Sales & Marketing news

• Marketers must stop focusing on age when targeting over-50s

  26-10-2016 18:21
  
  The UK population has aged and is ageing. There are more than 23.6 million people aged 50 years and over, 11.6 million of which are 65 plus. There are also now more people in the UK aged over 60 than there are under 18s, according to the latest estimates from the Office for National Statistics (ONS).
  But marketers continue to ignore or misrepresent this growing audience. Just as the term ‘millennial’ should not be used as a catch-all term for younger people, lump
  
  Read more

• Coca-Cola shares its formula for growth

  26-10-2016 18:06
  
  Coca-Cola is looking to follow a formula of “more and better” marketing and a heavy focus on innovation to grow the business.
  The fizzy drinks giant posted its third quarter results today (26 October), which show that its net sales fell 7% year on year to $10.6bn (£8.66bn). Meanwhile, organic revenue growth rose 3% during the quarter, while organic sales growth rose 4% so far this year.
  “The US, Japan and Western Europe delivered standout performance underpinned by innova
  
  Read more

• How EatFirst is creating the first ‘online-only’ restaurant to disrupt the food delivery sector

  26-10-2016 14:58
  
  EatFirst has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vie for consumers’ attention and spend. However, EatFirst’s founder Rahul Parekh insists that its business is “the natural next step” for the online food industry and points to the retail sector for proof.
  “In the last five years, there has been a huge emergence of online-only fashion brands. I started the business two years ag
  
  Read more

• How EatFirst is creating the first ‘online-only’ food brand to disrupt the food delivery sector

  26-10-2016 14:58
  
  EatFirst has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vie for consumers’ attention and spend. However, EatFirst’s founder Rahul Parekh insists that its business is “the natural next step” for the online food industry and points to the retail sector for proof.
  “In the last five years, there has been a huge emergence of online-only fashion brands. I started the business two years ag
  
  Read more

• Advertisement

• EatFirst is creating the first ‘online-only’ restaurant to disrupt the food delivery sector

  26-10-2016 14:58
  
  EatFirst is aiming to disrupt the food delivery sector with the launch of what it claims is the first online-only restaurant.
  It has its own chefs, kitchens and menus, delivering its food to hungry customers that can only order via the internet. It does work with partners such as Just Eat and Amazon Restaurants but that is just to expand its reach.
  The brand has not given itself an easy ride. It is playing in a market saturated with competitors, where Deliveroo, UberEats and Just Eat all vi
  
  Read more

• As Mastercard launches AI, research suggests consumers prefer human interactions

  26-10-2016 14:53
  
  Mastercard is launching an AI bot that will allow consumers to “transact and manage their finances” via messaging platforms such as Facebook Messenger. The credit card brand will provide its merchant and bank partners with chat, messaging and natural language capabilities in order to communicate with consumers.
  It said the bot system will provide consumers with “personalised service, seamless user experience and contextual offers and rewards”.
  Kiki Del Valle, senior vice
  
  Read more

• Mark Ritson: A ‘hard Brexit’ will be harder on marketers than anyone

  26-10-2016 12:50
  
  Now that the final reverberations of ‘Marmitegate’ have come to a close it might be a good time to look beyond that one isolated encounter and take stock of the broader implications of Brexit.
  Despite the fact that 90% of marketers’ attention remains locked on what we ancient practitioners used to call ‘the promotional P’ and what younger executives call content, search, affiliate, programmatic and about 800 other words, the pricing P has always been a more importa
  
  Read more

• How the NFL is taking its brand partnerships global

  26-10-2016 11:00
  
  American football’s growth in popularity has seen the NFL expand its appeal around the world – not least in the UK, which now hosts three competitive games a year with a London-based team becoming a more and more likely prospect.
  Ahead of the New York Giants’ clash with the LA Rams at Twickenham on Sunday, Marketing Week sat down with executives from the NFL, Gatorade and Twitter to assess the sport’s potential outside the US as both a form of entertainment and a platfor
  
  Read more

• Advertisement

• Making the Most of Your Social Media Presence

  26-10-2016 04:15 via retailpro.com
  Referrals are the lifeblood of retail. Having a satisfied customer base that will sing your praises is worth more than an ad campaign by the most sought-after advertising firm on Madison Avenue. People are more than five times as likely …
  Continue reading →
  
  Read more

• Verizon 'transforms' its brand

  26-10-2016 01:39
  
  ORLANDO, FL: Verizon, the telecoms giant, is championing its premium credentials as it seeks to "transform" its brand and stand out in a crowded, competitive category.Diego Scotti, the company's EVP/CMO, discussed this topic at the Association of...
  
