Sales & Marketing news

• Ad industry warns of ‘dangerous’ new online privacy rules

  14-12-2016 17:37
  
  The advertising industry has voiced its concerns about “dangerous” new EU privacy rules set to come into place, arguing it could “destroy the internet’s business model”.
  The European Commission is in the midst of overhauling its data protection and privacy laws. After the approval of the General Data Protection Regulation and the Data Protection Directive for Law Enforcement Agencies, it is now reviewing the e-Privacy directive.
  The directive contains rules on onli
  
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• England’s Euro 2016 defeat most tweeted TV moment of the year

  14-12-2016 16:38
  
  In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England’s shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016.
  The UEFA European Championship game, screened on ITV1 on 27 June, generated 2.1 million tweets from 585,000 unique authors, over a million more tweets than the next most tweeted about sporting event, the Euros clash between England and Wales earlier in the competition.
  Dat
  
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• NFWI: Marketing and Communications Manager

  14-12-2016 16:29
  
  £33,106 per annum:NFWI:
  The WI is the largest women’s organisation with almost 220,000 members.
  Abingdon, Oxfordshire
  
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• Ford is launching ‘cars with personality’ to change perceptions

  14-12-2016 16:13
  
  In keeping with founder Henry Ford’s ethos of bringing products to the masses, car marque Ford’s future focus is on increasing accessibility to electric cars, autonomous vehicles and launching its shuttle services in European cities.
  But while the brand has its sights firmly set on the future it is not complacent enough to ignore the present. While Ford’s ‘brand love’ is still strong, it does have something of a perception challenge, according to Richard Beard
  
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• Trends for 2017: Augmented reality, agency relationships & diversity

  14-12-2016 08:55
  
  AR and VR grow up
  It is not surprising to see consumers walking around with their eyes glued to smartphones but when droves of people are running around trying to capture a Pikachu, it attracts attention.
  The success of augmented reality (AR)-based game Pokémon Go has opened up brands to the potential of the technology and next year we will see more consumers ready to engage with AR via their smartphone if it provides value and entertainment.
  Caspar Thykier, CEO and c
  
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• P&G taps a VR, programmatic future

  14-12-2016 01:00
  SHANGHAI: Procter and Gamble, one of the world's largest FMCG companies, is turning to virtual reality and smarter programmatic strategies as it continues a process of digital transformation.Freda Xu, vice president/marketing at P&G China,...
  
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• Mountain Dew embraces VR experiences

  14-12-2016 01:00
  LOS ANGELES: Mountain Dew, the soft drinks brand owned by PepsiCo, believes that tapping into the power of virtual reality (VR) can help it make a major impression in the "experience economy".Stinson Parks, Digital Brand Manager for Mountain Dew,...
  
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• Mobile ad fraud widespread

  14-12-2016 01:00
  AUSTIN, TX: Ad fraud appears on over half of uncertified apps and in nearly one tenth of certified app traffic, according to a new study.Sizmek, an open ad-management company, analysed around 20bn app impressions on iOS and Android devices and...
  
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• Final judges for Warc Innovation Awards

  14-12-2016 01:00
  LONDON: Senior executives from VISA, Vizeum China, Jack Morton Worldwide and Livity have joined the judgingpanel for the Warc Innovation Awards 2017, which is being chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of...
  
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• Coke rethinks digital

  14-12-2016 01:00
  NEW YORK: Coca-Cola is reconsidering its approach to digital with a view to developing greater efficiencies in this medium, its chief marketing officer has said.Marcos de Quinto, global CMO for the soft drinks giant, told a New York conference,
  
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• Chatbots the 'next step' into AI in 2017

  14-12-2016 01:00
  LONDON:Artificial intelligence (AI) is set to deliver marketing opportunities around insight generation, chatbots, digital personal assistants and optimisation of media buying in the coming year, according to a Warc reportWarc's
  
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• APAC digital video audience at 1bn

  14-12-2016 01:00
  ASIA-PACIFIC: Almost 1bn people in Asia-Pacific are watching digital video, a figure that is set to increase by a third over the next four years according to eMarketer.New estimates from the research firm suggest that 998m people in the region...
  
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