Sales & Marketing news

• JPMorgan published a list of books you should read, albums you should listen to and places you should visit in 2017

  15-12-2016 23:29 via feedproxy.google.com
  
  JPMorgan's annual holiday reading list has been given an upgrade.
  To mark the 10-year anniversary of the reading list, the US bank added on a few cultural and musical recommendations.
  The bank is calling the list #nextlist2017, and it's based on recommendations from JPMorgan advisors around the world.
  The list is "your lens on the undiscovered and the intriguing—informative reads, new experiences and inspiring music selections," according to the bank.
  We've included a roundu
  
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• MEET THE NEW EXECUTIVE BRANCH: Here's who Trump has appointed to senior leadership positions

  15-12-2016 22:35 via feedproxy.google.com
  
  President-elect Donald Trump has a lot of key positions to fill in the coming weeks that will shape his next four years in office.
  While rumors have been flying around about who he will appoint (some of which we've included here), Trump has so far made 19 official Cabinet-level appointments.
  We'll update this list as he announces more senior leadership positions, but here's what we know so far:
  SEE ALSO: Trump's choice for CIA director once said US Muslims who don't reject terrorism ar
  
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• DIMON: If you put 'some of my liberal democratic friends' in charge of Singapore 'it would still be a backwater'

  15-12-2016 22:20 via feedproxy.google.com
  
  JPMorgan CEO Jamie Dimon is a fan of Singapore.
  The Wall Street executive, who was recently said to be under consideration for Treasury secretary, advocated for the kind of heavy-handed leadership and public policy that country has seen in recent decades while speaking with Bloomberg Businessweek in Detroit Thursday.
  Dimon was answering a question about whether Detroit's revitalization is replicable elsewhere. He pointed to Singapore as a model. 
  "When it formed, it was partially Chine
  
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• Oracle beats on profits, misses on revenue, stock drops (ORCL)

  15-12-2016 22:13 via feedproxy.google.com
  
  Oracle just reported second quarter earnings.
  It reported:
  61 cents earnings per share. Analysts were expecting of 60 cents, so that's a beat.
  $9.0 billion in sales. Analysts expected $9.11 billion, so that's a miss.
  Stock is down about 2% in after-hours trading.
  Here's the press release.
  Q2 SAAS AND PAAS CLOUD REVENUES UP 81%, AND UP 89% IN NON-GAAP CONSTANT CURRENCY
  Total Quarterly Cloud Revenue $1.1 Billion -- First Quarter Over One Billion Dollar Mark
  REDWOOD SHORES, Calif., Dec. 15, 20
  
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• STOCKS JUMP: Here's what you need to know

  15-12-2016 22:00 via feedproxy.google.com
  
  Stocks jumped into the green in early trade on Thursday on the heels of solid economic data.
  The three major indices slipped over the course of the day, but ultimately still finished in the green.
  First up, the scoreboard:
  Dow: 19,852.24, +59.71, (+0.30%)
  S&P 500: 2,262.03, +8.75, (+0.39%)
  Nasdaq: 5,456.85, +20.18, (+0.39%)
  US 10-year yield: 2.604%, +0.081
  1. Larry Kudlow is being considered to chair the Council of Economic Advisers. Stephen Moore, a conservative economist who
  
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• How major oil producers have fared in their biggest battleground market

  15-12-2016 20:53 via feedproxy.google.com
  
  China has been one of the biggest oil battlegrounds in recent years, with producers clawing for coveted market share in the world's most populous country.
  Traditionally, Saudi Arabia has dominated the market, but its exports have plateaued over the last few years. And this has opened a window for other producers such as Russia to get in on the action. 
  "How have the Saudis fared? Not very well. Actually, quite miserably," Michael Tran, a commodity strategist at RBC Capital Markets
  
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• Amazon is secretly building an 'Uber for trucking' app, setting its sights on a massive $800 billion market (AMZN, CHRW, JBHT)

  15-12-2016 20:50 via feedproxy.google.com
  
  Amazon is building an app that matches truck drivers with shippers, a new service that would deepen its presence in the $800 billion trucking industry, a person with direct knowledge of the matter told Business Insider.
  The app, scheduled to launch in summer 2017, is designed to make it easier for truck drivers to find shippers that need goods moved, much like the way Uber connects drivers with riders. It would also eliminate the need for a third-party broker, which typically charges a commissio
  
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• The Bank of Mexico just hiked rates by more than expected

  15-12-2016 20:00 via feedproxy.google.com
  
  The Bank of Mexico just hiked rates by more than expected.
  Banxico, as the bank is usually called, hiked rates by 50 basis points to 5.75%, up from the prior rate of 5.25%.
  Economists had forecast that the bank would hike rates by 25 basis points, according to the Bloomberg consensus.
  "This is more aggressive than most people were expecting," Andrew Stanners, investment manager at Aberdeen Asset Management said after the report. "The central bank is waging an unofficial battle to try to sup
  
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• Trudeau on Trump and globalization: 'There is an alignment there on our concerns'

