Sales & Marketing news

• RANKED: All 50 states and DC, from least to most average

  24-11-2016 21:29 via feedproxy.google.com
  
  The US is a huge, diverse country, and the characteristics of the states that make it up vary widely.
  We used 38 demographic, social, and economic indicators that cover several aspects of American life, mostly from the US Census Bureau's recently released 2015 American Community Survey estimates.
  We looked at how far away each state was from the average of each of those metrics among the states and Washington, DC. Adding those distances together, we figured out how far from averag
  
  Read more

• Trump wants to hand corporate America a sweet tax deal — but it doesn't look like CEOs will share the wealth

  24-11-2016 20:54 via feedproxy.google.com
  
  Donald Trump wants to reform America's corporate tax system and give companies a sweeter deal that encourage them to bring profits home, instead of stashing them overseas. Once some of this $2.6 trillion is back onshore, it could fuel investment and expansion and hiring and acquisitions in the United States.  
  But corporate America may not be interested in sharing its new tax break with the rest of the country.Instead, Goldman Sachs is predicting that the
  
  Read more

• Gabriele Skelton: Marketing Manager, charity recruitment consultancy, £40-42k

  24-11-2016 18:37
  
  £40000 - £42000 per annum:Gabriele Skelton:
  This specialist consultancy that supports non-profit organisations, charities and cultural institutions is looking for a vibrant Marketing Manager to join their 50+ strong team in Central London.
  London
  
  Read more

• Five of the best anti-Black Friday campaigns

  24-11-2016 17:47
  
  Lush
  Taking a stand against global government-backed internet shutdowns, the cosmetics retailer will launch its #KeepItOn campaign this Black Friday.
  A collaboration with digital rights organisation Keep It On, the campaign will run on Lush.com and in 40 countries across the world where Lush staff will talk up the political strategy. There will also be an attempt to get people to register their signatures to a petition urging world leaders to keep the internet open.
  When the campaign ends (7 De
  
  Read more

• Advertisement

• This chart shows the age when most people feel the least happy

  24-11-2016 17:41 via feedproxy.google.com
  
  This chart shows the age when most people feel the least happyJoin the conversation about this story »NOW WATCH: Scientists have discovered why American honey bees are turning into zombies
  
  Read more

• Demand for global beers hits ‘critical point’ for San Miguel

  24-11-2016 17:21
  
  San Miguel is looking to profit from British consumers’ growing interest in global beers as sales volumes edge towards the category’s “elite” brands.
  The Spanish beer’s senior brand manager Dharmesh Rana tells Marketing Week the increased sales have placed the brand at a “critical point”.
  “In the next couple of weeks we will join an elite club of British brands [that sell over] one million hectolitres. We will be one of eight brands in that club.
  
  Read more

• Social is the go-to channel for product launches

  24-11-2016 17:20
  
  Lucozade’s ‘Made to Move’ campaign was supported by a series live streamed via Facebook.Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch marketing.
  Seventy-four per cent of brand marketers prioritise social media, ahead of sales promotions (55%), email (53%), press (39%), PR coverage (39%) and television advertising (36%), according to research by agency Five by Five.
  Of the 730 senior marketers questioned acr
  
  Read more

• Happy Thanksgiving! Here are 22 maps that explain America

  24-11-2016 16:27 via feedproxy.google.com
  
  At Business Insider, we love maps. There is no better way to convey data about people and places than with a map.
  To that end, we've put together 22 maps that explain various economic, social, demographic, and linguistic aspects of the United States of America. Check them out.
  Rob Wile contributed to an earlier version of this post.This map shows jobs that are held at a much higher rate in each state than in the country as a whole.
  And here are jobs that pay much more in a state than they do in
  
  Read more

• Advertisement

• MOE: 'It's a wildly exciting time just to be living, to be an entrepreneur, to be an investor' (GSVC)

