Sales & Marketing news

• FED: The economy continues to grow across much of America

  30-11-2016 20:00 via feedproxy.google.com
  
  The Federal Reserve says the economy continued to grow across most of the US, according to its Beige Book released on Wednesday. 
  The Beige Book is a compilation of anecdotes on the economies in the Fed's 12 districts.
  This document has been prepared for the Federal Open Markets Committee's December 13-14 meeting, when it is likely to vote for the only interest-rate hike of 2016. The Cleveland Fed prepared this edition. 
  Minutes of the pre-election meeting in November showed
  
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• Fewer Americans are struggling to pay their medical bills

  30-11-2016 19:15 via feedproxy.google.com
  
  While the out of pocket costs of healthcare have increased for many in recent years due to shifts in the insurance market, it appears fewer Americans are struggling with medical bills than in previous years.
  According to the U.S. Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), and the National Center for Health Statistics (NCHS), the percentage of Americans under 65 who reported that their family had trouble paying medical bills in
  
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• The OPEC deal might not be a game-changer for the Saudis

  30-11-2016 18:45 via feedproxy.google.com
  
  OPEC finally agreed to cut output during its meeting in Vienna on Wednesday.
  This marks the cartel's first cut since 2008 and reverses its two-year strategy of pumping as much oil as desired.
  The cut is intended to end the global oil glut, which has kept prices depressed for over two years.
  The Saudis will bear the brunt of the cut, reducing output by 500,000 barrels per day, to about 10.1 million bpd, according to Reuters.
  Iraq will reduce output by 200,000 bpd, to 4.4 million bpd, beginning in
  
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• Goldman Sachs is trading at its highest level since the financial crisis (GS)

  30-11-2016 18:35 via feedproxy.google.com
  
  Goldman Sachs shares are trading at their highest levels since 2007.
  Shares were trading at $218.90 around 12:15 p.m. ET on Wednesday after increasing steadily from $161.27 on August 31.
  Analysts from both Deutsche Bank and KBW upgraded the global investment bank on Tuesday.
  "For GS, we believe we are moving to a better trading environment for FICC" — fixed income, currencies, and commodities — "trading and GS should benefit more than peers given the company's reliance on trading res
  
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• Here are the differences between the 2 types of mortgages you can get

  30-11-2016 18:32 via feedproxy.google.com
  
  If you're planning on becoming a homeowner one day, you'll likely take out a mortgage to finance your purchase.
  The two most common types of home loans — fixed-rate and adjustable-rate mortgages — each have pros and cons, and choosing the right one for your situation will affect your financial outlook for years. 
  Use the chart below to guide you through the key differences between these two types of mortgages and to find out which one may be best for you.
  SEE ALSO: The 12 k
  
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• Lloyds Banking Group on how it got diversity wrong

  30-11-2016 18:13
  
  Lloyds Banking Group says that despite its progress on implementing diversity in its marketing it still has “a long way to go” in order to be more representative of its customers.
  Speaking at the Marketing Academy partners bootcamp event today (30 November), the company’s head of culture and capability Antonia Bennett said that its marketing team has a responsibility to be represent “a modern Britain”. Something she believes makes good business sense.
  “This f
  
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• Here's how long Europeans will probably work in their lifetimes

  30-11-2016 17:58 via feedproxy.google.com
  
  There are still stark differences across Europe's various countries when it comes to labor markets.
  Eurostat recently released data showing the expected durations of working life in European states for 2015, which uses demographic and labor force data to estimate the number of years a person aged 15 in a given nation is expected to be "active" — so, employed or unemployed but looking for work — in the labor market throughout his or her life.
  Norway, Swed
  
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• Here are the key differences between fixed-rate and adjustable-rate mortgages

  30-11-2016 17:30 via feedproxy.google.com
  
  If you're planning on becoming a homeowner one day, you'll likely take out a mortgage to finance your purchase.
  The two most common types of home loans — fixed-rate and adjustable-rate mortgages — each have pros and cons, and choosing the right one for your situation will affect your financial outlook for years. 
  Use the chart below to guide you through the key differences between these two types of mortgages and to find out which one may be best for you.
  SEE ALSO: The 12 k
  
  Read more

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• REPORT: Trump is considering Goldman Sachs president Gary Cohn to be his budget chief

