Advertising news

• Ad Age and Adlatina salute Women to Watch in Buenos Aires, Argentina

  29-05-2019 23:57
  The fifth annual Women to Watch Argentina lunch event took place yesterday at the Four Seasons, Buenos Aires, celebrating 16 outstanding marketing, advertising and communications professionals.Organized jointly by Ad Age and Adlatina, the host was once again the journalist Cristina Pérez, who emphasized that “Women to Watch is a distinction that never goes off and continues to mark us throughout these five years.”Adlatina Executive Director Belé
  
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• The NRA's ad agency just ended its 38-year relationship with the gun group

  29-05-2019 23:55
  The National Rifle Association’s longtime advertising and public relations firm ended its relationship with the group amid a legal battle that has cast a harsh light on spending and governance at the gun-rights lobby.The firm, Ackerman McQueen Inc., said Wednesday that it would cease working with the NRA after 38 years because “the NRA’s chaos led us to lose faith” in the group.The breakup comes after the NRA sued Ackerman McQueen in April, claiming it refused to provide
  
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• Diageo shifts Ketel One to Fig after review

  29-05-2019 22:44
  Diageo has named Fig as the new global agency of record for Ketel One Vodka following a competitive review. The Diageo-owned premium vodka brand had previously been handled by Barton F. Graf in the U.S.Fig, the five-year-old New York-based agency formerly known as Figliulo & Partners, will create a new campaign set to debut this fall that will include TV, social, digital and events. It will include U.S. marketing.“The Nolet family make a vodka that’s the gold standard for taste a
  
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• Alexa, scratch that: Amazon to let users delete voice commands

  29-05-2019 21:45
  Amazon.com Inc. is updating its Alexa voice software to let users delete recordings of their voice using a spoken command, a move that follows criticism of the company’s privacy practices related to its digital assistant.A coming set of updates will offer users who have opted in online the ability to say “Alexa, delete everything I said today,” or, similarly, to delete their most recent utterance. Previously, the only way to remove recordings was a tool on the Alexa privacy web
  
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• Ikea’s digital upgrade and Sweetgreen’s first big campaign: Marketer’s Brief

  29-05-2019 21:28
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] jumps feet first into marketing
  Sweetgreen is out with its first national video and print ad campaign. “Follow Your Greens” includes 15-second spots that showcase people, with shots of the feet of a somewhat eccentric gardener and a woman in a yoga pose as she talks about how much spinach she wa
  
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• Sid Lee appoints first U.S. CEO as it expands in the region

  29-05-2019 21:00
  Global creative agency Sid Lee has named Andy Bateman as its first U.S. CEO in a move to broaden its scope in the region.Bateman hails from Monitor Deloitte Australia, Deloitte’s strategy consulting practice, where he was a national lead partner for innovation strategy. His role at Sid Lee will be centered around navigating the use of new technologies and data, building the agency as a “digital-first creative company” and differentiating its offerings.“Andy’s b
  
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• In the game of marketing, the NBA Finals matchup is Taco Bell vs. Chipotle

  29-05-2019 20:55
  Chipotle Mexican Grill is trying not-so-subtly to connect its brand to the NBA Finals through ambush marketing while Taco Bell is back as an official sponsor with its own promotional plans.As the Golden State Warriors return to the NBA Finals, this time to take on the Toronto Raptors, each Mexican-inspired chain wants to snag the attention of hungry fans with giveaway plans.Chipotle says that each time an announcer says “free” during the main TV broadcast—free throw, anyon
  
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• Let’s be fans: how clients get the best from agencies

  29-05-2019 18:13
  Headlines continue to chronicle the woes agencies face at the hands of demanding clients. There’s Audi, which ungenerously put its business to pitch after almost half-a-century of success with BBH; big pharmaceutical companies, like GSK, continue to “simplify” their rosters while shrinking compensation; and there’s my former employer, General Mills, which is on the hunt for more agencies with what sounds like a rifle of rough terms.Yes, procurement horses are stampeding a
  
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• If I knew then what I know now, I would have come out in business sooner

  29-05-2019 18:00
  If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.This year, 20 years after founding DNA, we launched a new brand identity and philosophy. Our philosophy is an emotional one: “We make love between people and brands"–not your typical boardroom stuff. As for the design of our logo, it’s a flexible visual design in a block form of our 3 letters (DNA) leaving open a spot for each person in the a
  
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• Camus-Tournier joins Ogilvy Paris, StrawberryFrog hires four

