Sales & Marketing news

• Gabriele Skelton: Account Manager - FMCG branding and design agency

  07-11-2016 18:59
  
  £28000 - £35000 per annum:Gabriele Skelton:
  An exciting opportunity awaits an up and running Account Manager, with experience in consumer branding and design.London
  
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• Clive Humby: Social media can predict purchases as well as preferences

  07-11-2016 17:52
  
  The first question on any CEO’s lips when we talk about using social data to understand customers is: ‘That’s all very well, but can social media really tell me anything about my sales figures?’
  Put simply: yes, it absolutely can.
  The majority of brands already have a perception of who their customers are and often enrich their customer data by paying for market research data that gives insight into that specific, predetermined group. Social data, on the other hand, is b
  
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• Ryanair looks to grow loyalty scheme by making membership automatic

  07-11-2016 16:18
  
  Ryanair is making its ‘MyRyanair’ loyalty programme automatic for all customer bookings in order to “tailor services” and “improve offers for each customer”. Through the move, which will roll out early next year, the airline aims to increase its membership from 15 million to more than 25 million by the end of 2017.
  The airline says MyRyanair is not a traditional loyalty programme as it does not use a traditional points system and instead tailors offers and pr
  
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• The Marketing Week Christmas blog

  07-11-2016 16:06
  
  November 7, 14.55pm Juno Temple stars in sexy Agent Provocateur adAgent Provocateur has launched an interactive Christmas video titled ‘Naughty or Nice’.
  Starring British actress Juno Temple, the ad shows how the brand’s products – including underwear – activate both naughty and nice personalities. If you fancy Christmas advertising without any cutesy characters then check it out here.November 7, 14.32pm
  Is this the John Lewis ad?A 10-second teaser has been pos
  
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• DNA Recruit: Senior Integrated Planner - Global Integrated Agency - London

  07-11-2016 16:03
  
  £55000.00 - £60000.00 per annum + benefits:DNA Recruit:
  Are you the right Senior Planner for our client? Do you have a truly integrated perspective? Then we encourage you to read on.Our client is a global integrated agency who are looking for an Integrated Senior Planner to join their London office. Planning a
  London
  
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• Butterfly London: Brand & Innovation Consultant

  07-11-2016 15:58
  
  Competitive Package + Bonus & Benefits :Butterfly London:
  As a leading Brand and Innovation company with global reach, we are looking for sharp minds with great intuition and a daring attitude.
  London (South West) & London (Greater)
  
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• Russell Parsons: You are at the centre of the changes to Marketingweek.com

  07-11-2016 15:51
  
  You will notice some changes to Marketingweek.com. There are some aesthetic differences, yes, designed to make the site look fresher. But the main difference is not necessarily as noticeable but will, it is hoped, be of greater use.
  I have spent a lot of time in two years as editor talking to senior marketers about what they need from Marketing Week. Three distinct messages come back time and time again. Help keeping up with developments and new thinking in the use of marketing disciplines; a sp
  
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• Bray Leino: Media Manager – Direct Response

  07-11-2016 15:42
  
  Competitive + Benefits package:Bray Leino:
  We have an exciting opportunity for a Direct Response (DR) Media Manager to join the Media Department based in our North Devon or Bristol offices.Filleigh, North Devon OR Bristol
  
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• EMO Unlimited: Senior Strategic Planner

  07-11-2016 15:32
  
  £45-55,000 per annum + comprehensive benefits package:EMO Unlimited:
  We have an outstanding opportunity for an experienced and talented Senior Strategic Planner to join our team.Bristol
  
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• Aldi pins its hopes on a carrot in Christmas campaign

  07-11-2016 14:57
  
  Aldi has launched its headline Christmas campaign, with the discounter hoping ‘Kevin the Carrot’ can become the next ‘Monty the Penguin’.
  The ‘Amazing Christmas Carrot’ ad follows Kevin as he embarks on a mission to meet Santa, while spotlighting festive food and drink items from Aldi’s premium Specially Selected range.
  With a voiceover by British acting legend Jim Broadbent and music from Home Alone, the TV ad ends with the carrot flying high on Santa&
  
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• Dot-Gap: Paid Social Media Account Manager

  07-11-2016 13:24
  
  £30k:Dot-Gap:
  Paid Social remit based at a Global company who are at the cutting edge of all things relating to Social media and technology! The ideal candidate wil
  London (Central)
  
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• The Great & The Good: Creative Services Manager

  07-11-2016 12:24
  
  £45000 - £55000 per annum + significant benefits :The Great & The Good:
  Great permanent opportunity for a Creative Services Manager at a thriving independent agency.
  London
  
