Sales & Marketing news

• DNA Recruit: Account Director - Brand Activation Agency - London

  04-11-2016 22:57
  
  £58000.00 - £62000.00 per annum:DNA Recruit:
  Would you like to work for an independent creative agency who live and breathe brands? Do you want to have the best years of your career? Then you will want to read on.Are you an Account Director who has experiential experience? Our client is an independe
  London
  
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• DNA Recruit: Account Director - Brand Activation Agency - London (Contract)

  04-11-2016 20:30
  
  £58000.00 - £62000.00 per annum + benefits:DNA Recruit:
  Would you like to work for an independent creative agency who live and breathe brands? Do you want to have the best years of your career? Then you will want to read on.Are you an experiential lead account handler? Our client is an independent marketing co
  London, City of London
  
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• BA says brands must ‘hold their nerve’ on social media

  04-11-2016 18:08
  Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said.
  Amanda Phillips, the airline’s head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.
  Speaking at an event hosted by Kantar for Effectiveness Week yesterday (3 November), she suggested that this might require marketer
  
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• Three on ad blocking and ‘pissing off Google’

  04-11-2016 18:01
  
  Three is moving away from ad blocking after it “pissed Google off” and “received threats” from brands for its approach to mobile advertising.
  Speaking at the ad:tech event in London today (2 November), Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers. However, he added that although the ad blocking tests Three trialled earlier in the year with Shine were successful, with 86% of customers satisf
  
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• M&S dismisses segmentation as it claims fashion attitudes are ageless

  04-11-2016 17:52
  
  There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
  And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
  But despite the retai
  
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• M&S targets attitude not age to rebuild fashion business

  04-11-2016 17:42
  
  There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
  And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
  But despite the retailer clearly und
  
  Read more

• M&S dismisses age segmentation as it claims fashion attitudes are ageless

  04-11-2016 17:42
  
  There’s no hiding from the fact M&S faces an uphill battle to fix its struggling fashion division. When M&S appointed Steve Rowe as CEO at the start of the year, he quickly admitted: “Our priority is fixing clothing as we’ve not been as stylish as we need to be.”
  And for the 13 weeks to 2 July, the retailer saw its like-for-like general merchandise sales fall a staggering 8.9%, with critics slamming its outdated fashion ranges.
  But despite the retailer clearly und
  
  Read more

• Brands told to ‘hold their nerve’ on social media

  04-11-2016 17:30
  
  Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said.
  Amanda Phillips, the airline’s head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.
  Speaking at an event hosted by Kantar for Effectiveness Week yesterday (3 November), she suggested that this might require marketer
  
  Read more

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• How O2 set up a marketing effectiveness team

  04-11-2016 16:45
  
  O2 is on a mission to makes its marketing as effective as it can be by joining up its customer, brand and commercial divisions and measuring effectiveness in real time.
  The mobile operator set up a separate marketing effectiveness team just over a year ago led by its head of research and analytics Sandra Fazackerley. She runs a team that numbers around 80, comprised of people from various parts of the business as well as O2’s agencies.
  Nina Bibby, O2’s CMO, describes the marketing e
  
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• Jack Wills: ‘We are more than hoodies for 15-year-old girls’

  04-11-2016 15:29
  
  British fashion brand Jack Wills wants to re-establish its brand image to make it more appealing to older customers.
  Speaking at the ‘#DearJack’ campaign launch last night (3 November) at its flagship store, the company highlighted how it wants to be seen as much more than a brand for young teenage girls, which it joked many perceive as its entire customer base.
  “We are more than hoodies for 15-year-old girls. Look at me, I’m a 42 year old man and I’m wearing head t
  
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• P&G, Diageo and Three: 5 things that mattered this week

  04-11-2016 14:51
  
  Unilever and P&G are pulling back from price promotions
  The amount of marketing spend FMCG brands such as Unilever, Mondelez and Procter & Gamble (P&G) put into promotions has come under the microscope as they start to question if the balance has tipped too far in discounting’s favour.
  P&G’s chief financial officer Jon Moeller argued that growing the business by significantly increasing promotion spending would be “a pyrrhic victory”.
  The challenge of
  
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• Latest opinions on design from industry leaders

  04-11-2016 13:32
  
  The post Latest opinions on design from industry leaders appeared first on Marketing Week.
  
