FMCG news

• Hershey’s Take5 recently “remixed” Uber by picking up riders in dump trucks, convertibles & other unexpected cars

  07-07-2016 20:57
  Earlier this year, Hershey decided to relaunch its Take5 bar in an effort to generate some buzz around what the company has dubbed “the greatest candy bar you’ve never heard of.”
  While Take5 has developed a “cult-like following that’s driven the bar’s 10 percent growth over the last three years even without any marketing support,” according to Hershey, the brand recently partnered with marketing students to create new packaging in the hopes of making the
  
  Read more

• The Mill strikes exactly the right tone in new work for Fireflies West Tour ride

  07-07-2016 19:36
  It's not every day that a group of “experienced” advertising and creative people can be moved to tears. Most are familiar with tradecraft when it comes to getting the waterworks going. However, the work that was previewed for a select group at the annual Fireflies West rally wasn’t just a film — it was an expression of The Fireflies Tour mission, that all in attendance understood: “For those who suffer, we ride.”
  In its shortest form, The Fireflies Tour starte
  
  Read more

• Tesco Express set for its own Project Reset

  07-07-2016 19:04
  
   Tesco has launched a major cull of the range carried in its Express c-store lineup
  
  Read more

• Amazon to create 1,000 new permanent jobs by end of 2016

  07-07-2016 19:04
  
  Amazon will create a further 1,000 permanent UK jobs by the end of 2016
  
  Read more

• Advertisement

• Danone snaps up WhiteWave in $12.5bn deal for healthy future

  07-07-2016 18:54
  
  Danone has agreed to buy US food group WhiteWave Foods for US$12.5bn in cash deal worth $56.25 a share.
  
  Read more

• Carlsberg Breathalyzela, ITV/IKEA nudity & Kingsley resignation: John's Weird Week

  07-07-2016 18:46
  Welcome to John’s Weird Week, here we cover the weirdest happenings in the marketing, advertising and media space.
  1. First, Carlsberg built the Breathalyzela, a cross between the vuvuzela and a breathalyser. 
  2. ITV's Love Island and Ikea China both had very separate issues with nudity...
  3. The man who plays Partick Thistle's Kingsley has quit - sparking a flood of entries from fans.
  Additionally, catch up with last week’s episode – if you’ve fallen behind. Jo
  
  Read more

• Why your brand should hire a chief science officer

  07-07-2016 18:27
  The C-suite is getting a lot bigger these days. After the chief executive and the finance chief, now add chief innovation officers, chief information officers, chief content officers and chief revenue officers.
  The creation of these senior-level new roles are a response to demand produced by new disciplines, challenges and business opportunities. So it’s no surprise that we are also witnessing the emergence of the chief science officer.
  The chief science officer, or CSO, used to be a role
  
  Read more

• Government launches drive to have more women in UK boardrooms following slowdown in growth

  07-07-2016 18:22
  The government is backing a campaign to increase female representation in business leadership positions after figures in the new 2016 Female FTSE Board Report revealed progress has slowed in developing a talent pipeline.
  The latest initiative is calling on FTSE 350 companies to have 33 per cent women on boards by 2020 and will build on an earlier review by Lord Davies which saw the numbers of females on FTSE 100 boards up from 12.5 per cent to 26 per cent.
  The 2016 Female FTSE Board Report has b
  
  Read more

• Advertisement

• R Gopalakrishnan: Five growth mantras for FMCG start-ups - Business Standard

  07-07-2016 18:17
  
  Business Standard
  R Gopalakrishnan: Five growth mantras for FMCG start-ups
  Business Standard
  R Gopalakrishnan Bill Gross, the founder of several start-ups and the incubator of many others, delivered a TED talk in June 2015. While he was passionate that start-ups were the biggest drivers in any economy, he was also curious about why some start ...and more »
  
  Read more

• Progress "stagnates" in getting more women to the top

  07-07-2016 18:12
  
  Women now make up 26% of FTSE 100 boards, a figure that hasn’t changed since October 2015
  
  Read more

• Milk prices starting to recover as UK production falls

  07-07-2016 18:03
  
  UK milk production continued falling last month, with tightening supplies sparking a raft of farmgate price increases
  
  Read more

• The Martin Agency’s New York ECD James Robinson talks what it takes to be a great creative

