FMCG news

• Havas Media scoops Swarovski's global media account in 35 countries

  04-07-2016 20:34 via campaignlive.co.uk
  
  Havas Media has won Swarovski's global media account in a competitive pitch against rivals, including the incumbent Zenith.
  
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• The dawn of programmable marketing: A look inside Xaxis’ Co-Pilot initiative

  04-07-2016 20:10
  
  Machine learning, Artificial Intelligence (AI) – for many of those involved in the advertising industry such terms are nothing more than buzz phrases used by panelists on the conference circuit, with little real application to contemporary media practice.
  However, while the more cynical in the industry may dismiss the above phrases as merely the domain of science fiction, the impact of such technologies (be it positive, or negative) will be felt a lot sooner than such cynics think.
  Th
  
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• The UK’s creative industries outline five-year plan for post-Brexit growth

  04-07-2016 18:47
  
  The UK’s creative industries has called on the government to ensure its negotiations with European Union (EU) officials keep the country in the single market, and protect against a potential talent drain post-Brexit. This comes as leading creative outfits outline a five-year plan to position the sector at the forefront of economic growth.  
  The wide-ranging revamp of the ‘Creative Together’ blueprint, which first launched in 2014, makes a case for the sector not
  
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• News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations

  04-07-2016 17:27
  If you’re in the M&A business, the phrase 'a good strategic fit' – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it.
  But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a good strategic fit, it’s so damned perfect that one wonders why nobody had thought of it before.
  To recap: last week, while ev
  
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• Chris Evans resigns from BBC's Top Gear after giving it his 'best shot'

  04-07-2016 16:48
  
  Top Gear presenter Chris Evans has resigned from the show, with the BBC confirming that the host will not return for a second series. 
  Evans announced the news on Twitter, telling fans that he had given the gig "his best shot," praising the revamped TV show's team.Stepping down from Top Gear. Gave it my best shot but sometimes that's not enough. The team are beyond brilliant, I wish them all the best.
  — Chris Evans (@achrisevans) July 4, 2016
  In an official BBC statement Evans said:&n
  
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• Media industry hit by Brexit uncertainty as analysts predict advertising decline

  04-07-2016 16:41
  
  The media industry’s future is looking less than rosy following Brexit, with analysts warning of a decline in advertising across the board due to the negative impact on the UK economy.
  In a report compiled by Enders Analysis, the research company said the immediate impact of Brexit is likely to be an advertising decline and raised concerns for the UK’s creative economy, whose funding is largely a result of the UK’s membership of the single market and the benefits this offered i
  
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• Gordon & MacPhail recruits international sales director

  04-07-2016 16:24
  
  David King has joined the business after more than 20 years in the drinks industry…
  
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• Consumer products firms hungry for deals

  04-07-2016 16:24
  
  Consumer products and retail companies have the greatest appetite for mergers and acquisitions out of 19 sectors, a global survey by EY has found.
  
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• How social platforms are inspiring social change

  04-07-2016 16:22
  Attendees at this year’s Cannes Lions will have been left in no doubt as to the pre-eminence of social platforms in communications today. In addition to the Cannes Social Academy, there were two new awards for social in the Cyber Lions and social was a key platform in almost every award winning piece of work throughout the festival.
  At the same time, there was an even bigger showing of work which aimed to deliver a wider social purpose. So big in fact that there have been some fairly robus
  
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• Digital Cinema Media Awards 2016 deadline looms

  04-07-2016 16:07 via campaignlive.co.uk
  
  Time is running out to enter the second annual awards, in association with Campaign, to celebrate the best of cinema advertising.
  
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• Sainsbury’s ditches Netto as standing up to Aldi and Lidl proves too big a job

  04-07-2016 15:52
  
  Sainsbury’s has confirmed that 16 Netto stores across the UK will close after it ended a joint venture deal with Danish retailer Dansk Supermarket Group.
  Sainsbury's first tied with Netto in 2014 with a view to relaunching the chain as a competitor to Lidl and Aldi, whose hold on the market was beginning to be felt by the ‘Big Four’ supermarkets.  
  However, the grocer's boss Mike Coupe said today that the investment and scale needed to take on the discounters was simply to
  
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• FMCG Packaging Market Research Report Now Available at Research Corridor - Golfintuition.co.uk

  04-07-2016 15:49
  
  FMCG Packaging Market Research Report Now Available at Research Corridor
  Golfintuition.co.uk
  Research Corridor has published a new research study titled “FMCG Packaging Market – Growth, Share, Opportunities, Competitive Analysis and Forecast, 2015 – 2022”. The FMCG Packaging market report studies current as well as future aspects of the ...and more »
  
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• L'Oréal Paris most aired brand on UK TV in June

  04-07-2016 15:34 via campaignlive.co.uk
  
  L'Oréal Paris was the most aired brand on British TV last month, followed by Smart Insurance and Tesco.
  
