Sales & Marketing news

• STOCKS RISE TO END A WILD WEEK: Here's what you need to know (SPY, FB, WTI)

  11-11-2016 22:00 via feedproxy.google.com
  
  Stocks fell in the morning and then climbed back up in the afternoon.
  But, ultimately, stocks closed the week up. 
  The Dow closed at a new all-time high, and the Nasdaq ticked up, too. However, the S&P 500 finished in the red.
  First up, the scoreboard:
  Dow: 18,847.66, +39.78, (+0.21%)
  S&P 500: 2,164.45, -3.03, (-0.14%)
  Nasdaq: 5,237.11, +28.32, (+0.54%)
  WTI crude oil: $43.20, -$1.45, (-3.25%)
  Warren Buffett is behind Trump, even though he didn't support him in th
  
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• M&S tells the tale of Mrs Claus as it looks to ‘resonate more’ at Christmas

  11-11-2016 22:00
  
  Marks & Spencer is reinforce to rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus.
  The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as well as online on YouTube, the M&S website and in emails to the five million members of the Sparks loyalty programme.
  The main ad, created by RKCR/Y&R in their last spot fo
  
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• M&S tells the tale of Mrs Claus as it looks to ‘resonate more’

  11-11-2016 22:00
  
  Marks & Spencer is hoping to reinforce its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus.
  The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as well as online on YouTube, the M&S website and in emails to the five million members of the Sparks loyalty programme.
  The main ad, created by RKCR/Y&R in their last spot for
  
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• Trump says he's willing to keep 2 key parts of Obamacare that he couldn't repeal anyway

  11-11-2016 21:43 via feedproxy.google.com
  
  President-elect Donald Trump on Friday signaled he was willing to keep some parts of the Affordable Care Act, better known as Obamacare, when he takes office, according to The Wall Street Journal.
  Trump told Gerard Baker and Monica Langley that he and President Barack Obama spoke about the law during their meeting on Thursday. Trump said he would consider keeping parts of it.
  Trump said he is willing to keep the provisions of the law that prevent insurers from denying coverage because of a preex
  
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• Wall Street is getting ahead of itself on the biggest bet it's placing on Trump

  11-11-2016 21:33 via feedproxy.google.com
  
  It is like we've learned nothing about certainty. 
  Since President-elect Donald Trump won on Tuesday, investors have made big bets that his economic policies could trigger a jump in inflation. 
  Business Insider's Bob Bryan detailed why here. In brief, Trump is expected to massively expand fiscal policy — characterized by heavy government spending and tax cuts — and tighten trade and immigration to encourage economic growth. These policies could lead, then, to risi
  
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• Amazon’s cloud is funding its war on Walmart, rival says (AMZN)

  11-11-2016 20:52 via feedproxy.google.com
  
  In case you still think Amazon is still predominantly an ecommerce site, here's something that'll change that.
  According to Deutsche Bank, Amazon's cloud business, Amazon Web Services, has become so big that some people think it is subsidizing the company's retail operations. It wrote in a note Thursday:
  "One AWS rival, making the point that the cloud infrastructure business has proven to be far more profitable than everyone thought, argued that the margin story at Amazon has now flipped, s
  
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• 'Blood, sweat, and tears': What a Trump presidency could mean for the Western Hemisphere

  11-11-2016 20:04 via feedproxy.google.com
  President-elect Donald Trump met with President Barack Obama on Wednesday, his first meeting with the sitting president and one step closer to Trump's inauguration in January.
  But while Trump's impending presidency is certain, it is much less clear what policies he'll pursue in office, and for no region is the outlook more uncertain than for Latin America.
  Immigration and trade, particularly as they relate to Mexico, have dominated his public comments about hemispheric relations.
  Even thou
  
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• BUFFETT ON TRUMP: 'You've got to be behind the president'

  11-11-2016 19:36 via feedproxy.google.com
  
  Warren Buffett, the famed investor and CEO of Berkshire Hathaway, is behind Donald Trump, even if he didn't support him in the election.
  Buffett said during an interview with CNN's Poppy Harlow that despite being a vocal Hillary Clinton supporter during the campaign, he will support Trump as the president of the country.
  "I support any president of the United States," said Buffett. "It's very important that the American people coalesce behind the president. Doesn't mean they can't criticize
  
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• The glaring flaw in Trump's health plan

  11-11-2016 19:14 via feedproxy.google.com
  
  The Affordable Care Act, better known as Obamacare, has experienced hiccups of late.
  An older, sicker, and more expensive pool of patients have led to losses for health insurers and pull backs from the ACA's public exchanges. Increased costs — mostly in states that have not expanded Medicaid — and higher deductibles have put pressure on Americans' wallets.
  On the flip side, one of its successes has come from the fact that 20 million Americans who would did not have cov
  
