Sales & Marketing news

• DNA Recruit: Senior Creative Strategist - Brand and Design Agency - London

  12-12-2016 18:08
  
  £50000.00 per annum:DNA Recruit:
  Looking for an exciting new role to kick-start to 2017? If you live and breathe retail environments and have a track record in strategy, design and innovation this might be the job for you.London
  
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• How Norwegian plans to challenge the airline establishment

  12-12-2016 17:36
  
  Nordic airline Norwegian’s “challenger mindset” will help it crack the UK market, according to vice-president of marketing, Stine Steffensen Børke.
  The brand is growing at a rapid rate in the UK alone, with nine new aircraft joining its fleet next year, paving the way for a 55% increase in flights from London Gatwick next summer.
  As a challenger in an already saturated market, the brand has to have a clear proposition in order to make its mark. And so it is on a hu
  
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• 2016 Year in Review: Vote for your favourite campaign

  12-12-2016 17:00
  
  And if you need refreshing on what all the campaigns are, take a look here.
  2016 year in review: The best campaigns (part I)
  2016 year in review: The best campaigns (part II)
  The post 2016 Year in Review: Vote for your favourite campaign appeared first on Marketing Week.
  
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• Three challenges awaiting Coca-Cola’s new CEO

  12-12-2016 16:33
  
  Coca-Cola is recruiting from within for its new CEO, who will replace Muhtar Kent when he steps down in May. Coca-Cola veteran James Quincey, who is currently chief operating officer, will take on the top job.
  Despite Quincey’s extensive experience, he faces a number of challenges at one of the world’s biggest brands. It has seen global sales slide, with revenues falling from $48bn in 2012 to $44.3bn last year.
  Battling sugar
  One of Quincey’s biggest challenges will be battlin
  
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• Christmas campaigns failing to engage on mobile

  12-12-2016 16:32
  
  Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%.
  Having polled 3,200 UK mobile users, the data found TV accounts for the vast majority of views, at 55%, ahead of social media on 17%. Just 14% say they have seen a Christmas ad on mobile, which is just ahead of desktop viewings o
  
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• Brands’ Christmas campaigns failing to engage on mobile

  12-12-2016 16:32
  
  Almost half (44%) of mobile users claim not to have seen a single Christmas ad, despite the fact that almost £5.6bn will be spent on marketing over the festive season, according to new data from TubeMogul. Among the wider population this figure falls to just 30%.
  Having polled 3,200 UK mobile users, the data found TV accounts for the vast majority of views, at 55%, ahead of social media on 17%. Just 14% say they have seen a Christmas ad on mobile, which is just ahead of desktop viewings o
  
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• Why personalisation is difficult but worth doing

  12-12-2016 15:38
  
  Personal service used to mean that the greengrocer knew your name and what fruit and vegetables you liked to buy at their shop. When businesses first became digital, it meant sending emails to people, addressing them by name.
  Now that every consumer owns a variety of digital devices, the definition of personalisation has become more complicated – and it is more difficult to achieve. It means reaching the right people, in the right place, at the right time, according to participants at a r
  
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• DNA Recruit: Digital Strategy Director - Digital Agency - London

  12-12-2016 13:33
  
  £80000 - £100000 per annum + BENEFITS:DNA Recruit:
  Strategy Director Role with an outstanding digital agency based in Clerkenwell.London
  
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• Trends for 2017: Chatbots, social media & Trump tactics

  12-12-2016 08:55
  
  Rise of the bots
  Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT).
  Amazon and Google have already entered the fray with the launch of their connected home devices – Echo and Home – exhibiting the emerging power of voice to order services online and set personalised alerts based on users’
  
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• TV and social media are best friends

  12-12-2016 01:00
  LONDON: There is a positive and complementary relationship between TV and social media, which means advertisers should not regard them as mutually exclusive, a leading researcher has argued.Matt Hill, the Research and Planning Director at...
  
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• Packaging design 'vastly underestimated'

  12-12-2016 01:00
  LONDON: In an age of social media, it is understandable that marketers devote so much effort to digital channels for the launch of new products, but a new report has shown how important good package design remains to be successful.Research firm...
  
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• Kia's four 'pillars' of engagement

  12-12-2016 01:00
  LOS ANGELES: Kia Motors America, the car manufacturer, has enjoyed consistent success through building its marketing strategy around four key "pillars" of music, pop culture, connectivity and sports.Michael Sprague, Chief Operating Officer and...
  
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• Facebook admits more metrics errors

  12-12-2016 01:00
  SAN FRANCISCO: Facebook has disclosed to advertisers that it has uncovered further errors with its metrics and is introducing a fix to at least some of them.In the latest post
  
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• CoverGirl deploys chatbox marketing

  12-12-2016 01:00
  BALTIMORE/NEW YORK: CoverGirl, the make-up brand, has launched what it says is the first influencer marketing campaign involving chatbots and has seen 91% positive sentiment about the initiative so far.As reported
  
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• CoverGirl deploys chatbot marketing

  12-12-2016 01:00
  BALTIMORE/NEW YORK: CoverGirl, the make-up brand, has launched what it says is the first influencer marketing campaign involving chatbots and has seen 91% positive sentiment about the initiative so far.As reported
  
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• China's 2017 shaped by downturn, data

  12-12-2016 01:00
  SHANGHAI: The rise of chatbots, video live-streaming and the sharing economy are set to shape China's marketing landscape in 2017, amid dwindling budgets and challenging economic headwinds.And as the Chinese economy continues to cool, marketers...
  
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• Asian firms embrace disruptive tech

  12-12-2016 01:00
  HONG KONG: The vast majority (94%) of retailers and manufacturers in China, Hong Kong and Singapore already have plans in place to deploy two or more disruptive technologies to accelerate digital transformation and boost competitiveness.That is...
  
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