Sales & Marketing news

• The 4 things that could stop Netflix from taking over the world

  06-07-2016 23:35 via feedproxy.google.com
  
  In January, Netflix made the bombshell announcement that it had expanded to over 130 new countries in a single day, bringing it into every major international market except China. 
  Since then, the results have been mixed.At its last quarterly earnings, Netflix reported good international growth results in the first three months of 2016. But the company's outlook for the second quarter did not go over well with investors. Netflix stock tanked after its forecast for Q2 in
  
  Read more

• The app store is broken and can't be fixed

  06-07-2016 22:49 via feedproxy.google.com
  
  You can't save the app store, and neither can Google or Apple.
  Some would point out that more apps are being downloaded than ever before, which is true. And more still would argue that Apple and Google are paying their developers more than ever before, which is also true.
  But the people who focus on these metrics miss one key point: The app store is increasingly a place for the 1% of developers, and those who aren't already at the top have a really hard ti
  
  Read more

• STOCKS RISE: Here's what you need to know

  06-07-2016 22:01 via feedproxy.google.com
  
  Stocks came back from a weak start to finish slightly positive on Wednesday.
  The major indexes started the day down after more troubling news from the UK and international markets, but came all the way back in response to strong US data and relatively dovish statements from the Federal Reserve.
  But first, the scoreboard:
  Dow: 17,918.62, +78.00, (0.44%)
  S&P 500: 2,099.73, +11.43, (+0.54%)
  Nasdaq: 4,859.16, +36.26, (+0.75%)
  WTI crude oil: $47.78, +1.18, (+2.53%)
  10-yea
  
  Read more

• We tested an economic theory by trying to buy people's lottery tickets for much more than they paid

  06-07-2016 21:40 via feedproxy.google.com
  
  Most people aren't shocked when they don't win the lottery. The odds are heavily stacked against them, and there is little they could have done differently to change the outcome. They might feel differently, however, if they had at one point owned the winning ticket but made the decision to trade it. They would most likely feel some, if not overwhelming, regret.
  When the Powerball jackpot rose to $1.5 billion in January 2016, we asked people to sell us their lottery tickets for more than the co
  
  Read more

• Advertisement

• Valeant is soaring after Walgreens gave the company a huge vote of confidence

  06-07-2016 20:55 via feedproxy.google.com
  
  Shares of troubled pharmaceutical company Valeant are soaring Wednesday afternoon after retailer Walgreens gave the firm a vote of confidence.
  Walgreens partnered with Valeant in December 2015 to sell its products in exchange for a 10% discount on dermatological and ophthalmological products.
  During a conference call following Walgreens' quarterly earnings, Co-COO Alexander Gourlay said the pharmacy was happy with the deal.
  "We are satisfied and pleased with the performance in the dermatology bu
  
  Read more

• This is the one thing super-rich people are worried about

  06-07-2016 20:43 via feedproxy.google.com
  
  The top priority for rich families nowadays isn't making more money.
  It's not letting their wealth "mess up" their children, according to Lyon Polk, the founder of The Polk Wealth Management Group ( PWM).
  Polk sat down with OneWire's Skiddy von Stade in an interview, where he talked about his upbringing, how he broke into finance and his group's motto, which is "all things to some people."
  Here is Polk:"Some people are just focused on investments, we find that is one of [thei
  
  Read more

• Stocks are little changed (SPY, SPX, DJI, IXIC, USO, WTI, OIL, VDE)

  06-07-2016 20:32 via feedproxy.google.com
  
  Stocks are little changed following the release of the Federal Reserve's June meeting minutes. 
  The three main indexes had opened lower. Near 2:34 p.m. ET, the Dow is up 41 points (0.24%), the S&P 500 is up 6 points (0.33%) and the Nasdaq is up 24 points (0.51%). 
  The Fed minutes showed that the weak May jobs report increased uncertainty among FOMC members. 
  Three of the assets that do well when investors are stressed about something major all rallied earlier on Wednesday
  
  Read more

• These are the '10 emerging markets of the future'