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• Using messaging apps without being creepy

  07-11-2016 11:33
  
  Used by billions of people worldwide every day, messaging apps such as WhatsApp, Facebook Messenger, WeChat and Line have been cemented as an every day part of life. However, as consumers opt for the privacy and speed of chat apps, brands are still playing catch-up in their attempts to devise more sophisticated methods to connect with consumers.
  More than 77% of content shared via mobile takes place on messaging apps, according to research by RadiumOne, but consume
  
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• How brands can use messaging apps without being creepy

  07-11-2016 11:33
  
  Used by billions of people worldwide every day, messaging apps such as WhatsApp, Facebook Messenger, WeChat and Line have been cemented as an every day part of life. However, as consumers opt for the privacy and speed of chat apps, brands are still playing catch-up in their attempts to devise more sophisticated methods to connect with consumers.
  More than 77% of content shared via mobile takes place on messaging apps, according to research by RadiumOne, but consume
  
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• YouTube runs first targeted cinema ads

  07-11-2016 01:01
  
  YouTube is running its first programmatic cinema campaign as it looks to “celebrate popular culture” and keep its influencers at the forefront of creativity
  The campaign features 18 “established and up-and-coming” YouTube creators in the UK, including influencers TomSka and Tanya Burr, spoken word poet Suli Breaks and ‘digital masterchef’ Cupcake Jemma. Together the selected 18 have more than 48 million subscribers to their YouTube channels.
  Its 
  
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• YouTube celebrates influencers with first targeted cinema ad

  07-11-2016 01:01
  
  YouTube is running its first programmatic cinema campaign as it looks to “celebrate popular culture” and keep its influencers at the forefront of creativity
  The campaign features 18 “established and up-and-coming” YouTube creators in the UK, including influencers TomSka and Tanya Burr, spoken word poet Suli Breaks and ‘digital masterchef’ Cupcake Jemma. Together the selected 18 have more than 48 million subscribers to their YouTube channels.
  Its 
  
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• WWE's storytelling formula

  07-11-2016 01:00
  
  ORLANDO, FL: World Wrestling Entertainment (WWE) is successfully leveraging the power of storytelling across multiple platforms to engage consumers around the world.Stephanie McMahon, Chief Brand Officer of WWE, discussed this subject at the...
  
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• Silverdrum: CRM Manager - Digitally Led Publisher

  07-11-2016 01:00
  
  Up to £40,000 + 20% bonus:Silverdrum:
  Want to work for a digitally led publisher? Do you have previous experience in online marketing, CRM or email marketing experience? Salary to £40,0...
  London (Central), London (Greater)
  
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• Relevance is key for banking brands

  07-11-2016 01:00
  
  LONDON: Bank customers are mostly content with the innovations that technology and data analytics have enabled, but banks face a serious challenge in remaining relevant to their customers' lives, a leading brand consultant has warned.Felicia...
  
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• Radio 'boosts campaign effectiveness'

  07-11-2016 01:00
  
  LONDON: Using radio in the media mix can improve overall campaign effectiveness by increasing a brand's mental availability, new research has suggested.Radiocentre, the industry body for commercial radio, launched its Radio: The Brand Multiplier...
  
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• Pathfinders: Sales and Marketing Executive

  07-11-2016 01:00
  
  £30-35,000 per annum according to experience:Pathfinders:
  One of our clients, an exciting consumer and travel PA agency located in the heart of London, is looking for a dynamic Sales and Marketing Executiv...
  London (Central), London (Greater)
  
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• Native programmatic aids travel brand

  07-11-2016 01:00
  
  SAN FRANCISCO: Serving programmatic native ads on Google's DoubleClick network has proven to be a boon for the San Francisco Travel Association, which saw hotel bookings increase 1,662% over a two-month period.San Francisco Travel launched its...
  
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• Foreign media reaches affluent Chinese

  07-11-2016 01:00
  
  BEIJING: International news channels reach close to half (45%) of affluent Chinese consumers, who find ways of accessing the content despite censorship restrictions.That is one of the findings from a pilot study on media consumption among wealthy...
  
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• Black Friday drives shoppers online

  07-11-2016 01:00
  
  NEW YORK/LONDON: Black Friday may be considered by many as one of the biggest shopping events of the year, but new research involving both US and UK consumers suggests interest is waning.Almost a third (31%) of US consumers say they have always...
  
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• Alipay, WeChat are China's top brands

  07-11-2016 01:00
  
  HONG KONG: Alibaba-owned Alipay and Tencent's catch-all chat app WeChat have topped a list of China's most relevant brands, as the country's mobile payments competition continues to heat up.That is according to brand consultancy Prophet, which...
  
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