FMCG news

• Doner names Eric Weisberg as first-ever global creative chief

  12-07-2016 22:03
  Detroit-based Doner, part of MDC Partners, has announced the appointment of Eric Weisberg as their first global chief creative officer. He will oversee creative across all Doner offices and and clients, reporting to David DeMuth, Doner global CEO and president. Weisberg will relocate to Doner’s Detroit HQ after 15 years at JWT in New York.
  The nearly 80-year old agency made the move on the heels of some strong momentum, with key agency of record wins from brands such as Food Lion, Children
  
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• Bloomberg media and Twitter form live stream partnership

  12-07-2016 20:12
  Bloomberg Media has partnered with Twitter to live stream its content on the social media giant’s platform.
  The new distribution model will see content including ‘Bloomberg West’, ‘What’d You Miss?’ and ‘With All Due Respect’ broadcast on Twitter alongside Bloomberg’s markets coverage.
  Discussing the partnership Bloomberg Media’s chief executive Justin B. Smith said: “We continue to invest aggressively in innovative distribution m
  
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• Emerge Sports Management launches female sports agency representing Jordan Nobbs, Nekoda Davis and Emma Wiggs.

  12-07-2016 19:31
  Emerge Sports Management has launched a new specialised female athlete-focused agency to help enhance women sports stars off-field marketing, communications and commercial success.
  The new agency is a partnership between sports marketing agency 100AND10% and finance and investment group ESRG Sports and Leisure and will develop marketing and PR strategies around its female athletes while also working to create new commercial opportunities and manage image rights.
  Marking the launch of the new age
  
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• Health campaigners protest against children's junk food advertising

  12-07-2016 19:08
  
  Crack down on “pester power” advertising, the Children’s Food Campaign urges advertising body
  
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• Asda-owner Walmart strikes landmark deal with Publicis for “unfettered access” to its agencies and resources

  12-07-2016 19:02
  Walmart – owner of Asda in the UK – has entered into what is being described as a strategic partnership with Publicis Groupe that will give the retailer “unfettered access” to all of the holding company’s agencies and resources.
  A new division - as yet unnamed - of the Groupe will be created to manage all of Walmart’s US advertising and in-store creative. Through this "entity", the retail giant will also have access to resources outside of marketing, incl
  
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• Asda-owner Walmart strikes landmark deal with Publicis for 'unfettered access' to its agencies and resources

  12-07-2016 19:02
  Walmart – owner of Asda in the UK – has entered into what is being described as a strategic partnership with Publicis Groupe that will give the retailer “unfettered access” to all of the holding company’s agencies and resources.
  A new division - as yet unnamed - of the Groupe will be created to manage all of Walmart’s US advertising and in-store creative. Through this "entity", the retail giant will also have access to resources outside of marketing, incl
  
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• The Grocer Drink Awards entry deadline extended

  12-07-2016 18:55
  
  Entrants will be voted for by consumers as well as expert judges
  
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• US Senators’ letter may appear apocalyptic, but can regulators tackle the complexity of ad fraud?

  12-07-2016 18:54
  Authorities in the US government appear to be paying closer attention to the ad tech sector, with the FTC reportedly poised to stomp out ad fraud, but how likely are the ‘powers that be’ there to make inroads to sophisticated, international crime gangs, as well as a system incentivised to resist change?  
  US Senate duo Mark Warner (Democratic representative from Virginia) and Chuck Schumer (also a Democrat representing New York) yesterday (11 July) penned a letter
  
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• Banham Poultry slips to loss as chicken fillets hit by grocery price war

  12-07-2016 18:47
  
  Fast 50 new entry Banham Poultry tumbled to a pre-tax loss last year after pressure to reduce prices amid rising wage costs hit profits.
  
