FMCG news

• Marketing Moment 102: Standardized billboard structure is established in America in 1900

  11-07-2016 23:33
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today we feature the standardization of the billboard in America as our marketing moment, a move that more than 100 years later is still relevant as advertisers continue to take advantage of the many billboards lining America’s roads and highways.
  According to the Outdoor Advertising Association of America (OAAA), a standardized
  
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• 'Not too late to build FMCG brands in East Africa' - How we made it in Africa

  11-07-2016 20:04
  
  How we made it in Africa
  'Not too late to build FMCG brands in East Africa'
  How we made it in Africa
  Kenyan diversified trading company Vivek Group was founded by Bharat Thacker in 1994, initially importing cookware and glassware. Over the following years it expanded its product portfolio to include PVC flooring, furniture, snacks, plastics and jewellery.
  
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• Why being the most shareable football brand is so important to Adidas

  11-07-2016 19:30
  Adidas has claimed it is the most shareable brand amongst its fiercest rivals and fellow Euro 2016 sponsors over the summer of football, citing its dominance of shares as the best gauge of its performance on social media.
  Shares or so-called vanity metrics are often deemed superfluous but Adidas believes they are good proxy for quality of a sponsorship campaign. People are only ever going to share content if it’s something they believe in and so what counts as a vanity metric depends only
  
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• Eyeview appoints Jeff Fagel as new chief marketing officer, key focus to be on outcome-based video marketing

  11-07-2016 18:50
  Veteran marketer Jeff Fagel has been named as the new chief marketing officer (CMO) at Eyeview, the video marketing business.
  Formerly with PepsiCo, Sears Holding and Gannett, Fagel will lead Eyeview’s brand marketing strategy to strengthen its leadership position in the outcome-based video marketing space.
  “I’m excited to add a marketing leader with deep digital, retail, brand and customer experience to define, build and lead a new video advertising category around outcom
  
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• Brits are turning to brands to guide them through Brexit

  11-07-2016 18:06
  Over two thirds of consumers want brands to communicate with them in a more open way post-Brexit as their sentiment toward products and services wavers amid the uncertainty. In fact, they now believe brands have a vital role to play in educating people on what the UK’s decision to leave Europe means.
  Research conducted by J. Walter Thompson Europe indicated that 65 per cent of consumers want brands to be more open while 67 per cent feel they should now have “better communic
  
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• Why brands should embrace their inner Kanye

  11-07-2016 17:45
  A couple of months ago, whilst on location in Italy filming the second season of their Netflix show, Aziz Ansari and Eric Wareheim filmed a spoof music video for Kanye West’s new song ‘Famous’. Kanye enjoyed it so much that he officially endorsed it. 
  Not long after, he launched a pop-up store selling merch for his new album. A couple of young enterprising designers created some bootleg merch and sold it to the crowds outside the store. Kanye loved it so much tha
  
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• Reckitt Benckiser launches £2.2m push for Cillit Bang

  11-07-2016 17:37
  
  The ad shows dancer Daniel ‘Cloud’ Campos ‘discovering the power’ of Cillit Bang
  
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• Arla launches 'Farmers Milk' premium brand

  11-07-2016 17:37
  
  Brand guarantees to pay an extra 25p from retail price directly to dairy farmers
  
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• Grey Group snaps up Belgian agency Famous as WPP doubles down on promise to increase European presence

  11-07-2016 17:21
  WPP's Grey Group has snapped up a majority stake in Belgium creative shop Famous, following through on Sir Martin Sorrell's promise to build his holding group's presence on the continent "even further" in the aftermath of the Brexit. 
  Following the acquisition, Famous will rebrand as FamousGrey, with WPP saying it wants to provide marketing solutions in Belgium due to its "increasing creative reputation and influence."
  Based in Brussels, Famous was founded in 1998 a
  
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• BBC Euro 2016 final coverage thumps ITV with 13.6m audience peak

  11-07-2016 17:07 via campaignlive.co.uk
  
  Portugal's 1-0 victory over France on Sunday night hit a peak audience on BBC One of 13.6 million, with the channel's audience figures beating ITV by five to one.
  
