FMCG news

• Marketing Moment 99: 20th Century Fox buys first sponsored lens on Snapchat to promote Peanuts Movie

  08-07-2016 20:53
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment is the first-ever sponsored lens on Snapchat, which was purchased last year by 20th Century Fox to promote the Peanuts Movie.
  The Halloween-themed lens featured characters Snoopy & Woodstock and let users virtually inhale candy corn into their mouth. Aside from the lens, two sponsored Snapchat filter
  
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• VML, AKQA and R/GA take home Grand Clios at Clio Sports Awards

  08-07-2016 19:52
  Agencies including VML, R/GA and AKQA received Grand Clios at the third annual Clio Sports Awards in New York City on 7 July, an event that honors the best in sports marketing and advertising.
  Kansas City-based VML won a Grand Clio in the social media category for the Super Bowl Dunk Snapchat lens it created earlier this year, which let users virtually dunk a cooler of Gatorade on their head. AKQA won in the events & experiential category for an experience it created last year for Nike&rsquo
  
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• The day that Facebook Live changed citizen journalism

  08-07-2016 18:31
  The cultural fallout from Philando Castile’s death being streamed live on Facebook after he was shot by a police officer marks a turning point in citizen journalism’s parity with news broadcasters in the mind of the viewer.
  As a consequence of that, the world now knows Diamond Reynolds. Castile’s girlfriend, who shared with millions the harrowing scene in which her partner dies next to her as she bravely reports in real-time her exchange with the cops that fired the shots.
  &ldq
  
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• Nike's Ronaldo ad dominates Euro 2016 ad battle while Adidas is left trailing

  08-07-2016 18:16
  Nike’s ‘The Switch’ ad featuring Cristiano Ronaldo has emerged as the most shared ad of Euro 2016, according to new data from Unruly.
  The six minute long film showing the Real Madrid star magically swapping places with an English teenager has been by far the most shared ad of the tournament, dominating Adidas’ ‘First Never Follows’ ad which stars home nation favourite Paul Pogba.
  The video ad tech company placed it atop its top 10 list with 335,618 shares sinc
  
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• News UK launches film magazine Popcorn to support launch of Sky Cinema

  08-07-2016 18:09
  To support the launch of Sky Cinema, the broadcaster's new brand for its movies in the UK and Ireland, News UK has created a film magazine that will act as a pull-out from its Sun newspaper with promotion for the new hub woven throughout.
  The magazine, dubbed Popcorn, will be published monthly as a pull-out from the paper, starting on Saturday 16th July. Sky Cinema will act as lead sponsor of the magazine, with promotions including front cover branding, display advertising and sponsored editoria
  
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• That Lot hires Simon Cooper to lead the agency’s Snapchat offering

  08-07-2016 17:41
  Social creative agency That Lot has hired Simon Cooper to oversee the agency’s Snapchat offering.
  Formerly a digital producer for BBC Radio 1 and 1Xtra, Cooper has spent the last two years experimenting with Snapchat from its beginnings as a youth outreach vehicle to its new status as a social behemoth and ‘must have’ for brands.
  Cooper will be working with creative directors David Levin and David Schneider to build presences and social experiences for their current client base
  
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• Don't judge print: It's not dead yet

  08-07-2016 17:30
  How am I going to survive judging work that doesn’t move and can’t be interacted with? While honored to be selected as a juror, that’s what I thought when I was invited to judge this year’s Cannes Lions Print & Publishing category.
  I won’t lie, my expectations were low. And then I learned there were 10 percent fewer entries than last year in the category — further convincing me that I’d be judging a dying category and medium. I prepared myself to tak
  
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• People on the Move: Hires at departures at Twitter, Sky News, 4As and more

  08-07-2016 17:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.
  Twitter
  Twitter has recruited Facebook’s former chief technology officer Bret Taylor (pictured) to its board with immediate effect as it seeks to broaden its management team.
  Taylor, who currently serves as chief executive of start-up Quip, was appointed as Facebook chief technology officer back in the wake of its acquisition of FriendF
  
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• Dalian Wanda's rival competition to Uefa Champions League a 'realistic prospect'

  08-07-2016 16:34
  China’s richest man and head of the Dalian Wanda Group, Wang Jianlin, is pushing forward with plans to form a breakaway tournament to the Uefa Champions League with the promise of more money for competing clubs.
  The property and entertainment conglomerate group run by Jianlin has confirmed that it is in talks with some of the sport’s top leagues over the creation of a new competition that would offer more places to Europe’s biggest clubs while also providing a huge boost in rev
  
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• Give me some space: iFour’s Claire Passos on the ‘digital minimalism’ trend

