Sales & Marketing news

• Alibaba ‘won’t break its head’ to be like Amazon in the West

  19-12-2016 15:59
  
  Alibaba has teamed up with CNBC to sponsor a new TV series called ‘Pop Up Start Up’, an Apprentice-style show that follows 12 aspiring manufacturing entrepreneurs.
  The six-part show, which started last week and airs on Sky’s CNBC International channel, sees each contestant sell their products in a popup shop, with the participant who makes the most weekly profit earning a £20,000 prize.
  It represents somewhat of a shift for the Alibaba brand in the West, a region where i
  
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• Campaign of the year: The final

  19-12-2016 15:52
  
  The post Campaign of the year: The final appeared first on Marketing Week.
  
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• Submit your question for Marketing Week’s first careers podcast

  19-12-2016 15:09
  
  In January Marketing Week will be launching a podcast dedicated to inspiring you in your career.
  It will be hosted by Marketing Week editor Russell Parsons and over the weeks will feature The Marketing Academy’s founder and CEO Sherilyn Shackell, Marketing Week columnist Helen Tupper, who is audience evangelism marketing director at Microsoft and co-founder of career development consultancy Amazing If, and fellow co-founder Sarah Ellis who is also head of strategy at Sainsbury&r
  
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• Gabriele Skelton: Account Executive for creative design agency in Hackney

  19-12-2016 13:15
  
  £22000 - £26000 per annum:Gabriele Skelton:
  Hot off the press is an exciting role for the New Year! This going places start-up agency, in the heart of Hackney is looking for an Account Executive to join the team. They are busy, busy, busy! And doing very well, so loads of exciting projects to get s
  London
  
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• Music marketing: How artists pushed the boundaries in 2016

  19-12-2016 12:52
  
  Domino Records devises bespoke campaigns for its diverse roster of artists including The Last Shadow PuppetsTo cut through the sheer noise made by the global music industry takes something special. In 2016 artists and record labels alike were forced to devise innovative ways to grab their share of attention, deliberately blurring the lines between music, art, theatre and experience.
  Music marketing’s new approach was perfectly epitomised by Beyoncé. The release of the American
  
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• Watch Mark Ritson’s take on 2016’s biggest marketing moments

  19-12-2016 08:55
  
  Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk for the Marketing Academy on his top 10 biggest marketing moments of 2016.
  Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the big stories of the year and highlights which were most important for marketers, both in 2016 and 2017.
  So click play now to watch Ritson talk about areas including:
  The move to zero-based budgeting
  The Faceb
  
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• A small hedge fund that says its reports have led to CEO resignations has a new big short (ULTI)

  19-12-2016 01:46 via feedproxy.google.com
  
  A small short-seller that says its reports have led to the resignations of several CEOs has a new big short.
  Ben Axler's Spruce Point Capital Management, a stock-focused hedge fund, has released a new report on Ultimate Software, a tech company that provides cloud-based human resources software. Short-sellers bet that a company's stock will go down.
  Among Spruce Point's reasons for betting against the company: Ultimate Software is "in denial about changes in its competitive landscape" and has th
  
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• Nestlé loses EU Kit Kat trademark

  19-12-2016 01:00
  BRUSSELS: Nestlé risks seeing competitors imitate its Kit Kat brand after the European Union's second highest court annulled a 2006 ruling that granted the FMCG giant a trademark for the four-fingered shape of the chocolate bar.The EU...
  
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• NBC launches new Olympic channel

  19-12-2016 01:00
  NEW YORK: NBCUniversal is joining forces with the International and US Olympic Committees to launch a new TV network in the summer of 2017 that will be dedicated to Olympic sports coverage.Called "Olympic Channel: Home of Team USA", the new...
  
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• Luxury brands should follow China's lead

  19-12-2016 01:00
  SHANGHAI: Luxury brands need to embrace new technologies and ensure they appeal to younger consumers, as they have done in China, industry executives were advised at a recent event.More than 150 executives from brands, ranging from Bulgari to Dior...
  
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• Is now the time for masterbranding?

  19-12-2016 01:00
  LONDON: A masterbranding strategy may be seen as especially appropriate in the current economic and media environment, but an industry figure advises caution and suggests marketers consider the three As of ambition, audience and adaptability. ...
  
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• IoT device users are open to ads

  19-12-2016 01:00
  NEW YORK: Almost two-thirds (62%) of US consumers own at least one Internet of Things device, such as a smart TV or fitness tracker, and a similar proportion (65%) say they're willing to receive ads on IoT screens, a new survey has revealed. ...
  
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• Citi's virtual reality music play

  19-12-2016 01:00
  NEW YORK: Citi, the financial services provider, is planning to leverage the power of virtual reality (VR) to bring its music partnerships to life – and thus engage consumers in new, deeper ways.Jennifer Breithaupt, Managing Director of...
  
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• Asian F&B video ads are too long

  19-12-2016 01:00
  SINGAPORE: Southeast Asia's advertisers, particularly in the food and beverage category, are running online video ads which are too long to keep a viewer's interest, according to a new study.Research by TubeMogul, the programmatic software...
  
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• Agency production probe deepens

  19-12-2016 01:00
  NEW YORK: Agencies owned by Omnicom Group and Publicis Groupe have received subpoenas from the US Department of Justice (DoJ) as part of a widening investigation into how production and post-production contracts are awarded in the ad industry. ...
  
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• We asked a bunch of top bankers what to expect for Wall Street in 2017

  19-12-2016 00:43 via feedproxy.google.com
  
  2016 has been one for the history books. 
  On Wall Street, the year started off with record low levels of activity — in fact, the first quarter was the worst for equity, debt, loan, and advisory revenues since 2009 — and took months to get back on track.
  Now the year is capping off with bank stocks on a tear since the November 8 election of Donald Trump as president.
  So where will we go from here?
  Business Insider spoke with a number of dealmakers, including both equity capi
  
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