  06-07-2016 20:26 via feedproxy.google.com
  
  A new report from BMI Research has identified the "10 emerging markets of the future" — the countries that are set to become new drivers of economic growth over the next 10 years.
  BMI estimates that these countries will cumulatively add $4.3 trillion to global GDP by 2025 — roughly the equivalent of Japan's current economy.
  In general, manufacturing and construction are the sectors that will drive the economies. BMI reports that new manufacturing hubs are set to emerge in Bangladesh,
  
  Read more

• Advertisement

• The weak jobs report in May raised serious red flags for the Fed

  06-07-2016 20:00 via feedproxy.google.com
  
  Most members of the Federal Reserve's policy-setting committee saw red flags in the weak May jobs report, according to the minutes of its June meeting, released on Wednesday.
  "Almost all participants judged that the surprisingly weak May employment report increased their uncertainty about the outlook for the labor market," the minutes said.
  "Even so, many remarked that they were reluctant to change their outlook materially based on one economic data release."
  In May, the US economy added 38,000
  
  Read more

• A cocaine-stuffed horse-head statue might be the latest sign of Mexican cartels' expansion

  06-07-2016 19:37 via feedproxy.google.com
  
  On Friday, New Zealand made its largest cocaine bust ever, seizing nearly 80 pounds of the drug hidden in a horse's head statue that arrived in the country from Mexico.
  While three people are in custody in relation to the shipment, it's not yet clear who sent the drugs or what their final destination was.
  While New Zealand has seen its own drug use rise, it's also likely that the shipment was destined for Australia, where a kilo of cocaine, about 2.2 pounds' worth, can fetch $228,000 to $259,00
  
  Read more

• Here's JPMorgan's enormous guide to stocks, the federal debt, GDP, and everything else you need to know in markets right now

  06-07-2016 19:26 via feedproxy.google.com
  
  With half of 2016 in the rearview mirror, it's important for investors to take stock of what's just happened in the markets.
  There's been an enormous international political shake-up with the UK's vote to leave the European Union; a serious sell-off in stocks to start the year followed by a roaring comeback; and no moves but more uncertainty from the Federal Reserve.
  David Kelly and the team at JPMorgan Asset Management surveyed the economic landscape and distilled it down to their impressi
  
  Read more

• The yen retraced some of its earlier gains

  06-07-2016 19:12 via feedproxy.google.com
  
  Good afternoon!
  The Japanese yen retraced some of its earlier gains. As of 1:02 p.m., the currently is sitting up 0.3% at 101.42 per dollar.
  Around 6:30 a.m. ET, the yen reached as high as 100.22 per dollar.
  "Yet despite the gains in the yen, there did not appear to be any verbal intervention by Japanese officials," observed Marc Chandler, the global head of currency strategy at Brown Brothers Harriman, in a note to clients earlier in the morning.
  "On the margins, this may be
  
  Read more

• Better Placed Recruitment: Senior PR Account Manager: Leeds

  06-07-2016 18:07
  
  £25000 - £30000 per annum:Better Placed Recruitment:
  One of Leeds's most highly regarded agencies are looking for a PR Account Manager / Senior PR Account Manager to work on several major clients.
  Leeds
  
  Read more

• Brand Recruitment: Corporate Communications Executive

  06-07-2016 18:00
  
  £28000 - £30000 per annum:Brand Recruitment:
  Corporate Communications Executive, Cambridge - Are you a communications executive looking for a new opportunity in a growing consumer company?Cambridge
  
  Read more

• Brand Recruitment: Senior Digital Marketing Officer

  06-07-2016 17:52
  
  £30000 per annum:Brand Recruitment:
  Senior Digital Marketing Officer, Milton KeynesA fantastic opportunity has just become available for a digital marketing professional to take on a fixed term contract until October 2017.Milton Keynes
  
  Read more

• Venezuela's economic situation is getting dire, and some of the country's women are fighting back

  06-07-2016 17:40 via feedproxy.google.com
  
  Venezuela — mired in political conflict — is also dealing with widespread economic distortions that have made day-to-day life an ordeal.
  But that ordeal is not spread evenly among the population. The strain of hunting ever scarcer food, medicine, and other goods has had an outsize effect on the country's women and children, and a near riot in a town on the Colombian border shows how desperate some in the country have become.
  On Tuesday, a group of 500 women, clad in white and t
  