  08-07-2016 16:29
  Facebook, e-mail, Snapchat, ad, Twitter, text, Pinterest, Whatsap, Instagram – is there even time to breathe any more? Apparently we all need a little more air these days and savvy marketers are looking to create space in the crowded marketplace.
  When Harry Gordon Selfridge opened his Oxford Street department store back in 1909 he installed a Silence Room. It was a space where busy shoppers could ‘retire from the whirl of bargains and the build up of energy’. 
  Hold that th
  
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• Colle + McVoy’s new ECD Laura Fegley talks freelancing, diversity and leaving New York

  08-07-2016 16:20
  After spending more than 20 years in New York working at some of the city’s biggest agencies, Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy.
  While at BBH NY, Fegley oversaw the global Vaseline business and was named one of “The 36 Most Creative Women In Advertising” by Business Insider. Throughout her career, she has freelanced at a number of difference agencies and has held creative
  
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• The OC&C Global 50 rely on M&A activity to drive sales growth

  08-07-2016 16:11
  
  The globe’s fmcg players are increasingly finding organic growth hard to come by
  
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• Pret to open its first motorway services store at South Mimms

  08-07-2016 15:55
  
  Pret expects to open more stores in service stations if the pilot is a success
  
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• Industry launches five-point Food Waste Recycling Action Plan

  08-07-2016 15:55
  
  Only 50% of households have access to such a service from their local authority
  
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• Macaulay Culkin not so Home Alone anymore, sharing an afternoon with the Compare the Market meerkats

  08-07-2016 15:51
  Macaulay Culkin has joined the Compare the Market meerkat family in a humorous UK TV slot.
  Meerkats Aleksandr and Sergei share an RV roadtrip with Culkin, building upon previous ads in the series featuring Nicole Kidman and Arnold Schwarzenegger.The pair express shock that Culkin is no longer an eight year old, they go through with their planned trip to the fairground and movies, with an unimpressed 35-year-old man, promoting Meerkat Movie's 2-4-1 cinema ticket offer.
  Orlov said: “During r
  
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• Higgidy goes into the red despite soaring sales of premium pies

  08-07-2016 15:51
  
  Higgidy has recorded another year of double-digit sales growth
  
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• One Black Bear unveils new management team following merger with sister Shadow Giants

  08-07-2016 15:24
  Creative agency One Black Bear has relaunched with a refreshed proposition and a new management team in place, following the integration of its sister social media agency Shadow Giants.
  Founded in 2003 by business partners and creative duo Jon Harrison and Richard Elwell, the merger will see the social media agency rebrand under the One Black Bear name. The new look agency now has a 24-strong team of creatives, strategists, content producers, digital and social specialists.
  In direct response to
  
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• Tesco signs deal for 900 in-store pop-up cook spaces

  08-07-2016 15:05
  
  Tesco has signed a deal to locate 900 hot and ambient food demonstration units in its stores
  
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• PayPoint to roll out tablet-style terminal with integrated EPoS

  08-07-2016 15:05
  
  PayPoint One will be able to show sales data, process card payments and link up to PayPoint services
  
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• Sainsbury's gears up for push on food-to-go offer

  08-07-2016 15:05
  
  Sainsbury’s looks set to launch a new food-to-go range that includes dairy, fresh and confectionery products
  
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• The seven ages of mobile: millennials’ social shift pushes video use to the phone

  08-07-2016 14:50
  Italians are the most regular mobile video users with nearly 40% watching video on a mobile phone at least weekly. Americans (32%) and Spanish (30%) are a not-so-close second whereas across other major European markets, an average of just 17% of people regularly watch video on their mobile phones.
  The stark differences are reflective not just of cultural identity, but of a noticeable arc in behaviour with regard to device and video consumption patterns through the age groups. While it’s be
  
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• CCE’s Patrick Garland joins Ginsters as sales director

  08-07-2016 14:30
  
  Garland was most recently the soft drink giant’s associate director for out of home
  
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• How to deliver exceptional experiences and your best competitive advantage

  08-07-2016 14:25
  With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive interactions with their brands and if they don’t feel that connection they’ll look elsewhere. In the words of Forrester’s Laura Ramos: “Exceptional experiences are now your best competitive advantage.”
  ‘Brand’ is now defined by the customer journey. So
  
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• Coca-Cola doesn’t want Coke Zero Sugar to become the new Coke but it’s banking on it to boost sales

  08-07-2016 14:16
  The launch of a £10m marketing blitz, marking Coca-Cola’s biggest investment in a product launch in a decade, might make you think the drinks business wants to make Coke Zero Sugar the ‘new’ Coke, but the company insists the move is about using the sugar-free drink to drive growth.
  Coke Zero Sugar got a makeover earlier this week to taste more like original variant, and make its sugar free credentials more explicit as consumers increasingly turn away from fizzy drinks in
  
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• Tottenham Hotspur becomes first Premier League club to use Facebook Live for new kit reveal

