Sales & Marketing news

• O2 on how it has turned its customers into rugby fans

  25-10-2016 17:42
  
  O2 has renewed its sponsorship of the Rugby Football Union (RFU) in a move that it says will feel “more like a partnership than a campaign”.
  The 21-year-old deal will be extended by a further five seasons, which means that in total the company will have been the principle partner of England rugby for 25 years, making it one of the longest rugby sponsorships in the world.
  O2 will be the lead partner for England Senior Men’s, England Women and England Saxons t
  
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• Thinking About Mobile POS? Your Competitors Are.

  25-10-2016 17:23 via retailpro.com
  The mobile POS business is expected to grow from $2 billion in 2015 to $38 billion in 2024, with analysts projecting a 36 percent compound annual growth rate (CAGR) between now and 2019. Retailers see mobility as a way to …
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• John Lewis promotes former marketing boss to managing director position

  25-10-2016 16:05
  
  The John Lewis Partnership has appointed former marketer Paula Nickolds as its new managing director.
  She will replace veteran managing director Andy Street, who is quitting John Lewis to explore a career in politics. He will leave the retailer this month following his selection as the Conservative party candidate in next year’s West Midlands mayoral race.
  Nickolds, who has been with the business since 1994, finally joined the board back in 2013 as buying and brand director. During her two
  
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• John Lewis promotes former marketing boss to managing director

  25-10-2016 16:05
  
  The John Lewis Partnership has appointed former marketer Paula Nickolds as its new managing director.
  She will replace veteran managing director Andy Street, who is quitting John Lewis to explore a career in politics. He will leave the retailer this month following his selection as the Conservative party candidate in next year’s West Midlands mayoral race.
  Nickolds, who has been with the business since 1994, finally joined the board back in 2013 as buying and brand director. During her two
  
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• OKI strengthens UK senior sales and marketing team - Dealer Support Magazine

  25-10-2016 16:04
  OKI strengthens UK senior sales and marketing team
  Dealer Support Magazine
  Two new appointments by OKI will significantly strengthen the UK senior sales and marketing team. Lars Hargaard has been made marketing director for the UK and Ireland and the Nordics and Dylan Haworth takes on the role of sales director. Lars Hargaard ...
  
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• Ball & Hoolahan: Marketing Campaign Manager

  25-10-2016 15:00
  
  £65,000 per annum :Ball & Hoolahan:
  Inventive, commercially astute and intelligent marketer required for this leading player in the City of London. Offering an entrepreneurial and non...
  London
  
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• The Japanese yen is sliding

  25-10-2016 13:46 via feedproxy.google.com
  
  The Japanese yen keeps tricking down.
  The currency is down by 0.3% at 104.52 per dollar as of 7:40 a.m. ET.
  Earlier, Japanese stocks climbed to near five-month highs. 
  The Topix index ticked up for the second day in a row, and finished at the highest level since May 31.
  As for the rest of the world, here's the scoreboard as of 7:42 a.m. ET:
  The euro is little changed at 1.0882 against the dollar after being in the red earlier in the day. The Germany's Ifo Busin
  
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• Caterpillar keeps the global economy on watch (CAT)

  25-10-2016 13:41 via feedproxy.google.com
  
  Caterpillar lowered its outlook for profit this year when it reported third-quarter earnings results on Tuesday.
  The retailer of large industrial equipment said it now sees 2016 earnings per share excluding restructuring costs at $3.25, down from an earlier projection of $3.55. 
  Because Caterpillar products like bulldozers and electric generators are used in a variety of massive capital projects across the world, the company's performance is seen as a bellwether for the global ind
  
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• GM posts a strong beat on third-quarter earnings (GM)

  25-10-2016 13:37 via feedproxy.google.com
  
  General Motors reported third-quarter earnings on Tuesday and at $1.72 per share on a diluted-adjusted basis, they beat analysts' expectations of $1.44 per share.
  Revenue was $42.8 billion for the quarter.
  CFO Chuck Stevens pointed to a strong performance in both the US and China. "We're very pleased with the results," he said.
  He highlighted the continuing popularity of pickup trucks and SUVs for GM's ongoing success in its most important market and stressed that GM expects to sustain "10-plus-
  