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• UK’s prime minister-in-waiting Theresa May says “there will be no attempts to remain inside the EU” and calls out Amazon, Google and Starbucks to “pay your taxes”

  11-07-2016 16:33
  Theresa May, the only candidate left to become the UK’s next prime minister, has asserted that “Brexit means Brexit” and will make no attempts to remain inside the EU upon taking up the leadership position, saying “we are going to make a success of it”.
  Speaking in Birmingham this morning (11 July), May said the referendum was a vote to leave the European Union but “it was also a vote for serious change” and that the only surprise about the UK’s vo
  
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• Wessanen snaps up Mrs Crimble’s gluten-free brand

  11-07-2016 16:25
  
  The organic food company behind the Clipper Tea, Kallo and Whole Earth brands has snapped up gluten-free cake maker Mrs Crimble’s.
  
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• Five reasons why FMCG brands get left on the shelf

  11-07-2016 16:13
  If Coca-Cola’s exit from the top 10 most valuable global brands league table teaches us anything, it’s that even the biggest and boldest brands can fade in significance over time.
  Demographic and cultural shifts are a natural part of the ebb and flow of consumer demand in FMCG. As traditional buyers grow older, and younger consumers come of age, sentiments change, values shift, and needs and wants evolve. To stay relevant, brands must work tirelessly to deliver a first-class customer
  
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• Five reasons why FMCG brands get left on the shelf - The Drum

  11-07-2016 16:11
  Five reasons why FMCG brands get left on the shelf
  The Drum
  Demographic and cultural shifts are a natural part of the ebb and flow of consumer demand in FMCG. As traditional buyers grow older, and younger consumers come of age, sentiments change, values shift, and needs and wants evolve. To stay relevant ...
  
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• Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

  11-07-2016 16:06
  Spirits maker Bacardi is hoping to connect with consumers through the mediums of art, music and film with the appointment of artist and entrepreneur Swizz Beatz as its first global chief creative for culture.
  The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, activations and ideas that further incorporate the Bacardi brands into consumer passion points.
  Mike Dolan, ch
  
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• Brighton Pier hires Underscore to redesign online site

  11-07-2016 15:50
  UK seaside pleasure destination Brighton Pier has unveiled its newly redesigned  website, delevered by branding agency Underscore.
  A key aim of the site refresh is to drive stronger online engagement – encouraging pre-purchase of wristbands to save customers both time and money – while also attracting both young and old to return to the pier by tapping into a sense of nostaligia. The new design embraces the colourful nature of the famous seaside town’s history, utilising a
  
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• Burberry names new CEO as Christopher Bailey steps back to focus on design

  11-07-2016 15:39
  British luxury brand Burberry has named Marco Gobbetti as its new chief executive, in a move that will see current chief Christopher Bailey appointed to the role of president and chief creative officer.
  Bailey’s dual role of chief executive/chief creative of the brand has been under scrutiny since he took up the position in 2014, with analysts and investors questioning whether Bailey was overstretched, given that the brand's profits have been tumbling over the last 12 months and its s
  
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• Andrea Leadsom's campaign chief accuses journalists of 'undermining trust in politics' as she drops out of the Tory leadership race

  11-07-2016 15:35
  Tim Loughton, Conservative MP and campaign manager for Andrea Leadsom, has accused journalists of undermining the public's trust in politics following the one-time leadership hopeful's choice to remove herself from the race.
  Writing a lengthy statement on her decision to withdraw, Loughton said: "Throughout our short campaign we have made it clear that we should be relentlessly focussed on the positive case for electing Andrea as Leader without the need to undermine the qualities of her opp
  
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• M&A activity among 50 largest FMCG companies 'up $170bn' - FoodBev.com

