Sales & Marketing news

• Allexo Search: Insight Executive - FMCG / Retail

  07-12-2016 18:43
  
  £28000 - £30000 per annum + 20% Bonus + Benefits:Allexo Search:
  So, you've gained some good experience analysing EPOS data for/with leading FMCG and Retail brands, but want to work in a more creative and entrepreneurial environment?This is an opportunity to deliver insights for the the UK's leading Shopper Marketing a
  London
  
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• Rankin Photography Ltd: Operations Director

  07-12-2016 16:49
  
  Depending on Experience:Rankin Photography Ltd:
  We’re looking for a talented Operations Director to lead change.
  London (Central), London (Greater)
  
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• Mobile marketing is a myth

  07-12-2016 16:28
  
  Brands these days rarely develop isolated strategies for each channel without consideration of the impact, or the ‘halo effect’, optimising one digital discipline will have elsewhere. But only recently can the same be said for marketing based on device.
  The concept that you should have a separate marketing strategy for mobile, tablet and desktop is an outdated approach to targeting potential customers and in the affiliate channel especially we often hear of requests for ‘mobil
  
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• Thomson on chatbots, the ‘microadventurer’ and its rebrand

  07-12-2016 15:58
  
  A still from Thomson’s ‘Moment’s campaign’.Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year.
  The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a game of bat and ball and a couple sharing wine over lunch. The ad promotes TUI’s smile logo and is Thomson’
  
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• Thomson on chatbots, the micro adventurer and its TUI rebrand

  07-12-2016 15:58
  
  A still from Thomson’s ‘Moment’s campaign’.Thomson is launching its last marketing campaign of 2016, as it looks to position itself as a modern travel company ahead of its rebrand to TUI next year.
  The ad shows a young girl walking to her father at one of the company’s resorts in Crete. Moments are ‘frozen in time’ around her, showing a game of bat and ball and a couple sharing wine over lunch. The ad promotes TUI’s smile logo and is Thomson’
  
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• Getting personalisation to pay

  07-12-2016 15:34
  
  Personalisation comes in many forms, from recommendations based on browsing behaviour to tailored offers derived from purchasing habits, and online ads and emails that use login data to customise communications.
  But there are several aspects of the personalisation process that brands must consider before investing in this type of activity, such as deciding where and how to target the right audience and finding the right data to pull it off.
  Knowing your customers’
  
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• Budweiser looks to more Uber tie-ups after responsible drinking campaign

  07-12-2016 15:26
  
  Budweiser hopes to repeat its partnership with Uber in the New Year as it looks to be “disruptive and bold” with its responsible drinking campaigns.
  The AB InBev-owned beer brand is offering new Uber users free rides home throughout December when they sign up and use Budweiser’s promotional code, which it says encourages people to pre-plan their journeys home throughout the festive period.
  While the offer is only valid for new Uber customers, Budweiser will also be unveiling a
  
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• Starbucks lets customers order a coffee via a chatbot

  07-12-2016 15:20
  
  Starbucks is launching an artificial intelligence-powered ordering system, allowing customers to place their orders via voice command or messaging interface.
  The coffee brand says the new My Starbucks Barista system will deliver “unparalleled speed and convenience” and enhance customer loyalty and engagement. The feature will roll out first on iOS in limited beta in early 2017, and be made available to more iOS and Android users in subsequent releases. It is unclear when the system
  
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• The challenge of returning to work and establishing yourself in a new job

  07-12-2016 13:01
  
  On the 15th August, I walked in to the head office of Dixons Carphone for my very first day at work as commercial marketing director at my new employer. I had been out of work for 6 months and so it was a shock to the system to have to be dressed smartly and not simply worrying about walking the dog, hoovering the stairs and picking my daughter up from school.
  My sleep patterns had changed as the start date came nearer and the feeling I had the night before was like many Sundays I had expe
  
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• Home Office: Senior Strategic Communications Advisor (SIO)

  07-12-2016 11:57
  
  £42,709 - £48,984:Home Office:
  Is it important to you that your work makes a difference? Would you like to help tackle some of the most important issues facing the UK...
  London
  
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• Lidl’s Christmas ad most likely to make people buy

  07-12-2016 08:55
  
  Lidl’s Christmas campaign has topped a list of Christmas ads most likely to make people buy, marking the second time in three years it has come out top on this crucial measure for the success of any marketing campaign.
  The study, conducted by Kantar Millward Brown, tested 19 of this year’s “most talked-about ads”, and scored each on 12 factors including persuasion, entertainment, involvement, ‘sets the trends’ and ‘different from others’. Each fac
  
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• Ritson: Who hurts marketing more, Gary Vaynerchuk or out-of-touch professors?

