Sales & Marketing news

• LinkedIn shopped itself to at least 4 other companies before selling to Microsoft (LNKD, CRM, MSFT)

  01-07-2016 23:37 via feedproxy.google.com
  
  We knew that before Microsoft paid $26 billion for LinkedIn, the social network was also reportedly in talks with Salesforce, which ultimately couldn't afford to compete.
  Thanks to a new filing today with the SEC, we now know that there were actually five corporations at least interested in buying LinkedIn — though we don't know which, beyond Salesforce and the eventual winner, Microsoft.
  The filing goes into some detail into how the Microsoft-LinkedIn deal came together.
  Microsoft CEO Sat
  
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• Auto sales rise less than expected in June (HMC, TM, F, GM, FCAU, NSANY, VOW)

  01-07-2016 22:04 via feedproxy.google.com
  
  US auto sales rose in June at a seasonally adjusted annual rate of 16.66 million, according to Autodata.
  Economists had estimated that total vehicle sales rose at a rate of 17.30 million, according to Bloomberg.
  Ford was the only one among the so-called Big Three automakers that beat sales expectations in June. 
  Analysts debated whether this rate has peaked, following a record year 2015.
  Last month, two of the Big Three in the auto industry — GM and Ford — reported sales de
  
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• STOCKS FINISH BEST WEEK OF THE YEAR: Here's what you need to know (SPY, SPX, DJI, IXIC, IWIM, USO, WTI, OIL, VDE, HOG, GM, FCAU, F)

  01-07-2016 22:00 via feedproxy.google.com
  
  The S&P 500 wrapped up its strongest week of the year following the post-Brexit rebound of the past few days.
  But stocks also had their flattest close of the week on Friday, as Wall Street wound down ahead of the long July 4th weekend. 
  Trading volume of common stocks on the New York Stock Exchange was the lowest of the year so far, according to Bloomberg. 
  First, the scoreboard:
  Dow: 17,949.37, +19.38, (0.11%)
  S&P 500: 2,102.95, +4.09, (0.19%)
  Nasdaq:&
  
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• Billionaire private-equity CEO David Rubenstein says Britain will almost certainly go into a recession and the US may follow

  01-07-2016 21:45 via feedproxy.google.com
  
  David Rubenstein, co-founder and co-CEO of private equity firm The Carlyle Group, sat down with BlackRock's Larry Fink and Elliott Management's Paul Singer at the Aspen Ideas Festival.
   Follow BI Video: On TwitterJoin the conversation about this story »
  
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• The amount of cash corporate America is dishing to investors sends a scary signal about the stock market's future (SPX, SPY, QQQ, TLT, IWM)

  01-07-2016 21:31 via feedproxy.google.com
  
  The amount of money America's biggest companies are paying out to investors is at a record high.
  And this should worry anybody looking at the stock market's future.
  In a note to clients published Thursday, Jonathan Glionna, Barclays' head of US equity strategist research, highlights that the total payout ratio for S&P 500 companies — which includes dividends and share repurchases — has totaled 128% of net income over the last four quarters.
  Excluding the financial crisis, when ne
  
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• 13 incredible facts about Canada

  01-07-2016 21:01 via feedproxy.google.com
  
  13 incredible facts about CanadaJoin the conversation about this story »NOW WATCH: GREEN BERET: This is how we're different from US Navy SEALs
  
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• US bond yields nosedived to a record low

  01-07-2016 19:56 via feedproxy.google.com
  
  Stocks are rallying ever so slightly on a relatively quiet pre-holiday trading day, while US bond yields sunk to record lows overnight and gold has added to its recent rally.
  As of 1:50 p.m. ET, the Dow was up 20.44 points, for a 0.11% gain. The S&P 500 was up just 3.40 points, or 0.16%, while Nasdaq was higher by 16.59 points, a 0.34% jump.
  The quiet comes after three straight days of climbing stocks that have left averages above their levels from before the UK's Brexit vote
  
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• Harley-Davidson is surging (HOG)

  01-07-2016 19:47 via feedproxy.google.com
  
  Motorcycle maker Harley-Davidson's share prices shot up 12% in trading on Friday amid rumors that private-equity firm Kohlberg Kravis Roberts could be mulling a takeover of the famous American brand.
  Harley stock surged to $51 in afternoon trading, at times up almost $6.
  The previous day's close was $45.
  That was a comeback from a year-to-date low of $37. Harley-Davidson has traded as high as $61 in the past 12 months.
  But the manufacturer of big, loud bikes has come under competi
  