  30-11-2016 17:12 via feedproxy.google.com
  
  President-elect Donald Trump is thinking about naming Goldman Sachs COO and President Gary Cohn to a role in his administration, Politico's Ben White and Jake Sherman reported Wednesday.
  The role could be director of the Office of Management and Budget, according to the report. That office handles the government's budget policy.
  Trump on Tuesday met with Cohn, who is the No. 2 executive at Goldman Sachs behind CEO Lloyd Blankfein.
  The president-elect on Wednesday nominated fo
  
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• Apple has been secretly meeting with the FDA for years (AAPL)

  30-11-2016 17:11 via feedproxy.google.com
  
  Apple officials have been in regular contact with the Food and Drug Administration over the past few years, discussing diagnostic apps and other unreleased health products.
  The conversations suggest that Apple has significant ambitions in health technology far beyond the nascent services it has publicly released so far — ambitions that may lead to new products that require government regulation as health devices.
  The meetings were not listed on FDA public calendars. They were discover
  
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• Oil stocks are going nuts over reports of an OPEC deal to cut output (MRO, CVX, HAL, NFX, HES, DVN)

  30-11-2016 17:00 via feedproxy.google.com
  
  Crude oil explorers and producers were the biggest gainers on the benchmark S&P 500 index on Tuesday.
  Their stocks gained amid reports that the Organization of Petroleum Exporting Countries (OPEC) agreed to cut oil output in a bid to lift prices that last year sank to seven-year lows because of oversupply.
  Crude oil prices also soared in anticipation of an agreement to lower output, which would be the first since 2008. West Texas Intermediate crude oil, the US benchmark, gaine
  
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• 6 million Americans have stopped paying their car loans, and it's becoming a 'significant concern'

  30-11-2016 17:00 via feedproxy.google.com
  
  There is a lot of talk out there about the auto-loan market right now.
  Hedge fund manager Jim Chanos has said the auto-lending market should "scare the heck out of everybody," while the auto-lending practices of some used-car dealerships has been given the John Oliver treatment on TV.
  It's a topic we've been paying attention to as well. In a presentation in September at the Barclays Financial Services Conference, Gordon Smith, the chief executive for consumer and community ba
  
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• The number of people signing up for Obamacare is soaring

  30-11-2016 16:45 via feedproxy.google.com
  
  Though the future of the law is in doubt, the number of people signing up for health-insurance plans under the Affordable Care Act, better known as Obamacare, is crushing the pace of enrollments in previous years.
  According to the Centers for Medicare and Medicaid Services, which oversees the public Obamacare marketplaces, 2,137,717 Americans have signed up for plans through the various provisions of the ACA in November.
  "Over 2.1 million people have selected plans using the Healthcare.gov platf
  
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• Trump once accused the family of his just-announced deputy commerce secretary of having 'a lot to hide'

  30-11-2016 16:34 via feedproxy.google.com
  
  President-elect Donald Trump announced businessman Todd Ricketts, a co-owner of the Chicago Cubs, as his nominee for deputy secretary of commerce on Wednesday.
  But Trump hasn't always held a favorable view of the Ricketts family — one of the most powerful in Republican politics.
  In fact, Trump in February accused them of having "a lot to hide" after family matriarch Marlene Ricketts contributed $3 million to an anti-Trump super PAC.
  "I hear the Rickets [sic] family, who own the Chicago Cub
  
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• Trump’s 2 big picks for his economic team both say Janet Yellen has done a ‘good job'

  30-11-2016 16:30 via feedproxy.google.com
  
  Steve Mnuchin and Wilbur Ross, Donald Trump's nominees for Treasury Secretary and Commerce Secretary, think Janet Yellen has done a "good job" as chair of the the Federal Reserve.
  The duo were on CNBC this morning, and host Joe Kernen asked them about their views on Yellen.
  Trump was highly critical of Yellen and the Fed during his campaign, claiming the Fed was purposefully holding interest rates low to make President Barack Obama and Democratic rival Hillary Clinton look better.
  