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• Mercedes-Benz renews ties with Open Championship and unveils new golf car

  12-07-2016 18:24
  Mercedes-Benz has renewed its ties with golf’s Open Championship after signing a multi-year extension with tournament.
  The deal with the Royal and Ancient Golf Club of St. Andrews (R&A) will see the German automotive brand continue to serve as the official car and patron of the Open.
  More than 100 Mercedes-Benz vehicles will be used to transport players, caddies, families and VIPs around this year’s championship at Scotland’s Royal Troon Golf Club.
  Marketing activities arou
  
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• Barclaycard shopping campaign confirms Brits love junk food

  12-07-2016 17:36 via campaignlive.co.uk
  
  Barclaycard has released the results of its Great British Shopping Showdown campaign, which aimed to discover the definitive British shopping basket - and it appears we are a nation that cares little about anything other than food.
  
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• Network Rail aims for ‘inclusive design’ to make disabled people part of its initial design strategy

  12-07-2016 17:30
  Network Rail is bolstering its promise to make its railways more accessible for people with disabilities via a new campaign that challenges its historic ‘bolt-on’ culture of adding services retrospectively.
  With two-thirds (67 per cent) of disabled people saying they use Network Rail’s services, the Spaces and Places for Everyone campaign, which features disabled comic Francesca Martinez, aims to set out how it will make the railway more inclusive for every passenger.
  Network R
  
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• Kimberly Bates joins Gyro New York as chief strategy and innovation officer

  12-07-2016 17:12
  Global B2B creative leader Gyro has appointed Kimberly Bates as chief strategy and innovation officer of their New York office. Previously at McGarry Bowen, Bates will be responsible for leading strategy in New York and have a hand in continuing Gyro’s global innovation agenda. She joins the Gyro New York leadership team of Gyro managing director Wendy Lurrie and executive creative director Vito Zarrillo.
  “Kimberly possesses a unique combination of energy, innovative thinking an
  
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• Children's Food Campaign sends brand mascots to CAP's offices to protest ‘child friendly’ characters being used to promote sugary snacks

  12-07-2016 17:10
  Tony the Tiger, a Minion and Olaf the snowman from Disney’s Frozen were among those who protested outside the Committee of Advertising Practice’s offices today (12 July) to call for an end to “child friendly” and licensed characters being used to promote products that are high in sugar and salt.
  The PR stunt, organised by the Children’s Food Campaign, saw the characters present a ‘Thank You’ card to the advertising regulator for allowing them to keep the
  
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• AMC agrees to buy Odeon and UCI cinemas

  12-07-2016 17:03 via campaignlive.co.uk
  
  AMC Theatres, the entertainment company owned by China's richest man, is agreeing to buy Odeon and UCI Cinemas Group in a £921m deal.
  
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• Bloomberg Media goes against the grain and chooses Twitter as its live streaming partner

  12-07-2016 17:00
  Bloomberg Media is set to live stream a number of its TV programs on Twitter in a partnership that will see it “invest aggressively in innovative distribution formats” to deliver business and financial news to a wide scale global audience.
  The programs set to be live streamed include ‘Bloomberg West’, the network’s flagship technology program, ‘What’d You Miss?’; a round-up of the most important stories in the global financial markets, ‘With
  
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• AMC now Europe’s largest cinema group with weak pound softening Odeon and UCI acquisition

  12-07-2016 16:55
  Odeon and UCI Cinema Group have been snapped up by US cinema giant AMC in a deal just shy of a billion pounds.
  AMC, owned by Chinese investment group Dalian Wanda led by China’s richest man Wan Jianlin, put down £921m ($1.21bn) for the group.
  Across Europe the group boasted 242 theatres and 2,236 screens. By bringing it into the fold, AMC now operates 627 theatres and more than 7,600 screens in eight countries, making it an entertainment heavyweight in the UK and on the continent.
  Th
  
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• Why eBay is betting on the convergence of digital media and e-commerce to futureproof its business

  12-07-2016 16:50
  Two months ago eBay reorganised itself to pull together its advertising business and its shopping platform to create a new “super group” as digital advertising and e-commerce continue to grow ever closer.
  EBay’s first quarter revenue growth this year was largely driven by a 17 per cent increase in marketing and advertising revenue, compares to a 1 per cent increase in its marketplace sales. And according to Nasdaq, eBay’s marketing and advertising business is expected to
  
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• Sustainability: It's time to overcome the barriers in business