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• Why O2 set up a marketing effectiveness team

  04-11-2016 13:21
  
  O2 is on a mission to makes its marketing as effective as it can be by joining up its customer, brand and commercial divisions and measuring effectiveness in real time.
  The mobile operator set up a separate marketing effectiveness team just over a year ago led by its head of research and analytics Sandra Fazackerley. She runs a team that numbers around 80, comprised of people from various parts of the business as well as O2’s agencies.
  Nina Bibby, O2’s CMO, describes the marketing ef
  
  Read more

• Ultimate Asset: Global Account Director - Media - Action Sports Brand

  04-11-2016 12:50
  
  £45000 - £50000 per annum + Great Company Benefits :Ultimate Asset:
  Global Account Director, Sports Action BrandInternational Media Agency, £40,000 - £50,000, Central LondonNow this is a great role for someone working in a global team within a media agency who actually wants to work on a client that are one of the HOTTEST
  London
  
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• Thomas White : Freelance Copywriters - CALL FOR PORTFOLIOS

  04-11-2016 11:01
  
  Competitive rate on offer. :Thomas White :
  CALL FOR COPYWRITER PORTFOLIOS - BuroHappold Engineering are currently seeking talented freelance copywriters to assist on a broad range of projects
  United Kingdom
  
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• The Bio Agency: Digital Design Director

  04-11-2016 10:40
  
  Competitive :The Bio Agency:
  The Bio Agency are seeking an exceptional hands-on Digital Design Director who lives and breathes digital innovation...
  London (Central), London (Greater)
  
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• The Bio Agency: Senior UX Consultant

  04-11-2016 10:27
  
  Competitive :The Bio Agency:
  We are looking for a Senior CX Consultant to join our talented CX team.
  London (Central), London (Greater)
  
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• The Bio Agency: Senior CX Consultant

  04-11-2016 10:27
  
  Competitive :The Bio Agency:
  We are looking for a Senior CX Consultant to join our talented CX team.
  London (Central), London (Greater)
  
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• There's nothing on TV, say US viewers

  04-11-2016 01:00
  
  GLOBAL: An increasing proportion of US consumers complain about not being able to find anything to watch on linear TV and are likely to spend more time searching for content on VOD services, a new study has found.The seventh edition of the
  
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• Tapping Aussie Facebook personas

  04-11-2016 01:00
  
  SYDNEY: Brands may be able to better connect with Facebook users in Australia and New Zealand as new research has identified several different personas they typically adopt when on the social platform.Research firm TNS surveyed 1,200 Facebook and...
  
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• Study examines optimal length of TV spot

  04-11-2016 01:00
  
  NEW YORK: Findings in the latest issue of the Journal of Advertising Research (JAR) offer advertisers some quantitative insights on one of marketing's most vexing – and longest standing – concerns: what is the ideal length of a television...
  
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• Personalization leads to polarization

  04-11-2016 01:00
  
  NEW YORK: The personalization of everything from products to information is leading to the increasing polarization of attitudes and knowledge, with implications for brands, according to an industry figure.That picture, painted by Stacy Glasgow,...
  
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• Insight needs to be integrated

  04-11-2016 01:00
  
  LONDON: Businesses need to adopt an integrated approach to insight, if research is to drive business impact, according to a new study.The Market Research Society analysed the findings from a self-assessment research questionnaire which asked 109...
  
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• Impact Creative: Fashion Editor for Luxury Brand

  04-11-2016 01:00
  
  £40000 - £45000 per annum:Impact Creative:
  Fashion Editor for Luxury Brand £40-45k Central London Perm Are you a Fashion Editor looking to join an incredible high-end fashion business? This fast-growing brand...
  Central London
  
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• Blog: Chinnovation

  04-11-2016 01:00
  
  China's businesses are producing a steady stream of new products and services. But, wonders Edward Bell of FCB Greater China,can convention-challenging ideas be arrived at without the cultural permission to do the same in everyday life.
  
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• Ariel wins Warc Prize for Asian Strategy

  04-11-2016 01:00
  
  SINGAPORE: A campaign by BBDO India for Procter & Gamble's laundry detergent brand Ariel Matic which encouraged Indian men to share the burden of household chores has won the 2016 Grand Prix at the 2016 Warc Prize for Asian Strategy.The...
  
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• 9 steps to effective content marketing

  04-11-2016 01:00
  
  LONDON: Content marketing is an important part of today's marketing toolkit that can help meet a range of goals, from driving brand awareness through to hitting sales targets, which makes it essential that marketers take time to develop a well...
  
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