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• Helen Tupper: ‘Before changing jobs follow these three rules’

  25-10-2016 13:17
  
  It’s likely that in the next 12 months you’ll be thinking about leaving your job. You could even be one of the 30% of people who are looking for new opportunities right now. There is nothing unusual about moving jobs in today’s career culture. Gone are the staircase-like, linear progressions of previous generations. Now we are all subject to more ‘squiggly’ careers, with rapid change and uncertainty. Our search for value in our jobs has become much more complex.
  Whi
  
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• Why Médecins Sans Frontières is using festivals to reach a new generation of supporters

  25-10-2016 13:14
  
  Every day of the year, Médecins Sans Frontières’ (MSF) doctors, nurses and volunteers are out in the field providing life-saving humanitarian aid and medical care to people in more than 70 countries worldwide.
  In a bid to generate vital donations for doctors operating in some of the world’s most dangerous environments and raise awareness among a new generation of supporters, MSF UK set up mobile clinics at three UK festivals this summer and invited people
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TWTR, AAPL)

  25-10-2016 12:42 via feedproxy.google.com
  
  Business Insider has launched Markets Insider, which combines the best of Business Insider with real-time market data. You can follow the site on Twitter @MktsInsider and on Facebook.
  Here is what you need to know.
  Obamacare will get a lot more expensive in 2017. On Monday, the Obama administration warned that premiums for plans under the Affordable Care Act, also known as Obamacare, would soar by an average of 25% next year.
  Twitter is planning a round of layoffs. The social-media company is pl
  
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• ROSENBERG: Vancouver's housing bubble has popped and 'the helium is coming out of the balloon' (TLT, USD, DXY, CAD)

  25-10-2016 12:00 via feedproxy.google.com
  
  Like many economists, GluskinSheff Chief Economist David Rosenberg thinks the Federal Reserve will decide to raise interest rates at its meeting in December.
  But he doesn't think the time is right, unlike others.
  Earlier this year, Rosenberg outlined why everyone was misreading labor-market data that the Fed was pinning its rate-hike ambitions on, which in fact resembled numbers that preceded prior recessions. 
  We recently asked Rosenberg about why the Fed should wait, his thoughts on
  
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• Marmite sales soar as Tesco price row bumps up brand awareness

  25-10-2016 11:34
  
  Sales of Marmite increased 61% following its pricing dispute with Tesco, selling more than 129,000 jars across the UK’s biggest supermarkets, figures by IRI have shown.
  IRI’s analysis was done using its market measurement data, which looks at sales of FMCG products across the UK’s nine leading supermarkets. The measured sales are for the week ending 15 October 2016.
  The pricing row between Tesco and Unilever made headlines around the country two weeks ago. It was caused af
  
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• KHWS: Head of Planning

  25-10-2016 11:05
  
  Competitive :KHWS:
  Our Brand Commerce model requires a leader who will play a pivotal role in its strategic development.London (Central), London (Greater)
  
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• PAL: There's 'something bad on the horizon,' and the average investor should get out of the way

  25-10-2016 07:11 via feedproxy.google.com
  
  The average Joe needs to get out of the markets, former hedge fund manager Raoul Pal says.
  "There's no point in playing right now," Pal, the founder of Real Vision TV and Global Macro Investor, told Business Insider's Matt Turner on Monday.
  Pal previously comanaged the GLG Global Macro Fund in London for GLG Partners, and he now sits down with hedge fund managers, strategists, and market watchers to discuss the big themes in investing in his role at Real Vision TV.
  "The narrative coming out [of
  
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• Twitter is planning to cut as much as 8 percent of its staff this week (TWTR)

  25-10-2016 02:35 via feedproxy.google.com
  
  Twitter is planning a big round of layoffs that could affect up to 8% of its staff, or 300 people, according to a Bloomberg report citing anonymous sources.
  The layoffs come as the money-losing social networking company continues to struggle  to grow its audience and its business, and as plans to sell the company appear to have foundered.
  The job cuts could be announced this week, perhaps before its third-quarter earnings report which will be released before the market opens on Thursday, Bl
  
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• UK adspend records new high

  25-10-2016 02:00
  
  LONDON: UK advertising expenditure increased 5.2% to a record £10bn in the first half of 2016 despite economic uncertainty in the run up to the EU referendum in June, the latest Advertising Association/Warc Expenditure Report has revealed.The...
  
