Sales & Marketing news

• Here are the countries that have historically dominated the Summer Olympics

  05-08-2016 23:09 via feedproxy.google.com
  
  With the 2016 Olympics beginning in Rio de Janeiro this weekend, we decided to take a look at how countries have fared in past Games.
  Conveniently, Wikipedia has a breakdown of the total medal counts from past games, and we found the countries with the most bronze, silver, gold, and overall medals over the history of the Summer Olympics.
  As a small technical note, Germany includes both East and West Germany as well as teams from the combined country, and Russia and the USSR have their
  
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• Ferrero commits £4.9m to Thorntons media push ahead of relaunch

  05-08-2016 18:20
  
  Confectionary group Ferrero is to invest £4.9m in media spend to promote the relaunch of high street chocolate retailer Thorntons, a year since acquiring the company in August 2015. Thorntons will screen its first TV advert for seven years on 4 November, running for six weeks as part of its 2016 festive campaign.
  Ferrero expects the advert to reach 30 million people within the first two days. The campaign will also include a £280,000 spend on press and £150,000 on cinema advert
  
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• Undervalued or promiscuous? CMO turnover reaches its highest ever level

  05-08-2016 18:17
  
  Marketers are on the move, with Snapchat, Twitter and Morgan Stanley among the many companies who hired new chief marketing officers in the the first six months of the year alone.
  The moves come as a report by Russell Reynolds Associates highlights that the turnover of CMOs in the US is at its highest record since the company began recording all major appointments fours years ago, illustrating the pressue top marketers are under on both sides of the Atlantic.
  The firm says that there were 1
  
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• Starbucks faces an uphill battle as it wades into tea market with iced teas push

  05-08-2016 18:06
  
  Starbucks originally announced it would be bringing its Teavana range, which includes shaken iced teas as well as hot teas and lattes, to the UK in April this year. The coffee brand acquired the brand in 2012 and says it has made over $1bn in sales since launching in the US.
  While the iced teas are rolled out this summer, the hot teas and lattes will be introduced into UK stores in autumn. Its campaign for the iced teas launched last month, will run throughout the whole of August and be supporte
  
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• Growing customer power requires a strategic sales response from organisations

  05-08-2016 17:25
  
   Organisations need to integrate their sales activities more both internally and with customers’ needs according to a new book co-authored by academics from the University of East Anglia (UEA) and Edinburgh Napier.
   
  The book addresses how sales can help organisations to become more customer oriented and considers how they are responding to challenges such as increasing competition, more demanding customers and a more complex selling environment.
   
  Many organisations are fa
  
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• Pitch Consultants: Digital Designer | Creative | Leeds

  05-08-2016 16:57
  
  £24000 - £32000 per annum:Pitch Consultants:
  Digital Designer looking to work for the agency no one can stop talking about? This is one of the best digital creative positions around at the moment. The agency need very little selling in they are quite simply the one you want to work for.
  Leeds
  
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• Digital Gurus: Community Manager - Football

  05-08-2016 12:28
  
  £22000 - £26000 Per Annum + benefits:Digital Gurus:
  An exciting Social & Digital Broadcaster is looking for a talented Community Manager to become the voice of leading brands including an exciting football project.
  London
  
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• The Manchester Growth Company: Marketing Manager (Digital)

  05-08-2016 02:00
  £36,000 per annum:The Manchester Growth Company:
  The Skills Company is one of the largest providers of work based learning for young people and adults in the North West.
  Manchester, Greater Manchester
  
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• SAVVY Media Ltd: Corporate Programming Sales - uncapped Comms

  05-08-2016 02:00
  
  £40k + £40-60k commission!£100k for the best sales people!:SAVVY Media Ltd:
  Corporate Programming Sales £40k + £40-60k commission!  £100k for the best sales people! Do you want to work for this household TV media company?  ...
  London (Central), London (Greater)
  
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• Profiles Creative: Marketing Manager

