Sales & Marketing news

• Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad

  05-10-2016 18:58
  
  Sir Martin Sorrell, the boss of WPP, believes there is still a lot of work to be done before social catches up to the power of search.
  Speaking at the Festival of Marketing today (5 October), he admitted that five years ago analysts saw Facebook and Google as “enemies” of WPP, yet fast-forward to now and Sorrell described them more as frenemies. This year, Google was WPP’s biggest media investment and he said by 2018 he expects Google and Facebook to be its biggest two. Ho
  
  Read more

• Gabriele Skelton: Creative Strategist, Communication & Design agency, £30-35K

  05-10-2016 18:25
  
  £30000 - £35000 per annum:Gabriele Skelton:
  Exciting opportunity for an agile and curious strategist keen to join a boutique branding agency.
  London
  
  Read more

• 7 Things you should say every day

  05-10-2016 18:06
  When you first start a new job every interaction you have is important because you are creating first impressions left, right and centre, you are creating relationships and you are finding roots to grow your confidence./>
  The following phrases may seem small and incidental, but they can powerfully change the way you are perceived, the way you make someone else feel and how you feel yourself. Start using some of these every day with your friends and family, and try to make sure you use them w
  
  Read more

• Unilever: Gender stereotyping is about people not just about women

  05-10-2016 18:04
  
  Unilever launched an initiative to break gender stereotypes in its advertising in Cannes this year but the scheme goes beyond just the portrayal of women according to its global marketing boss.
  Speaking on a panel at the Festival of Marketing today (5 October) Santos said: “Although the biggest gap in terms of what we are depicting in advertising today is towards women, the whole movement we are creating at Unilever is not only about women.”
  She added: “If we unstereotype
  
  Read more

• Advertisement

• The top takeaways from M&S, Mondelez and Unilever at the Festival of Marketing

  05-10-2016 17:20
  
  Targeting has ‘nothing to do with age’
  Marks & Spencer doesn’t want to “judge people by age” and instead uses data from its members club and loyalty programme Sparks to identify customers by attitude.
  Speaking at the Festival of Marketing today (5 October) head of CRM and loyalty at M&S, Ryan Davies explained: “It’s more important for us to market based on attitudes and products you are interested in.”
  He told delegates that the brand&
  
  Read more

• Festival of Marketing day 1: The top takeaways from M&S, Mondelez and Unilever

  05-10-2016 17:20
  
  Targeting has ‘nothing to do with age’
  Marks & Spencer doesn’t want to “judge people by age” and instead uses data from its members club and loyalty programme Sparks to identify customers by attitude.
  Speaking at the Festival of Marketing today (5 October) head of CRM and loyalty at M&S, Ryan Davies explained: “It’s more important for us to market based on attitudes and products you are interested in.”
  He told delegates that the brand&
  
  Read more

• 3 Tips to Improve Your Loyalty Program

  05-10-2016 17:12 via retailpro.com
  If your loyalty program is lacking luster, it’s likely time for an overhaul or at least a close inspection. So, you have a loyalty program, but: It’s not attracting new members Its members are not as active as you’d like …
  Continue reading →
  
  Read more

• How BP is safeguarding against future rivals like Amazon

  05-10-2016 16:14
  
  Oil and gas giant BP has implemented a new system that allows it to turnaround product offers within four weeks in order to fend off competition from brands that could pose a future threat such as Amazon.
  Speaking at the Festival of Marketing this morning (5 October), BP’s global strategy manager Matt Rich said: “What happens if Amazon starts playing in fuel retail? Amazon has got about a gazillion customers, let’s say they take 10 million of those customers in the UK and say t
  
  Read more

• Advertisement

• EMO Unlimited: Brand Development Manager 6 month FTC

  05-10-2016 16:05
  £40-50,000 per annum pro rata + comprehensive benefits package:EMO Unlimited:
  We have an excellent opportunity to work with one of our long standing clients as they develop a new brand vision.
  Epsom, Surrey
  
  Read more

• Google positions for an ‘AI-first world’

  05-10-2016 14:38
  
  There was fighting talk yesterday (4 Oct) as Google launched its new Pixel smartphone. After its designs led to a comparison with Apple’s iPhone, Google’s CEO, Sundar Pichai, responded “but [the Pixel] has a less clumpy camera”.
  The new phones, Pixel and Pixel XL, which move away from the company’s original Nexus range, will be taking on other smartphone manufacturers, including tech giant Apple.
  Despite this, Google did not seem deterred, saying that the new devic
  
  Read more

• Unilever’s Keith Weed: ‘A lost generation of marketers are bluffing about digital’

  05-10-2016 12:31
  
  A generation of marketers leading businesses today are bluffing about their knowledge of the digital landscape, according to Unilever chief marketing and communications officer Keith Weed.
  Headlining the first day of the Festival of Marketing 2016, Weed argued that a generation of marketers are slipping through the net and need to act fast to ‘tool up’ for the disruptive digital world or risk being left behind.“We have three versions of people. On one side we have the digital
  
  Read more

• DNA Recruit: Senior Account Planner-Integrated Communications Agency-Midland

  05-10-2016 11:36
  
  £50000 - £60000 per annum:DNA Recruit:
  An award winning integrated creative communications agency in the Midlands are looking for a Senior Account Planner for one year maternity cover. Based in the Midlands our client offers the complete service. They don't just come up with tag lines, they li
  Leicestershire
  
