Sales & Marketing news

• There's a parasite in China sucking up money faster than the country can print it

  04-07-2016 22:56 via feedproxy.google.com
  
  China's shadow banking system will soon begin to suck money out of the country's economy at a mind-bending rate, according to analysts at HSBC.
  This news couldn't be coming at a worse time. The global economy is on tenterhooks after the the UK decided to leave the European Union in mid-June. That issue prompted China to devalue its currency, the yuan, by the most since August. Generally when that happens, cash starts to flow out of the country.
  The problem with China's shadow banking system righ
  
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• Tesla is about to repeat history — and that's not a good thing (TSLA)

  04-07-2016 21:23 via feedproxy.google.com
  
  On Sunday, Tesla reported its vehicle deliveries for the second quarter.
  Deliveries were slightly lower than for the first quarter: 14,370 vehicles in total, with 9,745 of those Model S sedans and 4,625 Model X SUVs.
  Unlike most other automakers, Tesla doesn't report monthly sales. But to give investors, the media, and customers more insight into the company, it recently started putting out the quarterly totals.
  In the first quarter, Tesla delivered 14,820 cars and confirmed its full-y
  
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• Satya Nadella just showed why he’s a better CEO than Elon Musk

  04-07-2016 21:05 via feedproxy.google.com
  
  In the past month, two major tech companies announced surprising deals.
  The first - Microsoft’s $26 billion acquisition of LinkedIn. The second - Tesla’s $2.8 billion purchase of SolarCity. 
  Both LinkedIn and SolarCity as stocks have struggled this year, making them interesting acquisition targets. LinkedIn was down 40% before the deal, while SolarCity had dropped 60%.
  In addition, though they have very different price tags, as a percentage of market cap, the two deals are relat
  
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• America's shrinking middle class is killing the economy

  04-07-2016 20:54 via feedproxy.google.com
  
  The middle-income class is hollowing out, and it's hurting US economic growth.
  Only about a quarter of a percent of US households have climbed up the ladder from the middle class into the upper-income bracket since 2000, according to the latest review by the IMF. Meanwhile, more than 3% of middle-income households have moved into the low-income bracket.That's a flip from the trend between 1970 and 2000, where middle-income households were more likely to mo
  
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• Wall Street's favorite technology set out to disrupt how we transfer money, but may end up changing everything else instead

  04-07-2016 20:28 via feedproxy.google.com
  
  Bitcoin was created to revolutionize the way we pay for things.
  The decentralized control, quick payment processing and blockchain technology Bitcoin championed was intended to disrupt the status quo in payments.
  The Bitcoin platform was released in 2009, and was created to give the power of payments to the people using it.
  No longer would you have to rely on a bank to verify transactions. The people who use Bitcoin double as the verification method using a technology known as the "blockcha
  
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• This is an 'adult swim only' kind of market, and investors everywhere are struggling to stay afloat

  04-07-2016 19:50 via feedproxy.google.com
  
  You may not want to hear this but we have to say it again: Don't expect to get outsized returns given today's macro backdrop.
  That's according to the latest report by Henry McVey, head of global macro and asset allocation at private-equity firm KKR. He cited high price-to-earnings ratios for stocks, reflecting expectations of higher earnings growth in the future, and low yields on bonds, indicating expectations of low or negative inflation.
  "In particular, we just do not see how traditional pens
  
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• Why Coca-Cola’s CokeTV must prioritise authenticity to reach young consumers

  04-07-2016 18:20
  
  Coca-Cola launched its new YouTube channel CokeTV last week. The channel, which is a collaboration with various YouTube vloggers in a bid to reflect the passions and interests of young people across the nation, is seeking to build on the success of CokeTV in Germany. Its German equivalent has attracted over 268,000 subscribers and 29 million views since launching in 2014.
  Each CokeTV episode will be hosted by British YouTube stars Manny and Dodie, with a focus on themes including gaming, sport,
  
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• Secret Marketer: The rapid pace of digital won’t change human nature