  05-08-2016 02:00
  
  £35000 - £40000 per annum:Profiles Creative:
  This award winning agency are looking for a marketing and new business manager.Working in the hub of the business you will involved with identifying key business opportunities for the company through sales and marketing.
  London, City of London
  
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• Gabriele Skelton: Digital Producer, 12 mth contract, digital + content agency, £5

  05-08-2016 02:00
  
  £50000 - £55000 per annum:Gabriele Skelton:
  Located in Clerkenwell, this branding and design agency have amazing studios with views over Farringdon and the Thames, and benefits from opportunities and relationships that wouldn't normally come to an agency their size. They are now looking for a curio
  London
  
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• Gabriele Skelton: Client Director - global branding agency

  05-08-2016 02:00
  
  £60000 - £75000 per annum:Gabriele Skelton:
  Fantastic opportunity for growth within this highly-respected and international branding agency. One of the all-time greats.
  London
  
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• EMR | Specialist Marketing Recruitment: Business Analyst

  05-08-2016 02:00
  
  £250 - £325 per annum:EMR | Specialist Marketing Recruitment:
  A leading eCommerce provider is looking for an interim Business Analyst.
  Surrey, Richmond upon Thames
  
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• Ball & Hoolahan: Senior CRM Manager

  05-08-2016 02:00
  
  £60,000 per annum:Ball & Hoolahan:
  Join one of the fastest growing brands on the high street in a truly exciting and challenging role. Are you commercially savvy with a strong unders...
  South East England
  
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• Amazon: Publicity Lead, Amazon Publishing

  05-08-2016 02:00
  
  Competitive:Amazon:
  Amazon.com is seeking a highly intelligent, self-motivated, well-connected and creative public relations professional...
  London (Central), London (Greater)
  
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• Allexo Search: Brand Manager

  05-08-2016 02:00
  
  £40,000 - £45,000 + Benefits:Allexo Search:
  Brand Manager at Premium Food and Drink Business - Central London Based
  London (Central), London (Greater)
  
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• Lego leverages VR

  05-08-2016 01:58
  
  SINGAPORE: Lego, the Danish toymaker, sees virtual reality as playing a central role in the "retailtainment" strategy it is rolling out across Asia around its Nexo Knights property.This forms one of three pillars of an integrated campaign – the...
  
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• Chinese sports brands go big on Olympics

  05-08-2016 01:58
  
  BEIJING: Chinese sports brands have thrown themselves into the Olympic Games, sponsoring the event itself, the China Olympic Committee and supplying apparel for athletes from more than ten countries, but observers are unsure if these efforts will...
  
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• Caution needed on neuroscience

  05-08-2016 01:58
  
  NEW YORK: Marketers need to be cautious about moving onto the brightest and shiniest neuroscientific tools in supporting their research efforts, according to Rachel Kennedy and Haydn Northover of the Ehrenberg-Bass Institute.In
  
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• Brits seek 'digital detox'

  05-08-2016 01:58
  
  LONDON: A third of adult internet users in the UK have chosen to take a "tech timeout" and spend more time doing other things rather than having their days hijacked by connected devices.According to the
  
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• Bridging the creative-planner divide

  05-08-2016 01:58
  
  CANNES: Agency planners and creatives have drifted apart, but better education and a greater focus on insight-driven briefs can help bridge the divide. A workshop session at the Cannes Lions International Festival of Creativity, organised by Tom...
  
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• Blog: Results of the APSOTW challenge

  05-08-2016 01:58
  
  Andrew Hovells of PHD reports back on this year's challenge posed by the Advertising Planning School on the Web - how to grow a US craft beer in the UK on the back of its Olympics sponsorship.
  
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• ANA seeks talks with 4A's

  05-08-2016 01:58
  
  NEW YORK: The Association of National Advertisers (ANA) is seeking to address the "profound disagreement" about non-transparent practices in media buying by inviting senior leaders from the 4A's (American Association of Advertising Agencies) to meet...
  
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