Sales & Marketing news

• Square's strong guidance tops targets and sends its stock up 11% (SQ)

  03-08-2016 23:24 via feedproxy.google.com
  
  Square's stock popped 11% in after hours trading on Wednesday after the mobile payments company delivered a revenue forecast that beat Wall Street targets.
  The company said it expects revenue in the current quarter to range between $167 million and $171 million, compared to the $166.3 million expected by analysts polled by Bloomberg.
  Square, co-founded and run by Twitter Inc Chief Executive Jack Dorsey, reported a 41.5 percent jump in quarterly revenue as more transactions were processed th
  
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• Tesla misses on earnings (TSLA)

  03-08-2016 22:02 via feedproxy.google.com
  
  Tesla on Wednesday reported a second-quarter loss that was greater than analysts had forecast, as well as revenues that fell short of expectations.
  The electric-car maker's adjusted loss per share came in at $1.06, and adjusted revenue was $1.56 billion.
  Analysts had estimated an adjusted loss per share of $0.60 and revenue of $1.63 billion, according to Bloomberg.
  The company said that it delivered 14,402 vehicles in the second quarter, about 30 more than it preannounced in
  
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• STOCKS BARELY BUDGE: Here's what you need to know

  03-08-2016 22:00 via feedproxy.google.com
  
  Stocks across all three major averages barely budged Wednesday, marking a 15th straight day of moves less than 1% in either direction.
  Stocks inched into positive territory early in the day and pretty much stayed close to that level, with each average finishing the day up only a few tenths of one percent. Oil, however, did retrace some of its recent losses by moving up a little under 4%.
  While stocks were placid, there were a number of economic and business headlines. But first, t
  
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• A rumor that Steve Ballmer wants to buy Twitter drove the stock up 9%, but an analyst says it won't happen (TWTR)

  03-08-2016 21:59 via feedproxy.google.com
  
  Twitter stock is up nearly 9% in midday trading on Wednesday on market chatter of a potential acquisition.
  The rumored buyers: former Microsoft CEO Steve Ballmer and Saudi Arabia's Prince Al-Waleed bin Talal.
  But according to SunTrust analyst Robert Peck, the chatter is just a rumor and a deal is unlikely to happen.
  "We think it is extremely unlikely that Twitter would want to sell currently," Peck wrote in a note to investors on Wednesday.
  Peck said that the rumor has Ballmer and the princ
  
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• For Tesla shareholders, SolarCity comes with deepening losses (SCTY, TSLA)

  03-08-2016 21:14 via feedproxy.google.com
  
  SolarCity may soon become part of electric car maker Tesla, in a merger aimed at creating a sustainable energy superpower. The $2.6 billion deal has drawn some criticism due to the fact that Tesla CEO Elon Musk is also the chairman of SolarCity. 
  Some observers have called the deal a "bailout" for SolarCity, whose solar panel installation business has burned an increasing amount of cash. As this chart from Statista shows, SolarCity's losses have been growing at a much faster
  
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• The Thai baht is tumbling

  03-08-2016 20:19 via feedproxy.google.com
  
  The Thai baht is tumbling after the Bank of Thailand kept rates unchanged.
  The currency is down by 0.6% at 34.991 per dollar as of 2:12 p.m. ET.
  Most economists polled expected the bank to keep its policy rate unchanged at 1.50%, according to Bloomberg.
  "With Thailand’s economy looking stronger than it has done for a while, there is no strong impetus for an immediate rate cut," wrote Capital Economics Asia Economist Krystal Tan in a note.
  "That said, we see scope for the policy rate t
  
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• The world's biggest hedge fund thinks the next radical change in central-bank policy is almost upon us

  03-08-2016 19:55 via feedproxy.google.com
  
  The world's biggest hedge fund thinks that the next radical change in central-bank policy is almost upon us.
  Bridgewater Associates sent a note to clients on Wednesday written by Greg Jensen, Jason Rotenberg, and Jeff Amato. Jensen is Bridgewater's co-CIO and former co-CEO.
  The note said that central-bank policies up until now — such as dropping interest rates and quantitative easing — haven't boosted economies enough. Policy makers need to try something radi
  
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• Here are 10 jobs that pay way more than they used to