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• It looks like a key Valeant deal might be falling apart, and now the stock is tanking (VRX)

  30-11-2016 16:18 via feedproxy.google.com
  
  Valeant's stock is tanking after Dow Jones reported that talks to sell its Salix unit to Takeda have broken down.
  Valeant Pharmaceuticals's stock is down nearly 6% this morning.
  The embattled pharma company had been in talks to sell its stomach-drug unit to Japan's Takeda for $10 billion. News of those talks sent the stock up 30%.
  Salix is one of Valeant's crown jewels, known for its irritable bowel drug Xifaxan. Valeant had told investors when it bought Salix that Xifaxan wo
  
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• Pending home sales cool off

  30-11-2016 16:09 via feedproxy.google.com
  
  The number of homes closed on but not yet sold came in right in line with expectations for the month of October.
  Pending homes sales increased by 0.1% for the month according to the Association of Realtors. This was in line with economists' expectations.
  This is a slowdown from the 1.5% increase in September, but continues to show growth for the housing sector.
  Part of the reason for the slowdown, according to the NAR is the limited supply of homes for Americans to choos
  
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• Virgin Media wants to ‘simplify’ TV

  30-11-2016 15:58
  
  Virgin Media is revamping its TV offering with a range of new features and products, as it aims to simplify the entertainment experience and “bring people closer to the TV they love”.
  At a press launch today (30 November), Virgin Media showcased its V6 TV box, which it says is half the size but 10 times as powerful as the previous TiVo box. It allows people to record six programmes at once and access Netflix in one click, compared to Sky’s apparent seven clicks. The product in
  
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• Chicago PMI spikes more than expected

  30-11-2016 15:45 via feedproxy.google.com
  
  Business activity in Chicago accelerated by more than expected in November after a slowdown in October, according to the Institute of Supply Management and MNI Indicators.
  The latest reading for Chicago purchasing manager's index (PMI) came in at 57.6.
  Economists had forecast that the reading rose to 52.0, compared to the prior month's reading of 50.06, which was a five-month low.
  A reading above 50 indicates that activity is still in expansionary territory.
  Refresh this page for
  
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• Here come pending home sales...

  30-11-2016 15:36 via feedproxy.google.com
  
  The number of homes closed on but not yet sold is expected to have ticked up slightly for the month of October.
  Pending homes sales are expected to have increased by 0.2% for the month of October when the data is released by the National Association of Realtors at 10:00 a.m. ET.
  This would be a slowdown from the 1.5% increase in September, but show growth for the housing sector.
  The real estate market has been outperforming on data recently, with the S&P Case Shiller housing index hitti
  
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• Expedia: If it can’t be bought programmatically we tend not to do it

  30-11-2016 15:27
  
  2016 has not been easy for the travel industry what with the UK’s decision to leave the EU, a spate of terrorist attacks and the surprise results of the US election. Yet this has not deterred travel brand Expedia, whose senior director of marketing, Andrew Cocker, says despite events over the last 12 months there has never been a better time to travel to the UK.
  “What we tend to find is where one country goes down another picks up slack. New opportunities open there,” Cocker t
  
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• How to win a chess match in just 2 moves

  30-11-2016 15:08 via feedproxy.google.com
  
  Reigning World Champion Magnus Carlsen and Russia's Sergey Karjakin will square off in tiebreakers, 25-minute "rapid" games, starting at 2 p.m. ET on Wednesday.There will be four of those. If there's still no winner, the 2016 World Chess Championship goes to five-minute blitz games.
  While we wait for the results, here's a silly way to pass the time: a guide on how to win a chess match in just 2 moves — known as the "Fool's Mate."
  Full disclosure: this will never wo
  
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• How baby boomers became the most selfish generation

  30-11-2016 14:45 via feedproxy.google.com
  
  Over the past 40 years, the US government has done precious little to invest in the future.
  Instead of spending money on education, our government has repeatedly chosen to cut taxes. Instead of investing in infrastructure, politicians have several times shut down the government over budget disputes.
  Time and time again difficult decisions have been pushed off for later, and complicated social issues have been relegated to something that the unforgiving "invisible hand of the market" can fix.
  It
  
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• How baby boomers became 'slaves of some defunct economist'

  30-11-2016 14:45 via feedproxy.google.com
  
  Over the last 40 years, the US government has done precious little to invest in the future.
  Instead of spending money on education, our government has repeatedly chosen to cut taxes. Instead of investing in infrastructure, politicians have several times shut down the government over budget disputes.
  Time and time again difficult decisions have been pushed off for later, and complicated social issues have been relegated to something that the unforgiving, "invisible hand of the market" can fix.
  It
  
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• ELIZABETH WARREN: Trump's Treasury secretary was the 'Forrest Gump of the financial crisis'