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• Digital Gurus: Business Analyst

  01-07-2016 19:03
  
  £50000 - £70000 Per Annum Benefits:Digital Gurus:
  SENIOR AGILE BUSINESS ANALYST | AMAZING DIGITAL CONSUTLANCY | £50-75,000This client is one of the most innovative and exciting Digital consultancies and is consistently the first choice for many well know international brands to work with. Due to a dema
  London
  
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• Reuben Sinclair: Head of Marketing - Luxury Lifestyle

  01-07-2016 17:49
  
  £65000 - £75000 per annum:Reuben Sinclair:
  Head up the Marketing division at these leading luxury lifestyle communications agency
  London
  
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• My career defining moments: Alice Mrongovius, CEO of Hungryhouse

  01-07-2016 17:00
  
  Transitioning from SEO team leader to CEO in the space of five years, Hungryhouse’s Alice Mrongovius believes her diverse background and entrepreneurial spirit have helped drive her career.
  After founding her own business, working with small startups and becoming a board member of art organisations, Mrongovius arrived at online food ordering platform Delivery Hero, owner of the UK’s Hungryhouse brand, as SEO team leader in 2011.
  Her passion for combining creativity with analytic
  
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• Coca-Cola recruits YouTube stars for ‘CokeTV’ as it aims to become a millennial magnet

  01-07-2016 16:52
  
  The channel seeks to build on the success of CokeTV in Germany, which has attracted over 268,000 subscribers and 29 million views since it was launched in 2014. According to the brand, its German channel is “one of the most successful brand channels” on the video platform.
  Each episode, which will be hosted by British YouTube stars Manny and Dodie, will reflect the passions and interests of young people across the nation. Weekly bite-sized episodes will focus on themes including gami
  
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• The Fix Creative: Lead Client Partner

  01-07-2016 16:39
  
  £40K - £45K:The Fix Creative:
  We are on the lookout for a Lead Client Partner to join our clients lovely agency based in Hertfordshire. The agency specialise in motion graphicsHertfordshire
  
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• Brand Recruitment: Internal Communications Manager - 6 month FTC

  01-07-2016 16:33
  
  benefits:Brand Recruitment:
  Internal Communications Manager, Milton Keynes -
  As Internal Communications Manager for this highly respected and established market leading consumer goods organisation
  Milton Keynes
  
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• Gemini People: Brand Executive

  01-07-2016 16:25
  
  £27000 - £30000 per annum + Benefits:Gemini People:
  THE OPPORTUNITY* National leading health charity committed to raising awareness of this disability, plus helping families and people affected all over the UK.
  London
  
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• Google, Facebook and John Lewis on why brands will lose if they are not ‘mobile first’

  01-07-2016 15:51
  
  The rise and rise of video
  Kicking off the conference, Google’s director of media sales and strategy for EMEA David Benson talked up the importance of sight, sound and motion in driving an emotional response.
  Currently, he claimed that 70% of the internet was “eaten up” by video. And by 2020 he predicted this would rise to 90%.
  “You need to be on mobile. You can’t just avoid it because you don’t get it [as a marketer],” Benson told delegates. “Ads
  
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• AOL’s CMO on rebuilding its reputation and why marketers need to be uncomfortable

  01-07-2016 15:38
  
  When telecom giant Verizon acquired AOL last June, it had faced a tough couple of years. AOL had originally merged with Time Warner in 2000 as part of an eye watering $164bn deal, but was spun off as an independent company nine years later due to disappoint revenues. At the time, revenues had dropped 17% year on year to $810m.
  Since then, the company has put “guns, money and steel” behind programmatic technology. It also put a heavy focus on content, investing heavily in brands inclu
  
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• Suggested reading June 2016: a digest of new marketing literature

  01-07-2016 13:47
  
  1. ‘Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions’
  Journal of Consumer Marketing, Vol. 33, Issue 2, 2016
  This study examines the nature of brand-consumer interactions across social, online and physical platforms, looking specifically at consumer motives for initiating conversations with brands.
  The researchers asked 102 people to record their brand interactions over a two-month period, analysing the platform used and the motivation for enga
  
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• EMR | Specialist Marketing Recruitment: Manager Traveller Engagement

  01-07-2016 12:47
  
  Negotiable:EMR | Specialist Marketing Recruitment:
  Customer Experience ManagerLocation: London
  Salary: £50000 - £70000 per annum
  Job Type: Permanent
  City of London
  