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• REPORT: Trump may walk back his promise to fully repeal the Wall Street Reform Act

  11-11-2016 19:08 via feedproxy.google.com
  
  The Trump administration is eyeing a more limited repeal of the 2010 Dodd Frank law, despite the Republican president-elect's campaign promise for a full repeal of the financial overhaul, The Wall Street Journal said on Friday, citing unnamed sources.
  The Journal said Trump's transition team was more focused on ripping up provisions such as regulators' ability to subject large nonbank financial institutions to tougher Federal Reserve regulations or take over failing companies, while embracing ot
  
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• Oil rig count climbs by 2

  11-11-2016 19:05 via feedproxy.google.com
  
  The US oil rig count rose by two to 452 this week, according to driller Baker Hughes. 
  Last week, the tally climbed by nine, resuming the uptrend after a brief pause. Demand for oil rigs rose in the second half of this year as crude prices stabilized in a price range between $40 and $50 per barrel, and producers became more confident about market conditions. 
  Crude oil fell on Friday after the Organization of Petroleum Exporting Countries reported another jump in product
  
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• Facebook, Deliveroo and Tinder talk bots and data

  11-11-2016 18:30
  
  The bots are rising
  Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon.
  Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats.
  The idea, explained vice-president of messaging products David Marcus, is to give brands the opportunity to go from mass targeting to one-to-one conversatio
  
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• Facebook, Deliveroo and Tinder on bots, data and ad blocking

  11-11-2016 18:30
  
  The bots are rising
  Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon.
  Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats.
  The idea, explained vice-president of messaging products David Marcus, is to give brands the opportunity to go from mass targeting to one-to-one conversatio
  
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• The Fix Creative: Account Manager/Senior Account Manager

  11-11-2016 18:17
  
  Negotiable:The Fix Creative:
  Talented Account Managers wanted! The Fix are looking for a confident and experienced Account Manager and Senior Account Manager in London
  London (South), London (Greater)
  
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• The euro's had a rough week

  11-11-2016 18:13 via feedproxy.google.com
  
  The euro's had a rough week.
  The currency is down by 0.5% at 1.0833 against the dollar as of 12:11 p.m. ET.
  Friday marks the fifth consecutive session that the euro has tumbled, in contrast to last week when it gained four out of five days. It's nearing its lowest levels since January.
  As for why the currency has stealthily dropped this week, Marc Chandler, the global head of currency strategy at Brown Brothers Harriman, presents two ideas:
  The first is "the political calenda
  
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• France is the next big vote to watch

  11-11-2016 17:59 via feedproxy.google.com
  
  "Defying the odds, vocal populists have won the two major popular votes in the western world this year. The success of Boris Johnson and Donald Trump raises an obvious question: could it happen elsewhere in Europe?"
  That's the question put forth by Berenberg's chief economist Holger Schmieding and senior UK economist Kallum Pickering in a note to clients in the aftermath of the US presidential elections, which ended in a surprise Trump victory.
  And they're not the only ones. HSBC'
  
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• Gold could soar under President Trump (GLD)

  11-11-2016 17:32 via feedproxy.google.com
  
  Gold is staging a big turnaround from its surge after Donald Trump won his bid for the presidency. 
  On Tuesday, gold spiked above $1,300 per ounce for the first time in eight months at the same time as risk assets like stocks sold off. But after that panicked reaction, gold reversed its course. 
  On Friday, gold futures were down again, by 2.4%, or $30.90 an ounce, to $1,235. 
  Nobody knows exactly what Trump's four years hold, but according to Simona Gambarini, a com
  
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• 15 important jobs women have yet to hold in the US

  11-11-2016 17:31 via feedproxy.google.com
  
  The 2016 presidential election was an historic one in a number of ways.
  But with Former Secretary of State Hillary Clinton's loss, the US will have to continue waiting for its first female president.
  Women have come a long way since they started joining the workforce in large numbers in the late 19th century, and since then there have been many historic firsts.
  In law and politics, Annette Adams became the first female US attorney general in 1918. Rebecca Felton was sworn in as the first fe
  
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• Twist Recruitment: Creative Services Manager for Creative Design Agency

  11-11-2016 17:11
  
  £45000 - £48000 per annum:Twist Recruitment:
  Although an internally focused role, it requires the knowledge and experience of the design agency process to recognise the impact an effectively managed design resource has on creatingsuccessful outcomes for our clients and for us as a business.KEY RESPO
  City of London, London
  
