Sales & Marketing news

• Poor data is costing brands 6% of annual revenue

  01-12-2016 18:22
  
  Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail.
  Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the problem is getting worse given this figure is up 12% compared to 2014.
  However, 34% of marketers fail to fully understand the financial impact o
  
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• Ford looks to ‘disrupt itself’ with focus on driverless cars and shuttle services

  01-12-2016 18:01
  
  Ford is increasing its investment in electric and autonomous vehicles and plans to test and launch a city shuttle service in Europe, as it looks to offset disruption in the transport sector by tech giants.
  Autonomous vehicles will have contributed a total of £14.5 trillion to Europe’s GDP by 2015, according to a report commissioned by Nissan Europe, leaving the auto industry open to disruption from technology companies eager to grab a share of the market.
  In addition to carmakers, t
  
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• Ritson: Marriott faces one of the toughest jobs in branding

  01-12-2016 17:30
  
  A few months back, when Marriott International was given government approval to acquire Starwood Hotels and Resorts Worldwide, there was no question that this was the biggest deal in the history of the modern hotel business. Aside from the $13bn (£10bn) price tag, the acquisition turned Marriott into the largest hotel group in the world overnight with more than 1 million rooms worldwide. One in every 15 hotel rooms is now Marriott-operated.
  When a clearly delighted Arne Sorenson annou
  
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• Why the Tube is an ad platform unlike any other

  01-12-2016 16:40
  
  London Underground is a unique environment. Despite being the oldest underground railway system in the world, London’s historic transport infrastructure remains both iconic and innovative to this day.
  With nearly five million passenger journeys made daily on this bustling network, consumers interactions with advertising in this setting must also be viewed in a different way from other marketing channels. Until recently, not much was known about how passengers travelling through the networ
  
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• 2016 year in review: It’s been a bad year for…

  01-12-2016 16:00
  
  Media agencies
  Media agencies have been scrutinised like never before this year since the Association of National Advertisers (ANA) revealed highly controversial practices taking place within the US ad industry.
  A report by the ANA found evidence of a “fundamental disconnect” between advertisers and agencies, highlighting a far greater need for transparency as the prevalence of cash rebates and kickbacks from media owners to agencies was brought to light.
  A  study by marke
  
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• Secret Marketer: Despite our obsession with tech it often seems like we know nothing

  01-12-2016 14:13
  
  One of best books about Hollywood is ‘Adventures in the Screen Trade’ in which the screenwriter William Goldman asserts that “nobody knows anything”.He was referring to the fact that despite their market research, gut instinct and experience, no one in Hollywood has any idea how well a film will do before its release. He gives the example of one of the highest grossing films of all time – Raiders of the Lost Ark. It was turned down by every studio except Paramo
  
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• The Co-op focuses on its community work for Christmas ad

  01-12-2016 12:58
  
  Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign.
  Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for others?’.
  The aim of the ad is to bring attention to the £1.5m the convenience retailer has raised for community groups across the UK such as the Southpor
  
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• 2016 year in review: It’s been a good year for…

  01-12-2016 08:55
  
  On-demand services
  It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried about its new competitor, unveiled a rebrand soon after with a more minimalist logo and colourful staff uniforms.
  The two brands have tough times ahead with their employment
  
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• What next for emoji?

  01-12-2016 01:00
  NEW YORK: Consumers may already have reached "peak emoji" just as new platforms are emerging to enable brands to reach them more effectively this way.Recent data from YouGov Profiles – a segmentation and media planning product based on information...
  
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• Video fuels FMCG online ad spend

  01-12-2016 01:00
  MELBOURNE: Digital investment is continuing to soar in Australia, with online adspend now approaching half of total advertising expenditure in the country as FMCG brands invest heavily in digital video. A recent Commercial Economic Advisory of...
  
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• User-generated images are more trusted

  01-12-2016 01:00
  US/EUROPE: User-generated images of brands are significantly more likely to generate consumer trust and brand engagement than those produced by marketers, a new report has claimed.
  
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• Lane Bryant shatters stereotypes

  01-12-2016 01:00
  LOS ANGELES: Lane Bryant, the plus-size clothing retailer, has driven brand growth by actively championing women whose body types differ from stereotypical depictions of beauty.Brian Beitler, the firm's EVP/CMO, discussed this subject at the...
  
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• Devising an effective social strategy

  01-12-2016 01:00
  LONDON: Social works most effectively when integrated into the media mix, meaning it is vital for brands to take an audience-led, holistic approach to social media planning, according to a leading industry figure.In a Warc Best Practice paper,
  
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• Chinese expats fuel Aussie luxury market

  01-12-2016 01:00
  SYDNEY: Increased Chinese tourism has helped to drive luxury markets around the world, but in Australia the presence of a growing number of wealthy Chinese expats has emerged as a significant factor. Edwina McCann, editor-in-chief of Vogue...
  
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• Brands pressured on palm oil use

  01-12-2016 01:00
  SINGAPORE: Major brand owners, including Nestlé, Unilever and Procter & Gamble, have been accused of profiting from the use of cheap palm oil produced by child labour.Amnesty International, the human rights organisation, investigated palm oil...
  
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• Blog: Is VR the new advertising platform?

  01-12-2016 01:00
  
  There's huge potential for VR advertising, says Jon Wadelton, CTO at The Foundry. But right now the hype overshadows the reality.
  
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