  08-07-2016 13:58
  Tottenham Hotspur have become the first Premier League club to use Facebook Live to launch their new home kit for the upcoming 2016/17 season.
  The live stream unveiled the new Under Armour kits at the club’s training centre in Enfield before the players begun their training and featured Christian Eriksen, Victor Wanyama, Michel Vorm and Kieran Trippier.
  The decision to use Facebook Live for the unveiling represents a first for the Premier League club and is likely to become an increasingly
  
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• The New European’s launch editor on bucking the trend in traditional media by rejecting antiquated political lines

  08-07-2016 13:58
  Archant’s ‘pop-up’ newspaper ‘the New European’ hit newsstands today (8 July) and has seen the publisher seize the opportunity to fill a ‘Remain coverage gap’ by cutting through in what it calls the ‘failure of traditional newspapers to inform the public on the EU election’.
  The launch of the newspaper comes at a time when many consumers are turned off by the ‘propaganda-style’ reporting around the state of the European Union
  
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• The New European review: Britain's newest newspaper was conceived in just nine days – but how long will it last?

  08-07-2016 13:41
  Something of a nine-day wonder (conceived, designed and printed in just nine days), The New European is the UK's first serious attempt at a pop-up newspaper and one born out of the UK's momentous Brexit vote.
  With an initial print run of 200,000 (bigger than the Guardian) and priced at a hefty two quid, today's launch will be watched closely by other publishers intrigued over whether the British public is a ripe target for the pop-up concept.
  Publisher Archant, whose stable of relatively success
  
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• MySupermarket gives brands glimpse of shoppers' favourites

  08-07-2016 13:33
  
  Brands will be able to see how prominently they feature on shoppers’ favourites lists with a new analysis tool
  
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• Bahlsen £1m Pick Up! biscuits giveaway kicks off at Tesco

  08-07-2016 13:16
  
  The brand aims to attract 250,000 new households by December
  
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• Daily Mail pays Lord Sugar £20,000 in compensation for calling him a 'spiv'

  08-07-2016 13:07
  The Daily Mail has paid Lord Sugar £20,000 in compensation after calling him a “spiv” in the headline of an article.
  The Apprentice star said he would donate the money to Great Ormond Street Hospital Children’s Charity in London.
  On his Twitter account Lord Sugar posted a picture of himself Twitter holding a giant cheque “signed” by the Mail’s editor, Paul Dacre.The scum @DailyMailUK now humiliated had to pay me 20k for calling me a spiv. I will don
  
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• 10 things every brand should do in a crisis, and why Tesla is still getting it so badly wrong

  08-07-2016 12:51
  On 16 May someone tragically died in a car accident involving a Tesla car.
  It was the first time there'd been a fatality involving a self-driving car on autopilot.
  Unfortunately, it was sadly predictable and only a matter of time.
  The fact that the company involved was so poorly prepared for this inevitable crisis is not only shocking, but a stark reminder of why PR teams need to act as the conscience of a business before, during and after events like this.
  Your reputation as a brand is for
  
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• A&E Networks picks IP Network for EMEA ad sales

  08-07-2016 12:42 via campaignlive.co.uk
  
  A&E Networks has entered into a new ad sales partnership with IP Network, the international TV sales house within RTL Group, for its channels across EMEA.
  
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• WEBINAR: Peter Czapp discusses the inside track for your agency

  08-07-2016 12:40
  The inside track for agencies on getting paid
  Managing cashflow is perhaps the single biggest challenge facing any growing business and marketing agencies are no different.
  While there are some excellent client companies out there who pay debtors within two days of receiving an agency invoice, on average most clients pay within 41 days, while slow payers can take up to 95 days. All it takes is a couple of clients to not pay on time to take agencies down. Many companies have gone bust simply by b
  
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• Snapchat subjected to class-action lawsuit over 'inappropriate' content posted on Discover

  08-07-2016 12:28
  Snapchat has been subjected to a class-action lawsuit over content posted on its Discover section which may be inappropriate for younger users.
  The Discover feature, which hosts branded content from partner publishers including the Daily Mail, Buzzfeed and Vice, has been a huge revenue stream for Snapchat, however some of the content has landed the social media giant in trouble due to the adult nature of the articles which are promoted to users of all ages.
  One example is a recent article from C
  
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• Iceland warms to creative agency Whippet

  08-07-2016 12:24
  Frozen food retailer Iceland has appointed creative consultancy Whippet to develop new in-store communications for its future stores.
  Whippet, specialists in retail strategy, communications and design, won the account following a competitive pitch.
  Neil Hayes, merchandising and format development director at Iceland, said: “We were thoroughly impressed with Whippet’s ideas and approach. Their understanding of the supermarket environment and expertise in customer journey and communica
  
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• Falling pound may level the playing field for UK's smaller agencies

