Sales & Marketing news

• Brands can combat a rise in the ‘digital detox’ by investing in messenger apps

  04-08-2016 18:33
  
  Today (4 August), Ofcom released its Communication Markets Report, with it suggesting people are looking to ‘switch off’ through a digital detox. According to the survey, which questioned 2,025 adults and 500 teenagers, 34% of internet users are now taking regular periods away from the web for up to a month.
  Of those surveyed, 59% consider themselves to be “addicted” to their phone, with a third saying they found it difficult to disconnect.
  However, marketers should not d
  
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• Marketers must focus on ‘great work that brings business results’ following interest rates cut

  04-08-2016 18:05
  
  The Bank of England is cutting its interest rates for the first time in seven years today (4 August) in a bid to boost the economy and increase market and consumer confidence following the UK vote to leave the EU.
  The benchmark rate has been at 0.5% since early 2009, but was reduced to 0.25%. The bank’s governor Mark Carney said there was scope to cut the interest rate further.
  Besides cutting interest rates, the bank also decided to implement a £100bn scheme to force banks to pass o
  
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• China’s biggest brand on its plans to conquer the West

  04-08-2016 18:02
  
  Tencent is China’s biggest brand. It has more than 1 billion monthly users, runs the country’s most popular internet portal and messaging services, and last year generated revenues of almost £12bn.
  It is also the most valuable brand in the country, worth £85bn according to Millward Brown’s BrandZ. That valuation also puts it ahead of the likes of Coca-Cola, Disney and MasterCard.
  But in the UK, and most of the rest of the West, the brand is rela
  
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• Look Bikes Sales & Marketing Manager – UK - Bike Biz

  04-08-2016 17:48
  Look Bikes Sales & Marketing Manager – UK
  Bike Biz
  Come and enjoy the ride of your life. ZyroFisher has grown to be one of the strongest names in the cycling industry, supplying cycles, cycle accessories, components and apparel to the UK cycle trade. Look has been a key brand in the Fisher portfolio ...
  
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• Digital Gurus: Senior Digital Product Manager

  04-08-2016 16:23
  
  £350 - £400 Per Day:Digital Gurus:
  Senior Digital Product Manager | Government | Cardiff | 6 month contract | £350 - £400 per dayI've got an amazing opportunity for an experienced Senior Digital Product manager to join a major Government service, to focus on continuous improvement of cru
  Cardiff
  
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• How Cancer Research UK is using virtual reality to create personalised experiences

  04-08-2016 13:46
  
  Cancer Research UK has combined virtual reality and personalisation to create an immersive experience to recognise the 100,000 people who have left the charity a gift in their will.
  Working with agency Atomic London, Cancer Research UK invited friends and family of the benefactors to the RHS Hampton Court Palace Flower Show between 4 and 10 July to experience the Life Garden, a field of 100,000 virtual flowers each bearing the name of a supporter, which came to life when viewed through the
  
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• How Cancer Research UK is using virtual reality create personalised experiences

  04-08-2016 13:46
  
  Cancer Research UK has combined virtual reality and personalisation to create an immersive experience to recognise the 100,000 people who have left the charity a gift in their will.
  Working with agency Atomic London, Cancer Research UK invited friends and family of the benefactors to the RHS Hampton Court Palace Flower Show between 4 and 10 July to experience the Life Garden, a field of 100,000 virtual flowers each bearing the name of a supporter, which came to life when viewed through the
  
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• How to create lasting impact from immersive brand experiences

  04-08-2016 13:12
  
  The value of the experience economy cannot be underestimated. In an age where immersive experiences have become the order of the day, brands are raising the bar and moving beyond gimmicky, one-off events to create campaigns with real impact by engaging people over a longer period of time.
  Launched in June, popcorn company Propercorn’s Institute of Flavour campaign blended experiential marketing with influencer activity, digital and a social media push.
  Hosted in collaboration with fla
  
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• Is it ever ok to exaggerate on your CV?

