Advertising news

• Geoff Edwards returns to TBWA, Christena Pyle heads Time's Up Advertising and Frank Anselmo becomes New York Mets ECD

  03-06-2019 23:08
  TBWA\Media Arts Lab hired Geoff Edwards and promoted Chuck Monn as executive creative directors in Los Angeles. Edwards will lead the Apple Services teams. He joins from R/GA Los Angeles where he led global campaigns for Nike, Disney and PepsiCo. Prior to that, he spent three years at CAA Marketing and held creative leadership positions at TBWA, McCann Worldgroup and Publicis. Edwards was also co-founder of SpikeDDB, McCann Worldgroup's TAG and social justice non-profit Saturday M
  
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• Chipotle could see about $15 million in costs if Mexico tariffs are enacted

  03-06-2019 22:06
  Chipotle Mexican Grill could face about $15 million in costs this year if the U.S. carries out proposed tariffs on goods from Mexico. The U.S. restaurant chain gets avocados from south of the border.“If the tariffs become permanent, we would look to offset these costs through other margin improvement efforts already underway,” Chief Financial Officer Jack Hartung said in an emailed statement. “We could also consider passing on these costs through a modest price increase, such a
  
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• AT&T’s plan to beat Netflix: more films, shows and documentaries

  03-06-2019 19:49
  AT&T’s plan to take on Netflix is taking shape, and it starts with one word: more.More documentaries. More movies. More TV shows. John Stankey, CEO of AT&T’s media businesses since its takeover of Time Warner, says that under the phone giant, CNN will churn out more documentaries and Warner Bros. will make more movies to feed an upcoming streaming platform.The service is the centerpiece of AT&T’s effort to exploit its $85 billion purchase of Time Warner. Stankey&rsq
  
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• Trump suggests AT&T boycott to force change at ‘unfair’ CNN

  03-06-2019 15:56
  President Donald Trump, newly arrived for a state visit to the U.K., criticized CNN in a pair of tweets (scroll down to the end of this post to see them in full) as “very bad for U.S.” and suggested a boycott of owner AT&T could force changes at the news network.The comments were the latest of many presidential broadsides directed at news organizations that have displeased Trump with their coverage, and at CNN in particular. The Justice Department earlier this year lost an a
  
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• One year after IHOB, IHOP is back to hyping its burgers

  03-06-2019 15:15
  IHOP, eager to see if figurative lightning can strike twice, is back with a burger-centric campaign.In case you’ve forgotten, June 2018 was when IHOP began calling itself “IHOb,” flipping the P that stands for pancakes in its acronym of a name into a b for burgers. The name change occurred everywhere online and at one actual restaurant. It worked really well even as it annoyed plenty of people.This time around it’s playing up the “P” in IHOP by referring to th
  
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• Mtn Dew made 50 bottle designs, one for each state

  03-06-2019 15:00
  Mtn Dew is taking local marketing to the extreme with a summer campaign that includes special packaging and ads for all 50 states.The so-called “DEWnited States Collection” includes special bottle designs highlighting landmarks and icons associated with each state. The animated, playful designs include one for California that includes images of surfboards and redwood trees. New York’s shows the Brooklyn Bridge and the Illinois bottle includes an illustration of Chicago&rsq
  
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• Google is under U.S. scrutiny and Trump is in the U.K.: Monday Wake-Up Call

  03-06-2019 12:35
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today:
  Google looks set to come under greater scrutiny from U.S. regulators as part of a clampdown on Big Tech. The Wall Street Journal first reported on Friday that the Justice Department is gearing up for an antitrust investigation of Google, and over the w
  
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• The Top 5 creative brand ideas you need to know about right now: June 3, 2019

  03-06-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.9GAG: Happy Poo, LOLA MullenLowe SpainAgency LOLA MullenLowe created this infectiously catchy and ridiculously funny music video promoting content sharing platform 9GAG’s mobile app. 9Gau wanted to remind viewers that it’s the place to go for comedy, and if this doesn’t make you chuckle, you are probably dead.   4.V8 +Hydrate: Dr. Ken Jeong and The Center for
  
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• Nielsen expands YouTube ratings across more than 30 countries

  03-06-2019 12:00
  Nielsen is expanding Digital Ad Ratings audience measurement on YouTube’s mobile app to 26 additional global markets—including such key countries as India, Indonesia, Brazil, Mexico and Turkey—the company announced today.The move helps deliver on a more global basis something marketers, such as Procter & Gamble Chief Brand Officer Marc Pritchard and recently departed Unilever Chief Marketing and Communications Officer Keith Weed, have been clamoring for—thir
  
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• Report: Ad fraud to hit $23 billion, isn't going down

  03-06-2019 11:00
  A new report released Monday by cybersecurity company Cheq says advertisers will lose more than $23 billion globally to ad fraud in 2019. Additionally, it says for every ad dollar spent, roughly 10 to 15 percent goes toward paying companies that protect marketers from getting bilked by bad actors.Cheq’s report is in stark comparison to another, recently released fraud study published by White Ops and the Association of National Advertisers, which said ad fraud will cost advertisers $5.8 bi
  
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• As good today... Hovis brings back its 'boy on the bike' TV advert

  03-06-2019 08:01 via theguardian.com
  Ridley Scott ‘thrilled’ at return of his 1973 ad, with re-recorded soundtrack by Ashington Colliery brass band Hovis is bringing its much-loved “boy on the bike” television advert back, nearly 50 years after it was last seen.The short film will be shown on ITV on Monday evening. Related: Tony Scott and the image of northern EnglandRelated: The British admen who saved HollywoodContinue reading...
  
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