  30-11-2016 14:41 via feedproxy.google.com
  
  It appears Elizabeth Warren does not think too highly of President-elect Donald Trump's nomination of Steven Mnuchin for Treasury secretary.
  In a statement, the Massachusetts senator said Mnuchin was involved in the worst kind of lending practices that led to the financial crisis during his time as head of mortgage lending at Goldman Sachs.
  "Steve Mnuchin is the Forrest Gump of the financial crisis — he managed to participate in all the worst practices on Wall Street," Warren said in a sta
  
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• GoPro is laying off 15% of its workforce and shutting down its entertainment division (GPRO)

  30-11-2016 14:26 via feedproxy.google.com
  
  GoPro Inc said on Wednesday it would cut about 15 percent of its workforce as the company restructures its once fast-growing action camera business.
  GoPro said it will cut about 200 full-time positions, cancel open positions and shut down its entertainment division as part of the restructuring.
  The company said it expects to incur about $24 million to $33 million in restructuring charges, mostly in its fourth quarter.
  GoPro announced earlier in November that it was recalling about 2,500 units o
  
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• Disney insists there won’t be Star Wars fatigue as it ramps up marketing for Rouge One

  30-11-2016 14:19
  
  Despite the latest Star Wars film, Star Wars: A Force Awakens, only being released last December, Disney’s UK CMO Anna Hill isn’t afraid the launch of yet another film will create fatigue.
  Rogue One: A Star Wars Story will be released on 15 December. It takes place before the original films but has been labelled as a spinoff because it does not feature the story arch of the Skywalkers. The aim is to test consumer appetite for the wider Star Wars universe, not just a plot involving t
  
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• Disney insists there won’t be Star Wars fatigue as it ramps up marketing for Rogue One

  30-11-2016 14:19
  
  Despite the latest Star Wars film, Star Wars: A Force Awakens, only being released last December, Disney’s UK CMO Anna Hill isn’t afraid the launch of yet another film will create fatigue.
  Rouge One: A Star Wars Story will be released on 14 December. It takes place before the original films but has been labelled as a spinoff because it does not feature the Skywalkers. The aim is to test consumer appetite for the Star Wars universe, not just a plot involving the characters from the o
  
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• Private employment spikes more than expected in November

  30-11-2016 14:15 via feedproxy.google.com
  
  Private employment in the US grew by 216,000 payrolls in November, according to ADP Research Institute. 
  Economists had forecast that private payrolls increased by 170,000 in November, according to Bloomberg. The October gain was revised down to 119,000 from 147,000.
  "We saw very strong job growth that has almost doubled in gains over October 2016," said Ahu Yildirmaz, vice president and head of the ADP Research Institute.
  "This growth was seen in primarily consumer-driven industries like r
  
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• Personal incomes rise more than expected

  30-11-2016 14:14 via feedproxy.google.com
  
  Consumer incomes rose faster than expected in October, according to the Department of Commerce. 
  Personal income increased by 0.6% (0.4% forecast,) boosted by higher employee compensation and interest on investments.
  Spending gained by 0.3% (0.5% expected.) Consumers deferred some of their spending, with the rate of savings as a share of disposable income rising to 6% from 5.7%. 
  The second estimate of Q3 gross domestic product released on Tuesday was revised higher, to a 3.2% pace fro
  
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• Here come personal income and spending ...

  30-11-2016 14:14 via feedproxy.google.com
  
  The Commerce Department's monthly report on personal income, spending, and price inflation is due at 8:30 a.m. ET. 
  Economists forecast that personal income rose by 0.4%, while spending increased 0.5% in October, according to Bloomberg. 
  The second estimate of Q3 gross domestic product released on Tuesday was revised higher, to a 3.2% pace from 2.9%. This was mostly due to new data that reflected stronger consumer spending than previously thought.
  The upcoming report will also include
  
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• The Russian ruble is surging

  30-11-2016 14:07 via feedproxy.google.com
  
  The Russian ruble is surging.
  The petro-currency is up by 1.6% at 64.1455 per dollar as of 7:39 a.m. ET on soaring Brent crude oil prices. The international benchmark is higher by 7.8% at $51.02 per barrel amid renewed OPEC optimism.
  Members of the cartel are meeting in Vienna, Austria in an attempt to reach a deal to cut production.
  On Wednesday morning, Reuters reported that a delegate from the Iraqi contingent said that "there will be an agreement today." Additionally
  
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• What Accenture and Karmarama’s deal means for marketers