  04-08-2016 12:17
  CV honesty has often been something of a grey area for many. After all, how much time does the average employer really spend going through each application they receive with a fine-toothed comb?/>
  Quite a bit as it turns out. According to the Society for Human Resource Management, due to advances in CV-screening techniques nearly 100% of applications are now investigated. For employers it makes economic sense: the money spent vetting a candidate is a fraction of the cost of having to replace
  
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• Supermarkets fight back over claims they are not doing their part to fight obesity

  04-08-2016 11:53
  
  Supermarkets have come under fire for their role in the obesity crisis after new research found that more than half of promotions are for products such as junk food and fizzy drinks, rather than healthy options.
  Some 53% of the 77,165 promotions on offer at the major supermarkets between April and June were on unhealthy food and drink items – those high in fat, saturates, sugar or salt – according to mySupermarket data analysed by Which?.
  It found the proportion of offers on unhealth
  
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• Supermarkets fight back over claims they are not doing enough to tackle obesity

  04-08-2016 11:53
  
  Supermarkets have come under fire for their role in the obesity crisis after new research found more than half of promotions are for products such as junk food and fizzy drinks, rather than healthy options.
  Some 53% of the 77,165 promotions on offer at the major supermarkets between April and June were on unhealthy food and drink items – those high in fat, saturates, sugar or salt – according to mySupermarket data analysed by Which?.
  It found the proportion of offers on unhealthy foo
  
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• Top interview panel DOs and DON’Ts

  04-08-2016 10:26
  As any TV talent show contestant can verify, one of the hardest parts of the process is having to contend with a whole panel of people judging and critiquing you./>
  By the same token, facing an interview panel is often a far more nerve-wracking prospect than going up against the one person. However, with a few tweaks to your interview technique it's a challenge that's easily surmountable.
  Here are some key DOs and DON'Ts to guide you through the process:
  DO
  Background check each member of th
  
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• Russell Parsons: Why CMOs aren’t always the best brand guardians

  04-08-2016 09:47
  
  Tesco is on the hunt for its fourth marketing boss in three years. Chief customer officer Robin Terrell has resigned from the supermarket to pursue pastures new. Since 2014, the UK’s biggest retailer has undergone a series of departures, rethinks and restructures at the top of its marketing tree.
  Even though the rate of change at Tesco is notable, the pattern reflects reality – CMO tenures are short and getting shorter. The Marketing Society and Spencer Stuart, who put average UK and
  
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• Russell Parsons: Why CMOs aren’t always brand guardians

  04-08-2016 09:47
  
  Tesco is on the hunt for its fourth marketing boss in three years. Chief customer officer Robin Terrell has resigned from the supermarket to pursue pastures new. Since 2014, the UK’s biggest retailer has undergone a series of departures, rethinks and restructures at the top of its marketing tree.
  Even though the rate of change at Tesco is notable, the pattern reflects reality – CMO tenures are short and getting shorter. The Marketing Society and Spencer Stuart, who put average UK and
  
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• One of the world's largest high-speed traders has 'opened up the kimono,' and it shows how Wall Street is changing

  04-08-2016 05:11 via feedproxy.google.com
  
  One of the top high-speed trading firms is joining forces with the biggest investment bank in the world.
  Virtu announced Wednesday it has entered in a strategic partnership with JPMorgan in the US Treasurys market, in what could be a prelude to more collaboration.
  The partnership has broad significance for high-speed trading firms, investment banking world, US Treasurys market, considered the most important market in the world. 
  Douglas Cifu, CEO at Virtu, said in a statement on W
  
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• 'A perfect storm' is making gold one of the hottest assets on the planet (GLD, GLX)

  04-08-2016 05:10 via feedproxy.google.com
  
  "A perfect storm" in markets has left investors scrambling to add gold to their portfolios for protection, according to the World Gold Council.
  Investors have another prime and relatively safe choice in the government bonds of developed markets, but that has been compromised by "unconventional monetary policy," the council said in its market update for August.
  The yields on developed-market government bonds have trended lower as demand has risen.
  Sovereign authorities like the European Central B
  
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• Something just happened in the stock market that was a precursor to the 1987 crash

  04-08-2016 05:09 via feedproxy.google.com
  
  After breaking all-time highs, the stock market has been on a bit of a losing streak lately.
  The Dow Jones Industrial Average has declined in eight of the past nine days, including the past seven days straight. The index has only given back 1.5% in that time, but the consistent downward moves do not portend good things on the horizon.
  According to Tom Leveroni of Nautilus Investment Research, this is the 10th time since the start of the 20th century that the Dow has had such a downward streak, a
  
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• The last stand against the march of computerized trading

  04-08-2016 04:57 via feedproxy.google.com
  
  Electronic trading dominates market volume these days.
  It is thought that more than 50% of all stock trading volume and more than 80% of CME Group volume comes from trades completed on the screen.
  But Craig Donohue, executive chairman at The Options Clearing Corporation who was CEO of the Chicago Mercantile Exchange when electronic trading became all the rage, says there are some markets where electronic trading probably wouldn't work.
  "That's becoming less and less the case, but I mean certainl
  
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• Tech dealmakers haven't earned this much money since the dot-com bust