  Read more

• GOLDMAN: The British pound might not be the only victim in post-Brexit Europe

  06-07-2016 17:39 via feedproxy.google.com
  
  The pound has received the brunt of the pain after the UK voted to leave the EU in June.
  The British currency collapsed by over 11% in the immediate aftermath and continued trickling down in the days after. Most recently, it hit another fresh 31-year low of 1.2798 in overnight trade.
  But the pound might not be the only victim in post-Brexit Europe. 
  In a recent note to clients, Goldman Sachs' Silvia Ardagna, Robin Brooks, and Michael Cahill argued that political risk is
  
  Read more

• Brand Recruitment: Marketing Analyst Manager

  06-07-2016 17:39
  
  £50000 per annum + bonus and excellent benefits:Brand Recruitment:
  Marketing Analyst Manager - High WycombeA well-recognised market leading UK retail brand is seeking to recruit a Marketing Analyst Manager to join the marketing team in a newly created role.
  High Wycombe
  
  Read more

• Why consumers are searching for a digital detox

  06-07-2016 17:37
  
  Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and leading some to search for ways to avoid the fast-paced stresses of modern life.
  Whether it is through ‘digital detox’ or by tapping into an alternative reality, consumers are craving escapism and brands could be best placed to tap into this new found need for a diversion, if they do so in a meaningful w
  
  Read more

• Why consumers are looking to spend time offline

  06-07-2016 17:37
  
  Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and leading some to search for ways to avoid the fast-paced stresses of modern life.
  Whether it is through ‘digital detox’ or by tapping into an alternative reality, consumers are craving escapism and brands could be best placed to tap into this new found need for a diversion, if they do so in a meaningful w
  
  Read more

• We're about to get 'the most important' jobs report of the year (SPY, SPX, DJI, IXIC, IWIM)

  06-07-2016 17:26 via feedproxy.google.com
  
  The June jobs report is the most important one of the year so far. 
  In May, the US economy added just 38,000 jobs, the smallest in six years. Even adding back the roughly 35,000 Verizon workers who were on strike left put the payroll gain well below economists' forecast for 160,000.
  "Friday's payrolls report will be even more closely watched than usual, as markets come to grips with a post-Brexit world and look for confirmation that the weak May NFP [non-farm payrolls] was a blip rathe
  
  Read more

• Unilever CMO Keith Weed says the marketing industry needs to recognise change and ‘stop marking its own homework’

  06-07-2016 16:19
  
  Weed questioned how the industry has got to the stage of people checking whether half a pixel of video for two seconds counts as a view, when family members, friends and non-industry folk would disagree. He said that the metrics used to measure campaigns need to change, as the marketing industry needs to “stop marking its own homework and own up to what is the sensible metric.”
  He said that the everyone in the industry needs to keep up with changes in order to “compe
  
  Read more

• Unilever CMO Keith Weed on why the marketing industry needs to recognise change and ‘stop marking its own homework’

  06-07-2016 16:19
  
  Weed questioned how the industry has got to the stage of people checking whether half a pixel of video for two seconds counts as a view, when family members, friends and non-industry folk would disagree.
  He said that the metrics used to measure campaigns need to change, as the marketing industry needs to “stop marking its own homework and own up to the sensible metrics.”
  “Everyone in the industry needs to keep up with changes in order to compete like crazy in clear waters
  
  Read more

• How to solve the measurement challenge of mobile

  06-07-2016 16:08
  
  Mobile has changed the game for brands. Previous generations of marketers could only daydream about having the ability to communicate their messages 24 hours a day. However, while this constant access sounds like a dream come true, it has created a number of challenges that marketers are out to solve.
  Cross-platform behaviour
  People are accessing content across multiple devices, with platforms and publishers creating a fragmented world that is difficult for marketer
  
  Read more

• Vitamin T: UX Designer

  06-07-2016 15:55
  
  £25000 - £35000 per annum + Benefits:Vitamin T:
  UX DesignerSalary - £25K-£35KLocation - OxfordStart Date - ASAP/Notice Period
  Oxford
  