  Read more

• The importance of revitalising a brand

  26-10-2016 01:39
  
  LONDON: Revitalising a brand may be necessary not only to avoid becoming irrelevant in a fast-changing environment but also as a relatively low-cost, low-risk alternative to new product development, according to a leading industry figure.In a Warc...
  
  Read more

• The changing face of the high street

  26-10-2016 01:39
  
  LONDON: More than 2,600 UK high street shops closed in the first six months of this year, according to a new report which reveals how the country's retail experience is changing thanks to online shopping and shifting spending preferences.The study...
  
  Read more

• Shopper mood affects ad receptiveness

  26-10-2016 01:39
  
  SYDNEY: A consumer's mood affects how they absorb advertising messages when shopping, neuroscientific research has revealed, with social media less effective than anticipated.In an article for Warc,
  
  Read more

• Oppo leads China's smartphone market

  26-10-2016 01:39
  
  BEIJING: The fast-moving Chinese smartphone market has seen Oppo and Vivo leapfrog Huawei and Xiaomi to become the country's leading smartphone brands in the third quarter, new data have shown.According to figures from market research firm...
  
  Read more

• Mobile drives LatAm internet

  26-10-2016 01:39
  
  BUENOS AIRES: Nine out of ten people connected to the internet in Latin America have a smartphone, according to a new report tracking trends in digital consumption and mobile apps usage in the region.IMS Mobile in LatAm, jointly produced by...
  
  Read more

• India's local festivals go national

  26-10-2016 01:39
  
  MUMBAI: India has long been a land of festivals but the way in which these are celebrated is changing, as local festivals are taken up across the country and spending patterns shift away from traditional categories – with implications for...
  
  Read more

• Agencies ponder acquisition fallout

  26-10-2016 01:39
  
  NEW YORK: AT&T's planned acquisition of Time Warner raises several issues for agencies, as they contemplate a likely streamlining of marketing budgets and a possible consolidation of the agency roster.John Stephens, financial chief of telecoms...
  
  Read more

• Leon seeks review after ‘superfoods’ salad name ban

  26-10-2016 01:02
  
  Leon is hoping to appeal the decision of the ASA to ban the use of the word ‘superfoods’ to describe one of its salads, branding it a “shame”.
  The advertising code requires brands that make health claims to be backed up by evidence. Leon says that it even though it was aware of this, its use of the word had been exclusively in the context of a brand name for a range of salads that it has sold since 2004.
  The fast food chain also pointed to the regulation, which states tha
  
  Read more

• Hooch slammed for appealing to under-18s with Vine star ad

  26-10-2016 01:01
  
  Hooch has been rapped by the ASA for appealing to under-18s after showing Vine star Joe Charman using a “swimming pool inflatable” in an ad while holding its product.
  The Facebook page for Charman, who is also known as ‘the skills guy’ for pulling off seemingly impossible stunts, featured an image of him alongside Hooch branding as well as him drinking a bottle of Hooch. The page included a video, which was labelled “When its [sic] your round … Make it a Hoo
  
  Read more

• Advertisers underestimate consumer appetite for live TV

  26-10-2016 01:01
  
  In the on-demand era of Netflix and Amazon Prime it can be easy to think viewers are migrating in droves from TV to online. Advertisers could, however, be missing a trick by underestimating consumer appetite for TV.
  Research from Ipsos Connect and Thinkbox shows a significant disparity between advertisers’ assumptions of TV viewing habits and the real figures.
  Surveying 288 advertisers and 795 ‘normal’ people during July and August 2016, the Ad Nation study found advertis
  
  Read more

• Advertisers missing a trick by underestimating TV viewing

  26-10-2016 01:01
  
  In the on-demand era of Netflix and Amazon Prime it can be easy to think viewers are migrating in droves from TV to online. Advertisers could, however, be missing a trick by underestimating consumer appetite for TV.
  Research from Ipsos Connect and Thinkbox shows a significant disparity between advertisers’ assumptions of TV viewing habits and the real figures.
  Surveying 288 advertisers and 795 ‘normal’ people during July and August 2016, the Ad Nation study found advertis
  
  Read more

Follow @sales_mrktinguk on Twitter!