  04-07-2016 17:11
  
  At a recent marketing breakfast, an attendee told me that the trendier parts of London and Manchester are using electrical milk floats to deliver milk to homes and offices. Since the dawn of time, the sound of milk bottles rattling on electric-powered milk floats has been common. The floats looked nothing like a Tesla Model S and you could probably walk faster than its top speed, so who would have thought that hipsters would be going backwards in the future?
  My fellow reminiscer went on to ask w
  
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• Applying the Mini-MBA in Marketing (Webinar)

  04-07-2016 12:14
  
  He looked at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. Listen for a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
  The topics covered during the session included:
  Brand Equity
  Market Orientation
  Segmentation
  Positioning
  Marketing CommunicationsWe’ve teamed up with award-winning columnist and Professor Ma
  
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• Mozilla’s global marketing director leaves for Dexcom healthcare role

  04-07-2016 11:13
  
  Bernard will start his new role as Dexcom’s EMEA marketing director at the end of August. It is a newly created position that will encompass building up brand awareness and increasing Dexcom adoption for both healthcare professionals and patients.
  Dexcom creates healthcare products including a mobile glucose monitoring system for diabetes management.
  During his time at Mozilla, Bernard was responsible for Mozilla’s strategic expansion into mobile with its operating system Firefox OS,
  
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• Top tips on using direct mail to engage with couples

  04-07-2016 11:03
  
  Becoming a couple is an important and exciting stage in anyone’s life but the age range is broad. It means brands can struggle to understand whether people are in the early stages of a relationship or committed for the long-term. It is also difficult to discover a couple’s spending power.
  However, when couples have money to spend they will splash the cash on time with friends, buying clothes and going out, according to the Royal Mail’s The Life Stages of Mail research by Market
  
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• Lidl’s marketing director on the next chapter for Lidl Surprises and turning doubters into advocates

  04-07-2016 08:29
  
  Tonight (July 4) Lidl will roll out the latest execution of its ‘Lidl Surprises’ campaign (created by TBWA) on ITV during Coronation Street, with a TV ad focusing on the provenance of the discounter supermarket’s Deluxe Scotch Beef.
  The campaign was inspired by internal research that revealed many Brits still think of Lidl’s supply chain in a “derogatory way”, according to UK marketing director Claire Farrant. Subsequently, she made a conscious decision to go
  
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• Royds Raphael: Account Manager – BRAND CREATION & BRAND STRATEGY

  04-07-2016 06:19
  
  £30k-£35k+ depending on experience:Royds Raphael:
  Account Manager to work on global accounts your role will involve a high level of strategic input as well as overseeing roll out of brand solutions
  London (Central), London (Greater)
  
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• Vietnam gears up for m-commerce

  04-07-2016 01:56
  
  HANOI: Companies can no longer ignore mobile e-commerce as a retail channel in Vietnam because more and more consumers are using their mobile devices to shop, according to a leading analyst at research firm Nielsen.Speaking at last week's Vietnam...
  
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• New Nielsen TV ratings lift viewership

  04-07-2016 01:56
  
  NEW YORK: Nielsen, the research and measurement firm, has updated its total audience metric to better reflect changes in TV viewing habits with the result that audience levels have increased by around 10%.In what could be a significant boost for...
  
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• Marketing activity holds steady

  04-07-2016 01:56
  
  LONDON: Global marketing activity grew in June, although there are signs that growth in marketing budgets is slowing, according to the latest Global Marketing Index (GMI).
  
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• Fast data is best, says AB InBev

  04-07-2016 01:56
  
  LONDON/NEW YORK: The current model for collecting and analysing data is outdated and marketers should be bold enough to make decisions at speed without waiting for every little bit of research, says Anheuser-Busch InBev's VP of Marketing in the US. ...
  
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• Brexit vote spurs retail rush in China

  04-07-2016 01:56
  
  SHANGHAI: Chinese online retailer JD.com believes Chinese consumers will benefit from Brexit fallout, anticipating that the price of British brands will drop in the world's biggest online shopping market. Tony Qiu, head of JD Worldwide, told the...
  
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• Back-to-school shopping edges up

  04-07-2016 01:56
  
  CHICAGO: More than half (52%) of American parents intend to increase their back-to-school spending this year, with just 4% planning to spend less, but the overall BTS market is still worth less than in recent years.According to a new study from...
  
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