Advertising news

• The drone is the message

  30-05-2019 21:55
  If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium?Marshall McLuhan’s famous theory, of course, is that the medium itself, not the content it carries, is what really matters because the medium (e.g. television) is what shapes and defines a culture.And so we tend to think of media as the medium. McLuhan, however, had a much broader definition. He arg
  
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• Watch a pastry chef try to make gourmet Doritos: Publisher’s Brief

  30-05-2019 21:11
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.Today’s edition of Publisher’s Brief focuses on awesome content because, well, that’s ultimately the point, right?First up, a report from the spring edition of Pop-Up Magazine, which I witnessed last night in New York at the Brooklyn Academy of Music&
  
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• Electronic Arts sends media account to m/Six

  30-05-2019 19:24
  Video game company Electronic Arts, while still handling a majority of its media duties in-house, has selected GroupM's m/Six as its global strategic external media agency partner following a review, people close to the matter told Ad Age.Incumbent Publicis Groupe's Starcom, Omnicom Media Group's Hearts & Sciences and Havas also competed for the account, the people said, adding that Hearts & Sciences made it to the final round against m/Six.Hearts & Sciences
  
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• The North Face apologizes for its Wikipedia hack

  30-05-2019 18:44
  A North Face campaign designed to hack Wikipedia’s system of disclosing paid advocacy has resulted in an apology from the sportswear brand as well as an unflattering update to The North Face’s own Wikipedia page.Earlier this week, The North Face’s Brazilian office touted a new campaign in which the brand updated the imagery on the Wikipedia pages of popular outdoors destinations to include pictures of athletes wearing the North Face products. The effort was designed to pull the
  
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• Watch the newest commercials on TV from Audible, Popeyes, Dunkin’ and more

  30-05-2019 17:15
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28.Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so well. Audible, the Amazon-owned purveyor of audiobooks and other spoken content, serves up testimonials from customers who talk about how listening to the service enriches their lives. And
  
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• The NFL has loosened its alcohol ad policy to allow active players in beer ads

  30-05-2019 17:05
  The National Football League has loosened its alcohol ad policies, including giving official sponsors the freedom to use active players in beer ads for the first time.The changes were first reported by Morning Consult, which cited a league email sent this week to team presidents and marketing and sponsorship executives. While liquor brands still cannot use active players in marketing, booze marketers can now promote themselves as the “official” product of teams they sponsor, accordin
  
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• The three keys to a successful mentor-mentee relationship

  30-05-2019 16:42
  “Experience is a hard teacher because she gives the test first, the lesson afterward.”  —Vernon LawThis is especially true of business leadership, whose career path is shaped by trial and error and where much of the learning comes after the fact. Mentoring can play a crucial role in accelerating the development of future leaders, equipping them with the wisdom and tools to bypass many of the pitfalls.A great mentor is akin
  
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• Disney joins Netflix in pondering Georgia exit over abortion law

  30-05-2019 16:39
  Walt Disney Co. is following Netflix’s lead in threatening to leave Georgia if a controversial anti-abortion law takes effect.Disney CEO Bob Iger told Reuters on Wednesday that it would be “very difficult” to keep film production in the state if the legislation becomes law next year. A representative for the company declined to comment further to Bloomberg News.“I think many people who work for us will not want to work there, and we will have to heed their wishes in
  
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• 3 things you need to do immediately after earning press coverage

  30-05-2019 16:00
  Companies like Airbnb, Birchbox and Lyft launched their businesses almost entirely on public relations. Instead of buying TV ads, they focused on creating a great product and cultivating relationships with reporters and media sites. Over time, small stories in small markets turned into bigger and more important coverage worldwide -- and the rest is history. PR can make your business famous overnight, but it’s up to you to keep it from being yesterday’s news.When Pressboard got starte
  
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• NBC Universal snares first advertiser for Shoppable TV

  30-05-2019 15:30
  It’s a match. NBC Universal has tapped Lacoste as the first advertiser for the media company’s new Shoppable TV feature. The program will debut at the French Open live tennis match of Lacoste brand ambassador Novak Djokovic this weekend.“Tennis fans can shop the Lacoste X Novak Djokovic Collection while watching him play in real time,” said Josh Feldman, executive VP, head of marketing and advertising creative, at NBC, in a statement.Viewers watching the Djokovic com
  
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• The NRA gets dropped by its agency. Plus, NBA Finals ratings predictions: Thursday Wake-Up Call

  30-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about todayThe NRA and its longtime ad agency are splitting up after 38 years together. Ad agency Ackerman McQueen is walking away, saying “the NRA’s chaos led us to lose faith” in the gun group, as Bloomberg News reports.The National Rifle Association and the agency
  
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• O (No) Canada!: Raptors likely to take a bite out of NBA Finals ratings

  30-05-2019 11:00
  The Toronto Raptors and Golden State Warriors on Thursday night will tip off the first NBA Finals featuring a team based outside the United States, and if similar international milestones are any indication, ABC will need the series to go the full seven games if it is to deliver blockbuster ad impressions.According to Nielsen live-plus-same-day data, the Raptors haven’t been much of a draw during the first three rounds of the playoffs. Toronto’s six-game Eastern Conference Finals set
  
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• MediaCom's chief client officer on rebuilding trust

  30-05-2019 11:00
  These days, when you hear about consultancies in the marketing and advertising space, it’s in the context of them luring talent away from agencies or making full blown acquisitions. But last year when MediaCom was looking to hire a new chief client officer, it went right into the lion’s den. In hiring Bhavana Smith, a six-and-a-half year Accenture vet, the WPP media network is seeking to burnish its digital transformation capabilities—and take a page from the consultancy p
  
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• Seventh Generation will move to Opinionated from 72andSunny

  30-05-2019 00:54
  Unilever’s Seventh Generation will shift its creative account to independent Opinionated, Portland, Oregon, next year as incumbent 72andSunny continues through year end on a project basis, a spokeswoman for the brand said.Seventh Generation, which spent $18 million in measured media last year according to Kantar, brought on 72andSunny in late 2015 following a review just before the company was sold to Unilever. The agency subsequently picked up global work on one of the packaged-goods gian
  
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