Famed management guru Peter Drucker said: “There are two things that make money in a business: marketing and innovation. Everything else is a cost.” Whatever way you look at it, innovation is associated with ideas, and good ideas are hard to find. Even the best ones face an uncertain path to success.
Understanding innovation is important to me, as my company is undergoing a rethink on our products and the wider customer offering. We have woken up to the fact that we ne
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Secret Marketer: Agile thinking encourages experimentation and leads to better marketing ideas
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Brand Recruitment: Membership Insights Manager
£40000 per annum:Brand Recruitment:
Membership Insights Manager, Hoddesdon -This a great opportunity to work for a leading membership organisation based near Hoddesdon, in Hertfordshire.
Hoddesdon -
Betfair challenges sports betting ad norms as it rails against ‘laddish’ advertising
Betfair is shifting its strategy by moving away from laddish advertising, as it looks to become a more “distinctive and credible” brand and stand out in a cluttered market.
The brand launched a new campaign, created by Lucky Generals, yesterday (7 August). It will run across TV, radio, print, digital and social media in seven different European markets and taps into moments of anticipation around sport by asking a simple question: ‘Ready?’
Betfair’s marketing direc -
How Nike and Spotify joined forces to connect online with offline through music
Nike and Spotify teamed up for Nike Women’s 10k running events in London (March to June) with the twin objectives of driving awareness of music’s positive effect on running performance and increasing Spotify’s monthly active usage among female runners.
After downloading the MyTempo app runners were asked three questions and assigned to a Tempo group, based on the beats per minute of a track. From this group their perfect playlist was created.
Working with agency Wasserman, Spot -
Tomorrow Recruitment: Office Assistant
£18000 per annum:Tomorrow Recruitment:
A creative agency set in the heart of East London, are looking for an Office Assistant to join their team.
City of London -
Marketing is responsible for creating body issues among boys, study finds
Brands must make a bigger contribution to the health and wellbeing of males aged 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry’s think tank Credos.
The research, which looked into the body image of young males, saw 53% of secondary school boys reveal advertising puts pressure on them to look good, along with friends, social media and celebrities.
Around a fifth of secondary boys say they have changed their exercise rout -
air recruitment: Partnerships Account Manager and Senior Account Manager
Up to £37k dependent on experience plus benefits:air recruitment:
Top partnerships agency looking for intelligent Account Manager and Senior Account Manager to work with some of their biggest clients...
London (Central), London (Greater) -
air recruitment: Junior Account Director and Account Director (Email and Data)
Up to £55K (dependent on experience) plus benefits and bonuses:air recruitment:
Do you blend data, technology, insight, ideas and creativity to create profitable campaigns for huge brands that engage customers?London (Central), London (Greater) -
Vitamin T: SENIOR PRODUCER / PROJECT MANAGER
£50000 - £55000 per annum:Vitamin T:
Senior Producer/Project manager - eCommerce (mid level role)
London -
The National Housing Federation: Marketing Executive
£23,050 - £25,625:The National Housing Federation:
The National Housing Federation represents over 1,000 independent, not-for-profit housing associations in England...
Holborn and Covent Garden, London (Greater) -
Stonor: Business Development Manager
£35000.00 per annum:Stonor:
Business Development Account Manager - £35000An experienced Business Development Manager is needed in Hertfordshire.This business specialise in events and experiential activity for a range of blue chip clients across the UK. They're looking for an ambitio
Hertfordshire -
Regan & Dean Recruitment Limited: Campaigns & Digital Marketing Co-ordinator
£28000 - £34000 per annum + excellent benefits!:Regan & Dean Recruitment Limited:
Excellent opportunity for experienced digital marketing star to join ambitious medical association with amazing offices overlooking a beautiful park!
London -
Red Sofa London: Mid-weight Digital Designer -Beauty
£30000 - £35000 per annum:Red Sofa London:
Mid-weight Digital Designer - Health & BeautyAre you a talented Graphic Designer with industry experience with a design/advertising agency or in-house team?Are you a talented all rounder with experience in digital and print design?Do you have design e
London -
Online Resourcing: Industrial Designer
Competitive salary and benefits package:Online Resourcing:
Showcase your commercial mass market product development skills at the UK market leader in Kitchens.
Howden, East Yorkshire -
Morgan Rutherford Associates: Delegate Sales Manager
£35k-£40k:Morgan Rutherford Associates:
Delegate Sales Manager Our client is looking for a highly ambitious and talented individual who will manage a growing team of up to five delegate s...
Kent -
Morgan Rutherford Associates: Account Manager
upto £40K basic+commission:Morgan Rutherford Associates:
Account Manager, upto £40K basic+commission. Our client specializes within the youth and student market sales! For over 14 years, they've been obs...
London (Central), London (Greater) -
Michael Page Digital: Junior Marketing Analyst
£20000 - £22000 per annum:Michael Page Digital:
The Junior Marketing Analyst is a newly created role within a fast paced and rapidly expanding marketing team.This is an exciting opportunity to develop a newly created role. The role will focus on extracting and interpreting data from various sources to
Bury, Greater Manchester -
Guru Careers: Web Designer - UX / UI
£26000 - £29000 Per Annum + Excellent Benefits:Guru Careers:
AWeb Designer (UX / UI) is needed to join a leading arm's length government body based in Swindon.
Swindon -
Gemini People: Junior Creative Artworker/Designer
£25000.00 per annum:Gemini People:
THE OPPORTUNITY Joining a leading London based Agency fully immersed in the film, entertainment and marketing industryWorking directly with an experienced Senior Creative Artworker on a wide variety of International entertainment campaigns & projects,
London -
EMR | Specialist Marketing Recruitment: Marketing Director - Corporate Travel Managment
£450 - £500 per day:EMR | Specialist Marketing Recruitment:
An exciting opportunity for an experienced interim Marketing Director to join a corporate travel management company.
London -
Adam Recruitment: SEO + PPC consultant - 3 days/week
£150 - £200 per day + doe:Adam Recruitment:
We're working with a full service digital marketing agency based in Preston. We're currently looking for a SEO + PPC consultant to work with them 3 days/week on a 6-8 week contract. You will need to be available to work onsite in Preston on occasions.
Lancashire, Chorley -
UK licensing industry grows
LONDON: The UK licensing industry grew at more than twice the rate of the global market in 2015 and is now the second biggest in the world, according to new figures.Data from the International Licensing Industry Merchandisers' Association (LIMA)... -
Tap 'learning economy', Addicks advises
NEW YORK: Brands should consider tapping the emerging "learning economy" to fulfil the burgeoning consumer desire for informative and educational content, Mark Addicks, the former CMO of General Mills, has argued.Addicks discussed this subject as... -
Seven steps to brand positioning
LONDON: Marketers need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands, according to an industry figure.But, says Nicolas Liddell, director of consulting at brand... -
Luxury auto brands hit the road in India
NEW DELHI: Luxury auto brands in India are experimenting with mobile showrooms and pop-up stores as they seek to reach potential buyers in cities where they don't have a physical showroom.Leading Indian auto brands such as Tata and Maruti, each... -
Google warns of 'ooze' epidemic
MOUNTAIN VIEW, CA: Unwanted software such as ad injectors poses a threat to more users' devices than malware, according to a year-long Google study.The internet giant reported that Google Safe Browsing generates over 60m warnings every week to... -
Foreign beers gain in China
BEIJING: China's beer market may be shrinking but foreign brands are gaining ground despite being more expensive than their local rivals.The country's drinks market is shifting away from beer and towards wines and spirits as incomes grow and...
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