  12-07-2016 16:50
  Amidst the Brexit confusion, the UK government has sought to calm green investor nerves by backing carbon cuts. Earlier this month, Amber Rudd, UK energy and climate secretary, announced the government will set out the fifth carbon budget in line with recommendations from the Committee on Climate Change. The announcement proposed a 57 per cent reduction in carbon emissions from 1990 levels from 2027 to 2032, one of the most ambitious targets in the world.
  Rudd’s announcement give
  
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• Digital adspend highest in UK as Asia-Pacific overtakes North America

  12-07-2016 16:48 via campaignlive.co.uk
  
  Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to research and consulting company Strategy Analytics.
  
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• Digital ad spend highest in UK as Asia-Pacific overtakes North America

  12-07-2016 16:48 via campaignlive.co.uk
  
  Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to research and consulting company Strategy Analytics.
  
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• "Passing the Torch" video from Columbia Sportwear illustrates that 360 video gets more traction, experiment suggests

  12-07-2016 16:30
  Columbia Sportswear recently collaborated with Google to create a digital ad campaign featuring two U.S. Olympic skiers Hannah Kearney and Keaton McCargo during a trip to Chile. 
  The goal of the video, entitled "Passing the Torch" was to determine whether YouTube 360 video ads drive more viewer engagement than standard video ads. 
  The video ads offer a virtual reality like experience and are defined as immersive ads that drop the viewer right into the middle of the action - or in the c
  
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• Aunt Bessie’s launches ice creams inspired by British desserts

  12-07-2016 16:27
  
  The sharing range comprises Lemon Meringue Pie, Rhubarb Crumble and Jam Roly Poly
  
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• CNN Digital hires Mashable’s ex-UK editor Blathnaid Healy for senior role

  12-07-2016 16:05
  CNN Digital Worldwide has hired Blathnaid Healy as senior editor in its London newsroom, following her departure from Mashable as UK editor last month.
  As UK editor Healy established the company’s first London office and in her near two years in the role built an editorial team that developed a multimedia editorial agenda and voice across all platforms.
  At CNN Healy will oversee the network’s EMEA-based digital news team and its output. She will be responsible for the commissioning a
  
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• The Drum publisher sells Law Awards of Scotland to Newsquest as it focuses on global marketing industry

  12-07-2016 16:03
  The Drum’s owner Carnyx Group has sold the Law Awards of Scotland to the publisher of the Herald.
  Newsquest Scotland, which also counts the National and Glasgow’s Evening Times among its stable of titles, will now take over the management and running of the event.
  The awards, which honour Scotland’s most respected legal professionals, were established by the Carnyx Group in 2004, but the media company has since changed strategy to concentrate on the global marketing industry th
  
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• Hypo bank rebrands as Addiko to support ‘straightforward banking’ approach

  12-07-2016 15:39
  European banking group Hypo Group Alpe Adria AG has rebranded as Addiko after coming under new ownership, and has been given a complete makeover including a new ‘straightforward banking’ positioning.
  The company worked with London-based brand and marketing consultancy Prophet, which kicked off the project by identifying the bank’s customers need for practical processes and services, and this insight led to the new positioning.
  The customer experience is now centred on a more fo
  
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• Mondelez marketing director Williams exits after 15 years

  12-07-2016 15:37 via campaignlive.co.uk
  
  Mondelez UK marketing director Matthew Williams has departed the business.
  
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• Ad of the Day: Nike puts Indian sportswomen front and centre in fast-paced 'Da Da Ding' spot

  12-07-2016 15:31
  Wieden+Kennedy India has debuted its first campaign for Nike in the country, with a fast-paced spot designed to celebrate India's leading female athletes. 
  Giving off the same positive vibes as Sport England's 'This Girl Can', the spot has enlisted what its makers dub "the ultimate girl sport squad" to front the push. Among those featured are national hockey player Rani Rampal, surfer Ishita Malaviya and Indian film actress and former national badminton player, Deepika Paduko
  
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• Pitch update: BT, Glenmorangie, Siemens, New West End Company

  12-07-2016 15:26 via campaignlive.co.uk
  
  Pitches for BT and EE's consolidated media buying business have taken place.
  