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• Tomorrow Recruitment: Regional Knowledge Coordinator

  01-07-2016 12:28
  
  £25000 - £29000 per annum:Tomorrow Recruitment:
  A Global firm who focus on Architecture, interiors and product design, are looking for a Regional Knowledge Coordinator to join their large and ever growing team.
  East London
  
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• Tomorrow Recruitment: PR Manager

  01-07-2016 12:12
  
  £48000 - £52000 per annum:Tomorrow Recruitment:
  A globally renowned Architectural practice are looking for a PR Manager to join their team, developing and executing PR Programmes across their European Market.
  East London
  
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• Vitamin T: Content Marketing Manager

  01-07-2016 11:55
  
  £40000 - £50000 per annum:Vitamin T:
  I'm looking for a Content Marketing Manager to work with our global media client on their innovative, full Programmatic Marketing Platform.
  If you are currently or are looking to move into a Content Marketing Manager role read on.
  London
  
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• Digital Gurus: Senior Product Manager | Pre-Production

  01-07-2016 11:53
  
  £45000 - £65000 Per Annum:Digital Gurus:
  PRODUCT MANAGER / ANALYST | PRE-PRODUCTION | VX SOFTWARE | £65k | LONDONThis award winning visual effectssoftware development company is responsible for designing some of the most sought after products used all over the globe from Bollywood to Hollywo
  London
  
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• Vitamin T: PPC Executive

  01-07-2016 11:52
  
  £25000 - £26000 per annum:Vitamin T:
  Our client is an exciting, award winning media company.
  London
  
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• Red Sofa London: Live Events Production Executive - 3 months pro rata

  01-07-2016 10:40
  
  £21000.00 per annum:Red Sofa London:
  Events Co looking for someone with 1 years' experience of live events/festivals to support the Project Manager in the delivery of large scale events
  London
  
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• Barclaycard says it must target younger shoppers as it launches new campaign with BuzzFeed

  01-07-2016 09:00
  
  Barclaycard, which is celebrating its 50th anniversary this year, has partnered with BuzzFeed for the new ‘Great British Music Showdown’ campaign. The credit card brand will use the answers from an online quiz to assess the UK’s musical DNA region-by-region, while each person who completes the quiz will also be given their own personalised avatar.
  The ‘dance bot’ avatar will have over a million unique versions and be sharable across social media. Barclaycard will al
  
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• Barclaycard admits its core customer is too old as it launches new campaign with BuzzFeed

  01-07-2016 09:00
  
  Barclaycard, which is celebrating its 50th anniversary this year, has partnered with BuzzFeed for the new ‘Great British Music Showdown’ campaign. The credit card brand will use the answers from an online quiz to assess the UK’s musical DNA region-by-region, while each person who completes the quiz will also be given their own personalised avatar.
  The ‘dance bot’ avatar will have over a million unique versions and be sharable across social media. Barclaycard will al
  
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• Barclaycard admits it needs to target younger shoppers as it launches new campaign with BuzzFeed

  01-07-2016 09:00
  
  Barclaycard, which is celebrating its 50th anniversary this year, has partnered with BuzzFeed for the new ‘Great British Music Showdown’ campaign. The credit card brand will use the answers from an online quiz to assess the UK’s musical DNA region-by-region, while each person who completes the quiz will also be given their own personalised avatar.
  The ‘dance bot’ avatar will have over a million unique versions and be sharable across social media. Barclaycard will al
  
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• British Gas distances itself from the big six as it talks up role as a service provider

  01-07-2016 08:01
  
  The campaign promotes the government’s smart meter initiative for the first time. It sees British Gas’ mascot penguin Wilbur return to introduce a new plan called FreeTime, which gives customers with smart meters free electricity between 9am and 5pm on Saturdays or Sundays.
  The multi-media campaign, which launches on Sunday (3 July), will run across TV, radio, press, digital and social media.
  Margaret Jobling, director of brand marketing at British Gas, told Marketing Week that the c
  
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• Mustard Jobs: Midweight Integrated Designer- FTC

  01-07-2016 02:01
  
  £20000 - £25000 per annum, Benefits: 0:Mustard Jobs:
  A nationwide Insurance company are after an experience Midweight designer to join their fast paced integrated design team on a 3 month fixed term contract.- - - - - - -...
  Bristol ( P O Boxes)
  
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• Union Jackson: Group Account Director - Digital

  01-07-2016 02:00
  
  Competitive:Union Jackson:
  This role is for a continuously thriving global scientific healthcare agency with offices in West London, New York, Los Angeles and Manchester (and...
  West London
  
