CEO to lead a venture-capital-backed Los Angeles startup to an initial public offering, according to The Los Angeles Times' Paresh Dave.
  And it's been a very respectable IPO at that.
  BlackLine, which offers cloud accounting software, increased its IPO price on Thursday to $17, above an initial target range of $13-$15.
  On Friday morning, the shares opened at $24.52, a 44% pop. The stock was trading
  
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• STOCKS SWING WILDLY: Here's what you need to know (SPY, SPX, DJI, IXIC)

  28-10-2016 21:59 via feedproxy.google.com
  
  Business Insider has launched Markets Insider, which combines the best of Business Insider with real time market data. You can follow the site on Twitter @MktsInsider, and on Facebook.
  Stocks took a dive, then regained much of their lost ground, following news that the FBI uncovered new emails related to the investigation into Hillary Clinton's use of a private server while she was secretary of state.
  First, the scoreboard:
  Dow: 18,161.19, -8.49, (-0.05%)
  
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• Stocks tank on news that the FBI is reopening its investigation into Clinton's emails (SPY, SPX, DJI, IXIC)

  28-10-2016 21:17 via feedproxy.google.com
  
  Stocks fell, then regained much of the lost ground Friday, following news that the FBI is reopening its investigation into Hillary Clinton's use of a private email server while she was secretary of state.
  This was the reaction of the S&P 500:
  In a letter to Congress, FBI Director James Comey wrote that the investigative team in charge of looking into Clinton's server briefed him on Thursday on new emails it found that might contain classified information.
  The email scandal has plagued C
  
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• Why advertisers should avoid clickbait in the post-truth era

  28-10-2016 17:56
  
  ‘Post truth’ is a term that has become synonymous with 2016. From politics and the rise of real-time fact-checking sites to verify claims made in the US presidential election, to social media and clickbait culture that lures people in without always having the goods to back it up.
  Digital Spy editor-in-chief Julian Linley believes this shift towards post truth poses a significant problem for brands.
  Speaking at the Festival of Marketing, which took place on 5 to 6 October, he said: &
  
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• Lyle’s Golden Syrup returns to TV after 25 years

  28-10-2016 17:54
  
  Lyle’s wants to attract a new generation of foodies and bakers as it launches it first TV campaign in 25 years.
  The £1.8m campaign, set to air on Monday (31 October), introduces the brand’s new tagline ‘Sticky But Worth It’.
  The TV ad, created by Iris Worldwide, sees a woman getting in a sticky mess with Lyle’s Golden Syrup as she makes numerous bakes, including gingerbread men, syrup sponge and flapjacks. It then shows her on a video call with her daughter wh
  
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• Campaign creative – the latest Marketoonist

  28-10-2016 16:08
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• How to cultivate creativity in an always-on work environment

  28-10-2016 16:04
  
  Google’s Creative Labs division aims to keep a small company ethos.Inboxes full of emails, congested social media feeds and incessant push notifications, the noise of modern life can distract marketers from creating their best work. The challenge of nurturing creativity in an ‘always-on’ environment is a focus for marketing teams across startups and blue chip corporates alike.
  Despite its size and scale, Google looks to maintain a creative, small-company ethos within its C
  
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• Cultivating creativity in an always-on work environment

  28-10-2016 16:04
  
  Google’s Creative Labs division aims to keep a small company ethos.Inboxes full of emails, congested social media feeds and incessant push notifications, the noise of modern life can distract marketers from creating their best work. The challenge of nurturing creativity in an ‘always-on’ environment is a focus for marketing teams across startups and blue chip corporates alike.
  Despite its size and scale, Google looks to maintain a creative, small-company ethos within its C
  
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• Coca-Cola, John Lewis and Tesco: 5 things that mattered this week

  28-10-2016 15:49
  
  Coca-Cola: Good marketing on its own is not enough
  The fizzy drinks giant posted its third quarter results this week, which showed net sales had fallen 7% year-on-year to $10.6bn (£8.66bn). And speaking on an investor call, Coca-Cola’s COO James Quincey admitted its marketing would have to be better executed moving forward.
  “Good marketing on its own is not enough, it needs to be placed alongside better execution,” he explained.
  “When it comes to Western Europe
  