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• Trump is about to hand China a lovely present

  11-11-2016 16:58 via feedproxy.google.com
  
  Donald Trump has said a lot about how he plans to punish China as president, with some of the ideas more likely to happen than others.
  The most likely policy to pass is the defeat of the Trans-Pacific Partnership trade agreement, but if that happens, Trump would actually be handing China a massive gift.
  In fact, there are few things China wants more from America.
  As Societe Generale analyst Wei Yao put it in a recent note to clients, "one upside to China under the Trump administration, in relati
  
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• Lipton on why it is thinking ‘outside TV’

  11-11-2016 16:28
  
  Lipton – #BeAMaker from Marketing Week on Vimeo.
  Lipton has ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials.
  The ‘#BeAMaker’ campaign sees Lipton drive its sustainable living efforts for the first time, with content-focused marketing hosted only online.
  The short-form content looks to tell the stories behind the brand’s young tea farmers in Kenya. There are five stories in total, which t
  
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• Mark Zuckerberg and Facebook execs are speaking out about Trump's victory — and they don't sound happy (FB)

  11-11-2016 16:25 via feedproxy.google.com
  
  Silicon Valley's reaction to Donald Trump's presidency has so far been a combination of shock, fear, and cautious optimism.
  Trump winning the election is especially meaningful for Facebook employees, some of whom once reportedly wanted to block the candidate's posts on their social network for being hate speech.
  CEO Mark Zuckerberg has been a vocal opponent of Trump's rhetoric about building a wall along the US-Mexico border and barring Muslims from entering the US. On the other hand, VC invest
  
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• John Lewis, Aldi and Trump: 5 things that mattered this week

  11-11-2016 16:25
  
  John Lewis’s Christmas ad aims to make people smileThis week, John Lewis returned with one of the most anticipated Christmas ads of the year.
  The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead of her to the trampoline on Christmas morning.
  Set to a cover by British band Vaults of Randy Crawford&
  
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• One of Wall Street's top recruitment firms identified the key trends in hiring

  11-11-2016 16:23 via feedproxy.google.com
  
  The new year brings with it new beginnings, new goals, and oftentimes, a new career.
  Once Wall Street bankers get their bonuses in January and February, many look ahead to the next opportunity.
  So leading Wall Street recruitment firm Options Group published a report on hiring trends into 2020. 
  As companies focus on cost cutting, "new hires will be made only in the strongest product areas and mass layoffs (potentially within entire products or assets) will characterize the weakest-perf
  
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• Consumer confidence rebounds from a 2-year low, but with an important catch

  11-11-2016 16:00 via feedproxy.google.com
  
  Consumer sentiment rebounded in early November after dropping to a two-year low in the prior month, according to the University of Michigan's monthly survey. 
  The index of consumer sentiment jumped to 91.6 from 87.2, more than economists had forecast. 
  "The recent gain in sentiment was driven by an improved outlook for the economy," said Richard Curtin, the survey's chief economist.
  But the caveat, "unfortunately," was that data for this report was collected before the presidentia
  
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• Facebook just bought CrowdTangle, a tool that publishers use to dominate social media (FB)

  11-11-2016 15:51 via feedproxy.google.com
  
  Facebook has acquired CrowdTangle, a four-year-old tool used by publishers like Vox, BuzzFeed, and Mic to track how their content is shared on social media.
  The two companies announced the deal on Friday for an undisclosed sum. CrowdTangle had raised $2.2 million in funding from investors like Betaworks and Advancit Capital.
  Facebook's Page Insights tool already lets publishers track the performance of their Facebook pages, but CrowdTangle can track content across other platforms, inc
  
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• A Wall Street firm is giving service-disabled vets an opportunity

  11-11-2016 15:18 via feedproxy.google.com
  
  Jerry Majetich completed four tours in Iraq.
  It was on his last mission, when he was working for the psychological operations division in the US Marine Corps, that his vehicle ran over a roadside bomb.
  His body was on fire, and when he got out of the vehicle he was shot four times. One-hundred percent of his face and 37% of the surface area of his body was burned, he lost both ears, his nose, and some fingers, and his abdomen and intestines were ruptured, among other injuries.
  He spent 22 months
  
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• Tesco sees perceptions plummet following Tesco Bank hack

  11-11-2016 13:03
  
  Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 9,000 of Tesco Bank’s customers.
  Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 9,000 customers had been targeted by the online attack and had money taken from their accounts. The brand has since resumed its service and refunded the customers affected, with the total cost estimated to be £2.5m.
  Tes
  
