Advertising news

• A history of brands hacking Wikipedia

  31-05-2019 21:53
  The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt.Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to informa
  
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• How Walmart is going after brands like Kellogg's for retail ad dollars

  31-05-2019 20:58
  Walmart has been meeting with major brands like Kellogg's, Procter & Gamble and Unilever to sell them on the fledgling ad platform that it is building to take on Amazon.This week, the retail giant held a conference, the 52Sixty Summit, in New York City, hosting the marketing teams from the top brands to walk them through the promise of the ad platform, which is all about shopper data that connects dots for advertisers, according to Stefanie Jay, GM and VP of Walmart Media Grou
  
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• MillerCoors picks Burnett as lead shop for Coors Light with DDB pitching in

  31-05-2019 19:45
  MillerCoors has tapped Leo Burnett as the strategic lead agency on Coors Light in the U.S. But the brewer will also call on roster shops like DDB as it moves to a multi-agency approach on its largest brand. The decision ends a creative agency review that began in March after the nation’s second-largest beer brand cut ties with 72andSunny.“This isn’t about which agency is doing what. The focus is on giving this brand the best ideas out there to help move it forward,” Ryan
  
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• Amazon reportedly mulls buying Boost from T-Mobile, Sprint

  31-05-2019 19:33
  Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter.Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s wireless network for at least six years, according to the report on Thursday. Amazon and Sprint declined to comment, and T-Mobile didn’t immediately respond to a request for comment.Last w
  
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• The Guardian view on cricket: play the game | Editorial

  31-05-2019 19:25 via theguardian.com
  The game is shrinking in its homeland, but it still thrills hundreds of thousandsOnce in a while sport throws up some feat of truly astonishing athleticism. Professional sportspeople operate all the time at a level which most of us could never for a moment attain, but much of the time they make it look easy or at least unremarkable to anyone who has never tried to imitate them. And then something happens like the catch Ben Stokes produced in England’s World Cup cricket match against South
  
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• Broadcast autopsy: 6 things we learned from digging in the guts of the 2018-19 TV season

  31-05-2019 18:36
  The 2018-19 broadcast TV season (which officially wrapped up last Wednesday) died of natural causes, succumbing to the thousand natural shocks the primetime schedule is heir to after having served out its assigned 35-week lifespan. The brain has been weighed, the heart dissected, the guts prodded and palpated, and before the whole scrambled mess gets sent down to the furnace, all that remains is for the coroner’s report to leak.While there’s no need to go all “Quincy, M.E.
  
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• Agency Brief: Sunshine on Pride, a poopie podcast and heartfelt creatives

  31-05-2019 18:28
  After a week of severe thunderstorms that caused even the Northeast to be on alert for tornados (they touched down on parts of New Jersey and Pennsylvania), the sun is out on Friday and it finally feels like summer in New York. Those that got drenched going to the annual Effie Awards gala last night in Manhattan (congrats to Procter & Gamble and Saatchi & Saatchi for taking home the Grand Effie for “It’s a Tide Ad”) can warm their chilled bones.
  Sun shines for Pride
  &nb
  
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• How to be a cultural leader instead of a cultural follower

  31-05-2019 18:08
  Gillette’s ad with a dad teaching his transgender son how to shave has infiltrated mainstream news and social media. It’s a great example of a brand riding a cultural wave. In this case, Gillette is leaning into a new consumer value, “inclusive is the new exclusive”, a cultural shift that describes the phenomenon of companies gaining social cred for going beyond being welcoming and diverse and embracing a level of inclusivity that was once only the terrain of gr
  
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• Gap stock falls the most since 2016 after weakness extends to Old Navy

  31-05-2019 17:50
  Gap Inc. tumbled as much as 16 percent—the most since 2016—after the clothing retailer reported a slump in sales at both its namesake line and Old Navy, threatening the potential appeal for a spinoff of the discount chain.Same-store sales, a key measure of a retailer’s performance, fell 4 percent companywide, worse than the estimate compiled by Consensus Metrix. Weakness at the Gap brand appears to be deepening, with comparable sales down 10 percent, more than double the p
  
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• Amazon aims to challenge Google after acquiring Sizmek ad server

  31-05-2019 17:26
  Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google.Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between
  
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• Watch the newest commercials on TV from Coke, Rakuten, McDonald’s and more

  31-05-2019 17:01
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 29.Coke serves up a nearly wordless (except for the “Enjoy Coca-Cola” tagline at the end) music-video-style ad that focuses on the pleasures of summer grilling. Rakuten (formerly Ebates) explains how its cash-back shopping rewards work. And McDonald’s presents another in a series of s
  
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• With a $25,000 R2-D2, Disney’s Star Wars land is a mall for rich nerds

  31-05-2019 16:34
  Forget what you’ve heard about gliding into the cockpit of the Millennium Falcon or seeing Chewbacca face-to-face at Disney’s latest thematic romp. When Star Wars: Galaxy’s Edge opens at Disneyland Park in Anaheim, Calif., today and at Walt Disney World outside Orlando later this year, it won’t just be a collection of attractions, entertainment, and a liquor-slinging cantina. It’s also a nerd mall.The highlight of Disneyland Resort’s largest-ever land expansio
  
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• Hollywood studios speak out about Georgia’s abortion law. Plus, Effie Awards winners. Friday Wake-Up Call

  31-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  Georgia is sometimes called the “Hollywood of the South” or “Y’allywood;” everything from “Black Panther” and “Avengers: Endgame” to “Stranger Things” and “The Walking Dead” has been shot there.No
  
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• 'It's a Tide Ad' wins Grand Effie as Procter & Gamble, McDonald's top brand effectiveness

  31-05-2019 04:00
  Procter & Gamble and Saatchi & Saatchi’s multi-part Super Bowl campaign “It’s a Tide Ad” took the Grand Effie Thursday night, the top honor at the 2019 Effie Awards U.S., held at Cipriani 42nd Street in New York. The series starred "Stranger Things" actor David Harbour as a fourth-wall-breaking, genre-hopping, self-referential brand ambassador who kept showing up in commercial breaks when audiences least expected him—until they caught onto the gag and starte
  
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• Under Armour converts energy to light at new pop-up lab

  31-05-2019 02:00
  Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product.Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the f
  
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• Under Armour converts body energy to light at new pop-up activation

  31-05-2019 02:00
  Under Armour’s new UA Rush fabric claims to recycle the body’s energy during performance—and the sportswear brand is putting a lot of its own marketing energy behind the product.Baltimore-based Under Armour will host an interactive pop-up performance lab for consumers in New York City this Friday and Saturday (May 31 and June 1). It’s also pushing out a 13-minute documentary featuring brand ambassadors Stephen Curry, Anthony Joshua and Kelley O’Hara—the f
  
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