  07-12-2016 08:00
  
  You might have seen the video already. The Canadian father of a 17-year-old, attending a marketing session hosted by marketing guru Gary Vaynerchuk, stands up during the Q&A and asks the speaker for some advice. His daughter, Kiara, is interested in a career in marketing and is currently reviewing her options for study. The father explains he is recording the response on his smartphone and asks Vaynerchuk to talk to his daughter and advise her on the best course of action to achieve her goa
  
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• TRUMP: 'We have to look' at trade 'almost as a war'

  07-12-2016 03:59 via feedproxy.google.com
  
  President-elect Donald Trump said Tuesday night in North Carolina that the US should view trade "almost as a war."
  Trump promised the Fayetteville crowd during the second leg of his "Thank You Tour" that his administration would renegotiate trade deals and "defeat the enemy on jobs."
  "And we have to look at it almost as a war, because that's what's happened to us," the president-elect said. "That's what's happened to our workers."
  Trump's use of the word "war" might worry politica
  
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• Oil rallied the last 3 times OPEC cut production

  07-12-2016 01:30 via feedproxy.google.com
  
  It finally happened. For the first time since 2008, the Organization of Petroleum Exporting Countries (OPEC) agreed to a crude oil production cut last week, renewing hope among producers and investors that prices can begin to recover in earnest after a protracted two-year slump, one of the worst in living memory.
  The last three times the cartel agreed to trim output—in 2008, 2001 and 1998—oil rallied in the following weeks and months. Of course, there’s no guarantee the same wi
  
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• Loyalty cards aren’t convincing British consumers to shop

  07-12-2016 01:01
  
  Brands need to evolve their loyalty schemes to focus on customer experience and service, rather than discounts and prices, if they want to get the most out of the schemes. That is the conclusion of a new report into loyalty schemes and their impact on Britons’ shopping behaviour.
  The study, conducted by Nielsen, found that British shoppers are among the most likely in the world to have a loyalty card but among the least likely to actually use them.
  The data shows that 89% of Britons are a
  
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• Storytelling pays for Georgia-Pacific

  07-12-2016 01:00
  ORLANDO, FL: Georgia-Pacific, the paper products manufacturer, has helped boost sales and market share through telling more compelling stories in its marketing campaigns.Douwe Bergsma, the CMO of Georgia-Pacific, discussed this subject at the...
  
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• Govt adspend booms in Australia

  07-12-2016 01:00
  CANBERRA: Marketing initiatives by Australian government departments are delivering large sums, as new figures have revealed official adspend reached a near-record A$174.7m in the past year.That was well above the A$107.1m spent in the 2014-15...
  
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• General Mills overhauls its structure

  07-12-2016 01:00
  MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.The reorganisation means that the position of...
  
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• Fetch: Strategy Director @ Fetch

  07-12-2016 01:00
  
  Competitive with great benefits package :Fetch:
  Strategy Director @ Fetch We have an exceptional opportunity for a strategic thinker to join our growing UK business  and become a part of our  awa...
  London, Shoreditch
  
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• Brands should focus on Gen Z in 2017

  07-12-2016 01:00
  LONDON: Understanding the needs, aspirations and behaviours of Generation Z should be a top priority for marketers in 2017, a new report has advised.That is according to the latest
  
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• Amazon ramps up its retail challenge

  07-12-2016 01:00
  SEATTLE: Project Como, Amazon's strategic plan to capture more of the US groceries market, took another step forward this week when the e-commerce giant unveiled a new type of store that effectively eliminates the need for a checkout.Called Amazon...
  
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• Ads fail to reflect modern Britain

  07-12-2016 01:00
  LONDON: Just 19% of the people featured in ads served in the UK include people from minority groups and only around a half (47%) of consumers feel accurately portrayed by advertising, a new report has revealed.Also of note for marketers, the...
  
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• 600m Indian internet users by 2020

  07-12-2016 01:00
  NEW DELHI: The number of internet users in India is expected to almost double to 600m by 2020 as the country adopts 4G and 3G, but several barriers are holding back the government's Digital India initiative, a new report has found.According
  
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• One of the kings of the '90s dot-com bubble now faces 20 years in prison

  07-12-2016 00:47 via feedproxy.google.com
  
  Sixteen years ago, the tech bubble crashed.
  The NASDAQ fell from a high of 5,132 in March 2000 to just 1,470 a few months later, as giddy investors suddenly sobered up after figuring out that web businesses with little or no revenue were fundamentally worthless. Companies worth billions when they IPO'd went to zero. Good companies were dragged down with them: Cisco lost 86% of its market cap. Amazon stock fell from $107 to just $7.
  A global recession kicked in within a year. Few who lived throug
  
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• Here's what we know about Trump's $50 billion deal with a Japanese billionaire

  07-12-2016 00:26 via feedproxy.google.com
  
  President-elect Donald Trump on Tuesday emerged into the Trump Tower lobby with Masayoshi Son, the CEO of Japan's second-largest telecom company, SoftBank, to make an announcement.
  In front of the gathered reporters, Trump and Son said they'd struck a deal in which Son's SoftBank would invest $50 billion in the US and bring 50,000 jobs to the country.
  Trump followed it up by tweeting that the only reason Son decided to invest in the US was his election as president.
  Whil
  
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