Sales & Marketing news

• The people that drive disruptive brands

  31-10-2016 16:50
  
  When it comes to building a disruptive brand, the people behind the scenes determine its success just as much as the product does.
  As a result, finding the right talent to drive your business forward is a hugely important task, according to executives from six of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors compiled by Marketing Week in partnership with Salesforce.
  Of course, it helps if recruits have a successful track record in previous jobs.
  &ldq
  
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• ‘Marketers putting too much money into short-term sales comms’

  31-10-2016 13:41
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on analysis of case studies entered into the IPA’s Effectiveness Awards, found that while the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation, few campaigns are adhering to this.
  On average, 47% of a comms budget is now spent on short-term activation
  
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• ‘Marketers put too much money into short-term sales comms’

  31-10-2016 13:41
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on analysis of case studies entered into the IPA’s Effectiveness Awards, found that while the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation, few campaigns are adhering to this.
  On average, 47% of a comms budget is now spent on short-term activation
  
  Read more

• ‘Marketers invest too much in short-term sales comms’

  31-10-2016 13:29
  
  Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week.
  The research, based on analysis of case studies entered into the IPA’s Effectiveness Awards, found that while the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation, few campaigns are adhering to this.
  On average, 47% of a comms budget is now spent on short-term activation
  
  Read more

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• Broadband providers face new ad rules to help make pricing more transparent

  31-10-2016 01:01
  
  The Advertising Standards Agency (ASA) is cracking down on broadband provider’s price claims, saying that transparency in broadband price ads must improve if advertisers are to be confident their ads will not mislead consumers and “risk being banned”.
  The ruling, introduced today (31 October) states that from now on providers must ensure their price claims incorporate the following:
  Show all-inclusive up-front and monthly costs; no more separating out line rental.
  Give greater
  
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• Newsbrands embrace native ads

  31-10-2016 01:00
  
  DALLAS: Native advertising's share of overall advertising revenue at many of the world's leading newspapers are expected to grow to 25% by 2018, according to a new global survey.The International News Media Association (INMA) and the Native...
  
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• India's affluent millennials rate values

  31-10-2016 01:00
  
  MUMBAI: India's affluent millennials are proactive about their financial investments, but they also back brands that give back to society, new research has indicated.According to a global survey by BBC Advertising, which involved 3,000 interviews...
  
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• Haymarket Media Group: New Business Executive

  31-10-2016 01:00
  
  Dependent on experience :Haymarket Media Group:
  It’s an exciting time to be a part of Haymarket Media Group’s Energy & Environment recruitment division.Twickenham, London (Greater)
  
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• Facebook's tips for messaging success

  31-10-2016 01:00
  
  ORLANDO, FL: Brands which find ways to leverage messaging apps and services can effectively tap into the burgeoning consumer demand for immediacy, expression and immersion, a leading executive from Facebook has argued.Michelle Klein, Head of...
  
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• Cybercrime hits 45% of consumers

  31-10-2016 01:00
  
  LONDON/SAN FRANCISCO: Some 45% of consumers have fallen victim to cybercrime, yet almost two-thirds (65%) chose not to report the incident to the authorities, a new survey has revealed.That is according to a key finding by research firm Opinium,...
  
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• Client-agency relationships that work

  31-10-2016 01:00
  
  NEW YORK: Marketers are fully aware that current client-agency relationships face a series of challenges, ranging from transparency to more activities being taken in-house, but a new study has identified 40 strong relationships that have endured. ...
  
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• Chinese rugby gets $100m boost

  31-10-2016 01:00
  
  SHANGHAI: Rugby is currently a low profile sport in China, but that is expected to change soon after the sports division of Alibaba, the Chinese e-commerce giant, announced last week that it will invest $100m to develop the game.Alisports has...
  
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• Black Friday leads UK online shopping

  31-10-2016 01:00
  
  LONDON: Black Friday is a relatively new entrant to the UK shopping calendar, but new research suggests it is on course to become the biggest online shopping day of the holiday season with internet revenues expected to reach £901m this year.The...
  
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