  24-11-2016 16:02 via feedproxy.google.com
  
  Whether you’re an entrepreneur or a growth investor looking for the next big thing in technology, right now is a wildly exciting time to be in Silicon Valley, with innovation and the acceleration of progress creating a range of opportunities like never before.
  Michael Moe has seen it all before in Silicon Valley, establishing growth focused investment bank ThinkEquity Partners out of his team at Merrill Lynch, before starting Global Silicon Valley (GSV), a merchant bank set up to find and
  
  Read more

• Suggested reading November 2016: A digest of new marketing literature

  24-11-2016 15:29
  
  ‘The analytical marketer: How to transform your marketing organisation’
  Adele Sweetwood, Harvard Business Review Press
  Aimed at marketing directors and CMOs, this book looks at how marketers can nurture an analytical culture by realigning their siloed departmental structure to foster closer relationships between marketers and their colleagues in sales, finance and IT.
  Sweetwood advises marketers to adapt to an analytical mindset, which is proactive, promoting an ‘agile leaders
  
  Read more

• 25 Wall Street movies to watch over Thanksgiving

  24-11-2016 15:22 via feedproxy.google.com
  
  The market is closed. The world is at a standstill. It's Thanksgiving Day and you've probably just stuffed your face with turkey and pumpkin pie. 
  That doesn't mean you can't get a little Wall Street in your day, though. Why not kick back on the couch and watch one of these Wall Street movies?
  You'll definitely enjoy yourself, and you might even learn something.
   "It's A Wonderful Life" (1946)
  In a sentence: It's a heartwarming classic that will never get old. 
  Plot: A guardian an
  
  Read more

• Apple mysteriously stopped disclosing how much it spends on ads (AAPL)

  24-11-2016 15:07 via feedproxy.google.com
  
  Apple has stopped disclosing how much it spends on advertising, and it's not entirely clear why.
  The company's latest annual report (10-K), filed with the Securities and Exchange commission in October, made no mention of its advertising expenses.
  As analysts at Wells Fargo pointed out in a recent research note, that's a shame as it was useful to track Apple's advertising expense, and its ad spend as a percentage of revenue, over time.
  The decision not to disclose ad spend for the full-year 2016
  
  Read more

• Meet the challenger brands taking on the soft drink giants

  24-11-2016 13:59
  
  Soft drink brands have not had the easiest of years. In March, then Chancellor George Osborne announced plans to introduce a sugar tax, which will put a levy on all sugary drinks by the end of 2018.
  Mintel figures also show that 32% of soft drink consumers say sugar concerns have prompted them to limit their intake of non-diet variants. Energy drinks appear to be doing slightly better. Value sales of energy drinks in the UK increased from £974m in 2011 to £1,2bn in 2016, but ar
  
  Read more

• Wall Street is finding ways to make money off your every move

  24-11-2016 13:22 via feedproxy.google.com
  
  Wall Street is finding ways to make money off your every move
  Investment firms like hedge funds are big buyers of so-called "alternative data."  That's data that comes from the apps we use, the online shops we buy from, and the GPS tracking within our smartphones.
  This info helps investors figure out where to put their money and gives insight into, for instance, how stocks will perform – which companies will continue to rake in cash, and which ones are likely to flop.
  T
  
  Read more

• EMO Unlimited: Account Director

  24-11-2016 12:39
  
  £42-45,000 per annum + benefits :EMO Unlimited:
  We have an excellent opportunity for an ambitious and talented Account Director to join the EMO Unlimited team
  Bristol
  
  Read more

• One of Wall Street's most senior women has cemented her position at the top at a $2.1 trillion money manager

  24-11-2016 12:23 via feedproxy.google.com
  
  Abigail Johnson has cemented her position at the top of fund giant Fidelity Investments.
  She is succeeding her father Ed C. "Ned" Johnson, 86, as chairman of the fund firm, according to an internal memo seen by Business Insider. She will add the chairman role to her existing role as chief executive. 
  "This expansion of responsibilities is a natural progression of Abby’s 28-year career at Fidelity, in which she has taken on increasingly more challenging and complex roles
  