  29-05-2019 17:54
  Ogilvy Paris hired Fanny Camus-Tournier as head of strategic planning. Previously, she was director of strategic planning at Herezie. She has also held positions at Nurun, Blast Radius, La Chose and Buzzman, working with brands including Coca-Cola, Hermes, EasyJet and Danone.StrawberryFrog hired James Kuczynski as creative director, Stephen Girasuolo as lead content writer, Lesley Thompson as head of talent and Amanda Beraglia as account manager. Kuczynski joins from VaynerMedia and has worked w
  
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• Watch the newest commercials on TV from Samsung, Fitbit, Geico and more

  29-05-2019 16:41
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 27.“Get dad a gift that gets you together,” Samsung suggests in a spot for its Galaxy Watch (Father’s Day is June 16). The Geico Gecko, the Caveman and other characters from classic Geico commercials appear in one of the final installments of the ongoing “Best of Geico&rdqu
  
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• New marketing exec takes over at BMW North America

  29-05-2019 16:40
  BMW North America has imported a new marketing VP from the automaker’s global headquarters in Munich to replace Trudy Hardy, who is taking a job at the company’s motorcycle division.Uwe Dreher, a German-educated, 17-year veteran of the BMW Group, will oversee all U.S. marketing and product planning beginning July 1. He most recently worked at BMW’s central marketing department in Munich, where he held a VP title overseeing the BMW brand as well as the automaker’s electric
  
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• The perils of perfection: Why it's important to launch fast and fail fast

  29-05-2019 16:00
  Are you risk averse? Do you suffer from analysis paralysis? Are you trying to achieve perfection before you launch that special program? If the answer is "yes," before you know it, someone may beat you to the punch. You will then proceed to kick yourself and wonder why you wasted so much time.We've all been taught early that 100 percent is the score to achieve, so we are trained to make sure we are at 100 percent before we do most things -- especially something as important as a produc
  
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• The secret life of iPhones. Plus, Johnson & Johnson’s opioids trial: Wednesday Wake-Up Call

  29-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  You probably know all about smartphones, user data and digital marketing. Maybe you even work in data-driven marketing. But The Washington Post’s tech columnist Geoffrey A. Fowler ran testing on his iPhone, and his revelations might surprise even you: Fowler says
  
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• NBC News streaming service debuts with ad loads similar to TV

  29-05-2019 12:00
  NBC is debuting its free, ad-supported streaming news service this week, positioning it to marketers as a way to reach a new generation of news consumers who are likely already updated on the news but not yet deeply informed.Programming on the over-the-top service is being designed to look more like something you’d see on digital. But from an advertising perspective, at least initially, NBC News Now will more closely resemble traditional TV.NBC’s service has about four ad breaks
  
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• Bob Winter returns to Leo Burnett as first Detroit chief creative officer

  29-05-2019 12:00
  Bob Winter is returning to Publicis Groupe-owned Leo Burnett as the Detroit office's first chief creative officer. He previously served as a creative director in Chicago from 2008 to 2010.Winter will oversee the General Motors account and one of his first projects will be to expand the team that works on Cadillac, which Publicis Groupe has handled since 2015. (Under GM, Leo Burnett works with Cadillac, Buick, GMC and customer care/aftersales.)The planned expansion follows GM's decision
  
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• The Daily Beast’s Mia Libby on rediscovering her love of skiing, managing stress and ‘90s boy band nostalgia

  29-05-2019 11:01
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Mia Libby is chief revenue officer at The Daily Beast, responsible for developing and growing the brand’s income streams, including digital ad revenue. The Daily Beast has focused on increasing audience engagement and loyalty and introduced new content offerings including subscriber-exclusive newsletters and podcasts like “The Last Laugh,&rdquo
  
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• What to consider before updating your brand’s visual look

  29-05-2019 09:00
  When Sears redesigned its logo late last month, it was intended to signal a new brand positioning, an attempt at freshening its image and a Hail Mary to connect with customers. The new design—a combination of a home and heart, with the new slogan “Making Moments Matter”—got a reaction out of people, but not the one Sears had hoped for. Roundly panned, armchair critics on social media mocked the new look as resembling Airbnb’s logo, the Bélo (which itself was
  
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• CBS News president Susan Zirinsky: 'Fear makes me better at my job'

  29-05-2019 09:00
  Despite being on the frontlines of the first Gulf War and part of a team that hunted for Deep Throat in garages along the beltway, Susan Zirinsky still gets anxious. But she doesn’t view this fear as a hindrance, rather as the first woman to lead CBS News, Zirinsky believes fear has made her better prepared for the job.Zirinsky, who Dan Rather once said was delivered to the Washington, D.C. bureau of CBS News straight from the hospital, has gone from a 20-year-old desk assistant to, at 67,
  
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