  30-11-2016 13:18
  
  Consulting giant Accenture’s acquisition of creative agency Karmarama will open up new opportunities for brands looking for a one-stop shop for all their marketing needs.
  The deal, announced yesterday (29 November), will see Karmarama join Accenture Interactive, part of Accenture Digital. Karmarama is the third largest independent agency in the UK, with clients including Unilever, Just Eat and the BBC. Details of the deal were not disclosed.
  Speaking about the acquisition, Brian Whipple,
  
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• TRUMP TREASURY SECRETARY: 'There were a lot of people in California and New York who wanted to stop being friends'

  30-11-2016 13:16 via feedproxy.google.com
  
  Steven Mnuchin, President-elect Donald Trump's nominee Treasury Secretary, said the top priority of the new Trump administration would be to cut taxes.
  "Our first priority is to cut taxes," said Mnuchin in an interview with CNBC's Squawk Box. "We want to cut the corporate taxes, which will bring back growth."
  Mnuchin said that their plan is to cut the corporate tax rate to 15% from its current 35% level during the interview, which also included Trump's Commerce Secretary pick Wilbur Ross.
  O
  
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• TRUMP: 'I will be leaving my great business in total'

  30-11-2016 13:07 via feedproxy.google.com
  
  President-elect Donald Trump announced on Twitter early Wednesday morning that he would leave his business "in total" to avoid conflict of interests and "fully focus on running the country."
  "The Presidency is a far more important task!" Trump tweeted.
  He added that legal documents were being drafted that would remove him "completely" from business operations.
  Trump, the chairman and president of the Trump Organization, said he would discuss the move at a December 15 press conference in New York
  
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• Meet Wilbur Ross — Trump's pick for commerce secretary

  30-11-2016 13:04 via feedproxy.google.com
  
  Wilbur Ross, 79-year-old American investor specializing in distressed assets, has been named commerce secretary in Donald Trump's new administration.
  Ross was previously part of the Trump campaign's economic team (as senior advisor on trade) and contributed to Trump's 100-day action plan.
  The billionaire investor was one of Trump's early supporters and has known the president-elect for decades, famously helping Trump avoid bankruptcy in the 1980s. He has supported Trump's hos
  
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• The unofficial Goldman Sachs gift guide for 2016

  30-11-2016 13:00 via feedproxy.google.com
  
  Once again, it’s time for children everywhere to learn one of life’s most valuable lessons: Santa loves rich kids more.
  This year’s gift ideas (our 4th edition) are an unapologetic, eclectic mix of the practical and the fantastical – the things a man wants but feels guilty buying for himself, as well as the things he needs but probably doesn’t even know it.
  Provided that your pockets are deep enough, this is the only gift guide you’ll need.
  John LeFevre is the
  
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• 10 things you need to know today (SPY, SPX, QQQ, DIA, FB, SNE, BWLD)

  30-11-2016 12:37 via feedproxy.google.com
  
  Here is what you need to know.
  Oil's surging on OPEC optimism. Brent crude oil, the international benchmark, trades up 6.5% at $50.47 a barrel on renewed hope the cartel will agree to a production cut at Wednesday's meeting in Vienna.
  Mnuchin and Ross have been selected for Trump's Cabinet. Steve Mnuchin and Wilbur Ross have been picked as Treasury secretary and commerce secretary for the Trump administration, the duo confirmed Wednesday morning on CNBC.
  The Bank of England's stress tests found
  
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• 10 things you need to know before the opening bell (SPY, SPX, QQQ, DIA, FB, SNE, BWLD)

  30-11-2016 12:37 via feedproxy.google.com
  
  Here is what you need to know.
  Oil's surging on OPEC optimism. Brent crude oil, the international benchmark, trades up 6.5% at $50.47 a barrel on renewed hope the cartel will agree to a production cut at Wednesday's meeting in Vienna.
  Mnuchin and Ross have been selected for Trump's Cabinet. Steve Mnuchin and Wilbur Ross have been picked as Treasury secretary and commerce secretary for the Trump administration, the duo confirmed Wednesday morning on CNBC.
  The Bank of England's stress tests found
  
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• Trump's massive economic plan is like 'taking a well-done steak and putting it on broil'

  30-11-2016 12:01 via feedproxy.google.com
  
  President-elect Donald Trump has proposed a number of new policy measures in an attempt to reinvigorate US economic growth.
  Perhaps most eye-catching was his proposal to invest $550 billion into US infrastructure through a mix of private and public investment.
  Although many Wall Street economists have noted the possibility of increased infrastructure spending adding to US economic growth as a positive, it may come out as a negative for the US economy.
  David Kelly, chief global strategist at
  