  04-08-2016 04:52 via feedproxy.google.com
  
  Good news for tech bankers.
  Revenues from tech mergers and acquisitions, or M&A, have hit their highest point since the height of the dot-com bubble.
  Global tech M&A revenue totals $1.9 billion this year to date, according to Dealogic. The only year when it was higher was 2000, when it hit $2.2 billion in the same period.
  This year's total is up from $1.7 billion in the same period in 2015, and $1.4 billion in 2014.
  The biggest beneficiary is JPMorgan, which leads league tables
  
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• The party of Nelson Mandela is facing its biggest election since 1994

  04-08-2016 04:45 via feedproxy.google.com
  
  South Africans are heading to the polls on Wednesday in what Barclays analysts have dubbed "the most important elections since the 1994 democratic transition" — back when Nelson Mandela was elected in the country's first elections post-Apartheid.
  What makes these 2016 local government elections so significant is that they come at time when the ruling party, the African National Congress, is starting to see its support slip.
  "We view these elections as the most important since [1994] b
  
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• One of America's biggest gunmakers spent its earnings call bashing Hillary Clinton and said it plans to donate millions to the NRA (rgr)

  04-08-2016 04:44 via feedproxy.google.com
  
  One of America's biggest gunmakers is joining the 2016 political fray.
  Michael Fifer, CEO of Sturm, Ruger & Co., took a strong political stance on Wednesday during the company's earnings call.
  In addition to advocating support for the Second Amendment, Fifer also pledged large donations to the National Rifle Association, said the company will urge customers to call their congressional representatives, discussed the composition of the Supreme Court, and attacked Democratic presidential nomine
  
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• In-Store Apps Help Drive Customer Personalization

  04-08-2016 02:57 via retailpro.com
  Get the right product to the right customer at the right time: That’s the retailer’s credo. Every new technology implementation, every piece of marketing is launched with that sentiment in mind. Today, mobile technology is helping retailers attain that trifecta. …
  Continue reading →
  
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• Time Inc: International - Senior Circulation Executive

  04-08-2016 02:00
  From £27,000 (dependent on experience):Time Inc:
  Do you want to manage the global sales of some of the world's best magazine brands?
  Canary Wharf, London (Greater)
  
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• The Great & The Good: Freelance Art Director

  04-08-2016 02:00
  
  £275 - £300 per day:The Great & The Good:
  This is an absolutely fantastic freelance gig for if you're an Art Director with a passion for sports, including F1.
  Central London
  
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• Stopgap: Junioe Market Researcher

  04-08-2016 02:00
  
  £25000 per annum:Stopgap:
  Great opportunity for someone with a background in market research and data analysis to work in the food and drinks industry.Junior Market Researcher - FMCG - £25,000 - LondonTHE COMPANYThis company is a leading global supplier of specialist ingredients t
  London
  
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• Stonor: Senior Insight Executive/Insight Manager

  04-08-2016 02:00
  
  £27000 - £35000 per annum + benefits:Stonor:
  Senior Insight Executive/Insight Manager£27-35K based in Berkshire The company This agency is a successful, ambitious research company, working with world-class clients to support business strategies. They are based in Berks and like to lead the way in ma
  Berkshire
  
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• Stonor: Analyst

  04-08-2016 02:00
  
  £34000 per annum:Stonor:
  Analyst-£34K-Bucks Here at Stonor we are currently looking for two analyst's to join our client and work in their Marketing Science team. They would have the opportunity to support the company's teams with analytics and report for clients from a wide rang
  Buckinghamshire
  
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• Sense: Head of Marketing

  04-08-2016 02:00
  
  £47,191 - £49,913 per annum (inclusive of London allowance) :Sense:
  You will be delivering marketing activity that supports brand awareness of Sense and the work that we do and support key parts of Sense's services.
  Kings Cross, London
  
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• Regan & Dean Recruitment Limited: Delegate Manager - (agency - automotive events)

  04-08-2016 02:00
  
  £30000 - £35000 per annum + Dependent on experience:Regan & Dean Recruitment Limited:
  Fabulous opportunity to bring your proven delegate management skills to this leading events agency, and work on exciting global automotive events!
  London
  
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• MODA consult: Group Account Director, up to £80k, strategic led / consultative role, global account

  04-08-2016 02:00
  
  Up to £80k + benefits:MODA consult:
  Group Account Director, up to £80k, strategic led / consultative role, global account This highly strategic agency has recruited well over the last...
  London (Central), London (Greater)
  
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• f1 Recruitment: Head of New Business and Marketing

  04-08-2016 02:00
  
  Up to £110,000:f1 Recruitment:
  A leading global marketing communications network is looking for a Head of New Business and Marketing to drive all marketing and new business.
  London (Greater)
  