  15-12-2016 19:54 via feedproxy.google.com
  
  Justin Trudeau, Canada's prime minister, told The Guardian that globalization isn't working for "the middle class," as he discussed the rise of president-elect Donald Trump during an interview in Ottawa on Thursday morning.
  "What we’re facing right now – in terms of the rise of populism and divisive and fearful narratives around the world – it’s based around the fact that globalisation doesn’t seem to be working for the middle class, for ordinary people," Trudeau t
  
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• Larry Kudlow is being considered to chair the Council of Economic Advisers

  15-12-2016 19:54 via feedproxy.google.com
  
  President-elect Donald Trump's administration is planning to nominate political commentator and economic analyst Larry Kudlow to chair the Council of Economic Advisers.
  Stephen Moore, a conservative economist who advised Trump's presidential campaign, said at a luncheon in Michigan that Trump was set to choose Kudlow to be next chair of the council, a source who was in attendance told Business Insider.
  In a follow-up conversation with Business Insider, Moore clarified that Kudlow is the leading
  
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• Here's why bank stocks have rallied since Trump's win

  15-12-2016 19:53 via feedproxy.google.com
  
  Banks have been the biggest winners in the market's 'Trump rally' ever since the surprising election outcome last month.
  While some market observers have warned of bank stocks getting too far ahead of themselves, there is general optimism that banks' fundamentals have vastly improved since the election.
  One of the optimists is Richard Ramsden, lead banks analyst at Goldman Sachs. Post-election, Goldman Sachs experienced the biggest gain  amo
  
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• Gold and silver are getting smashed

  15-12-2016 18:38 via feedproxy.google.com
  
  Gold and silver futures slid on Thursday following the Federal Reserve's expected decision to raise interest rates. 
  At 12:20 p.m. ET, gold futures are down 3.1%, or $36.25 an ounce, to $1,127, the lowest level since January. 
  After a roaring start to the year, the precious metal has tumbled nearly 17% from its peak in July. 
  Because gold does not bear any interest, its appeal sours when interest rates rise or are expected to go higher. This is not always the case, howev
  
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• Vote for your favourite campaign of 2016: The quarter-finals

  15-12-2016 17:49
  
  And if you need refreshing on what all the campaigns are, take a look here.
  2016 year in review: The best campaigns (part I)
  2016 year in review: The best campaigns (part II)The post Vote for your favourite campaign of 2016: The quarter-finals appeared first on Marketing Week.
  
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• Americans need to calm down a bit when it comes to the US economy

  15-12-2016 17:45 via feedproxy.google.com
  
  Everywhere you look, there's enthusiasm for the US economy.
  Sentiment indicators — including consumer confidence, business confidence, CEO confidence, investor confidence, and manufacturer confidence — are all on the rise as the economy digests the election of Donald Trump.
  Even on Thursday, manufacturing surveys from the Philadelphia and New York Federal Reserve banks looked strong, and the National Association of Home Builders' homebuilder sentiment surged to its highest level sinc
  
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• Stocks are jumping towards new highs

  15-12-2016 17:36 via feedproxy.google.com
  
  US stocks rallied towards new highs on Thursday.
  The major indexes had their worst day since the election Wednesday after the Federal Reserve said it was raising its benchmark interest rate.
  This announcement was already expected. But in addition to the headline rate increase, the Fed raised its projection for the number of rate hikes next year from two to three. It also lifted its long-term interest rate outlook for the first time since 2012, when it started releasing projections.
  At
  
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• 20 state attorneys general are suing 6 generic drugmakers over collusion and price fixing

  15-12-2016 17:35 via feedproxy.google.com
  
  New York's attorney general — along with the attorneys general of 19 other states — has filed a lawsuit against generic drugmakers for fixing prices and colluding.
  The drugs in question are a generic antibiotic called doxycycline hyclate and an antidiabetic medication called glyburide.
  "Companies that collude and fix prices for generic drugs in order to pad their profits must be held accountable for the very real harm they inflict on New Yorkers’ ability to pay for life-saving
  
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• Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

  15-12-2016 17:28
  
  Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service.
  Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The latter will give Deezer, which has 10 million monthly active users, more international exposure as its branding will appear prominently around Barcelona’s Nou Camp stadium
  
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• Deezer dismisses exclusive deals with musicians as ‘irritating’

  15-12-2016 17:28
  
  Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service.
  Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The latter will give Deezer, which has 10 million monthly active users, more international exposure as its branding will appear prominently around Barcelona’s Nou Camp stadium
  
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• Verizon could kill its $4.8 billion deal with Yahoo (VZ, YHOO)

  15-12-2016 17:06 via feedproxy.google.com
  
  Verizon is reconsidering its $4.8 billion purchase of Yahoo, Bloomberg reported on Thursday.
  After Wednesday's announcement that 1 billion Yahoo account credentials had been stolen as far back as 2013, Verizon is reportedly considering scrapping the deal entirely.
  Bloomberg says Verizon may also bargain to reduce the $4.8 billion price it agreed to pay for Yahoo in July.
  A team led by Verizon's general counsel is assessing the damage from the breaches, Bloomberg reports. This team is walled off
  