  03-08-2016 18:56 via feedproxy.google.com
  
  While a lot of jobs have lost ground in terms of wages in the last several years, some actually pay better than they did ten years ago.
  We recently released a list of 22 jobs that saw big increases in real average annual wages between 2005 and 2015, according to estimates from the Bureau of Labor Statistics' Occupational Employment Statistics program. 
  Here are the 10 jobs with the biggest increases in wages over that decade (adjusted for inflation) from our ranking, along with th
  
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• Rising sea levels could put 2 million homes underwater — these 11 states are the most at-risk

  03-08-2016 18:32 via feedproxy.google.com
  
  A new analysis from Zillow has estimated that if sea levels rise as much as climate scientists predict they will by 2100, nearly 2 million coastal US homes would be lost.
  New research published in Nature found that sea levels could rise 6 feet by 2100 — nearly twice as high as previous expectations, according to Zillow.
  If this happens, nearly 300 US cities would lose at least half their homes, and 36 US cities would be wiped out completely.
  "As we move through this century, homeowner
  
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• Brand Recruitment: PR and Social Media Executive (4 days a week)

  03-08-2016 17:51
  
  £26000 per annum:Brand Recruitment:
  PR and Social Media Executive (4 days a week), St Albans -A highly successful and growing organisation are now looking for a passionate PR and
  St. Albans
  
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• Lead generation and gated content – latest Marketoonist

  03-08-2016 17:50
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Kate Spade is losing some of its most important customers — and shares are tanking

  03-08-2016 17:48 via feedproxy.google.com
  
  Kate Spade is not invincible to the fickle nature of retail.
  The company, which is known for its millennial-friendly bright colors and feminine, quirky handbags, reported dismal results.
  While net sales were up 13.7% on a reported basis, shares fallen as much as 22% since the company reported earnings.
  One of the things that is hurting the brand?
  Lower tourist traffic, Eric Beder of Wunderlich Securities wrote in a note.
  The company also admitted that this was true.
  "Several facto
  
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• Brand Recruitment: Digital Content and Social Media Manager

  03-08-2016 17:40
  
  £50000 per annum + benefits:Brand Recruitment:
  Digital Content and Social Media Manager, Slough -A major and highly respected manufacturer that operates across several industry sectors is
  Slough
  
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• Instagram Stories: Snapchat imitation or a statement of intent?

  03-08-2016 17:30
  
  In a move strikingly similar to its rival Snapchat, Instagram has launched ‘Instagram Stories’, a feature that will allow users to share all the moments of their day, without having to post directly to their profile.
  Stories disappear after 24 hours, while reactions and conversations stay private. Users can also be selective of who they want to send their story to, with incoming ‘Stories’ highlighted at the top of a feed.
  Targeting brands
  Although the update has only bee
  
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• Brand Recruitment: Senior Paid Social Media Executive

  03-08-2016 17:10
  
  £35000 per annum:Brand Recruitment:
  Senior Paid Social Media Executive, Dunstable -Our client who is a world renown global corporation and market leader within the leisure and tourism
  Dunstable
  
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• Would you hire a marketer without a formal qualification in marketing?

  03-08-2016 17:09
  Zoe Burns-Shore, head of brand and marketing, First Direct
  I would definitely not be put off hiring someone if they didn’t have a marketing qualification. My team is a real mix of people with and without formal qualifications.
  I also don’t believe that formal study gives you a stronger appreciation of aspects like segmentation or brand equity. It might give an idea of the theory that sits behind these areas but in practice it’s just as easy to grasp the principles of segm
  
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• Top marketers on the future of programmatic

  03-08-2016 16:56
  
  New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific demographic profiles and people with a perceived relevance for a given product. With multi-billion pound budgets, programmatic buying and selling is the new normal for digital display ad spend in the UK.
  The programmatic process is starting to challenge other media spheres, such as radio and television
  
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• Top marketers share their summer reading essentials

  03-08-2016 16:53
  
  Helen TupperHead of marketing, Virgin Red
  Marketing pick: How to Have a Good Day, by Caroline Webb
  A very well researched book that makes sense of behavioural economics and psychology and provides practical tools to support personal development. Great for both individuals and leaders.
  General: The Inevitable, by Kevin Kelly
  If you’re interested in the next wave of technology and how it will change our lives, this book is for you. Kevin Kelly, one of the founders of Wired magazine, is worl
  