  Read more

• How Aldo is merging the online and offline world in a bid to boost sales

  05-10-2016 11:28
  
  Aldo is trialing new in-store technology in a bid to join up the online and offline world and to provide consumers “with more context and inspiration”.
  The Canadian footwear and accessories brand is showcasing its ‘endless shelf’ technology at this year’s Dreamforce conference in San Francisco.
  The pilot programme, which is powered by Salesforce, includes customer-facing iPads and mobile apps that are connected to in-store sales staff.
  There are currently
  
  Read more

• Pret A Manger scoops Brand of the Year award at Masters

  05-10-2016 09:47
  
  Pret A Manger and Virgin Media CMO Kerris Bright were among the big winners at The Masters of Marketing Awards, winning the Brand of the Year and Marketer of the Year gongs respectively.
  The Awards, supported by Marketing Week and Econsultancy, were held at the Troxy in London last night (4 October). The Masters, hosted by comedy actor Stephen Mangan, are part of The Festival of Marketing, which begins today at Tobacco Dock in London.
  Pret A Manger beat Deliveroo, Facebook, Lidl and Snapchat to
  
  Read more

• Pret A Manger scoops Brand of the Year at Masters of Marketing awards

  05-10-2016 09:47
  
  Pret A Manger and Virgin Media CMO Kerris Bright were among the big winners at The Masters of Marketing Awards, winning the Brand of the Year and Marketer of the Year gongs respectively.
  The Awards, supported by Marketing Week and Econsultancy, were held at the Troxy in London last night (4 October). The Masters, hosted by comedy actor Stephen Mangan, are part of The Festival of Marketing, which begins today (5 October) at Tobacco Dock in London.
  Pret A Manger beat Deliveroo, Facebook, Lidl and
  
  Read more

• Tesco talks up impact of social but admits TV ads ‘could still improve’ as sales rise again

  05-10-2016 09:30
  
  Tesco has announced UK like-for-like sales growth of 0.6% in the first half of its financial year to 26 August.
  It means three consecutive quarters of sales growth under chief executive Dave Lewis, who said today (5 October) during a press briefing Tesco was now a brand that had “moved out of crisis”.
  And although Tesco reported a group pre-tax profit of £71m – down 28% on the same period last year – Lewis said a plan to slash costs by £1.5bn over the next thr
  
  Read more

• Tesco talks up impact of personalising social media as sales rise again

  05-10-2016 09:30
  
  Tesco posted its third consecutive quarter of sales growth under chief executive Dave Lewis, who said today (5 October) during a press briefing Tesco is a brand that has “moved out of crisis”.
  Like-for-like sales were up 0.6% in the first half of its financial year to 26 August. And although Tesco reported a group pre-tax profit of £71m – down 28% on the same period last year – Lewis said a plan to slash costs by £1.5bn over the next three years to i
  
  Read more

• Tesco admits TV ads ‘could still improve’

  05-10-2016 09:30
  
  Tesco posted its third consecutive quarter of sales growth under chief executive Dave Lewis, who said today (5 October) during a press briefing Tesco is a brand that has “moved out of crisis”.
  Like-for-like sales were up 0.6% in the first half of its financial year to 26 August. And although Tesco reported a group pre-tax profit of £71m – down 28% on the same period last year – Lewis said a plan to slash costs by £1.5bn over the next three years to i
  
  Read more

• SK-II defies China's category norms

  05-10-2016 01:48
  
  BEIJING: SK-II, the premium Procter & Gamble-owned skincare brand, has seen "great results" from a campaign in China that ditched the usual celebrity endorsements and instead addressed the social issue of the pressures on young women to get...
  
  Read more

• Media owners invest in VR

  05-10-2016 01:48
  
  LONDON: The speed at which virtual reality is moving towards the mainstream is gathering pace, as media owners, tech firms  and venture capitalists step up their interest in this area. Google yesterday introduced its
  
  Read more

• McDonald's marketing gets contextual

  05-10-2016 01:48
  
  NEW YORK: McDonald's, the restaurant chain, is increasingly orientating its marketing output around a consumer's needs and context in a given moment – an approach challenging many existing silos in the industry.Deborah Wahl, SVP/CMO at McDonald's,...
  
  Read more

• IT'SUGAR builds brand on boldness

  05-10-2016 01:48
  
  AMELIA ISLAND, FL: IT'SUGAR, the candy retailer, has successfully engaged the young adult audience with a bold strategy that includes everything from provocatively named products to adopting an unapologetic brand positioning.Lauren Fleischer,...
  
  Read more

• India's e-commerce 'slaughterhouses'

  05-10-2016 01:48
  
  NEW DELHI: Even as India's online marketplaces are boasting of the volume of transactions generated in the current wave of festive sales, questions are being asked about whether their marketing violates government guidelines.The Department of...
  
  Read more

• Email marketing needs to evolve

  05-10-2016 01:48
  
  LONDON: European consumers continue to rely heavily on email but the way they use it is changing as more people check communications on mobile devices outside of the office and home and fewer open branded content.According to research by Adobe,...
  
  Read more

• Addressable ads for broadcast TV near

  05-10-2016 01:48
  
  NEW YORK: Samsung, the consumer electronics firm, is reported to be preparing to launch an addressable ad product for broadcast TV, in what would be an industry first.According to Ad Exchanger, "Samsung will
  
  Read more

Follow @sales_mrktinguk on Twitter!