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• News brands explore joint ad sales

  25-10-2016 02:00
  
  LONDON: Many of the UK's leading national newspaper groups are working on plans to create a single advertising sales operation, and other cost-sharing measures, as they struggle to stem the decline in print advertising revenues.According to...
  
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• Microsoft's online video success

  25-10-2016 02:00
  
  NEW YORK: Microsoft, the tech company, is making effective use of online video to engage consumers – and has discovered that this channel can match the impact of television on many core metrics.Kathleen Hall, Corporate Vice President/Global...
  
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• Direct Recruitment: Senior Direct Marketing Executive

  25-10-2016 02:00
  
  £26K to £31K + benefits:Direct Recruitment:
  If you would love to work for a lovely charity in a direct marketing role, this could be the position for you….London (Central), London (Greater)
  
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• Content marketing aids Fairfax Media

  25-10-2016 02:00
  
  SYDNEY:Marketers must prioritise strategy to ensure their content marketing is successful, the head of Fairfax Media's content marketing arm has said.According to Simon Smith, the Managing Director of Made, Fairfax Media's growing content...
  
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• China passes US for iOS app spend

  25-10-2016 02:00
  
  SAN FRANCISCO/BEIJING: The US and Japan were until as recently as last year the most important revenue markets for Apple apps, but now China has overtaken them both to become the iOS App Store's largest market.According to the Market Index Report...
  
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• Blog: Unique beliefs lead to less boring briefs

  25-10-2016 02:00
  
  Many people feel that briefs have become boring, but briefs should be viewed as a creative act, says Faris Yakob, Co-founder of Genius Steals. After all, advertising at its very core is founded on the belief that how we present something is as...
  
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• Alibaba builds Single's Day momentum

  25-10-2016 02:00
  
  SHANGHAI: Alibaba's Tmall hosted an eight-hour fashion extravaganza last Sunday to showcase a host of Chinese and international brands ahead of the e-commerce giant's annual 11.11 Single's Day shopping festival.Up to 80 top brands, including...
  
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• AI to impact more than social media

  25-10-2016 02:00
  
  NEW YORK: More than half (55%) of global CMOs expect artificial intelligence (AI) to have a greater impact on marketing and communications than social media ever had, according to a new survey.What's more, nearly six in 10 (58%) believe that,...
  
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• Wells Fargo's scandal probably never would happened if the bank listened to its whistleblowers

  25-10-2016 01:21 via feedproxy.google.com
  
  Enron. Worldcom. The Madoff scandal. The mortgage meltdown. Now Wells Fargo. 
  High-profile corporate frauds like these all seem to follow the same pattern. First the misconduct is discovered, and then we learn about all of the whistleblowers who tried to stop the fraud much earlier. Congress then tries to enhance whistleblower protections, with varying success. 
  The Sarbanes-Oxley Act, passed in 2002 after the Enron and Worlcom scandals, was supposed to p
  
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• Mobile innovation powers ad spend growth

  25-10-2016 01:01
  
  UK advertising expenditure is forecast to increase by 5.2% in 2016 and 3.3% in 2017 according to the latest Advertising Association (AA) and Warc expenditure report, but it warns the UK Government needs to avoid “any regulatory uncertainty”.
  The report shows that UK advertising expenditure saw 5.2% growth in the first half of 2016, despite economic uncertainty in the run-up to the EU referendum. The growth rate was 0.4 percentage points ahead of forecast, with ad spend reaching
  
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• Twitter switched its earnings to 4 a.m. Pacific Time...and the memes are flying (TWTR)

  25-10-2016 00:58 via feedproxy.google.com
  
  Whether this is a good sign, a bad sign or no sign at all, we'll have to wait until Thursday to find out. Twitter, based in San Francisco, has decided to release its quarterly earnings report before the stock market opens, at 4 a.m. Pacific Time on Thursday, instead of its typical time, after market closes, or about 1 p.m. Pacific Time.
  Twitter said in the press release that it was moving its earnings time "in response to analyst requests, to avoid overlapping with several other earnin
  
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