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• FSA sets out to clear up confusion over food date labels

  04-07-2016 15:22
  
  Ninety per cent of consumers claimed they understood the difference between ‘best before’ and ‘use by’ dates
  
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• Charles Wells hikes IPA sales forecast with digital offer

  04-07-2016 15:22
  
  Brewer said cahback offer had a 17% redemption rate
  
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• 'We Are America' PSA featuring John Cena extends Ad Council's 'Love Has No Labels' campaign

  04-07-2016 15:03
  
  'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only Independence Day in the US, but the diversity that makes up the country.
  WWE mega-star John Cena is featured in the three-and-a-half minute video that celebrates love and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. It is supported by a wide-ranging digital campaign, including an opportunity for people to submit photos to demonstra
  
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• Neil Haywood made head of buying at Bonds of London

  04-07-2016 14:11
  
  Haywood comes from Hancocks Cash & Carry, where he worked from 1982
  
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• Lidl to launch 'authenticity, provenance, quality' ads

  04-07-2016 14:11
  
  Retailer films real-life sceptics being converted at supplier farms
  
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• C&D Foods buys French petfood producer Continentale Nutrition

  04-07-2016 14:11
  
  C&D Foods has acquired French-owned pet food manufacturer Continentale Nutrition for an undisclosed sum.
  
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• Morrisons' Rathbones Wakefield bakery gutted by fire

  04-07-2016 14:11
  
  West Yorkshire police said the fire was not being treated as suspicious
  
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• Majestic Wine becomes accredited Living Wage employer

  04-07-2016 14:11
  
  All 1,200 staff at the wine specialist will now be paid a minimum of £8.25 per hour, or £9.40 in London
  
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• McVitie’s on-the-go range gets PMPs and smaller case sizes

  04-07-2016 14:07
  
  Revamped range allows retailers to offer “greater transparent value to consumers”
  
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• Unilever makes Vietnam labour improvements, Oxfam reports

  04-07-2016 13:54
  
  The company has acknowledged the charity’s call for continued and sustained positive change
  
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• Creative Work of the Week: Iziko Slave Lodge Museum uncovers hidden South African history

  04-07-2016 13:47
  Geometry Global Cape Town has run away with this week’s Creative Work of the Week title for its profound and beautiful ‘Slave Calendar’ produced for the Iziko Slave Lodge Museum.
  The document, which features images shot by award-winning photographer David Prior, creatively draws attention to the 71,000 slaves who landed at the Cape of Good Hope between 1653 and 1856 and were stripped of everything, including their names with many simply renamed after the calendar month in which
  
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• If you're complaining about Facebook's news feed changes, you're missing its true marketing potential

  04-07-2016 13:10
  Facebook's latest news feed tweaks are once again causing ripples of confusion across the industry – is it time to panic? The short answer is no, the move is arguably actually a good thing for marketers, but if you're a publisher there may be more to worry about.
  These changes focus on bringing content from the people you know best further up the news feed. It's a response to users who miss key updates from people they most care about, which is a concern I've heard expressed frequentl
  
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• Heathrow Airport doubles down on Sina Weibo and WeChat to promote UK tourism in China

  04-07-2016 13:04
  Heathrow Airport has launched an account on Chinese social platform Sina Weibo in a bid to raise awareness of UK tourism in the region.
  The launch follows on from the 2015 creation of its WeChat profile and gives the hub a combined social audience of 600 million.
  Heathrow will look to market UK holidays to Chinese travelers and also use the services to provide customer service to visitors via real-time journey updates.
  The airport, which is the largest gateway to the UK for Chinese visitors
  
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• Highland Spring: bottled water now as indispensable as your keys, wallet and phone

  04-07-2016 12:51 via campaignlive.co.uk
  
  There has been a "complete change in the consumer psyche" when it comes to bottled water, the commercial director of Highland Spring Group told Campaign.
  