  Read more

• 7 tips to follow up after an interview without being annoying

  06-07-2016 15:19
  Just being asked to an interview means you're a strong contender for the job and by following up you're reminding the interviewer of that fact. Besides when you've come out of an interview, buzzing with how well it went, it can be very frustrating to sit twiddling your thumbs, waiting for the verdict. So don't. Take the initiative and follow up. Here are some tips to do it without being annoying or appearing desperate. />
  1. End your interview by asking about the next steps i.e. when the int
  
  Read more

• Brands must work harder and prioritise security to win over young people, finds study

  06-07-2016 14:45
  
  The research, which was conducted among 1,100 16-24 year olds by Channel 4 and Starcom, aimed to expose what young consumers value most and how advertisers can engage with them.
  Roughly 90% of of young people agreed that security is very important to them, while 55% said it has become more important to them in the past year.
  ‘Building good relationships with others’ was deemed the next most important need (88%), while ‘significance’, or feeling satisfied with who you are,
  
  Read more

• Brands must prioritise security to win over young people, finds study

  06-07-2016 14:45
  
  The research, which was conducted among 1,100 16-24 year olds by Channel 4 and Starcom, aims to expose what young consumers value most and how advertisers can engage with them.
  And 90% of the young people polled agreed that security is very important to them, with 55% stating it had become even more important in the past year.
  ‘Building good relationships with others’ was deemed the next most important need (88%), while ‘significance’, or feeling satisfied with who you ar
  
  Read more

• Better Placed Recruitment: Product Marketing Manager - FinTech Payments

  06-07-2016 14:40
  
  £35000 - £40000 per annum:Better Placed Recruitment:
  Product Marketing Manager for PE backed, fast-growing FinTech
  London
  
  Read more

• Digital Gurus: Senior Technical Project Manager | Global Fashion Brand

  06-07-2016 12:47
  
  £250 - £450 Per Day:Digital Gurus:
  £450-520 per day
  London
  
  Read more

• Gemini People: Producer

  06-07-2016 12:29
  
  £30000 - £40000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Producer to join an established and well respected creative agency in Central London.
  * Work with an envied client list on exciting and innovative projects.
  London
  
  Read more

• Gemini People: Integrated Production Director

  06-07-2016 12:29
  
  £70000 - £80000 per annum:Gemini People:
  THE OPPORTUNITY
  * For a talented Production/Project Director to join an established and well respected creative agency in Central London.
  * Work with an envied client list on exciting and innovative Pan-European projects.
  London
  
  Read more

• Better Placed Recruitment: Digital Senior Account Manager: Leeds

  06-07-2016 12:25
  
  £28000 - £35000 per annum:Better Placed Recruitment:
  Our client has won numerous awards as an employer of choice. They're now looking for a Senior Digital Account Manager in Leeds - don't miss out!
  Leeds
  
  Read more

• How to create compelling data stories

  06-07-2016 10:58
  
  Marketing Week’s Data Storytelling Awards are back for a second year, with entries open until 19 July. We asked some of the judges to give us their views on what makes an outstanding Data Storytelling submission, and what you need to do to beat the best in the world of data-driven marketing
  Lara Izlan, director of programmatic trading and innovation, Auto Trader
  There has been growing focus and innovation in the application of data to marketing, advertising, audience building, and pro
  
  Read more

• Better Placed Recruitment: Copywriter and Social Media Executive

  06-07-2016 10:40
  
  £25000 - £28000 per annum + Benefits:Better Placed Recruitment:
  Are you a passionate social media executive, with excellence in producing written copy? Do you have an interest in the travel and tourism sector, or experience in creating content for this sector?My client is a well established and recognisable brandSurrey
  
  Read more

• The Marketing Echo Chamber – latest Marketoonist

  06-07-2016 08:00
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• Mustard Jobs: Graphic Designer - £25k

  06-07-2016 02:01
  
  £20000 - £25000 per annum, Benefits: 0:Mustard Jobs:
  Graphic Designer - £25k
  Graphic Designer - £25kOk ok! Let`s get to business here!
  Are you seriously into your fashion?
  Do you ooze Luxury?
  One of
  ...
  City Of London
  