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• Chia-based drink Wow launches in UK

  12-07-2016 15:00
  
  Rollout comes less than a year after company wins Europe-wide approval to use the seeds in a beverage
  
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• Time Inc. UK acquires digital ad network Collective Europe Limited

  12-07-2016 14:56
  Time Inc. UK has acquired Collective Europe Limited - an ad network that provides digital creative advertising solutions to a number of brands including Microsoft, O2, Sky, Unilever, Disney and eBay.
  Trading as Collective UK, the company specialises in delivering digital solutions and brand campaigns for its clients across display, video and branded content. It has an in-house design studio and produces a range of ad units and native formats for desktop, tablet and mobile, using a mix
  
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• Spar wholesaler James Hall relaunches online network

  12-07-2016 14:50
  
  WebSpar 2.0 has a “simpler, more intuitive” design and features content bespoke to the individual user
  
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• Paramount snaps up TV rights to EA’s Battlefield game

  12-07-2016 14:43
  Paramount Television and Anonymous Content has picked up the rights to EA’s video game war series Battlefield.
  Estimated to have been played by an estimated 60m players since 2002, the IP will come with a pre-made audience, potentially making it a good signing from the studio.
  Amy Powell, president, Paramount TV, said: “Paramount TV actively seeks smart content from all sectors that will resonate with audiences and translate to compelling programming.
  "EA’s Battlefield has an i
  
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• Need for food waste legislation probed by Efra committee

  12-07-2016 14:31
  
  The inquiry will focus on the economic, environmental and social impact of post-manufacturing food waste
  
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• Spar retailer Eat 17 snaps up My Local site

  12-07-2016 14:27
  
  The new store in Whitstable will open on Friday 15 July – just two weeks after My Local went into administration
  
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• Iceland opens its first dark store

  12-07-2016 14:24
  
  Retailer claims “very strong growth” for its online shopping service
  
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• Sadiq Khan urges creatives to back '#Londonisopen' campaign

  12-07-2016 14:16 via campaignlive.co.uk
  
  London mayor Sadiq Khan has called on creatives to help tell the world that the capital is open for business, despite the UK's decision to leave the European Union.
  
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• Gooden, Walker and Thompson launch start-up

  12-07-2016 14:12 via campaignlive.co.uk
  
  Matt Gooden and Ben Walker, former Crispin Porter & Bogusky London executive creative directors, and Sean Thompson, former Dare chief creative officer, have launched an agency.
  
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• Bauer Media kicks off Magic creative review

  12-07-2016 14:06 via campaignlive.co.uk
  
  Bauer Media is reviewing its creative business for Magic after the radio station lost 9% of its listeners in London in the first three months of the year.
  
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• Google’s Nearby Notifications tech gets the Roald Dahl treatment on The BFG Dream Jar Trail

  12-07-2016 14:00
  Entertainment One is combining experiential with Google’s Bluetooth-enabled Nearby Notifications technology to promote its new film, The BFG, on London’s South Bank.
  Video of Entertainment One Reveals The BFG Dream Jar Trail In London 
  Loading...
  The Dream Jar Trail builds on the success of similar stunts, such as the Paddington Trail, supported by the capital’s promotional company London & Partners and designed to get tourists and locals exploring the city. 
  It f
  
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• My Media Week: Stephen Hull, Huffington Post

  12-07-2016 13:23 via campaignlive.co.uk
  
  The Chilcot report is breaking, Shingy's in town, and mum's in the editor's chair... we join Stephen Hull, the editor-in-chief of Huffington Post UK, as the online title celebrates its fifth birthday.
  