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• China's about to unleash its roller-coaster tech market on the world

  30-11-2016 11:46 via feedproxy.google.com
  Brace yourselves.
  China's about to open its "Wild West," tech-heavy stock market to the world.
  Last Friday, Beijing announced that the Shenzhen-Hong connect will go live on December 5. The link will give international investors access into China's smaller, tech-heavy Shenzhen exchange.
  Authorities toyed with the idea of launching the link last year, but the plan was delayed following the August 2015 market crash — back when China's currency, the renminbi, was devalued.
  The S
  
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• 2016 year in review: The best campaigns (part II)

  30-11-2016 08:55
  
  Pret A Manger: Little Veggie ShopA lot of brands claim to listen to their customers but very few integrate these learnings in any concrete way. Pret A Manger, however, was keen to buck this trend. Following the results of an online poll asking the public whether it would back vegan stores, Pret turned one of its prominent central London cafés into the new Little Veggie Pop-Up concept back in April.
  “A lot of brands say vote for a change, when they’ve already made up their
  
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• A couple of strange and terrible things are happening to the Chinese economy all at once

  30-11-2016 06:48 via feedproxy.google.com
  
  A few strange and terrible things are happening to the Chinese economy all at once.
  The Chinese yuan is falling against the dollar — down a whopping 5% in the last 6 months.
  Capital outflows are increasing as people pull their money out of the country. Outflows jumped to $206.7bn in 3Q from $98.5bn in 2Q.
  And, despite the yuan's weakness, Chinese exports are not getting a boost.
  This is all bad news for Chinese policymakers. For months they have been trying to ease the yuan's natural decli
  
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• There's a long list of reasons people might not like Trump's pick for Treasury secretary

  30-11-2016 01:15 via feedproxy.google.com
  
  It looks as if President-elect Donald Trump has made his pick.
  After much back-and-forth over who would be appointed Treasury secretary, it looks as if Steve Mnuchin could be named as Trump's selection as early as Wednesday, The New York Times reports.
  Mnuchin is likely to be a controversial pick, however, who is unlikely to sit well with voters who backed Trump's anti-Wall Street campaign rhetoric.
  He is a former Goldman Sachs mortgage bond trader who has worked or entered into deals with hedge
  
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• There's a long list of reasons people might not like Donald Trump's pick for Treasury Secretary

  30-11-2016 01:15 via feedproxy.google.com
  
  It looks like Donald Trump has made his pick. 
  After much back and forth over who would be appointed the role of Treasury Secretary, it looks like Steve Mnuchin could get the job as early as Wednesday, the New York Times reports.
  Mnuchin is likely to be a controversial pick, however, who doesn't sit well with voters who backed Trump's anti-Wall Street campaign rhetoric.
  He is a former Goldman Sachs mortgage bond trader who has worked or entered into deals with hedge fund mana
  
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• Retailers ‘acutely concerned’ as major purchases tank just before Christmas

  30-11-2016 01:01
  
  Retail brands should be ‘acutely concerned’ after consumers suggested they would not be spending as much on big purchases this Christmas.
  GfK’s Consumer Confidence index shows that people’s propensity to make a big purchase fell by nine points to a score of just five in November. This is a sharp contrast to October when the measure increased by five points.
  Earlier this month, Marks & Spencer predicted strong consumer spend over Christmas 2016. Its executive director
  
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• Winter sports boom in China

  30-11-2016 01:00
  BEIJING: With China set to host the 2022 Winter Olympics, interest in winter sports is growing – and not just domestically, as overseas operators see an opportunity to tap into the tourism potential.According to the National Development and...
  
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• The three Ms of engaged consumers

  30-11-2016 01:00
  GLOBAL: The most engaged consumers are male, married and millennial, according to new research that also finds Scandinavians among the least engaged consumers in the world. Customer engagement specialist Affinion partnered with Oxford Brookes...
  
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• Social is a top-down broadcast platform

  30-11-2016 01:00
  LONDON: The most effective social campaigns are using these platforms as broadcast channels to distribute brand-generated content, according to a new Warc report.In
  
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• Rakuten taps innovation

  30-11-2016 01:00
  TOKYO: Rakuten, the Japanese e-commerce business, is mapping out a new business direction, which includes investment in bots and mobile games, following a year in which it has undergone some major restructuring.At the start of 2016 it
  
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