Advertising news

• The trouble with ‘woke’ ads is they’re just another cliché

  02-06-2019 10:00 via theguardian.com
  The advertising industry has got the body-imaging message, now they’re trying to sell it back to usEvery now and then it’s important, isn’t it, to take the temperature of where we are with the whole “feminism” project. Specifically in relation to women’s bodies – these soft maps where international politics plays out daily, from the way they’re criminalised by the men controlling anti-abortion laws to our evolving body-image crisis, now entering it
  
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• If Netflix decided to show ads, revenues really might start streaming in

  02-06-2019 08:00 via theguardian.com
  The company is pushing through a price rise as new rivals prepare to launch. But it could always fund itself another wayNetflix’s decision to raise prices for UK customers by up to 20%, following a similar move in the US, is the latest sign of the mounting financial pressure the streaming giant is facing to keep its balance sheet in shape as it prepares for the arrival of deep-pocketed rival Disney’s eagerly anticipated service later this year.The company’s breakneck pursuit of
  
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