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• Tesco sees perceptions plummet following Tesco Bank cyber attack

  11-11-2016 13:03
  
  Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 40,000 of Tesco Bank’s customers.
  Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 40,000 customers had been targeted by the online attack. Moreover, half of the customers had money taken from their accounts. The brand has since quickly pledged to refund the customers affected.
  Tesco Bank’s YouGov Br
  
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• William Hill slams competitors for ‘white van man’ approach

  11-11-2016 13:00
  
  William Hill says it is updating its marketing strategy to focus on one idea at a time, rather than “pushing” five or six themes through its ads, as it says that its competitors aren’t getting it right and are focusing too much on the “white van man cliché”.
  The move comes with the release of its latest TV campaign, which focuses on the notion of a “fast world”, as it advertises the brand’s app, which the company says is now faster and more
  
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• F&F: Head of Brand Communications

  11-11-2016 11:39
  
  Competitive :F&F:
  This is an exciting opportunity to become a senior member of the F&F clothing team...
  Hatfield, Hertfordshire
  
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• AXA PPP Healthcare: Senior PPC Executive

  11-11-2016 11:19
  
  Up to £35,000 depending on experience + bonus + benefits:AXA PPP Healthcare:
  AXA PPP healthcare are looking for a digital marketing expert to join our UK customer acquisition team based in Tunbridge Wells.
  Tunbridge Wells, Kent and Bristol
  
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• AXA PPP Healthcare: Senior Marketing Executive (Search and PPC)

  11-11-2016 11:19
  
  Up to £35,000 depending on experience + bonus + benefits:AXA PPP Healthcare:
  AXA PPP healthcare are looking for a digital marketing expert to join our UK customer acquisition team based in Tunbridge Wells.
  Tunbridge Wells, Kent and Bristol
  
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• AXA PPP Healthcare: Digital Marketing Executive

  11-11-2016 11:19
  
  Up to £35,000 depending on experience + bonus + benefits:AXA PPP Healthcare:
  AXA PPP healthcare are looking for a digital marketing expert to join our UK customer acquisition team based in Tunbridge Wells.
  Tunbridge Wells, Kent
  
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• US lags China on mobile shopping

  11-11-2016 01:00
  
  NEW YORK/BEIJING: With Singles' Day in full swing, a new study highlights the similarities – and differences – in how Chinese and American consumers approach online shopping, with both having widely adopted e-commerce but Chinese being twice as...
  
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• Unpicking the paid-owned equation

  11-11-2016 01:00
  
  LONDON/NEW YORK: There are clear relationships between share of brand sales in categories and share of paid advertising, according to a study which also highlights a link to the share of owned platform interaction.Writing in the current issue of...
  
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• Muslim millennials offer opportunities

  11-11-2016 01:00
  
  SINGAPORE: Muslim millennials are the next big opportunity for brands, according to a new book focusing on the characteristics of this emerging consumer demographic.Ogilvy Noor, the agency's Islamic brand consultancy, has forecast that the Muslim...
  
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• How product placement works with ads

  11-11-2016 01:00
  
  NEW YORK: Combining product placement with a commercial run during the same TV show may have "beneficial synergies" for brands, according to a study published in the Journal of Advertising Research (JAR).Ever since the earliest days of...
  
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• Email marketers fail relevancy test

  11-11-2016 01:00
  
  LONDON: Email marketers could be firing a lot of blanks as new research suggests that almost half of UK consumers have "ghost" email accounts that are active but no longer used because of the volume of marketing material they receive.The DMA, a...
  
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• 'Demonetisation' hits Indian spending

  11-11-2016 01:00
  
  NEW DELHI: The decision by India's government to remove large denomination banknotes from circulation and to place limits on daily cash withdrawals from ATMs – as part of a crackdown on corruption and tax evasion – is having an impact on consumer...
  
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• Blog: Where did the pollsters go wrong?

  11-11-2016 01:00
  
  Polling methods are under the spotlight (again) following Donald Trump's shockelection victory. The IJMR's Peter Mouncey wonders how researchers around the world can best measure and report on public opinion in a way that is not misleading for...
  
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• b3-media: Digital Media Sales Manager For Recruitment Website

  11-11-2016 01:00
  
  Up to £40,000 + commission OTE £60,000+++:b3-media:
  This is your chance to take your career to the next level by launching a new product for a professional, market leading media company.
  London
  
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• ADK looks to activation

  11-11-2016 01:00
  
  TOKYO: ADK, one of Japan's top three advertising agencies, sees its future as an international consumer activation company that makes use of domestic culture, its president and chief executive officer has said."A traditional advertising agency...
  
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