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• Eden Marsh: Midweight Creative (Copywriter/Art Director)

  04-08-2016 02:00
  
  £35k (Neg):Eden Marsh:
  Our client a global marketing agency seeks a Middleweight creative to join their London team.
  London (Central), London (Greater)
  
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• Creative Recruitment: UX RESEARCHER/DESIGNER (User Experience, User Interface)

  04-08-2016 02:00
  
  £45000 - £55000 per annum:Creative Recruitment:
  UX RESEARCHER/DESIGNER, (User Research, Quantitative, Qualitative, Customer Journey, User Interface Design, User Experience, Mobile, Desktop, Survey Data, User Flows, User Story Maps) London, Up to circa £55k
  City of London, London
  
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• Beyond The Book: Middleweight Designer

  04-08-2016 02:00
  
  £25000.00 - £35000.00 per annum:Beyond The Book:
  Are you a Middleweight Graphic Designer with a lovely portfolio of crisp, contemporary design?
  Cambridgeshire, Cambridge
  
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• Ball & Hoolahan: Marketing Manager - OTC

  04-08-2016 02:00
  
  £65,000 per annum + car / car allowance:Ball & Hoolahan:
  Wonderful 12m contract role available with one of the biggest names in FMCG. Working within the OTC category, you will bring in proven brand market...
  South East England
  
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• Street app drives shopper engagement

  04-08-2016 01:11
  
  LONDON: Destination shopping streets around the world could benefit from having a dedicated mobile app, such as that offered by London's Regent Street, which enables shoppers to rapidly build a profile and receive relevant content from stores. ...
  
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• Social is top for video ads

  04-08-2016 01:11
  
  NEW YORK: Two thirds of US marketers regard social media platforms as the most important partners in any digital video campaign, new research has shown.Trusted Media Brands asked more than 300 agency and client-side marketers how and where they...
  
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• P&G ups adspend, targets market entry

  04-08-2016 01:11
  
  CINCINNATI: Procter & Gamble plans on increasing its adspend in the coming year and on focusing more of its attention on market entry."We're expecting increases in advertising spend this year versus last," said Jon R. Moeller, chief financial...
  
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• How promotions can boost brands

  04-08-2016 01:11
  
  CHICAGO: Marketers seeking to leverage promotions should consider whether activations based on savings, learning, trust, cultural connectivity or convenience most suit their brands, a study from Arc Worldwide and Leo Burnett has argued.Elizabeth...
  
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• Dabur welcomes Patanjali effect

  04-08-2016 01:11
  
  NEW DELHI: Many FMCG brands have been rattled by the expansion of Patanjali into their territory but the head of Dabur has welcomed its presence as increasing awareness of the ayurvedic category.Sunil Duggal, chief executive officer at Dabur...
  
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• China gets big-screen boost

  04-08-2016 01:11
  
  BEIJING:The rapid growth of cinema revenues in China has slowed markedly this year, but that has not deterred Imax, the big screen cinema group, from partnering with Dalian Wanda, the media group, to build 150 new screens over the next six years. ...
  
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• Centennials are marketers' 'blindspot'

  04-08-2016 01:11
  
  LONDON: The marketing industry has a "blindspot" when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure.In a...
  
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• Blog: Five of the best 2016 Olympic ads

  04-08-2016 01:11
  
  As the Olympic Games get under way, Lucy Aitken looks at the related ads which are making waves and likely to be winning awards in due course.
  
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• Elon Musk: Tesla and Solar City won't merge with SpaceX (TSLA, SCTY)

  04-08-2016 00:51 via feedproxy.google.com
  
  Tesla reported second-quarter earnings on Wednesday, and they were a lot worse than what analysts expected. But there were some bright spots, mainly involving a moderate increase in Tesla's gross margins, implying that if they company weren't pumping money into growth, it could conceivably be profitable.
  After earnings were released, CEO Elon Musk and CFO Jason Wheeler held a conference call with analysts, and naturally the $2.6-billion Tesla Solar City merger, announced earlier this week, came
  
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• This is the sentence all the Tesla shorts have been waiting for

  04-08-2016 00:26 via feedproxy.google.com
  
  The Tesla bears have been saying it for months.
  Elon Musk is guzzling cash to fuel his burgeoning transportation empire, and he's going to need new sources for that cash sooner rather than later.
  So for them, there's one sentence in Tesla's second-quarter earnings letter that served as a small form of vindication (emphasis added):
  "We anticipate that direct leasing will rise from 8% of deliveries in Q2 to about 15% of deliveries in Q3, as we have reached our funding limit with a banking partner.
  
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