  07-07-2016 18:00
  The Drum recently caught up with James Robinson, executive creative director at The Martin Agency in New York, to find out what he thinks it takes to be a great creative. Robinson joined the agency last summer as its first New York executive creative director after stints at TwoFifteenMcCann and Venables Bell & Partners.
  For Robinson, a great creative is somebody who “knows the rules of advertising but really is in the game to sort of break them.”
  “It does mean that you hav
  
  Read more

• Sky Sports brings Nissan and bet365 on board as sponsors for new Premier League season

  07-07-2016 17:14
  Sky Sports has announced bet365 and Nissan as the new sponsors for its Premier League coverage over the next three seasons.
  Each company will sponsor different programming and match days on Sky Sports which has now introduced ‘Friday Night Football’ as part of its 126 live fixtures.
  Bet365 will be the exclusive sponsor of Sky Sports’ Monday Night Football programme as well as the new Friday night fixtures.
  Nissan meanwhile will sponsor the weekend coverage of the Premier League
  
  Read more

• The pitch process is broken – here’s how to fix it

  07-07-2016 16:55
  The pitch remains a constant in an advertising industry undergoing radical change but as the dynamic between marketer and agency shifts, is it time the age-old process did too?
  Yes, was the unsurprising answer from senior marketers and agency executives at an Oystercatchers event. However, each side is split on how different pitches will be in five years’ time, with deep-rooted honesty and transparency issues the biggest hurdles to overcome. If the process is to break from its malaise, the
  
  Read more

• Spotify continues to trump streaming rivals and commercial radio stations in the UK

  07-07-2016 16:47
  Spotify’s audience is “superior” when it comes to quantity and quality, according to market research firm TNS, which said that the Swedish-based streaming listeners have unique listening habits that could make them more “desirable” for particular brands.
  Surveying over 2,000 music listeners in the UK aged 15-64, TNS found that Spotify users are more likely to be socially engaged than radio listeners. Those listening to their favourite artists on the platform were mo
  
  Read more

• Metro recalibrates commercial arm to show that ‘free print’ isn’t struggling like paid-for newspapers

  07-07-2016 16:07
  Freesheet Metro has restructured its commercial arm to better articulate its message that while other publishers may be struggling to make money, the paper’s cut-through with a younger audience puts it in good health.
  While a restructure amid the current media landscape usually suggests tough times for publishers, the freesheet is adamant that there’s a more positive reason behind its own overhaul. “We haven't done it to save money, we have just reconfigured the teams to e
  
  Read more

• Meat products are major driver of boom in free-from foods

  07-07-2016 16:02
  
  Greater interest in health and wellbeing are driving an acceleration in growth for free-from food & drink
  
  Read more

• Why it’s time to force the horizontal trade

  07-07-2016 15:55
  It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return.
  Header bidding has played a key role in that it has created an auction environment that allows advertisers to bid for the inventory they most want, allowing publishers the chance to sell to the highest bidder
  
  Read more

• E&J Gallo adds peach & nectarine flavour to Spritz wine range

  07-07-2016 15:51
  
  E&J Gallo has added a third flavour to its Spritz range
  
  Read more

• 'Food-centred' Rosemount Meal Matchers wines launched by TWE

  07-07-2016 15:50
  
  Treasury Wine Estate has launched a four-strong ‘food-centred’ range of wine under its Rosemount portfolio
  
  Read more

• Demand for 'healthier' adult soft drinks 'not being met'

  07-07-2016 15:47
  
  “The expanding adult soft drinks category has yet to take full advantage of shoppers’ demand for healthier options”
  
  Read more

• Potato supplier Branston unveils new £1.7m production line

  07-07-2016 15:46
  
  Potato supplier Branston has invested £1.7m in new facilities at its Scottish site
  
  Read more

• The Collective cuts sugar in Suckies yoghurt pouches by 20%

  07-07-2016 15:45
  
  Yoghurt brand The Collective has slashed the sugar content in its Suckies pouches by 20%
  
  Read more

• New Zealand lamb up 16.6% year on year

  07-07-2016 15:41
  
  New Zealand lamb prices have seen a 16.6% increase year on year due to a smaller herd in 2016
  
  Read more

• Top business bosses to speak at second Leadership Symposium

  07-07-2016 15:39
  
  The Leadership Symposium will return for a second year on 29 November, once again presented by Jeremy Thompson
  
  Read more

• Marketing Moment 98: “Refrigerate after opening” becomes major marketing innovation

