Advertising news

• Will personalization ever truly fly?

  28-05-2019 23:32
  We’ve been talking about how advances in digital media and data will result in every person on the web seeing a deeply personalized ad for every occasion since the days of AOL dial-up. Why, then, do most of our digital ad experiences still feel like a "groundhog day" of what we searched and bought in the previous week? (If you don't agree, just take a spin around the web and let me know how customized and rewarding your ad experience feels.) Given the immense amoun
  
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• Walmart's next chief technology officer is a veteran of Google and Amazon

  28-05-2019 22:45
  Walmart Inc. hired an executive who has held senior roles at Google, Microsoft Corp. and Amazon.com Inc. as its new technology chief, while expanding and elevating the role.Suresh Kumar will join Walmart July 8 as the retailer’s chief technology officer and chief development officer, reporting to Chief Executive Officer Doug McMillon. He will be based out of the company’s Sunnyvale, California, office.Kumar, 54, fills a void left by the March departure of Jeremy King, Walmart’s
  
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• Johnson & Johnson used a 'brainwashing campaign' to market opioids, Oklahoma says

  28-05-2019 22:42
  Johnson & Johnson’s greed for more sales of its addictive opioid painkillers helped create a deadly epidemic in Oklahoma that claimed thousands of lives, and the company should pay billions of dollars as compensation, the state’s top law enforcement officer told a judge.J&J and its Janssen unit used a “deceitful, multibillion-dollar brainwashing campaign’’ to dupe doctors into prescribing the powerful medications for unapproved ailments, causing a wave of fa
  
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• Amazon eyeing Manhattan expansion: report

  28-05-2019 21:53
  CRAIN'S NEW YORK BUSINESS: As New York CIty picks up the pieces from Amazon's scuttled deal in Long Island City, Queens, the retail giant is reportedly looking to expand its footprint in Manhattan.The New York Post reports that Amazon is looking to lease "at least 100,000 square feet or much more" at either One Manhattan West or Two Manhattan West on the West Side.The two buildings, a block west of Penn Station, are owned by Brookfield Properties. One Manhattan
  
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• Amazon is poised to unleash a long-feared purge of small suppliers

  28-05-2019 21:49
  Two months ago, Amazon.com halted orders from thousands of suppliers with no explanation. Panic ensued -- until the orders quietly resumed weeks later, with Amazon suggesting the pause was part of a campaign to weed out counterfeit products. Suppliers breathed a sigh of relief.Now a larger, more permanent purge is coming that will upend the relationship between the world’s largest online retailer and many of its long-time vendors.In the next few months, bulk orders will dry up for thousand
  
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• TropicSport's Tony Palmer on leaving corporate life for entrepreneurship

  28-05-2019 20:01
  Tony Palmer spent decades marketing major consumer packaged-goods brands such as Minute Maid, Coca-Cola, Kleenex and Huggies. Now, he enjoys spending some time surfing — for work. The 59-year-old surfs during business trips for TropicSport, a sunscreen and skin-care line that he and his wife Lisa officially launched in 2018.The idea for the sunscreen was sparked a decade ago during a visit to his native Australia with the couple's young twins, who are now teenagers. &ld
  
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• Nissan revs up emotion in latest Leaf campaign

  28-05-2019 19:55
  Nissan North America is switching gears to convey the emotional experience of driving its Leaf Plus long-range electric car, rather than leaning too heavily on the vehicle's specs, in a new campaign featuring a driver who can fly through the air.The campaign is the first featuring the Leaf Plus, which debuted at CES in January and began hitting showrooms in recent weeks.Since the Nissan Leaf launched in 2010, much of the marketing has focused on its features. As the Leaf cont
  
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• Watch the newest commercials on TV from Amazon Fire TV, KitchenAid, HelloFresh and more

  28-05-2019 18:52
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 23.An armless zombie discovers how easy it is to use the Amazon Fire TV Cube with just his voice. HelloFresh promotes an $80-off discount code for new customers who want to try its meal kits.  And KitchenAid celebrates “creators, rule-breakers and risk-takers” in the kitchen.
  
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• The Lynx effect: the deodorant that woke a boy from a coma

  28-05-2019 17:49 via theguardian.com
  A Cumbrian teenager was roused from an unconscious state after smelling the much-maligned body sprayName: The Lynx effect.Age: Mid-1990s to mid-2010s.His parents, Marek and Wioletta Krauze, spent hours talking to him and playing him music, but a can of Lynx was the turning point in the en Continue reading...
  
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• Sports Illustrated sold to Authentic Brands for $110 million

  28-05-2019 17:29
  Sports Illustrated, long a crown jewel of the publishing world, was sold for $110 million to Authentic Brands, which looks to make money licensing out the iconic name.Current owner Meredith Corp. is unloading the magazine as part of an effort to sell Time Inc. titles that don’t fit with its other publications. But Meredith will continue to publish the Sports Illustrated print magazine and manage its website for at least two years. It also will oversee advertising, video and social media fo
  
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• Why emails go to the spam folder and how to fix it

  28-05-2019 16:00
  Are you trying to refine your email marketing strategy so you reach your business goals? Your email campaigns are how you stay connected to your audience and get to know them better. They’re also responsible for driving traffic to your website, making sales and increasing conversions. In short, email marketing is an invaluable strategy to help you boost business and get you where you want to be professionally.However, too many business emails go to subscribers’ spam folders, complete
  
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• Discovery to move its upfront into broadcast week

  28-05-2019 15:00
  Discovery, it seems, doesn’t want to be left out of the TV upfront fanfare and next year will move its dog-and-pony show to the week typically dedicated to broadcast networks.The cable behemoth, which acquired Scripps Networks in March 2018, will host its 2020 presentation the morning of May 12. This year, AT&T’s Xandr hosted its presentation during that time slot. Discovery’s event will move to Jazz at Lincoln Center from Alice Tully Hall.  Discovery has long hosted i
  
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• The Top 5 creative brand ideas you need to know about right now: May 28, 2019

  28-05-2019 12:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Jimmy John’s: Vin de Sandwich, WorkinProgressJimmy John’s just debuted its “Frenchie” sandwich, inspired by the super portable, extra skinny subs you find in cafés in France. In a campaign from WorkinProgress, it took the French theme to a whole new level by creating the perfect pairing for the Frenchie—a new wine.   4.Budweiser: Moment of
  
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• Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

  28-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  For over two decades, Ad Age has named Women to Watch in the marketing, media and advertising fields. Today we’re releasing our latest lists—one for the United States and one for Europe. Our honorees work for agencies (Forsman & Bodenfors, R/GA, Mother,
  
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• How Google is rewriting the rules of ad auctions

  28-05-2019 09:00
  Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory.In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners
  
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