Sales & Marketing news

• Havana Club looks to transform rum’s image from ‘cheap’ to premium

  09-12-2016 17:28
  
  Havana Club is on a mission to capture a bigger slice of the premium rum sector by changing public perceptions around the spirit.
  Speaking to Marketing Week, the brand’s communications director François Renié says even though the market is diverse and includes premium options, rum is still very much seen as “fun” and not premium.
  “Rum still has a dominant perception of being cheap and we are fighting to get the luxury, prestige or high quality image that we
  
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• Amazon Go, Coca-Cola and Lidl: 5 things that mattered this week

  09-12-2016 15:56
  
  Amazon Go aims to eradicate queuesAmazon is hoping for a retail future where cashiers do not exist, after it launched a new concept store in the US this week.The 1,800 sq ft Amazon Go store lets shoppers just grab the items they want and then leave the store without paying, with an order charged automatically to their digital Amazon account as they exit.
  While on the surface this might all sound alarmingly close to shoplifting, Amazon Go works by using computer vision and sensors (translation; a
  
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• Marketoonist on brand loyalty

  09-12-2016 15:44
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on brand loyalty appeared first on Marketing Week.
  
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• Three promotes its CMO to new chief digital officer role

  09-12-2016 13:33
  
  Three is on the lookout for a new CMO, having promoted Tom Malleschitz to the newly created role of chief digital officer.
  The responsibility for marketing operations will be co-managed in the interim by Lianne Norry, Three’s director of brand & comms, and Marsha Lenihan, its director of strategy and insights.
  Having joined Three UK just over five years ago, Malleschitz’s tenure as CMO included coming up with the brand’s #makeitright advertising slogan. He also led the mov
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, TSLA, GS, RH)

  09-12-2016 12:51 via feedproxy.google.com
  
  Here is what you need to know.
  Inflationary pressures are stirring in China. Data released on Friday by China's National Bureau of Statistics showed consumer prices jumped 2.3% year-over-year in November, up sharply from the 0.1% YoY gain seen in October. Pork, a staple of the Chinese diet, saw prices climb 5.6% YoY.
  South Korea's president has been impeached. President Park Geun-hye has been stripped of her power and prime minister Hwang Kyo-ahn will take over until South Korea's highest court
  
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• Brexit: Leave campaign won because it ‘prioritised’ new voters

  09-12-2016 12:48
  
  The British Polling Council described the Remain campaign as “a clear failure” in appealing to newly registered voters at an event yesterday (9 December), which analysed the role of pollsters in Brexit.
  The body revealed 54% of those who did not vote in the 2015 General Election, chose to vote in the EU referendum. In fact, just 6% of those who did not vote in the General Election, chose once again to stay away from the polling stations.
  John Curtis, president of the British Polling
  
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• Female marketing directors earn 17% less than male peers

  09-12-2016 11:30
  
  Female marketing and sales directors are paid almost a fifth less than their male counterparts, new data by the Office for National Statistics (ONS) has shown.
  While men on average earn £36.45 per hour, or around £75,744 per year, women make £30.20 per hour (£54,667 per year). And, compared to men, only a quarter (26%) of women hold marketing and sales director roles.
  When it comes to director roles in advertising and public relations, women are once again paid less. The
  
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• Marketers failing to ‘deal intelligently’ with data

  09-12-2016 09:00
  
  There might not be a shortage of data, but marketers are still struggling to “deal intelligently” with all the information at their disposal.
  A new study from IBM carried out by Econsultancy found that just 3% of marketers would label their ability to act on insights derived from customer data as ‘excellent’, with more than half (54%) labelling it either ‘poor’ or ‘very poor’.
  And the issue seems to be moving to a multichannel mindset. Some 59% of
  
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• Political instability is on the rise in one of OPEC's strongest members

  09-12-2016 05:49 via feedproxy.google.com
  
  OPEC, the thirteen member oil cartel, agreed to curtail output at its meeting in Vienna last week in an attempt to end the global supply glut and hike up oil prices.
  Due to the commodity's depressed prices over the last two years, major producers have been facing growing financial stresses that threaten to morph into political tumult.
  Most attention has been centered on Saudi Arabia, and its attempts to pivot away from its oil "addiction." But another Gulf state has
  
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• Why carmakers should get a break on fuel-economy standards (F)

  09-12-2016 03:52 via feedproxy.google.com
  
  Donald Trump has reportedly nominated Scott Pruitt, the Attorney General of Oklahoma, to be the new head of the Environmental Protection Agency.
  The choice won't please environmentalists; Pruitt has "made no secret of his disdain for the EPA," according to NPR.
  The EPA is responsible for enforcing an increase in Corporate Average Fuel Economy (CAFE) standards, something that automakers have been protesting, even though they've been doing a fairly good job of hitting their marks.
  At issue is the
  
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• Wells Fargo's total-market formula

  09-12-2016 01:00
  LOS ANGELES: Wells Fargo, the financial services provider, is asking its agencies to pursue "natural collaboration" in order to deliver truly impactful total-market communications.Michael Lacorazza, the firm's EVP/Brand and Advertising &...
  
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• Starbucks to double China presence

  09-12-2016 01:00
  BEIJING/NEW YORK: Coffee chain Starbucks has announced its intention of doubling its store count in China and has also said it is now accepting payment by WeChat.The tie-up with Tencent, the internet giant whose portfolio includes the WeChat...
  
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• Retailers eye Myanmar expansion

  09-12-2016 01:00
  YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.A new...
  
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• Perceived variety affects choice

  09-12-2016 01:00
  PHILADELPHIA: The importance of product display is well-known to retailers, but new research suggests that, when faced with an assortment to pick from, consumers' choices can be imperceptibly swayed by whether the items are displayed vertically or...
  
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• Marketers face chatbot data challenge

  09-12-2016 01:00
  EMEA:Marketers in Europe and South Africa are eager to embrace the possibilities offered by virtual reality and chatbots, new research suggests, but they have work to do in organising their data to make the best use of these.Internet tech...
  
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• Junk food ad ban extended

  09-12-2016 01:00
  LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema.From July 2017, ads...
  
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• Four principles for machine learning

  09-12-2016 01:00
  BOSTON: Many businesses are failing to extract actionable insights from the huge volumes of data they track due to the systemic failure of their approach to machine learning, a leading academic has argued."If companies want to get value from their...
  
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