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• Travel Republic: CRM Manager

  01-07-2016 02:00
  
  Competitive & based on experience:Travel Republic:
  Looking for a CRM Manager to be responsible for the planning and formulation of CRM strategies aligned to the business strategic direction.
  Kingston Upon Thames
  
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• The Educator: Sales Manager - Digital Recruitment

  01-07-2016 02:00
  
  Up to £40,000 per annum plus open ended commission:The Educator:
  Do you have some online media sales experience, ideally gained selling recruitment solutions to advertising agencies, recruitment consultancies and...
  London (Central), London (Greater)
  
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• Smith Carey: Senior Brand Manager

  01-07-2016 02:00
  
  Excellent Basic Salary + Bonus + Pension + Medical Cover:Smith Carey:
  The New York Bakery Co. brand is the market leader in UK bagels with great retail presence
  M4 Corridor
  
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• Morgan Rutherford Associates: Sales Director

  01-07-2016 02:00
  £95K basic+commission:Morgan Rutherford Associates:
  Sales Director UK, £95k Basic+Commission Our client who is a well-known job-board is on the hunt for a Sales Director to lead the team.  You will b...
  London (Greater)
  
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• Haymarket Media Group: Sales Manager - Energy and Environment

  01-07-2016 02:00
  
  Depending on experience, plus commission:Haymarket Media Group:
  Haymarket Recruitment is looking for a Sales Manager to join our talented, driven and motivated team.
  Twickenham, London (Greater)
  
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• Greene Media Network: International Account Exec / Account Manager dependant on experience

  01-07-2016 02:00
  
  up to 30K (dependant on experience) + Bens:Greene Media Network:
  Fantastic opportunity to join the world's largest planner & buyer of Out of Home Media
  LONDON - WEST END
  
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• Eden Marsh: Senior Art Director / Conceptual Designer

  01-07-2016 02:00
  
  £60k (Neg):Eden Marsh:
  Reputable and award winning creative agency is looking for a senior conceptual Art Director/Designer with very strong retail experience.
  London (Central), London (Greater)
  
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• DNA Recruit: Executive Business Director

  01-07-2016 02:00
  
  £130000 - £1100000 per annum + benefits:DNA Recruit:
  Top three; global digital/ innovation agency is seeking an exceptional Board Level, Business Director to lead the agencies continued growth in London and throughout Europe.
  London, City of London
  
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• Ball & Hoolahan: Online Marketing Communications Executive

  01-07-2016 02:00
  
  £26,000 per annum:Ball & Hoolahan:
  An exciting opportunity for a highly motivated Online Marketing and Communications Manager to join the market leader in arts and crafts sector. Res...
  London
  
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• Tech not delivering on CX promise

  01-07-2016 01:26
  
  SAN JOSE, CA: Marketers continue to struggle to achieve a coherent view of customers across all touchpoints and to deliver the seamless experience the latter have been led to expect, according to a new study. The Chief Marketing Officer (CMO)...
  
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• Publishers ponder Facebook changes

  01-07-2016 01:26
  
  SAN FRANCISCO: News that Facebook will change its News Feed algorithm to give greater weight to posts from friends and family has led publishers to assess the potential impact of the move on traffic and ad revenues. Posts from news outlet Pages...
  
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• Mars teams up with Alibaba

  01-07-2016 01:26
  
  HANGZHOU: Alibaba's position as the go-to platform for western food brands looking to build online sales in China has been cemented with its partnership with Mars, which joins a growing roster that already includes Mondelez and Nestlé.The deal...
  
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• Brexit worries grow for ad industry

  01-07-2016 01:26
  
  LONDON: As UK consumer confidence hits its lowest point in three years, agencies are increasingly concerned that their clients are preparing to pare back their spending in the wake of the uncertainty that has followed the country's vote to leave the...
  
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• Brand opportunities grow in Mynamar

  01-07-2016 01:26
  
  YANGON: Global brands have an opportunity to gain first-mover advantage and generate long-lasting loyalty in the newly emerging market of Myanmar, a new study has said.BrandZ, the brand valuation arm of Millward Brown, interviewed 1,660 consumers,...
  
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• Brand extensions can strengthen equity

  01-07-2016 01:26
  
  LONDON: Brand extensions are a lower-cost, lower-risk alternative to new brand development which, far from damaging the brand, can strengthen its equity, according to an industry figure.In a Warc Best Practice paper,
  
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