  08-07-2016 12:16
  While a volatile economy casts a dark cloud over the prospects of the advertising sector post-Brexit vote, for some of the smaller and independent agencies a sliding sterling contains a silver lining.
  The immediate benefit of a weak pound is making certain marketing services cheaper and therefore more competitive to overseas advertisers. With the pound plunging to a 31-year low against the dollar as it hovers at a three-year low against the euro, agency bosses are torn between whether to push fo
  
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• Tate & Lyle blames EU for soaring losses

  08-07-2016 12:05
  
  Annual losses have ballooned at Tate & Lyle, with the company blaming an EU sugar regime that favours its competitors
  
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• Morrisons to open Doddle in-store concession

  08-07-2016 12:05
  
  Morrisons has tied up with parcel delivery service Doddle to open an in-store concession
  
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• Mars invests £23m into King’s Lynn manufacturing site

  08-07-2016 12:05
  The investment is expected to create 28 jobs on the Uncle Ben’s Ready to Heat line
  
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• Snapchat, emotive causes and higher purpose top themes at D&AD New Blood awards

  08-07-2016 12:05
  The winners of this year's D&AD New Blood awards were announced last night with emotive causes, higher purpose and Snapchat featuring highly in projects. 
  Entries came from 58 different countries, and the power of ‘creativity for good’ continued to be a strong motivator, with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil (D&AD's award for marketing as a force for good) wins across four different briefs.
  Brands including Joh
  
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• Brexit to hasten rise of the robots in food and drink industry

  08-07-2016 11:44
  
  EU migrant workers may be replaced with robots as a result of Brexit according to a report by the Resolution Foundation
  
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• Snapchat for advertising: it's good, but it's not great

  08-07-2016 11:40
  It’s been a punchy couple of weeks for Snapchat.
  It announced that there are 10 million daily users in the UK.
  And this was followed by the Wall Street Journal claiming: “Snapchat’s Teen Fans Wince as App Catches On With Their Folks”, with one in six American users over 35 years old.
  Really? Is Snapchat really growing so fast that it’s gaining on Facebook?
  And following the Facebook pattern of growing fast among the young, and then into the middle-aged mainstream, i
  
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• How Virgin Active is redesigning the cycling experience to beat off competitors

  08-07-2016 11:37
  Virgin Active has launched a bespoke team-based spinning experience called The Pack that uses gamification to differentiate itself from boutique cycling classes that are growing in popularity.
  The experience, created by Wolff Olins, works by dividing each class into three teams – the yellows, pinks and blues, or ‘Packs’, who go head-to-head in a series of challenges focused on speed, stamina and strength. Each person’s bike data is tracked in real time and onscreen graphi
  
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• How were drinks and snacks promoted during UEFA Euro 2016?

  08-07-2016 11:35
  As the Euro 2016 Final approaches, Brand View has reviewed retailers’ promotional activity in popular drinks and snacking categories ahead of and during the tournament. For the full analysis, visit the Brand View website (more…)
  
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• Clipper Teas Launches Green Tea Sampling Drive

  08-07-2016 11:34
  Clipper Teas, the Fairtrade tea brand from Wessanen UK, has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”. Clipper will distribute over 250,000 samples of its flagship (more…)
  
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• High Street Sales And Consumer Confidence Plummet After Brexit Vote

  08-07-2016 11:33
  The UK’s decision to leave the EU in last month’s referendum vote appears to have had an immediate impact on high street sales and consumer confidence. BDO’s monthly High Street Sales Tracker (HSST) recorded a 3.6% fall in overall year-on-year (more…)
  
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• IRI Launches Price & Promotion Solution For The UK Convenience Channel

  08-07-2016 11:31
  IRI has launched its Convenience Price & Promotion solution to help manufacturers understand which price-points and promotions resonate most with shoppers in the convenience channel. Available in the convenience market for the first time, IRI’s new solution claims to offer (more…)
  
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• Holland’s Expands Pies & Puddings Range

  08-07-2016 11:31
  The Holland’s brand has added two new products to its range of frozen pies and puddings. The new products – Chicken & Vegetable Pies (4-pack) and Minced Beef & Onion Puddings (4-pack) – can be cooked in the (more…)
  
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• Asda Continues To See Good Growth In Northern Ireland; Market Poised For Cross Border Boost

  08-07-2016 11:30
  Latest figures from Kantar Worldpanel show that Asda is continuing to grow its sales in Northern Ireland in contrast with its poor performance across the whole of the UK. In the 52 weeks to 19 June 2016, the (more…)
  
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• Lidl Crowned Supermarket Of The Year

  08-07-2016 11:28
  Lidl has added another trophy to its awards cabinet after being crowned supermarket of the year by the Good Housekeeping Institute. It is the first time the discounter has been given the award, beating off the runners up, (more…)
  
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