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• How startups can use marketing to attract investors and fight off competition

  03-08-2016 12:19
  
  Founders of fantasy football platform Oulala.com Valery Bollier (left) and Benjamin CarlottiThe digital economy has led to the emergence of countless startups that are disrupting industries with new business models, products and services. Competition for investment among these firms is fierce – and getting fiercer – as they seek to attract the finance needed to take their businesses forward. In this context, marketing plays a crucial role in helping startups catch the eye of willing
  
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• Digital Gurus: Technical Project Manager - Data | Global Fashion Brand

  03-08-2016 12:09
  
  £55000 - £63000 Per Annum:Digital Gurus:
  Senior Project Manager | Global Fashion Brand | £60,000 + package My client is a well-known fashion brand with a major digital presence; they are ...
  London
  
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• Digital Gurus: Technical Operations Analyst / Product | Global Fashion Brand

  03-08-2016 12:08
  
  £35000 - £45000 Per Annum:Digital Gurus:
  Technical Operations / Product Analyst | Global Fashion Brand | London | £40-45k + package My client is a well-known Global fashion retailer with ...
  London
  
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• Digital Gurus: Data & Integration Manager | Global Fashion Brand

  03-08-2016 12:03
  
  £55000 - £65000 Per Annum:Digital Gurus:
  Technical Data & Integration – Operations | Global High Fashion Brand | £65,000 | London My client is a well-known fashion retailer with a ma...
  London
  
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• My career defining moments: Sara Frain, group marketing director, Picturehouse Cinemas

  03-08-2016 11:24
  
  Sara Frain’s career path demonstrates the benefits of specialising in a single industry. Since beginning her career as a temp at a small cinema chain called Oasis Cinemas, she has become one of the most influential marketers in the UK’s film scene.
  Subsequent roles as director of sales and promotions at film distributor Tartan Films, and then general manager at Metrodome Group, saw Frain manage marketing campaigns for a wide range of independent film hits such as Super Size Me and Th
  
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• Ultimate Asset: Group Account Director - leading ad tech

  03-08-2016 02:00
  
  £60000 - £65000 per annum + bonus + benefits:Ultimate Asset:
  A market leading tech platform, serving supply and demand side, is looking for a Group Account Director to educate, bring on board and manage top advertiser clients!
  London, West End
  
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• Ultimate Asset: Business Director - Banking & Finance Client, Central London

  03-08-2016 02:00
  
  Negotiable:Ultimate Asset:
  Business Director, Banking & Finance Client, Central London You've risen through the ranks of media agency land and you're on the lookout for a new challenge. You don't just want to move over to another account doing more of the same, what you're afte
  London
  
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• Ultimate Asset: Ad trafficker plus wider digital marketing… - £35k

  03-08-2016 02:00
  
  £28000 - £35000 per annum:Ultimate Asset:
  Have you got the display and programmatic ad trafficking skills - but a desire to spread your wings across various other digital marketing channels?
  London, West End
  
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• The Fix Creative: Design Strategist

  03-08-2016 02:00
  
  up to £36K:The Fix Creative:
  Our client based in South London specialises in branding and packaging are looking for a Design Strategist to join their fun, friendly team
  London (South), London (Greater)
  
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• SAVVY Media Ltd: Digital Advertising Executive

  03-08-2016 02:00
  
  £26k:SAVVY Media Ltd:
  Digital Advertising Executive £26K Central London Savvy Media are working closely with one of the UK's largest music video networks to find an outs...
  London (Central), London (Greater)
  
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• Media IQ Recruitment: Agency Creative Solutions Manager - Newspaper group

  03-08-2016 02:00
  
  Up to £40k basic plus commission:Media IQ Recruitment:
  Agency-focused creative solutions department of a leading media corporation and newspaper group seeks a Solutions Manager.
  London (Central), London (Greater)
  
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• Jarlett de Grouchy: Senior Account Executive or Account Manager