  11-07-2016 15:21
  
  FoodBev.com
  M&A activity among 50 largest FMCG companies 'up $170bn'
  FoodBev.com
  Mergers and acquisitions by the top 50 global consumer goods companies totalled $226 billion in 2015 – more than the previous four years combined – according to new figures from global strategy consultancy OC&C. But despite the increase in activity, ...
  Domestic FMCG sales post faster riseShanghai Daily (subscription)all 6 news articles »
  
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• Aldi deepens partnership with Olympic Team GB

  11-07-2016 15:01
  
  Discounter to launch new Rio TV ad and commits to sponsoring Team GB at Tokyo in 2020
  
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• Waitrose pledges to pay smaller suppliers within seven days

  11-07-2016 14:58
  
  More than 600 small suppliers worth less than £100,000 annually will benefit
  
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• BT's first major content tie up with EE will offer mobile customers free BT Sport

  11-07-2016 14:45
  EE will offer its monthly mobile subscribers six months free access to BT Sport in what is the first major content tie-up between the two companies since BT’s takeover of the mobile operator.
  The promotion will pull in more than 15 million mobile subscribers to BT Sports and launches with a “multimillion-pound” advertising campaign featuring footballing names including Rio Ferdinand, José Mourinho and Harry Redknapp, as well as the star of EE’s recent advertising c
  
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• Egg supplier LJ Fairburn sees sales jump by almost £16m

  11-07-2016 14:31
  
  The company invested heavily in capital projects during the financial year
  
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• BBC Sport transports viewers to the Tijuca Rainforest to kick off Rio 2016 Olympic Games coverage

  11-07-2016 14:05
  BBC Sport has revealed the campaign for its coverage of the Rio 2016 Olympic Games, bringing to life the host nation’s wildlife in an animated ad designed to build momentum around the tournament, which is less than a month away.
  The RKCR/Y&R-created campaign depicts the strength of Olympic athletes through animations of Brazil’s exotic animals against the backdrop of the Tijuca Rainforest, before they gradually transition to their human athlete counterparts at the close
  
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• BBC Sport transports viewers to the Tijuca Rainforest to kick off Rio 2016 Olympic Game coverage

  11-07-2016 14:05
  BBC Sport has revealed its campaign for its coverage of the Rio 2016 Olympic Games, bringing to life the host nation’s wildlife in an animated ad designed to build momentum around the tournament, which is less than a month away.
  The RKCR/Y&R-created campaign depicts the strength of Olympic athletes through animations of Brazil’s exotic animals against the backdrop of the Tijuca Rainforest, before they gradually transition to their human athlete counterparts at the close
  
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• Twitter CEO Jack Dorsey latest victim of OurMine hacking group

  11-07-2016 14:03
  Twitter chief Jack Dorsey is the latest high-profile tech boss to have his account compromised by hacking group OurMine. 
  Joining the likes of Facebook's Mark Zuckerberg and Google chief Sundar Pichai, Dorsey was targeted by the cyber attackers on Saturday morning (9 July), with the group taking over his Vine account and sharing the content to his Twitter feed. 
  The hackers posted several video clips, as well as a tweet reading: "Hey, it's OurMine, we are testi
  
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• Unilever's Knorr is focusing on motivations of flavour and 'foodiness', not just demographics

  11-07-2016 13:55
  Brands focusing only on marketing to demographics are missing out on a huge opportunity, according to speakers at The Drum’s Future of Marketing conference.
  For Unilever’s Knorr, the brand is concentrating its efforts on targeting to consumers based on their interest in foodiness and flavour as well as demographics, according to senior global director Ukonwa Ojo, who explained how the brand tries to find ‘commonality’ with its consumers.
  “I like to talk about t
  
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• Unilever's Knorr focusing on motivations of flavour and 'foodiness', not just demographics

  11-07-2016 13:55
  Brands focusing only on marketing to demographics are missing out on a huge opportunity, according to speakers at The Drum’s Future of Marketing conference.
  For Unilever’s Knorr, the brand is concentrating its efforts on targeting to consumers based on their interest in foodiness and flavour as well as demographics, according to senior global director Ukonwa Ojo, who explained how the brand tries to find ‘commonality’ with its consumers.
  “I like to talk about t
  