  07-07-2016 15:34
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Steve Diamond, executive creative director at Portland-based R2C Group. Below, find out why he thinks the term “refrigerate after opening” is a major marketing innovation.
  I feel a mixture of deep admiration and profound antipathy for this marketing innovation: refrigerate after
  
  Read more

• Tesco introduces 'citrussy' Gwanipa melons for summer months

  07-07-2016 15:24
  
  Gwanipa melons have been launched exclusively in Tesco
  
  Read more

• Amazon reveals more studio show locations for Jeremy Clarkson's The Grand Tour and ticket opportunities

  07-07-2016 14:58
  Amazon has revealed that its highly anticipated rival to Top Gear, The Grand Tour, will host shows in the UK, US and Germany and has opened a prize draw offering UK customers the chance to win tickets, travel and accommodation to the filming.
  As part of its marketing efforts for Prime Day on 12 July - its annual discount day for Prime customers - Amazon is offering Prime customers the chance to win a trip to attend the UK studio recording of The Grand Tour which is expected to take place in the
  
  Read more

• Heinz Duo Pots sign up Scooby-Doo and DC Super Friends

  07-07-2016 14:33
  
  Kraft Heinz is set to introduce more well-known children’s characters to its Heinz Duo Pots pasta range
  
  Read more

• Cab driver pleads guilty to murder of shopkeeper Asad Shah

  07-07-2016 14:33
  
  Tanveer Ahmed, 32, savagely attacked local shopkeeper Asad Shah outside his store in Shawlands on 24 March
  
  Read more

• Big retailers sign up to support independents on the high street

  07-07-2016 14:33
  
  Retailers have committed to supporting local regeneration efforts
  
  Read more

• Jägermeister rolls out limited-edition Black Spice pack

  07-07-2016 14:32
  
  Jägermeister has launched a limited-edition Black Spice pack
  
  Read more

• Analysts call for Unilever 'Sprexit'

  07-07-2016 14:32
  
  SocGen says business should sell up and exit struggling BSM category
  
  Read more

• Health groups clash over new Eatwell Guide

  07-07-2016 14:23
  
  20 NGOs released a joint statement in support of the revised Eatwell Plate
  
  Read more

• Morrisons' Rathbones Wakefield bakery reopens after fire

  07-07-2016 14:09
  
  The retailer took to Twitter to post: ‘We’re baking fresh bread once again,’
  
  Read more

• Nike's Ronaldo video is most shared ad of Euro 2016

  07-07-2016 13:51 via campaignlive.co.uk
  
  Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly.
  
  Read more

• Sky culls its coverage of the US Open tennis after deciding not to sub-license from rival Eurosport

  07-07-2016 13:45
  Sky Sports has dropped its coverage of the US Open tennis tournament after announcing that it would not sub-license the rights from Eurosport this year.
  The move brings an end to Sky Sports 25 year-long coverage of the grand slam and will strengthen Eurosport’s reputation within the sport, having secured the broadcast rights to all four grand slams.
  Sky’s decision not to renew its sub-license deal with the Discovery-owned Eurosport has resulted in speculation from company inside
  
  Read more

• Ad of the Day: Ikea continues emotive ‘Wonderful Everyday’ push by focusing on the joy of cooking

  07-07-2016 13:38
  Ikea wants to celebrate how cooking together helps us make more than just food in our Ad of the Day.
  Continuing its longstanding ‘Wonderful Everyday’ positioning, the brand has launched a TV campaign capturing the comical and slightly awkward kitchen escapades of a grandfather and his granddaughter.
  Left to his own devices for the day with the sole job of feeding his grandchild, the spot was created by Mother London and sees the duo stumble around the kitchen trying to cook lunch tog
  
  Read more

• Crowdcube launches ‘Something Incrowdible’ campaign with Chapter

  07-07-2016 13:15
  Crowdfunding platform Crowdcube has released details of its latest outdoor campaign, which is set to hit London streets this week.
  Marketing agency Chapter, which created the campaign, commissioned artist Andy Smith, to create a series of one-sheet posters. The campaign leads with the headline ‘Something Incrowdible is Happening’ and aims to highlight Crowdcube’s most impressive achievements to date – including raising nearly £4m for pocket money management platform
  
  Read more

• Lidl enters Ice Age in biggest ever Fox movie licensing deal

  07-07-2016 12:54
  
  Promo will roll out to 10,000 branches across 29 countries
  
  Read more

• Arabica coffee prices up 12.7% year on year

  07-07-2016 12:54
  
  Arabica coffee prices have risen 12.7% year on year due to concerns over frost in Brazil
  
  Read more

• Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground

  07-07-2016 12:50 via campaignlive.co.uk
  
  Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin.
  