  Read more

• Tanya Joseph: In the era of Trump, think more about women

  24-11-2016 11:53
  
  This has been a tough month to be a woman. The election of Donald Trump, while not completely unexpected, has nevertheless been destabilising. Here is a man whose contempt for women is so blindingly obvious, a man under whose presidency women’s rights in America will be diminished, actually winning the votes of women. It is quite extraordinary.
  READ MORE: Marketing in the age of Trump
  Closer to home, 10 November was Equal Pay Day, a timely reminder of the gender pay gap, marking the day fr
  
  Read more

• Wearable tech takes off in Australia

  24-11-2016 01:00
  
  MELBOURNE:Wearable technologies could offer Australian marketers new opportunities as smartwatches and fitness trackers take off in the country. According to research by mobile technology company Ansible, 96% of Australians have heard of...
  
  Read more

• Pathfinders: Social Media Executive

  24-11-2016 01:00
  
  £20-27,000 per annum according to experience:Pathfinders:
  Are you a social media wiz, looking to work for an exciting jewellery brand in a role that offers autonomy and great colleagues? Then read this...
  London (Central), London (Greater)
  
  Read more

• Pathfinders: Marketing Coordinator

  24-11-2016 01:00
  
  £20-25,000 per annum depending on experience :Pathfinders:
  Are you an entrepreneurial, ambitious and creative marketer who is looking for a new challenge, then this opportunity is for you...
  London (Central), London (Greater)
  
  Read more

• Now TV hit by demonetisation

  24-11-2016 01:00
  
  MUMBAI: After consumers and retailers, broadcasters are now feeling the effects of the government's decision to withdraw large denomination banknotes as advertisers shelve campaigns, with print likely to be hit as well."Some advertisers are...
  
  Read more

• 'Luminaries' shun categorisation

  24-11-2016 01:00
  
  LONDON: They don't want to be put in a box but that is one of several traits that new research has identified among 35-54 year olds in the UK, a group it has dubbed the "Luminaries".Bauer Media, the cross-platform media group, used a combination...
  
  Read more

• Digital natives not so clever

  24-11-2016 01:00
  
  NEW YORK:Young people may be up to speed on the latest digital developments but they show an alarming inability to critically process the information they find on the internet or social media, an academic study has revealed. In
  
  Read more

• China's luxury shoppers as influencers

  24-11-2016 01:00
  
  BEIJING: Alibaba, the internet giant, has identified a group of high-spending online consumers in China to whom special treatment is afforded and who in turn can help drive sales of luxury brands.Using an algorithm that takes account of a number...
  
  Read more

• CEE drives online ad growth

  24-11-2016 01:00
  
  BRUSSELS: Online advertising expenditure continues to grow across Europe, as the latest data from IAB Europe indicate 13.4% growth in the first half of this year, with Central and Eastern Europe (CEE) the fastest-growing region.The AdEx Benchmark...
  
  Read more

• Breitbart faces ad pressure

  24-11-2016 01:00
  
  NEW YORK: The media fallout from the US presidential election has taken a new twist as adtech firm AppNexus has barred Breitbart News, the Trump-supporting site, from using its ad-serving tools, citing hate speech rules, while some brands have...
  
  Read more

• Twitter is giving Anthony Noto an additional $12 million a year in stock for his new job as COO (TWTR)

  24-11-2016 00:26 via feedproxy.google.com
  
  Twitter's Anthony Noto is getting a hefty stock package worth up to $12 million per year to take on a larger role as Chief Operating Officer of the struggling internet company. 
  A Twitter spokeswoman told Business Insider on Wednesday that the package "reflects his increased role and responsibilities as COO" and is meant to align with "the interests of our shareholders."
  Noto, who has served as Twitter's finance chief for the past two years, has presided over a tumultuous pe
  
  Read more

Follow @sales_mrktinguk on Twitter!