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• Trick or treat? The spooookiest Halloween campaigns

  28-10-2016 15:14
  
  Burger King – Scariest BK
  Burger King never misses an opportunity to make a dig at its rival McDonald’s. Earlier this week, a Burger King restaurant in New York dressed up as ‘the ghost of McDonald’s’ by covering itself in a massive white sheet alongside a sassy sign stating “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” At the time of publication, there hasn’t been a retaliation by McDonald’s just yet.
  Giffgaff
  
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• The Zoological Society of London (ZSL): Senior Image and Video Producer

  28-10-2016 13:36
  
  £33,743 (Inclusive of London Weighting):The Zoological Society of London (ZSL):
  We are looking for an enthusiastic and creative multimedia professional to lead the ZSL Video and Image Team.London (Central), London (Greater)
  
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• New body advances digital marketing

  28-10-2016 01:40
  
  HONG KONG: Seven leading companies have joined forces to form the Digital Marketing Association of Hong Kong (DMA), which was formally launched at an event on Wednesday.Founding members of the non-profit industry body include internet giants...
  
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• 'Limited interruption' key for online ads

  28-10-2016 01:40
  
  NEW YORK: Brands running ads in long-form online content may secure better results by using "limited-interruption" models rather than replicating the "cluttered" approach typically favoured on TV, according to a new study.In the fall issue of the...
  
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• Internet use will be 75% mobile in 2017

  28-10-2016 01:40
  
  LONDON: Mobile devices are expected to account for three-quarters (75%) of global internet use in 2017, with Spain, Hong Kong and China in the vanguard, according to a new global study.Media agency Zenith examined 60 key markets for its Mobile...
  
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• Brands lag on media training

  28-10-2016 01:40
  
  LONDON: Brands allocate large sums to media, but it appears they are letting themselves down because just one in ten (9.4%) of senior brand and agency marketers believe their media training initiatives are satisfactory.That is according to the...
  
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• Brand purpose drives Pokémon Go

  28-10-2016 01:40
  
  SINGAPORE:Infusing core brand values of "explore, exercise, socialise" with augmented reality innovation were driving factors in the development of Pokémon Go, the game's creator has revealed.Speaking recently in Singapore, Tatsuo Nomura...
  
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• Amazon Launchpad comes to India

  28-10-2016 01:40
  
  BANGALORE: Amazon, the US e-commerce giant, is ramping up its presence in India by reportedly developing plans to unveil Launchpad, its global programme for start-ups, within the next couple of months.According to Livemint, three unnamed people...
  
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• US TV adspend fell 5.8% in September

  28-10-2016 01:40
  
  NEW YORK: Despite a strong showing over the summer, overall TV adspend in the US declined -5.8% year-on-year in September and broadcast TV witnessed a particularly steep fall of -13.2%, a new industry report has revealed.According to data
  
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• US consumers remain cautious

  28-10-2016 01:40
  
  CHICAGO: Contrary to some recent reports that have suggested US consumers are willing to spend more this holiday season, a new survey indicates that forthcoming holiday sales are likely to remain steady compared to last year.Research firm IRI...
  
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• More than 90% of marketers have ‘poor’ media training

  28-10-2016 01:01
  
  Just 9.4% of marketers and agencies believe their current media training programmes are at ‘satisfactory’ levels, according to a new report by ID Comms, which polled 117 senior executives at agencies and brands.
  When it comes to explaining this skill shortage, over half (60%) agreed there was not enough financial support for media training, while 27% listed a lack of time and 12% stated this type of training should be provided for free by agencies.
  Yet Tom Denford, chief strategy off
  
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• Consumers ‘get the jitters’ over economy, but still plan to spend at Christmas

  28-10-2016 01:01
  
  Consumer confidence fell once again in October as concerns over the falling value of the pound and uncertainty over the way in which the UK will leave the EU continued.
  According to the latest survey by GfK, consumer confidence was down by one point in October to -3 in a move that Joe Staton, head of market dynamics at GfK, called a “rebalancing act” after a recovery from the post-referendum low of -12.
  British consumers’ confidence in the general economic situation o
  
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