  Read more

• Tiger Beer takes over an Asian thrift store to show the continent's mastery of design

  07-07-2016 12:49
  Celebrating the Asian origins of its brand, Tiger beer has repurposed a Canal Street, New York discount store to display an array of art, fashion, technology and design from the Eastern continent.
  Tiger Beer and Marcel Sydney are celebrating craft and design with by cramming the thrift store with over 700 items sourced from some of the best artists in Asia, including Felix Tai from Pomch, Douglas Young from Goods of Desire and Kelly Lim of Kllylrck.
  To get access to the exhibit, consumers must p
  
  Read more

• Google snaps up 'instant object recognition' startup Moodstocks

  07-07-2016 12:26
  Google is continuing to invest in artificial intelligence with the purchase of French visual machine learning startup Moodstocks.
  The small tech firm specialises in instant smartphone image recognition, which in theory could be used by Google to strengthen the visual capability of its image and video-based products, search or otherwise.
  The deal is expected to be completed in the coming weeks, with Moodstocks saying its “thrilled” with the acquisition.
  Video of Instant Object Recogni
  
  Read more

• Sports Direct's 'disappointing' results reflect a brand that has underinvested in customer experience and employees

  07-07-2016 12:15
  Mike Ashley is winning the race to the bottom including reputation, offer, range, retail experience all the way through to the human rights of his own employees. 
  After a year of drama and forced press appearances – ironic for the usually media-shy business tycoon – Sports Direct has just posted a set of lacklustre annual results: while Sports Retail revenue increased by 0.6 per cent, underlying pre-tax profit decreased by 8.4 per cent to £257.2m for the 12-month period, w
  
  Read more

• Aldi Aiming To Increase Market Share To 10%

  07-07-2016 12:10
  Aldi has revealed that it is aiming secure 10% of the grocery market with a relentless focus on reducing prices to attract more shoppers. Latest figures from Kantar Worldpanel show the discounter now holds 6.1% of the (more…)
  
  Read more

• Sainsbury’s Chief Plays Down Threat Of Price Rises As Result Sterling’s Slide

  07-07-2016 12:07
  The fall in the value of sterling following the vote to leave the EU will not necessarily lead to an immediate rise in grocery prices, the Chief Executive of Sainsbury’s said yesterday. Speaking at the retailer’s AGM yesterday, (more…)
  
  Read more

• Dafabet partners with Sunderland fan group as it looks to build on new sponsorship deal

  07-07-2016 12:05
  Betting firm Dafabet has extended its presence in the Premier League after renewing its shirt sponsorship with Sunderland in a deal which will see it work to strengthen its relationship with the club through a number of fan engagement activities.
  The Philippine-based company signed a three year deal with the Black Cats which will run until the end of the 2018/19 season and make it one of the club’s longest serving main sponsors.
  As part of its efforts to build on its relationship with the
  
  Read more

• Netflix creates video-game style promos for 'Marco Polo' season two

  07-07-2016 12:00
  In anticipation of season two of Netflix original, "Marco Polo", the streaming service released a series of videos dubbed 'Mongol Strike'. The short clips highlighted season one's fighting scenes and were presented in a way that resembled video games such as Mortal Kombat or Tekken. 
   
   
  Each clip starts off with a character selection, showing which  two of the series' cast members will fight against each other. Health bars at the top keep track of how much damage the ch
  
  Read more

• M&S boss tight-lipped on marketing plans as clothing sales take (another) tumble

  07-07-2016 11:48
  Marks & Spencer is not giving anything away when it comes the marketing plan desperately needed to wrestle it out of another fall in non-food sales as it presses ahead with a review of its advertising business.
  The retailer’s weakest division suffered an 8.9 per cent fall in clothing sales over the first quarter (the 13 weeks to 2 July) as its ‘Mrs M&S’ strategy came into effect.
  "Being candid these are not the numbers I want to see by any stretch, but they are wha
  
  Read more

Follow @FMCGNewsUK on Twitter!