  03-08-2016 02:00
  
  £27000 - £30000 per annum:Jarlett de Grouchy:
  Small, happy agency, GSOH and plenty of opinions seeks: PR Senior Account Executive/Account Manager We're looking for a PR Senior Account Executive or Account Manager to work across our corporate and crisis communications client portfolio. Ultimately, we'
  London
  
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• fishtank: Account Director/Senior Account Director/Group Account Director

  03-08-2016 02:00
  
  Dep on experience:fishtank:
  A fantastic opportunity has become available for a B2B Client Director / Senior Account Director/ Group Account Director to join an ambitious integrated communications agency in...
  Devon
  
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• Elizabeth Norman International: Associate Director/ Director for Genuinely Exciting Agency

  03-08-2016 02:00
  
  £45000 - £90000 per annum + Bonus:Elizabeth Norman International:
  Are you an Associate Director or Director looking for more responsibility within your role, a bigger say in a business that is growing, very well known within the industry and working with long term projects on a cross section of strategic qual projects?
  London
  
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• Carter Murray: Business Development Research Executive

  03-08-2016 02:00
  
  £25000 - £32000 per annum:Carter Murray:
  Key ResponsibilitiesIn-depth strategic research on specific sectors (in particular natural resources and financial services), including industry trends, current hot topics and potential opportunities for marketing and business development (e.g. conference
  City of London, London
  
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• ADLIB: Senior Account Manager - Digital & Direct Marketing Agency

  03-08-2016 02:00
  
  £28000 - £33000 per annum:ADLIB:
  If you're an experienced marketing Senior Account Manager on the lookout for a new home for your talents, permanently or on 9-12 month contract (there...
  Cirencester
  
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• TV still king for the Olympics

  03-08-2016 01:33
  
  NEW YORK: Even as the world's news media questions the readiness of Brazil to host the Olympic Games, starting on Friday, 75% of respondents to a US survey indicated they plan to watch the proceedings and most of them will do so on TV.Mindshare...
  
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• Mattel champions brand purpose

  03-08-2016 01:33
  
  NEW YORK: Mattel, the toy manufacturer, is seeking to be more "purposeful" in building its various brands – a strategy inspired in no small part by the reinvention of the Barbie dollJuliana Chugg, Mattel's EVP/Chief Brand Officer, suggested the...
  
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• Global marketing spend to hit $1tr

  03-08-2016 01:33
  
  LONDON/ NEW YORK: Global adspend will amount to $552bn in 2017, and when combined with other marketing services, total marketing expenditures worldwide will push past the $1 trillion threshold for first time, according to GroupM.The figures are...
  
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• Final Media Awards panel named

  03-08-2016 01:33
  
  LONDON: The judging panel for the Effective Use of Partnerships and Sponsorships category in the 2016 Warc Media Awards has been finalised and includes senior figures from the publishing and agency worlds. The Warc Media Awards are a comprehensive...
  
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• Data, AI shape creative renaissance

  03-08-2016 01:33
  
  MUMBAI: Digital technology is leading a creative renaissance as brands make the leap to 'data-driven' creativity, believes a senior agency-side innovation leader. Artificial intelligence, data science and automation were among the key trends to...
  
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• Chinese luxury sees 'rational' growth

  03-08-2016 01:33
  
  BEIJING: China's luxury market is experiencing a period of "rational" growth, as consumers pay more attention to quality and are more likely to buy for themselves than for friends or as business gifts, a new study has said.Fortune China conducted...
  
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• Blog: What Brexit means for UK ad expenditure

  03-08-2016 01:33
  
  After the Brexit vote, James McDonald, Warc's senior data analyst, crunches the numbers and concludes that advertising growth will be slower this year and next but, crucially, it will not turn negative. 
  
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• Amazon under fire over ‘misleading’ delivery charges

  03-08-2016 01:01
  
  The Advertising Standards Authority (ASA) has banned two Amazon ads, following an investigation into two issues concerning “misleading” delivery charges.
  The issue surrounds ads seen on 12 July 2015 and relate to the delivery charges for an electronic product sold by AmazonBasics. Both ads offered ‘free UK delivery’ for orders of more than £20.
  The complainant said the ads were misleading as they did not make the delivery charges clear or clarify which item wou
  
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