Sales & Marketing news

• Allexo Search: Insight Manager - eCommerce

  28-11-2016 19:03
  
  £30000.00 - £35000.00 per annum + Bonus + Benefits:Allexo Search:
  Insight Manager at a leading eCommerce Insight Consultantcy
  Berkshire
  
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• The biggest challenges facing disruptive brands

  28-11-2016 18:10
  
  Disruptive brands must balance their long-term goals and ambitions with short-term practicalities related to their day-to-day operations, according to senior executives working in a range of disruptive companies.
  The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, discuss some of their biggest challenges and how they tackle them as they seek to grow their businesses.
  Stephen Rapoport, founder of subscription coffee service Pact, ex
  
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• Marketoonist on the enduring appeal of PowerPoint

  28-11-2016 16:28
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on the enduring appeal of PowerPoint appeared first on Marketing Week.
  
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• Sky on why, after TV, advertisers should look to the big screen not the mobile screen

  28-11-2016 15:53
  The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend.
  Sky is one brand that benefits from the power of film in attracting cinemagoers. The UK box office is predicted to close at £1.3bn this year, compared to £1,2bn in 2015.
  Speaking at a DCM event this morning (
  
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• Sky on why advertisers should look to the big screen not the mobile screen

  28-11-2016 15:53
  The value of the highly engaged cinema audience for brands has long been argued but new research, released by Digital Cinema Media (DCM), puts figures behind those claims – setting out sectors that have the most to gain from increasing cinema’s share of media spend.
  Sky is one brand that benefits from the power of film in attracting cinemagoers. The UK box office is predicted to close at £1.3bn this year, compared to £1,2bn in 2015.
  Speaking at a DCM event this morning (
  
  Read more

• Why Mozilla’s CMO treats marketing as a business within the business

  28-11-2016 15:08
  
  With the twin objectives of adding more engaged users to its Firefox web browser and managing a forthcoming brand refresh, the marketing team at not-for-profit internet company Mozilla, owner of the Firefox web browser, have adopted agile practices to scale for growth.
  Speaking to Marketing Week at Web Summit in Lisbon, Mozilla CMO Jascha Kaykas-Wolff explains why he runs his department like a business, how agile marketing will become the norm and why consumers care about social
  
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• Gabriele Skelton: Junior Planner for strategy agency £21-25K

  28-11-2016 13:25
  
  £21000 - £25000 per annum:Gabriele Skelton:
  Brilliant opportunity for a Junior Planner to join this growing research and consumer insights agency in London Bridge. The results so far within this agency have proved invaluable within the world of consumer insights and added major value to global cons
  London
  
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• DHi Group: CRM Manager

  28-11-2016 10:09
  
  Competitive:DHi Group:
  This role will drive business process continuity, best practices, and consistent measurement units across the group.
  London
  
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• Ann Sharman Recruitment: Mid-Weight Strategist - Design & Brand Comms Agency

  28-11-2016 06:00
  
  £45,000 - £55,000 + bens:Ann Sharman Recruitment:
  Award winning design and brand comms agency seek a highly collaborative mid-level creative strategist to work on one of their largest accounts.
  London (Central), London (Greater)
  
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• Too many carmakers are aiming to take on Tesla (TSLA)

  28-11-2016 01:11 via feedproxy.google.com
  
  It's easy to get distracted from Tesla greatest achievement.
  Elon Musk's upstart automaker builds, fast, sexy electric cars that are prized by the Silicon Valley elite.
  They're the ultimate rolling status toys, $100,000-plus rides that can, in some configurations, outrun Ferraris and Lamborghinis. 
  That's all wonderful, but Tesla's most meaningful "disruption" of the century-old auto industry is more prosaic: it created a market that really didn't exist before.
  True, General Motors and othe
  
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• San Miguel taps the power of experience

  28-11-2016 01:00
  
  LONDON: San Miguel, the premium Spanish beer brand, plans to develop its experiential marketing activities and also intends social media, especially Instagram, to be central to its growth strategy, its senior brand manager has said.Speaking to the...
  
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• Marketers prefer images of diversity

  28-11-2016 01:00
  
  LONDON: When it comes to selecting pictorial images for campaigns, the great majority of UK marketers opt for those that represent modern day society over simply promoting a brand message, a new survey has found.Shutterstock, the international...
  
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• Intel expands 'Intel Inside'

  28-11-2016 01:00
  
  LOS ANGELES: Intel, the technology company, is expanding its iconic "Intel Inside" positioning by demonstrating how its products can deliver unique experiences.Penny Baldwin, Intel's VP/Global Marketing and Communications Group, discussed this...
  
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• Blog: Strategy is needed more than ever

  28-11-2016 01:00
  
  As marketers place ever more focus on shiny new tech, they run the risk of dismissing strategy as old fashioned, says John Ounpuu, Co-Founder of Modern Craft, the Vancouver-based digital agency. Yet, he argues, strategy can help us overcome our...
  
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• Apple no longer discloses adspend

  28-11-2016 01:00
  
  SAN FRANCISCO: Apple has ceased to disclose exactly how much it spends on advertising and that has prompted financial analysts to speculate about the reason.According
  
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• APAC mobile effectiveness improves

  28-11-2016 01:00
  
  SINGAPORE: Nearly all marketers in Asia Pacific now regard mobile to be very effective or quite effective as a marketing channel, a new survey from Warc and the Mobile Marketing Association (MMA) has revealed.Specifically, some 59% of APAC...
  
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• Amazon Prime hosts Japanese anime

  28-11-2016 01:00
  
  MUMBAI/TOKYO: Indian subscribers to Amazon Prime Video will soon be able to stream popular Japanese anime content after Amazon announced a new partnership with Tokyo-based TV Asahi Corporation.The Japanese-style animated content, which appeals to...
  
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