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• Do you have what it takes to be the new Kingsley? Partick Thistle ad seeks fan to play world’s most ‘terrifying’ mascot

  04-07-2016 12:35
  Glasgow football club Partick Thistle has advertised a post for the “best job in the world” as it seeks a new supporter to step into the suit of its globally famous mascot Kingsley.
  The yellow ambassador, described by his club as a “dentist-deprived ray of sunshine”, has been the face the team for just over a year. 
  Designed by Turner Prize-winning artist David Shrigley to represent Thistle’s sponsorship deal with US firm Kingsford Capital, the mascot gain
  
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• 2 Sisters Food Amongst Number Of Potential Bidders Flocking Around Bernard Matthews

  04-07-2016 12:05
  2 Sisters Food is reportedly interested in acquiring struggling turkey producer Bernard Matthews. According to The Telegraph, the food manufacturer is “a front-runner in a flock of bidders” for the company, which is being sold by private equity (more…)
  
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• Coca-Cola blurs out sponsors on its new CokeTV YouTube channel

  04-07-2016 12:04 via campaignlive.co.uk
  
  Coke has launched its own YouTube channel in the UK but has confused a few viewers by blurring out other brands that pop up organically within its videos.
  
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• Tesco Appoints Former Mead Johnson CEO As Non-Exec

  04-07-2016 12:03
  Tesco has announced that former Mead Johnson Nutrition CEO Steve Golsby will join its Board as an additional independent Non-Executive Director with effect from 1 October. He is currently a Non-Executive Director of Mead Johnson Nutrition, the US listed infant (more…)
  
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• Häagen-Dazs unveils #LoseYourself Wimbledon push as it looks to turn attention away from Centre Court

  04-07-2016 12:03
  Häagen-Dazs wants to turn attention away from Centre Court and on to fans to mark its five-year sponsorship deal with Wimbledon.
  The luxury ice-cream brand has enlisted street-style photographer Adam Katz Sinding to shoot a real-time portrait series to bring to life the brand’s social #LoseYourself campaign.
  Instead of focusing on the usual suspects like Murray, Williams or Federer, the photography project will instead capture the most intense and emotional moments from the tourn
  
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• Year Of Recovery At Wilko

  04-07-2016 12:02
  Wilko Retail hailed a “year of recovery” in its latest accounts for 12 months to 31 January 2016 and said it was stepping up its expansion plans. After three years of declining sales and disappointing profits, the high (more…)
  
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• Nisa Retail Returns To Profit

  04-07-2016 12:00
  Despite what it described as a “challenging” year, Nisa Retail swung back into profit during the 53 weeks to 3 April 2016. Adjusted earnings came in slightly ahead of target at £7.3m, compared to a loss of £2.9m in the (more…)
  
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• All Nippon Airways appoints Digital Visitor to social media brief

  04-07-2016 12:00
  Japan’s largest airline, All Nippon Airways (ANA), has appointed Bristol based agency Digital Visitor to handle its social media strategy.
  ANA, which operates flights to around 50 domestic destinations, as well as 32 international destinations across Asia, Europe and North America, has briefed Digital Visitor to deliver a social media and influencer marketing campaign to boost targeted awareness of the airline within Europe.
  Akira Nakamura, senior vice president EMEA&nb
  
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• Lidl’s Latest Marketing Campaign To Focus On Changing Consumer Perceptions About Where Its Food Comes From

  04-07-2016 11:58
  Lidl continues its ‘Lidl Surprises’ campaign tonight with the debut of a new TV ad that focuses on the provenance of its food. The ad, which will air on ITV during Coronation Street, centres around a consumer called (more…)
  
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• Media sector faces 'dismal' outlook post-Brexit

  04-07-2016 11:57 via campaignlive.co.uk
  
  The UK media sector faces a "dismal" outlook following the country's vote to leave the European Union, according to a report from Enders Analysis.
  