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• Bloo set to air new TV advert for FoamAroma

  11-07-2016 13:43
  
  The 20-second ad will make its debut today (11 July) and run until October
  
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• Young's Seafood boss Pete Ward steps down

  11-07-2016 13:43
  
  Ward will be replaced temporarily by Bill Showalter, CEO of parent company Young’s Seafood International Holdings
  
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• Belgian sour beer brand Petrus Sours makes UK debut

  11-07-2016 13:43
  
  The three beers can be mixed to create original flavours says Belgian brewery De Brabandere
  
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• Sarson’s to drive malt vinegar with new campaign

  11-07-2016 13:43
  
  Collaboration with food blogger Food Urchin will focus on cooking
  
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• Administration for leaseholding companies behind My Local

  11-07-2016 13:43
  
  ML Convenience and ML Stores appoint administrators
  
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• Seabrook launches sampling for Food Heroes Lattice sharing range

  11-07-2016 13:43
  
  More than 6,000 peel & share packs will be included in Degustobox
  
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• CNBC will take its morning show on to Facebook Live to tap into post-Brexit audience

  11-07-2016 13:34
  CNBC International will trial streaming its daily morning show Street Signs via its Facebook page this week to tap into a resurgence of digital viewers after seeing a spike in traffic to its site since the EU referendum.
  CNBC International, Europe’s number one business and financial news channel, has reported an unprecedented volume of people coming to the network over the last two weeks following the Brexit fallout, and will use this opportunity to trial its product with a Facebook audien
  
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• Nisa launches Cider Festival after Wine Festival nets £1.2m

  11-07-2016 13:22
  
  The new campaign will run from 11 to 31 July and feature offers on a varied selection of ciders
  
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• Big brands to gather in Manchester for Click Consult’s second annual Benchmark Search Conference

  11-07-2016 12:58
  Senior executives from Microsoft, icelolly.com, Vodfone, Cancer Research and LateRooms.com will be among the expert speakers at the second annual Benchmark Search Conference, to be held tomorrow at Manchester’s Bridgewater Hotel.
  Created by search agency Click Consult and staged in association with event managers Don’t Panic, the one-day conference is targeted at senior level digital marketing professionals who manage organic search or pay per click marketing within their organisatio
  
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• Marketing Sciences expands FMCG team 11 July 2016 - Research Magazine

  11-07-2016 12:45
  
  Research Magazine
  Marketing Sciences expands FMCG team 11 July 2016
  Research Magazine
  UK – Creston-owned research agency Marketing Sciences has appointed Nicola Gibbs as a research director in its FMCG division. Gibbs ( pictured ) joins the company from SABMiller where she was global research capability manager. Prior to that she was ...
  
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• UFC sold for $4bn to WME/IMG, marking biggest sale in sporting history

  11-07-2016 12:44
  The UFC has been sold for $4bn after the company’s owners agreed terms with a group led by WME-IMG.
  Majority owners, and brothers, Frank and Lorenzo Fertitta, who each own 40.5 per cent of the company, reportedly signed the paperwork on Saturday to the new ownership group which consists of WME-IMG, and private equity group MSD. Private equity heavyweights Silver Lake and Kohlberg Kravis Roberts are also understood to have backed the deal.
  An official announcement regarding the sa
  
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• FMCG firm Emami raising overseas business: Director - Business Standard

  11-07-2016 12:30
  
  Business Standard
  FMCG firm Emami raising overseas business: Director
  Business Standard
  Home-grown FMCG firm Emami Limited would work towards increasing its overseas business in the coming years, an official of the company said. "We are working to increase the share of international business in our overall revenues, even as global markets ...and more »
  
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• Influence Reboot – increasing your influence to win trust and work

  11-07-2016 12:24
  As the agency industry develops and improves, it becomes increasingly difficult to stand out from the crowd and make an impact on clients. People are too busy dealing with numbers, projects and inside jobs to take the time to take a step back and look at what needs improving in their agency.
  At a Drum Network chapter event held last week, John Scarrott, trainer and coach, stimulated a discussion about what agencies hope to improve within the areas of speaking, selling and networking. Participant
  