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• Publicis UK wins marketing and sales account for Sky and Molson Coors’ joint venture UpLift Media

  12-07-2016 13:16
  Sky and Molson Coors have awarded Publicis UK the account to market and sell their in-venue digital screen advertising network, UpLift Media.
  UpLift Media owns 2000 high-spec HD screens operating in 1,000 pubs, bars and other leisure venues across the UK. It is intended to be a new way to promote live Sky Sports fixtures, drinks and events in pubs to help licensees drive customer footfall, loyalty and spend.
  The fixtures can also provide brands with the opportunity to reach an engaged and social
  
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• Luxury brands embrace digital, but still wary of programmatic

  12-07-2016 13:15
  Luxury brands in a digital environment
  Luxury jeweller Cartier recently won a High Court case battle where it successfully argued that internet service providers should block websites selling counterfeit versions of its goods.
  The case highlights some of the difficulties luxury brands and their marketing teams face when composing an effective digital strategy, especially that given the enormity of the internet, it is almost impossible to police. Yet passing up on its massive potential as a means
  
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• Is this really the end for Barry Scott? Cillit Bang banishes brand ambassador from UK ads

  12-07-2016 12:58
  The world's most enthusiastic cleaner and brand ambassador, Barry Scott, looks to have been banished from Cillit Bang's iconic ads, but for how long?
  Famous for his trademark catchphrase "Bang, and the dirt is gone," Scott was sidelined by the brand last year in favour of a toned Flashdance-style mechanic for its global campaign – which has now officially been rolled out in the UK.
  Confirming fans' worst fears, Cillit Bang UK has released a farewell tribute to Scot
  
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• Cannes Lying - the new Chip Shop Awards category for real scam adverts

  12-07-2016 12:56
  Scam ads are clearly still an issue for the advertising industry’s award schemes, with two Cannes Lions awarded this year for campaigns that – you guessed it – did not actually run.
  The awards for both swiftly outed ‘campaigns’ have now been unceremoniously returned, with reactions from the agencies involved varying from begrudging to apologetic.
  Firstly, an aspirin ad created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer attracted controversy for its
  
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• No, it's not time to call bullshit on influencer marketing

  12-07-2016 12:48
  Like many of you, I read Dom Burch's insightful piece about his experiences working with social media influencers. I have to say I agreed with many of his points, but I couldn’t help feeling many of the problems raised were down to a poorly structured marketing ecosystem and lack of experience in this space, rather than a point-blank dismissal of the notion of influencer marketing.
  Having spent the best part of the last three years running one of the UK’s largest and most successful
  
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• Nintendo must prove it can turn ‘downloads into dollars’ with Pokemon Go in pursuit of mobile monetisation

  12-07-2016 12:45
  Augmented reality, mobile game Pokemon Go has fired a warning shot across the bow of rival developers, showing that the hype-blazing power of its franchises can make it a force to be reckoned with in mobile gaming - but can it subsidise tepid Wii U consoles sales, seeing only 12.8m global console sales since launch in 2012?
  No doubt by now you’ve seen images of the newly released Pokemon Go by now. It literally interweaves the original 150 Pokemon with th
  
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• Gravity Road creates football trick shot contest between Ronaldo and Neymar for PokerStars

  12-07-2016 12:29 via campaignlive.co.uk
  
  Gravity Road has revealed itself as the creative force behind a battle of ball skills between two Brazilian footballers that has played out on social media since mid-June.
  
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• NFL looks for a social media editor as it prepares for Snapchat Discover touchdown

  12-07-2016 12:21
  The National Football League (NFL) is on the hunt for a Snapchat Discover editor as it readies plans to launch on the messaging app’s platform for publishers.
  The league has posted a job ad on LinkedIn for a Snapchat Discover managing editor to help create a “distinguished vision/voice” for the yet-to-launch channel.
  The job description reads: “We will look to you to determine the best content execution for each story element (ie video v animation v article). In this role
  
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• Warner Bros warned for asking YouTubers like PewDiePie to hide brand ties

  12-07-2016 12:15
  Warner Brothers has landed itself in trouble with a consumer watchdog for failing to disclose paid-for reviews signing up some of the world's top YouTubers to feature its products. 
  The entertainment company spent "hundreds to tens of thousands of dollars" to get YouTubers to talk about its products. Among them was PewDiePie, YouTube’s most followed personality, who was hired by advertising agency Plaid Social Labs on behalf of Warner Bros to promote
  
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