Sales & Marketing news

• Take the Marketing Week quiz of the year

  16-12-2016 14:02
  
  The post Take the Marketing Week quiz of the year appeared first on Marketing Week.
  
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• Airbnb has the strongest brand advocates

  16-12-2016 13:35
  
  Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show.
  The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend.
  Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception. Second and third on the list are Universal Studios
  
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• Marketoonist on how not to do market research

  16-12-2016 13:15
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how not to do market research appeared first on Marketing Week.
  
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• Yahoo: After the hack, where does the brand go now?

  16-12-2016 13:12
  
  Yahoo’s brand image is suffering this week after it came under fire for its second data hack attack announcement within a year, and the biggest in history, affecting one billion user accounts.
  Details of the newly found 2013 attack came after cyber security experts were looking into a hack from 2014 which hit 500,000 Yahoo accounts.
  As a result, the brand’s shares fell 5%, knocking $2bn (£1.61bn) off the company’s value. And rumours abounded that its acquisiton by Verizo
  
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• Stonor: Head of PR & Marketing

  16-12-2016 13:06
  
  £50000 - £60000 per annum + Competitive Benefits:Stonor:
  Design and Marketing agency with clients in the Retail and Leisure space are keen to find a new Head of Marketing and PR ASAP!"
  London / London, City of London
  
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• Coca-Cola and YouTube: 5 things that mattered this week

  16-12-2016 11:41
  
  Coca-Cola’s new CEO has to face up to tough challengesCongratulations are in order for Coca-Cola’s chief operating officer James Quincey. Come May 2017, he will be at the helm of the world’s biggest (and let’s face it, most famous) soft drinks brand, taking over from Muhtar Kent.
  This doesn’t mean he’ll get an easy ride, however. Despite Quincey’s extensive experience, he faces a number of challenges. Coca-Cola has seen global sales slide, with revenues
  
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• IT WOULD BE 'A FIRE SALE': Reporter says Trump will not sell his businesses before taking office

  16-12-2016 07:30 via feedproxy.google.com
  
  President-elect Donald Trump will not liquidate his massive business empire before he moves into the White House, a Wall Street Journal reporter said in a CNN interview on Thursday night.
  Monica Langley cited an unnamed senior official in the Trump Organization who said the Trump family views conflict-of-interest issues surrounding the president-elect as a no-win situation.
  Any sale of Trump's assets could potentially be harmful to the company's bottom line, or could expose Trump to fresh accusa
  
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• This is how Russia thinks about fake news and media manipulation

  16-12-2016 01:41 via feedproxy.google.com
  
  One of the biggest stories of the 2016 presidential campaign was the hacking and release of internal emails from the Democratic National Committee and Clinton campaign chairman John Podesta.
  And now, the highest echelons of the US security apparatus have a suspect for who was behind the email hacks: Russia.
  The CIA and FBI have both discovered that, by releasing damaging information about the Democrats, the Russian government sought to undermine the US elections to some end.
  The CIA says it was
  
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• Unilever reaches Asia's rural consumers

  16-12-2016 01:00
  ASIA: Even though there is a global market of 3.4bn rural consumers, many companies fail to reach them because of difficulties with logistics and other issues, yet Unilever stands out as an innovator in this field, a leading academic has said. ...
  
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• TV cord-cutting trend slows down

  16-12-2016 01:00
  NEW YORK: The cord-cutting trend in the US appears to be slowing down, as a new survey has revealed that 84% of pay TV subscribers say they expect to continue subscribing to cable one year from now compared with just 70% in 2015.Although the...
  
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• The Guardian allows branded content

  16-12-2016 01:00
  LONDON: The Guardian is launching a new online platform that will allow brands to host their own content on its website rather than being required to align themselves with the newspaper's own native content.Called "Hosted by the Guardian", the...
  
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• Pre-Xmas discounts hit record high

  16-12-2016 01:00
  LONDON: British consumers are witnessing record pre-Christmas discounts for the sixth consecutive year, according to a new retail report that also expects the velocity of trading to increase and the spread of discounts to grow.The analysis from...
  
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• LGBT ads should move beyond niches

  16-12-2016 01:00
  NEW YORK: Marketers seeking to reach LGBT consumers stand to benefit from looking beyond niche channels and using mainstream media, according to a paper published in the latest issue of the Journal of Advertising Research (JAR)."Consumer Response...
  
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• China aims to invest $290bn in tourism

  16-12-2016 01:00
  BEIJING: Tourism infrastructure in China is on course to receive a massive injection of two trillion yuan ($290bn) by 2020 as the authorities seek to increase private investment in the industry.According to Reuters, the National Development and...
  
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• Amazon Prime Video takes on Netflix

  16-12-2016 01:00
  SEATTLE: Amazon Prime Video, the streaming service, has now become available in more than 200 countries and territories around the world in what amounts to a significant escalation of its challenge to Netflix.Amazon announced this week that
  
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