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• Kenya FMCG Distributors Directory 2016 - Research and Markets - Business Wire (press release)

  11-07-2016 12:14
  
  Kenya FMCG Distributors Directory 2016 - Research and Markets
  Business Wire (press release)
  The African continent continues to show strong economic growth and is becoming more interesting for global FMCG players. The growing middle class and their spending power makes countries like Kenya attractive. Distribution of FMCG products in Africa is ...and more »
  
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• I ain't afraid of no ads: All the Ghostbusters movie partnerships captured in one place

  11-07-2016 12:12
  The Ghostbusters have returned and, typically, the movie has been haunted with a handful of brand tie-ins.
  Boasting the most disliked YouTube trailer of all time and an all-new soundtrack from Fallout Boy and Missy Elliot, the movie was always going to see an uphill struggle, due to some (very vocal) parties' doubting the cast could build upon the legacy set by the original comic greats.
  With or without box office success, a number of brands cashed in for the chance to have t
  
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• FMCG sector sees continued growth - Shanghai Daily (subscription)

  11-07-2016 12:08
  
  Shanghai Daily (subscription)
  FMCG sector sees continued growth
  Shanghai Daily (subscription)
  Despite the economic slowdown, domestic fast moving consumer brands have grown 4.4 percent in sales last year, twice as quickly as global brands in China with local brands having managed to capture trends such as premiumisation more effectively than ...and more »
  
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• RKCR/Y&R campaign for BBC Olympics coverage suggests Bolt may be a cheetah

  11-07-2016 12:07 via campaignlive.co.uk
  
  The BBC has kicked off the campaign for its coverage of the Rio 2016 Olympic Games in August with a first ad from RKCR/Y&R, which aired off the back of Andy Murray's victory in the Wimbledon men's final yesterday.
  
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• Quartz has created its own economic index to track the changing global economy

  11-07-2016 12:00
  Quartz has created an economic index complete with eight indicators that it says will give readers a new way to follow and understand the changing global economy.
  Sponsored by Blackrock iShares, the Quartz Index doesn’t include typical economic indicators like unemployment rates and monthly jobs reports. It instead focuses on more modern economic trends, including the number of bitcoin transactions per day, Hong Kong retail sales, and the number of monthly active Facebook users.
  The i
  
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• Adidas marketing procurement boss: ‘We need to help agencies deliver good work’

  11-07-2016 11:55
  Procurement and advertising agencies don’t always see eye-to-eye but the former can deliver more than just knock-down fees if it pulls in the same direction as marketing executives, according to Adidas’ marketing procurement boss.
  “We need to help agencies deliver good work,” explained Philipp Schuster of his role at the sportswear brand. Speaking at an Oystercatchers event earlier this month, the marketer said he tries to give a pitch as “much flexibility as it nee
  
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• Peers call for putative Channel 4 sell-off to be aborted

  11-07-2016 11:47
  A cross-party group of peers have warned the government against mounting any move to sell-off Channel 4 on the basis that a private sector owner may curtail current affairs, film and diversity programming in an effort to maximise profits.
  The House of Lords Communications Committee flatly rejected arguments put forward by culture secretary John Whittingdale suggesting that a commercially funded though still state-owned broadcaster would actually be in a stronger position.
  Committee chair Lord Be
  
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• Online and Digital Summit 2016

  11-07-2016 11:47
  IGD have announced the programme for the Online and Digital Summit. Over two days, delegates will hear from leading online retailers, innovative suppliers and inspiring insight experts. Day 1 looks at The Opportunity, Understanding the Shopper, Creating a Winning (more…)
  
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• Tesco Starts Culling Product Range In Express Stores

  11-07-2016 11:46
  Following the recent completion of a major range rationalisation in its superstores and Extra outlets, Tesco has started a cull of products in its Express c-stores. In a report by trade magazine The Grocer, Tesco’s Chief Product Officer (more…)
  
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