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• A cheaper version of the lifesaving diabetes medication just launched in the US (NVO, LLY, SNY)

  15-12-2016 16:58 via feedproxy.google.com
  
  A new form of insulin just hit American markets.
  It's called Basaglar, and it is 15% less than the list price of Lantus and Toujeo, two long-acting insulins made by Sanofi Aventis, 21% less than the list price of Levemir, and 28% less than Tresiba, two long-acting insulins made by Novo Nordisk.
  Basaglar was approved in December 2015, but had to wait a year before launching on Thursday.
  A spokeswoman for Eli Lilly, the company that makes Basaglar and other insulins, told Business Inside
  
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• Cancer Research UK on shifting to a masterbrand approach

  15-12-2016 16:19
  
  Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”.
  In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact.
  “If we do advertising where we tell people about the brand but not actually ask them to give, it’s a bit of an empty message. By making our brand adverti
  
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• Predictions for 2016: How did we do?

  15-12-2016 16:13
  
  As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.
  So how accurate were our predictions for 2016? Here’s a look back on what we forecast, and what came to pass.
  1. ‘Message commerce’While we may not have succeeded (yet)
  
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• 2016 predictions: How did we do?

  15-12-2016 16:13
  
  As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.
  So how accurate were our predictions for 2016? Here’s a look back on what we forecast, and what came to pass.
  1. ‘Message commerce’While we may not have succeeded (yet)
  
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• Mark Ritson: The marketing stories that mattered this year

  15-12-2016 15:17
  
  Reviews of the year, even the marketing year, are so prevalent around this time they border on cliché. So how do I do one that is a bit different? I know – how about I enlist the help of about six hundred marketers to co-author the review?
  Last week I presented a tentative list of the biggest marketing moments of 2016 to a room full of marketers at Regent’s University in London and then at the Sydney Opera House in, well, Sydney. They gave me some sound feedback, so here it is
  
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• Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine

  15-12-2016 10:55
  
  It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning.
  No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates giving you predictions on what will happen next year. The internet is awash with headlines about what you should look out, whether it is marketing trends, stock prices or even o
  
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• Marketers make their predictions for 2017

  15-12-2016 08:50
  
  Paul Davies, marketing director, Microsoft UK
  If 2016 has been about marketing science and the proliferation of multiple emerging digital tactics and platforms, I think 2017 will see the much-needed return of the big advertising ideas and the re-emergence of the art of the marketing discipline.
  We will see the pursuit of bold, ambitious unifying concepts under which all campaign tactics sit together, with bright ideas back at the heart of the marketing engine.
  READ MORE: Trends for 2017: Z
  
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• Half of online campaigns fail to reach target audience

  15-12-2016 08:00
  
  Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research.
  The study conducted by measurement company Neilsen, found UK campaigns reach their target just 47% of the time. Travel brands are the most successful at reaching their desired audience, at 66% of the time. Entertainment came in second at 64%, while FMCG and retail struggled, at just 40% and 42%.
  Neilsen puts the results d
  
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• Discounting hits new high as retailers make deep cuts before a difficult 2017

  15-12-2016 01:01
  
  With 11 days to go until Christmas, retail discounts currently average at 43% and are set to rise to 54% by Christmas Eve, a record high.
  According to Deloitte, which analysed more than 300,000 products currently on sale, this represents the sixth year in a row that British consumers have been treated to a growth in pre-Christmas discounts. And it says the 43% average is 1.5 percentage points deeper than the same period last year.
  It says a number of factors have contributed to deeper discounti
  
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• Putting customers first reaps rewards

  15-12-2016 01:00
  JACKSONVILLE, FA: Putting customers first may seem a straightforward business proposition, but new research has shown that brands that put customers' needs ahead of their immediate marketing goals generate higher customer satisfaction.According
  
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• Mobile's crucial role for ESPN

  15-12-2016 01:00
  MENLO PARK, CA: ESPN, the sports network, believes that mobile represents an increasingly powerful "extension" of its brand, especially among the young, male audience.Artie Bulgrin, ESPN's SVP/Global Research and Analytics, discussed this subject...
  
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• Interactivity drives online satisfaction

  15-12-2016 01:00
  CHICAGO: Chinese consumers are the most satisfied with their online experiences, due in large part to how they encounter social interactivity, according to new analysis of internet satisfaction in China, the US and Germany.That finding is based on...
  
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• Influencer rules target transparency

  15-12-2016 01:00
  SINGAPORE: In an attempt to boost consumer trust, Singapore's influencers must now declare any commercial relationship with prominent disclaimers, according to new guidelines.The Advertising Standards Authority of Singapore (ASAS) outlined at a...
  
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• Half of online campaigns miss audience

  15-12-2016 01:00
  LONDON: Marketers constantly try to strike the right balance between close targeting and broad reach, so they will note a new report that has found just 53% of ad impressions in the UK are viewed by the intended target audience, based on age and...
  
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• Aussies have more screens than ever

  15-12-2016 01:00
  SYDNEY: Australian households now have a record number of screens, channel and platform choices, although the great majority of viewing continues to take place on TV, according to a new report into the country's viewing habits.The latest
  
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