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• Profits Slide 17% At Waitrose

  04-07-2016 11:55
  Following on from John Lewis Partnership results announced back in March, Waitrose’s divisional accounts have been posted at Companies House showing a big drop in profits. For the year ending 30 January 2016, the chain’s pre-tax profits fell (more…)
  
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• Wessanen Acquires Gluten-Free Brand Mrs Crimble’s

  04-07-2016 11:52
  Wessanen, owners of Clipper Tea, Kallo and Whole Earth, has acquired gluten-free brand Mrs Crimble’s for an undisclosed sum. A pioneer of the UK gluten-free market for more than 30 years, Mrs Crimble’s is best known for its macaroons and (more…)
  
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• Shoppers Prepare For Recession By Staying Well Away From The High Street After Brexit

  04-07-2016 11:49
  Footfall at top UK shopping destinations fell almost 5% in the seven days after the result of the EU referendum, according to research conducted for The Mail on Sunday. It found that traditional high streets were the worst hit, with (more…)
  
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• Rollover Set To Beam Up Sales With ‘Star Trek’ Tie-Up

  04-07-2016 11:48
  Rollover Hot Dogs has launched a new competition as part of its tie-up with the upcoming ‘Star Trek: Beyond’ film. The competition offers consumers the chance to win a trip to Iceland, which will include a Northern Lights (more…)
  
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• Streamline Secures New Sainsbury’s Listing

  04-07-2016 11:47
  Streamline has secured a listing with Sainsbury’s for its new healthier-for-you jams. The new Strawberry jam variant contains 40% more fruit and 30% less sugar than standard jams, and will be available at more than 300 Sainsbury’s outlets.  (more…)
  
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• YouTube to offer more hands-on help to rising video stars and creators

  04-07-2016 11:44
  YouTube has vowed to do more to nurture the next generation of video talent on its service by introducing new technology and hiring real people to help advise a new generation of talent.
  Part of moves to offer a more "human touch" the service will redouble its efforts to choke off trolls and weed out exploitative multi-channel deals.
  Vice-president of operations Sebastien Missoffe said: “We need to balance the great technology we have and bring this human access for every single creator. T
  
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• Mars To Launch New Galaxy Tablet Block

  04-07-2016 11:44
  Mars Chocolate is set to introduce a new tablet block under its Galaxy brand later in July. The new Galaxy Crispy (RRP £1.39) will be available from 17 July, and follows the success of the Galaxy Salted Caramel. (more…)
  
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• Pernod Ricard Serves Up Double-Matured Jacob’s Creek Variant

  04-07-2016 11:41
  Pernod Ricard has introduced a new variant under its Jacob’s Creek brand, which aims to highlight innovation in the wine category. The new Jacob’s Creek Double Barrel Shiraz (RRP £12.99) undergoes the regular maturation process of a top (more…)
  
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• FRANCE: Amazon Introduces ‘Launchpad’ In Market

  04-07-2016 11:22
  Amazon has introduced its ‘Launchpad’ service in the French market, following its success in the US, the UK, and Germany. Launchpad is a dedicated section of the Amazon site that exclusively stocks (and promotes) products developed by start-ups. (more…)
  
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• Apple Music refutes Spotify competition aspirations

  04-07-2016 11:22
  Apple has refuted aspersions from music streaming rival Spotify that it had sought to undermine competition in the sector by unfairly rejecting an update to Spotify’s iPhone app.
  Spotify asserts that Apple’s rejection of its app raises "serious concerns" over competition law in both the US and EU.
  Apple blocked the new app over a revision which saw it remove in-app purchases and introduce an external account sign-up feature, functions which would have allowed Spotify to cut out
  
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• Apple Music refutes Spotify competition aspertions

  04-07-2016 11:22
  Apple has refuted aspersions from music streaming rival Spotify that it had sought to undermine competition in the sector by unfairly rejecting an update to Spotify’s iPhone app.
  Spotify asserts that Apple’s rejection of its app raises "serious concerns" over competition law in both the US and EU.
  Apple blocked the new app over a revision which saw it remove in-app purchases and introduce an external account sign-up feature, functions which would have allowed Spotify to cut out
  
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• Review recap: Triumph, RNLI, Axa

  04-07-2016 11:15 via campaignlive.co.uk
  
  Triumph, the iconic British motorcycle maker, has approached creative agencies ahead of a possible review.
  
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• Associated Press enlists AI bots to report on Minor League baseball matches

  04-07-2016 11:05
  The Associated Press has revealed it is now begun employing AI powered bots to report on Minor League baseball matches nationally, after striking a deal to source data direct from MLB Advanced Media, the league’s official statistics provider.
  This will see computer written articles published for matches in which human writers were not in attendance in near real time with a delay of just minutes.
  Barry Bedlan, AP’s deputy director of sports products, said: “We have to make sure
  
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