  Read more

• Mustard Jobs: Freelance WordPress Developer

  06-07-2016 02:01
  
  Not specified:Mustard Jobs:
  A Nationwide Insurance Firm based are looking for a Freelance WordPress Developer to join them on a freelance bass in their Bristol office.
  Starting on
  ...
  Bristol ( P O Boxes)
  
  Read more

• University of Reading: Senior Designer

  06-07-2016 02:00
  
  £28,982 - £37,768 per annum:University of Reading:
  We are looking for someone with a can-do attitude along with high energy and enthusiasm. You will be a self-motivated, digitally-savvy senior designer
  Reading, Berkshire
  
  Read more

• Truffle Talent: Digital Designer

  06-07-2016 02:00
  
  Negotiable:Truffle Talent:
  The role of the Digital Designer is focused on delivering cutting-edge ideas in the digital space and delivering pixel perfect digital designs that...
  London (Greater)
  
  Read more

• Regan & Dean Recruitment Limited: Editorial Content Manager - Association

  06-07-2016 02:00
  
  £30000 - £35000 per annum + great benefits:Regan & Dean Recruitment Limited:
  I'm looking for an Editorial Content Manager to lead an editorial team and produce high quality content for a highly prestigious B2B association.
  London
  
  Read more

• Market Recruitment Ltd: EMEA Marketing Manager - Dutch/German/Swedish

  06-07-2016 02:00
  
  £60 - 70,000 basic + 10% bonus:Market Recruitment Ltd:
  Fluent in Dutch, German or Swedish? With a beer/wine fridge, pool table and informal dress code, our client exudes tech start up. With 100 employee...
  London (Greater)
  
  Read more

• Major Players: Managing Director (Research Agency)

  06-07-2016 02:00
  
  £90000 - £120000 per annum:Major Players:
  A fantastic opportunity to lead and develop the Research arm within a cutting edge Marketing Agency working with leading Technology brands and managing the growth & strategic direction of research revenues within the business.
  City of London, London
  
  Read more

• Major Players: Junior Account Manager - Experiential

  06-07-2016 02:00
  
  £25000 - £27000 per annum:Major Players:
  Experiential agency, looking for an ambitious Senior AE to be the experiential lead on one of their biggest accounts.
  London, City of London
  
  Read more

• Formula Won: Inside Sales Manager - Online

  06-07-2016 02:00
  
  up to £50k + 40% overide Commission:Formula Won:
  Our client is a global comprehensive arts and entertainment multi-platform media business, delivering engaging features and critical reviews to act...
  London (Central), London (Greater)
  
  Read more

• Direct Recruitment-Client Side: Junior Strategist

  06-07-2016 02:00
  
  £23,000 - £25,000:Direct Recruitment-Client Side:
  A fantastic London agency require a Junior Strategist to join their team and work on a leading entertainment brand to manage their communications s...
  London (Central), London (Greater)
  
  Read more

• Digital Explorer: Multimedia/Graphic content producer

  06-07-2016 02:00
  
  £26,000 to £29,000 per annum, dependent on experience:Digital Explorer:
  Multi-skilled digital producer required to create engaging content for kids and teachers on some of the world's biggest issues.
  London (East), London (Greater)
  
  Read more

• PepsiCo looks to engagement first

  06-07-2016 01:44
  
  NEW DELHI: Direct consumer engagement works better than advertising, which should be limited to conveying a "brand philosophy", according to a top PepsiCo India executive."Today, it's all about experience," Vipul Prakash, VP/Beverages at PepsiCo...
  
  Read more

• Maven drives change for GM

  06-07-2016 01:44
  
  CANNES: Maven, a ride-sharing service from General Motors targeted mainly at millennials, is helping to fuel change inside the carmaker itself, as well as across the auto industry as a whole.As a mobile app giving consumers the chance to rent...
  
  Read more

• Hilton takes 'speed dating' approach

  06-07-2016 01:44
  
  LONDON: Hilton Hotels is grabbing the opportunities offered by new technology to deliver faster and more controlled interactions between the brand and customers, according to a leading executive.At the MMA Forum in London, Geraldine Calpin, CMO of...
  
  Read more

Follow @sales_mrktinguk on Twitter!